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Tag: Indigo Paints

  • Indigo Paints brushes off slowdown with steady Q1 despite muted demand

    Indigo Paints brushes off slowdown with steady Q1 despite muted demand

    MUMBAI: Even a splash of rain couldn’t wash away Indigo Paints’ colours this quarter though the palette did lose some of its shine. For the quarter ended 30 June 2025, the company’s standalone net revenue from operations inched up 0.3 per cent year-on-year to Rs 94.9 crore, despite muted industry demand. Consolidated revenue, however, dipped 0.7 per cent to Rs 308.9 crore, with management citing early monsoons as a key drag.

    Margins showed signs of wear. Standalone gross margin slipped to 46.1 per cent from 47.0 per cent a year earlier, while EBITDA margin narrowed to 14.8 per cent from 15.6 per cent, largely due to higher fixed costs and slower scale-up. PAT margin held nearly flat at 8.8 per cent, with net profit easing just 0.4 per cent to Rs 26.4 crore.

    On a consolidated basis, gross margin stood at 45.9 per cent, EBITDA margin at 14.3 per cent, and PAT margin at 8.3 per cent. Net profit fell 2.2 per cent year-on-year to Rs 26.1 crore, while EBITDA excluding other income dropped 6.5 per cent to Rs 44.3 crore.

    The results suggest that while the paint maker Indigo Paints is holding its hue in a subdued market, it will need a stronger coat of demand in the coming quarters to restore the gloss.

  • Brands bid farewell to MS Dhoni for making India proud

    Brands bid farewell to MS Dhoni for making India proud

    NEW DELHI: Former Indian cricket team captain, Mahendra Singh Dhoni, bid adieu to international cricket on 15 August. He made the declaration through his Instagram post where he wrote, “Thanks. Thanks a lot for ur love and support throughout. From 19.29 hrs consider me as Retired.”

    Popularly known as captain cool and also one of the most successful cricket captains of India, he has led the team in many astonishing victories. Under his regime, India won three ICC trophies including the 2011 cricket world cup.

    The unexpected announcement left many people shocked and netizens poured in their tributes for Dhoni and saluted the legendary cricketer. In just a few hours, social media was abuzz with his name and #DhoniRetires was trending on top.

    The style of retirement was also very unique from the cricketer. Dhoni posted a video which highlighted some of the best moment he has experienced in his lifetime during the course of the game. It also featured other Indian cricketers like Sachin Tendulkar, Rahul David and Virat Kohli.

    Dhoni was not only the world’s highest-paid cricketer but a popular choice in the advertising world as well. Over the years, he has worked with an array of brands. In his astonishing career, he worked with multiple brands like Cars24, Mastercard, Netmeds, Dreams11, redBus, Snickers, Indigo Paints and many more. With Pepsi, MS Dhoni had the longest association of 11 years; it started in 2005 and campaigns like ‘Oh yes Abhi’ and ‘Change the game’ garnered a lot of attention.

    Recently, he was featured in CARS24 360 degree marketing campaign, “Car bechni ho, toh CARS24” where Dhoni played dual characters of a seller and buyer.

    ITC Ltd also released a film for Sunfeast Yipee when the brand expanded into the new category of pasta products. The TVC showcases him tasting six delicious pasta variants, offering the convenience of instant preparation.

    The former captain had done many back to back TVC campaigns with Dream 11 and Snickers, with a new avatar each time.

    According to the Duff & Phelps Celebrity Brand Valuation study 2019, while Virat Kohli retained his position as the biggest celebrity brand in India for the third successive year, Dhoni was ranked at number nine.

    As per Forbes, in 2016, Dhoni’s net worth was around $31 million and brand endorsements comprised a large part of this value.

    According to the Adex survey of TAM Media Research, during the January to June period of 2010, while Dhoni, at his peak, endorsed brands for 24 companies on TV, Shah Rukh Khan and Tendulkar were seen promoting the products of 16 and 15 companies, respectively.

    During the period, ‘captain cool’ appeared for a host of brands, including Reebok, Aircel, Godrej, and TVS. In July 2010, he had signed a Rs 210 crore deal with Rhiti Sports Management and Mindscapes which till date is considered as one of the highest-paid deals.

    Brands from across verticals joined the bandwagon and poured good wishes for the cricketer, and launched creatives on social media. Amul rolled out a heartwarming video, a montage of his achievement in his 16 years long international career.

    Brands like Parle-G, Zomato, KFC, Google, Netflix, Disney+ Hotstar, IndiGo and many other brands paid tribute to the legendary cricketer.

  • U Mumba ropes in 6 sponsors, 3 partners for Pro Kabaddi League 7

    U Mumba ropes in 6 sponsors, 3 partners for Pro Kabaddi League 7

    MUMBAI: U Mumba, the franchise owned by U Sports which is helmed by Ronnie Screwvala and Supratik Sen, got 6 sponsors and 3 partners on board for the upcoming Season 7 of the Pro Kabaddi League that starts on 20 July. While a few brands have been associated with U Mumba in prior seasons as well, a few new ones have deals across all the sport franchises under U Sports.

    The categories of sponsorship have been taken by the following: Indigo Paints as Presenting Sponsor, Haldirams as Powered by Sponsor, Mitashi as Electronics Partner, BKT Tires as Off Highway Tire Partner, Flamingo as Pain Management Partner, Je & Vee Infrastructure as Infrastructure Partner and Vihan Switches as Electric partner. In fact, Indigo paints was Presenting sponsor for U Mumba in season 6 as well. A few more sponsors are expected to come on board as the season begins.

    U Mumba also has Radio City as Radio Partner, Superfan AI as Fan Engagement Partner, Gold’s Gym as Fitness Partner, Dome@NSCI, SVP Stadium as Venue Partner and PayTM/Insider.in as Ticketing Partner for a second year running.

    Flamingo, flagship brand of Ascent Meditech Ltd. has backed U Sports not only in kabaddi, but also in volleyball (U Mumba Volley) and table tennis (U Mumba TT)

    As a brand, U Mumba looks to grow along with its partner brands. U Mumba believes in ensuring all brands get their desired visibility, engagement and more. It’s evident from the fact that some of our partners are with us in concurrent seasons.

    U Sports co-founder and MD, Supratik Sen said, "We are pleased to have all these sponsor and partner brands on board for season 7 of the Pro Kabaddi League. All our partner brands and sponsors share similar mindsets and ethos as U Sports, and we hope to have an engagement with them that is deeper than just being sponsors. As always, U Mumba has always engaged the right audiences and thus facilitates maximum traction for our sponsors! With strong brands like these backing the team, we will definitely do our best to live up to their and the fans expectations and reach for top honors.”

    Indigo Paints managing director Hemant Jalan said, "We have been a part of the U Mumba journey for a while now and the relationship has been nothing short of amazing. It is important to have similar mindset and goals. The engagement we got last season was wonderful and we’re looking to do more this season. The team over the seasons has shown tremendous progress and we could not be prouder to be associated with a team like U Mumba. Hoping for yet another successful season this time too!"

    Haldirams Food International Pvt Ltd, director, Neeraj Agrawal said, “We are extremely pleased to be a sponsor of U Mumba for the upcoming Season 7. Kabaddi is the most iconic & lovable sports after cricket in India, and in over the years PKL has grown as one of the biggest sporting properties, and we are proud to be part of it, U Mumba and our brand have perfect synergy. This is our first season with U Mumba, and we are as excited as the team is! We believe the team will deliver the best of their skills & conclude at the top order. On behalf of Haldirams family, I wish them all the very best”

    Ascent Meditech Ltd, founder and MD, Flamingo, Rajiv Mistry said, ‘’Pro Kabaddi, an action-packed platform for brands has changed the media consumption pattern among Indians drastically over the past seasons. Kabaddi players have now become household names and carry with them huge followers, who are majorly millennial. With Kabaddi or with any sporting activity, come injuries and pain. Flamingo, the official pain management partner of U Mumba would play a crucial role in comforting the pain among the players with its quality products thereby enabling them to excel in their pursuits and help emerge Kabaddi as the winner. He adds, Kabaddi acted as the perfect fit as Flamingo products are used by everyday consumers across age who strives to progress and refuse to stare at defeat due to niggles and pain.’’

    BKT Tires joint managing director Rajiv Poddar said, “Having been associated with 8 Kabaddi teams last season and receiving a fantastic response from our stakeholders, we are delighted to continue our association with Kabaddi this year as well. Being able to support some of the most competitive Kabaddi teams in the country is a matter of pride for BKT Tires. The U Mumba team has had great success over the past seasons, and we are delighted to be able to partner with the team this season.”

    Mitashi Edutainment Pvt. Ltd. founder and CMD, Rakesh Dugar said, “With longstanding associations with cricket and football, Mitashi is excited to collaborate with the U Mumba team for the 7th edition of the Pro Kabaddi League 2019. We share the team’s ethos and ideology with focus on hard work, companionship and sportsmanship. We encourage the promotion of home-grown talent and sports across India and Internationally. We are confident that our U Mumba team shall come through with flying colours and shall win the trophy in this edition of the PKL 2019."

    Vihan Electric Private Limited director Devendra Kumar Jain said, "We are very excited to be associated with U Mumba and are sure the journey is going to be a long lasting and fruitful one for both parties. As a team, U Mumba is young and motivated and that reflects on our brand energy too."

    Je & Vee Infrastructure MD Vinay Singh said, “At Je & Vee Infrastructure, as someone who believes in quality and excellence in everything we do, we see U Mumba is the one team that shares the same values. By partnering with them, we hope to connect with the common Mumbaikar and build long term relationships not only with audiences but with the team as well! We look forward to the next 3 months and more!”

  • Indigo paints signs MS Dhoni as ambassador

    Indigo paints signs MS Dhoni as ambassador

    MUMBAI: Decorative paint manufacturers, Indigo Paints, has signed MS Dhoni as brand ambassador.

    The company has inked a deal with MSD for the next several years and plans to launch the advertising campaign on television, print and digital by August.

    Cricketer and brand ambassador MS Dhoni says, “Very happy to be associated with a young and vibrant brand like Indigo Paints, which is emerging as a challenger to the established players. Reminds me of my early days, and would be glad to help the brand reach great heights.”

    Indigo Paints MD Hemant Jalan adds, “Dhoni’s journey from a small town boy to a global icon is inspiring. Indigo’s journey is also similar to that of MSD. Hence we feel that MSD’s persona is an excellent fit for our brand. His appointment has been received with unprecedented enthusiasm within our sales team and the paint dealer community. We are confident of creating clutter-breaking ads using MSD, and getting a similar reaction from  the end-consumers too.”

    Indigo Paints has been in business since 2000 and has emphasised on launching new paint concepts for the consumer and invented paint categories which never existed before like Floor paints, Ceiling paints, PU Enamel, etc. This differentiation has helped Indigo Paints clock a CAGR of over 40 per cent over the last 10 years.