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Tag: Indigo Consulting

  • Wondrlab India launches Wondrlab Technologies, ropes in Rajesh Ghatge as CEO

    Wondrlab India launches Wondrlab Technologies, ropes in Rajesh Ghatge as CEO

    Mumbai: Wondrlab has launched Wondrlab Technologies to help clients transform their businesses and brands in the dynamically evolving industry 4.0 digital landscape. Rajesh Ghatge joined Wondrlab Technologies as CEO. Before joining Wondrlab, Ghatge was the CEO of Indigo Consulting and PubHub, and also the chief growth officer (India) at Publicis Groupe.

    Wondrlab acquired WYP, Opportune and Neon –building its capabilities to deliver platform-first solutions integrating creative, content and media. With the launch of Wondrlab Technologies, Wondrlab embarks on building a comprehensive new age technology, design, and analytics solution stack – to deliver transformation solutions globally, said the company in a statement.

    “We are creating an interconnected and powered system comprising content, community, data, media and technology in a manner that has never been attempted before,” said Wondrlab India founder and CEO Saurabh Varma. “Most agencies and technology companies struggle to integrate fragmented capabilities when addressing client asks. Our client centric and platform-first approach – builds a bespoke and multidimensional ecosystem that delivers outcomes at the speed of business demands for individual clients.”

    He continued, “At Wondrlab Technologies, we are on a path to building martech and digital business transformation technologies that are ahead of the curve. Previously, Rajesh has partnered with me in building scalable technologies to deliver innovative and transformative solutions on client mandates across markets. To build out Wondrlab Technologies globally, Rajesh will be leveraging his ability to scale diverse capabilities and teams, while weaving them together to create tremendous value for clients.”

    Ghatge added on his appointment, “The biggest pain that companies experience is the burden of choosing the right technology, making it actually work, evangelising adoption across its constituencies, and finally driving results. The pain is further aggravated by the increasing frequency of technology obsolescence. With a goal of relieving our clients of this challenge, we are stringing together a solution stack across design, data, and technology in an outcome-driven ecosystem. Our endeavour will be fueled by acquiring a range of complementing technology, and digital experience companies. Wondrlab’s commitment to help clients thrive in an ever-changing digital universe, makes it the right place for me.”

  • Ruchika Tandon joins Indigo Consulting as head of marketing & strategic alliances

    Ruchika Tandon joins Indigo Consulting as head of marketing & strategic alliances

    Mumbai: Publicis Groupe India’s Indigo Consulting has appointed Ruchika Tandon as head of marketing and strategic alliances. She will report to Indigo Consulting chief growth officer Krishna Chanadaluri.

    In her new role, Tandon will work closely with key strategic customers of Indigo Consulting to align with their technology landscape and roadmap to co-create compelling JGTM offerings. She will leverage the agency’s unique strengths, further building on its rapid-fire success and momentum.

    She brings on board a wide spectrum of experience of over 14 years in Telecommunication and BFSI. Tandon has worked extensively with the sales and product teams across multiple geographies, driving growth and customer success.

    Prior to this, she worked at Comviva Technologies where she led Digital Marketing and Employer Branding Practices for more than 12 years.

    “We at Indigo Consulting are strengthening our leadership team and are glad to onboard Ruchika Tandon as the head of marketing and strategic alliances,” commented Krishna Chandaluri. “It is our endeavour to deliver excellence to our clients and we are confident that Ruchika’s rich experience, strong analytical thinking and broad expertise will be an asset to us and will add great value to the organisation.”

    On being a part of the Indigo Consulting family, Ruchika Tandon said, “Indigo Consulting has a solid foundation with a diverse portfolio of clients. I am elated to be a part of this organisation which delivers best-in-class offerings and services. I look forward to my new role and aspire to bring in significant value to the company and its clients through my experience and varied skill sets.”

  • Indigo Consulting appoints Sanjeev Kumar as senior VP

    Indigo Consulting appoints Sanjeev Kumar as senior VP

    Mumbai: Indigo Consulting, a Publicis Groupe company, has appointed Sanjeev Kumar as senior vice president – customer success and operational excellence.

    The company’s chief growth officer Krishna Chandaluri will be transitioning to lead his growth mandate as Kumar takes over the baton from him. With this, the firm that specialises in enterprise technology, design, and data-first talent aims to strengthen its delivery and operations team.

    With over 25 years of IT service experience in managing large-scale programs in a globally distributed setup, Kumar has handled projects for clients like Polaris, Xansa, and Nagarro, among others.

    “As the demands placed on us as a bespoke software engineering and digital business transformation company is getting deeper in the new normal, where digital has become the primary channel for brands across domains, we are investing in re-imaging our customer success team too – their skill sets, knowledge and vision to design & deliver digital-first solution and this is where Sanjeev is a fantastic and seamless fit,” said Indigo Consulting COO Jose Leon.

    In his previous role, Kumar was responsible for integrating and defining end-to-end processes to drive synergies between finova UK and IT service outsourced suppliers in India. He led top quality delivery and return on investment, driving transformation and re-engineering for financial institutions/building societies in UK and Ireland.

    Some key domains that Kumar has worked for include banks across the globe in countries like Japan, Indonesia, UK, Singapore; Insurance – North America; Education – North America: Telco – Europe and continental Europe, and CPG – UK.

    Speaking on his new assignment, Sanjeev Kumar said, “I am excited to step on this role as this is where I was headed in terms of leveraging all my past global experience in agile service deliveries, to own the P&L of a large service delivery team & deliver excellence and add value to our customers, strategic technology OEM Partners of-course the end-customers. Also, I am delighted to be back to Publicis, it is more of a homecoming for me.”

  • Publicis Groupe merges Indigo Consulting & PWW digital marketing teams

    Publicis Groupe merges Indigo Consulting & PWW digital marketing teams

    MUMBAI: Publicis Groupe has announced the integration of Indigo Consulting's digital marketing team with Publicis Worldwide (PWW). This move will make PWW a 300-member agency, offering brand building communication services right from strategy to creative, across mainline, digital and social, with data at the centre.   

    A statement from the agency revealed that Indigo Consulting will continue to operate under the leadership of Rajesh Ghatge as CEO and Jose Leon as COO.   

    In July last year, Publicis Groupe handed BBH India and Publicis Worldwide a joint leadership team headed by Subhash Kamath and Russell Barrett.   

    Publicis Groupe South Asia group CEO Anupriya Acharya said, “This made imminent sense to us. Communication services are no longer segregated by platforms, ie, creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic and creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the center of our solutions approach.”  

    BBH and Publicis Worldwide CEO Subhash Kamath said, “I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams, across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and seamless brand custodianship. It’s a transformative move.”  

    BBH and Publicis Worldwide CEO and chief creative officer Russell Barrett added, “We need to be absolutely modern and future-facing when it comes to the creative work we produce, and digital has to be at the heart of it. I don’t see traditional and digital work needing separate thinking. I want our creative leaders to be able to think across all platforms in answering a brand’s needs. By the coming together of these two teams, it’s a potent force of talent.”  

  • IndusInd Bank launches redesigned website to enhance customer experience

    IndusInd Bank launches redesigned website to enhance customer experience

    NEW DELHI: IndusInd Bank announced the launch of its redesigned website www.indusind.com to offer customers an enhanced experience across devices such as desktops, laptops, mobile phones and tablets. 

    The website is equipped with best-in-class design principles and is powered by the latest version of one of the leading quadrant content management platforms – Adobe Experience Manager. 

    The all new website enables users to seamlessly navigate through the various products and services of the bank, thereby enabling the bank to curate its offerings based on their preferences. The new website also comprises several features that aim to offer users, who are visually impaired with a smooth browsing experience.

    IndusInd Bank EVP and head – marketing & retail unsecured assets Anil Ramachandran said, "This is another key  step forward from a brand perspective as the customer experience in this critical touchpoint, has been significantly enhanced . The layout and navigation delivers a simple and visually pleasing platform for the customer. At IndusInd we are committed to simplifying banking for our customers towards making every interaction with the bank more convenient . The launch of the new website is a testament to this commitment, and we are sure our customers will truly appreciate the fresh new look and simplified navigation."

    IndusInd Bank head direct banking Ritesh Saxena said, “For our bank, the adoption of digital has been a part of our DNA for a while now, and we have been focused on using digitisation and technology towards simplifying and making banking convenient for our customers . The launch of the revamped website is a step towards the same direction, which helps us to understand the needs of  customers better and offer them with a unique, unparalleled channel of interacting with the Bank.”

    IndusInd Bank chief information officer Biswabrata Chakraborty added,  “IndusInd Bank has implemented the Corporate Website on the enterprise class enterprise content management system from Adobe. The bank wanted to provide the best-in-class experience to its customers and decided to revamp its website end to end. The new website has been optimized for SEO and therefore improves brand salience. The site has been implemented on the latest version  of the Adobe Experience Manager which will offer users with a unique browsing experience.” 

    Indigo Consulting chief digital officer Krishna Chandaluri said, “All of us here at Indigo Consulting are extremely proud of our long-term relationship with IndusInd Bank. We began this transformation journey with IndusInd Bank together and are really committed to always stay deeply invested in this partnership to bring state-of-the-art technology, best creative and strategy talent and world-class processes to continue deliver delight for all IndusInd Bank customers. I also specially thank all core-team members at IndusInd Bank IT, technology and marketing for their guidance and support during this strategic project delivery period.” 

    Some of the key highlights of the website are:

        Customised experience –  The website understands the need of a user and tries to display content based on the user's behaviour. It also helps the Bank to curate offers based on the customer’s profile and preferences.

        Better visual appeal – Bigger banner placements across the website including product pages, enhances the visual appeal and makes information consumption easier

        Adjustment of Font size – This particular feature allows the user to increase the font size in order to make the page more readable. This is done in a way that the design does not get distorted while increasing the font size.

        Alternate text for Images – All images on the website have alternate text embedded along with it. This helps users who are visually impaired to navigate the website using specific in-built reader tools in a seamless way.

        Improved Navigation – The new website adopts an imagery driven look and provides a simpler navigation experience which is suitable for all kinds of devices. 

    Indigo Consulting, the leading digital business and marketing transformation company of the Publicis Group has been a digital partner of IndusInd Bank for more than five years and was given the mandate for this customer experience transformation by the bank. 

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  • New Bluehost digital campaign inspires small businesses to get online

    New Bluehost digital campaign inspires small businesses to get online

    MUMBAI: Bluehost, an Endurance International Group company and top-rated web host by WordPress.org, has launched a new digital marketing campaign to inspire small business owners to go online and unlock the potential of their business during the Covid2019 lockdown.

    Covid2019 has created unique challenges for small businesses spanning from disruptions to supply to reduced demand and inability to physically service customers. This has resulted in many businesses not being able to keep their doors open. This also has been a time when many professionals have considered starting a business online due to fear of losing their jobs. The campaign aims to build awareness for Bluehost’s solutions to create an online presence to stay connected with customers or to start a new project.

    As per a study by Endurance and Zinnov in Dec ‘19, there are nearly eight million small businesses in the emerging segment, a new family of SMBs which are using online products/solutions to earn their living. These emerging businesses are present on social media but do not have a website. A website provides greater control and customisation, it enables a business to close the sales process by integrating a payment solution, and lends credibility to the business.

    Bluehost offers small business owners and web professionals the tools they need to create their own web presence and unlock their business’s potential. This includes optimised WordPress experience that includes automatic installations, upgrade to the latest WordPress version, and thousands of themes and plugins to create online presence in an easy, secure and fast manner.

    WordPress enjoys the distinction of being the most preferred content management system (CMS) of small businesses and entrepreneurs. It’s popularity comes from the platform’s free and simple CMS that makes it possible for anyone, regardless of levels of technical knowledge, to create impressive websites.

    “There will be a wider adoption of online communication, collaboration and commerce with Covid2019 as businesses need to adopt contactless means of continuing operations. We are committed to helping small businesses with tools to create an online presence,” said Endurance APAC VP – marketing Mitika Kulshreshtha. It is the parent company of web presence brands like HostGator, Bluehost, ResellerClub and BigRock. “With Bluehost and WordPress, small business owners have a simple and intuitive solution to build their website. This comes with expert customer support at no extra cost to assist the user on their online journey.”

    The campaign has been created with creative support from Indigo Consulting, a part of Publicis Groupe.

  • Ola ropes in Leo Burnett Orchard, Indigo Consulting to lead marketing

    Ola ropes in Leo Burnett Orchard, Indigo Consulting to lead marketing

    MUMBAI: Ride-hailing company Ola has roped in Leo Burnett Orchard and Indigo Consulting to lead the mobility brand’s marketing mandate in the country. The mandate includes brand strategy, new launches, content strategy, and digital communications, and was awarded post a competitive multi-agency pitch. The account will be managed by the agency’s Bengaluru office.

    Leo Burnett managing director – India and chief strategy officer – Asia Dheeraj Sinha said, “Ola is one of the few brands born in India that are defining the fundamentals of how we live. The brand is changing the rules of mobility for India, while enabling respectable livelihoods for over a million driver-partners. As an agency, we are really chuffed about this mandate, as this is an opportunity to take the story of a revolutionary Indian brand into their next stage. We are thrilled to partner with Ola and leverage the strengths of Leo Burnett Orchard and Indigo Consulting teams to build a unified brand platform.”

    Leo Burnett Orchard chief operating officer Prashanth Challapalli added, “Ola is a home-grown brand that has now become a global force in mobility. Very few brands can take pride in the deep impact they create, like Ola would, on its entire ecosystem of consumers, partners, and cities at large. We look forward to building a strategically sound platform for the brand that will help cement its leadership position. This is also a testament to the incredibly powerful ‘Power of One’ philosophy that we follow.”

    Ola senior director, marketing communications Anand Subramanian commented on the occasion, “We look forward to this partnership with Leo Burnett Orchard in our mission to build mobility for a billion people. Over the past eight years, the Ola brand has evolved to become one of the world’s largest mobility platforms, impacting the lives of millions of customers and partners alike. We are confident that this new partnership will help resonate the brand’s voice amongst Ola’s 150 million+ users and beyond.”

  • Indigo Consulting appoints Prasanna Kulkarni as head of creative

    Indigo Consulting appoints Prasanna Kulkarni as head of creative

    MUMBAI: Indigo Consulting has bolstered its key leadership team with the appointment of Prasanna Kulkarni as head of creative.

    Prasanna has 20 years of advertising, brand strategy and digital media experience, and his last stint was with Cheil India as creative head  of digital. At Indigo Consulting, he will be based out of Mumbai and will report to Indigo Consulting CEO Rajesh Ghatge.

    Speaking about the new key appointment, Rajesh Ghatge says, “We have driven aggressive acquisition of new clients in the last couple of years, winning large digital marketing mandates and complex digital transformation projects in the bargain. We have some of the largest brands across categories engaged with us. To deliver the best-in-class intelligent digital and omni-channel experiences, we have built and groomed an amazing creative community at Indigo Consulting. Prasanna’s mandate is to lead this community from the front across our communication and digital platform design, and build offerings. I look forward to him leveraging his deep expertise in both, brand communication and interaction design, to fuel our momentum further. His endeavour will be to deliver a fantastic creative and innovative product to our clients.”

    Prasanna’s advertising career spans over 20 years, where he has worked at ZenithOptimedia Group (a part of Publicis.Media), J Walter Thompson, OgilvyOne and Rediff.com. He has worked on India’s largest brands, some of which are Vodafone, Samsung, Tata Motors, Asian Paints, Pidilite, ICICI Bank, Jet Airways, Godrej, Adidas, Star India, Ceat Tyres, Piaggio India, OLX and Mondelez. He is a highly-celebrated advertising professional, with several industry awards under his belt.

    Speaking about his new role, Prasanna mentions, “I am extremely excited to be a part of such a talented, multidisciplinary team at Indigo Consulting. It’s an exceptional opportunity to engage with the unique blend of digital transformation engagements coupled with brand narratives. I am eager to kick-start this new journey and create some great, effective work.”

  • Publicis Entertainment opens in India with ‘Sanju’ campaign

    Publicis Entertainment opens in India with ‘Sanju’ campaign

    MUMBAI: Motion picture production and distribution giant Fox Star Studios has brought Publicis Entertainment on board as its digital and social media marketing partner. Publicis Entertainment is the recently unveiled entertainment marketing and branded entertainment arm of Publicis Communications.

    Speaking about the association with Publicis Entertainment and Indigo Consulting, a spokesperson from Fox Star Studios said: “At Fox Star Studios we were looking for a partner that could best bring out the magic of Sanju’s story digitally. Publicis Entertainment and Indigo Consulting were the partners that understood this the best, and we worked closely with them on the film.”

    Commenting on the tie-up with Fox Star Studios for the promotion of Sanju , Publicis Entertainment executive director Pranay Anthwal said, “It is a pleasure to work with a marketing team like Fox Star Studios. Sanju is the first of many special films we will be working on for them. We worked closely with Indigo Consulting for this project, starting with putting together a specialist team comprising India’s finest social creative and digital marketing minds”

    “The project team ensured that we not only were on top of the social piece but also indexed most of our product and effort to the holy grail ticket sales. We look forward to a fruitful association with Fox Star Studios,” he added.

    Indigo Consulting CEO Rajesh Ghatge added, “The digital platform allows a dialogue; it facilitates conversations and participation. A movie experience now is no longer limited to the show in the theatre – it extends before, during and after screenings. The experience allows deep discovery of the characters, stars, the subject and also artistes who have made it happen. We are excited to have partnered Fox Star in driving the digital mandate of Sanju. We got an opportunity to strategically and creatively drive its narrative and engagement on digital with the use of data led insights, nimble content and interesting platforms.”

    As a part of the association Publicis Entertainment, along with Indigo Consulting, launched an integrated digital campaign to promote Bollywood blockbuster film Sanju. The movie is a biopic of actor Sanjay Dutt.