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Tag: Indica

  • Dimple Kaul named director – publications at Indica

    Dimple Kaul named director – publications at Indica

    MUMBAI: Dimple Kaul has stepped into the role of director – publications at Indica  bringing her decades-long journey across media, telecom, education and cultural advocacy to the fore. A polymath with a penchant for poetry and Indic wisdom, Kaul will now helm Indica’s publishing output—spanning philosophy, fiction, poetry, and academic texts, all grounded in India’s civilisational knowledge systems.

    Previously, as director – academic programmes, Kaul was instrumental in building Indica Courses from scratch. Under her leadership, the platform ran over 140 live courses across disciplines such as Vedanta, Ayurveda, classical arts, and more—connecting seekers and scholars in a digitally native, yet deeply traditional, learning environment.

    With a career spanning Idea Cellular, Airtel, Nuance Communications and a host of cultural and human rights initiatives, Kaul has consistently bridged modern systems with ancient frameworks. She has worn many hats: marketer, coach, strategist, activist, poet. Her passion for cultural continuity has found voice in books, film festivals, policy dialogues, and even podcasting.

    At Indica, she is expected to elevate the publishing vertical into a flagship intellectual property, one that reflects both the depth and dynamism of Indian knowledge systems. Her appointment signals a continued push towards reimagining Indic scholarship—not as nostalgia, but as a toolkit for today.

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  • ART-E Mediatech bags creative & digital mandate for Indica

    ART-E Mediatech bags creative & digital mandate for Indica

    Mumbai: ART-E Mediatech has bagged the digital & creative mandate for Indica, an Indian herbal hair colour brand from the CavinKare portfolio.

    In order to create a strong digital presence of Indica, the agency will be taking on the responsibility of presenting it with the right mix of creative thinking & data-based research, the company said in a statement. 

    The agency will be responsible for formulating & executing social media strategy, cross-medium communication strategies, and influencer marketing strategies for building a strong brand voice, it added.

    “We have always directed our efforts in crafting products that make our consumers’ life easy while rendering an enriching experience. So, it is imperative for us to stay in touch with consumers all the time,” said CavinKare digital & e-com marketing head Amlan Pati. “Given the popularity of social media in the post lockdown world, we were looking for an agency that could transcribe our expansion plans into reality and create a buzzing platform for our consumers to engage with us anytime. And, team ART-E fits the bill.”

    “At ART-E, partnering with a new brand gives us an opportunity to leverage our sound digital knowledge using new-age technological advancements and keeping in sync with the changing preferences of the audience. We look forward to our partnership and hope to build a dynamic brand presence for Indica,” said ART-E Mediatech co-founder Rohit Sakunia.