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Tag: India’s tour of England

  • India’s tour of England on Sony Sports sets viewership record

    India’s tour of England on Sony Sports sets viewership record

    Mumbai: Sony Sports has revealed that the final day (17 August) of the second Test match between India and England played at Lords garnered close to eight million impressions. The final session of the match which had team England bundled out for 120 runs achieved an average viewership of 10.7 million impressions, said the channel.

    The average rating for the series to date is almost 30 per cent higher than the 2018 series featuring the same teams. The average ratings grew by almost 70 per cent on the final day of the test.

    “The viewership for ongoing England vs India test match series has been the highest for an away bilateral test match series featuring Indian cricket team in the past three years,” the channel said in a statement. “The ratings for the final day are the highest ever on a pay sports channel for a test match day featuring the Indian team playing away from home. The final session of the match was one of the most-watched test match sessions in recent years,” it added.

    After a draw in the first test match at Trent Bridge due to rain, team India played the England team at Lords. KL Rahul and Rohit Sharma gave a strong start followed by an 89-run partnership between Mohammed Shami and Jasprit Bumrah. Mohammed Siraj took home four wickets on the last day securing India’s first victory in the test series.

    “The India tour of England series has always been a high–profile test series and has lived up to both advertiser and viewer expectations. And after India’s thrilling win at Lords, more brands have come on board Sony Sports channels and look forward to reaching out to their target audiences and leverage on the huge buzz the series is generating,” said the channel.

    Sony Sports roped in 12 sponsors including Mahindra & Mahindra, Byju’s, Pan Bahar, PharmEasy, Fogg, WhatsApp, Samsung, MRF, Cars 24, Ultratech, Airtel, and Kent for India’s tour of England.

    (Source: BARC, All India, U+R, CS 2+, Day-wise impressions on pay sports channels)

  • 50+ brands advertise on SonyLIV for India’s tour of England

    50+ brands advertise on SonyLIV for India’s tour of England

    Mumbai: SonyLIV’s livestream for India tour of England attracted more than 50 advertisers including Acko General Insurance, Swiggy, Apple, CoinSwitch Kuber, Betway, Vimal Paan Masala, Abbott, TVS Tyres, Housing.com, Intel, FreshToHome, Rummy Culture, Amazon Prime Video, Accenture, and Digit Insurance, Castrol, Apollo 24*7, MRF, 188Bet, Fairplay, and NPCI among others.

    The three remaining Test matches will air on 25 August, 2 September, and 10 September.

    “As we progress from one international sporting event to another, we continue to witness an overwhelming response not only from viewers but also from advertisers,” said SonyLIV, senior vice president and head of ad revenue, Ranjana Mangla. “At SonyLIV, we remain committed to adding unique value to the respective brands and enable advertisers to get their desired reach. For India’s tour of England, we succeeded in retaining multiple brands, which reiterates our commitment to fulfil the demands of our growing partnerships. Extraaa Innings/Studio Show integrations are a great way to build stronger connect with relevant audience for the brands.”

    “SonyLIV has a noteworthy mix of entertainment and sports content that reaches our core audience on a grand scale. Therefore, Swiggy has partnered with SonyLIV extensively in recent years – the platform has consistently driven visibility and engagement for us. We are sure that the India vs England series association will bring in great RoI thanks to the significant audience interest around the series,” said Swiggy, director marketing, Umesh Krishna.

    “Our association with SonyLIV on Euro 2020 and now India vs England, has helped Acko build strong affinity in the OTT audience across our key markets of Mumbai, Bangalore and Delhi,” said Acko, chief marketing officer, Ashish Mishra. “Our property called ‘ACKO Insurer Of The Day’ further helps drive brand connect. The association has helped drive brand awareness and a stronger recall amongst sports enthusiasts.”