ITV

Tag: India’s Best Dramebaaz

  • Zee TV to telecast ‘DID Super Moms’ season three on 2 July

    Zee TV to telecast ‘DID Super Moms’ season three on 2 July

    Mumbai: Zee TV has announced that the third edition of DID Super Moms will air from 2 July onwards, every Saturday to Sunday at 9 pm.

    In the past, Zee TV has introduced audiences to non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance and India’s Best Dramebaaz. These properties are immensely popular talent-based reality TV franchises.

    Launched earlier this year, the fifth season of DID L’il Masters has been consistently topping viewership charts, according to the channel.  Now, the channel is bringing back the DID Super Moms format once again after 7 years.

    The show will be judged by choreographer Remo D’Souza, actor Urmila Matondkar and Bhagyashree Dassani. Jay Bhanushali returns as the host for this season.

    “DID Super Moms is one of the most differentiated shows in the non-fiction ecosystem,” said Zee TV business head Aparna Bhosle. “It provides a great platform for women across India to reconnect with their dancing talent after marriage and kids. We are here to reignite that spark and help them resume their journeys towards their dreams and aspirations. It is heartening to see more and more families encouraging their women to follow their passions. This is the India we wish to celebrate on DID Super Moms and we’re excited to have an all-new panel of judges with Urmila Matondkar and Bhagyashree Dassani joining Remo D’Souza this season.”

  • Zee TV launches the first ever Giphy account across Hindi GECs for India’s Best Dramebaaz, gets over 13.71 Mn Views in 3 weeks

    Zee TV launches the first ever Giphy account across Hindi GECs for India’s Best Dramebaaz, gets over 13.71 Mn Views in 3 weeks

    MUMBAI: Zee TV’s acting talent hunt show for kids, India’s Best Dramebaaz, has been winning audiences over with impressive performances by its funky, nautanki bachche, their dramatic flair and their non-stop dramebaazi. Letting its loyal viewers experience the cute and adorable flavour of the show in their daily lives, Zee TV has become the first Hindi GEC in the country to launch an exclusive uber cool Giphy account where fans of the show can now use animated, funny and dramatic GIFs (Graphics Interchange Format) of their favourite contestants, celebrity mentors – Vivek Oberoi, Omung Kumar and Huma Qureshi and the hosts- Shantanu Maheshwari and Vignesh Pandey to express themselves creatively while chatting. These expressions range from happiness (Yayy) to gratitude (Thank You) to laughter (ROTFL) amongst other moods and frames of mind. With this innovation, Zee TV has yet again managed to set up a medium to engage with its audiences interestingly and drive interactivity and conversations around its properties in the digital space. 

    GIFs have become one of the most sought-after, popular ways of expressing oneself on social media platforms and mobile messaging. GIFs give people multiple ways of conveying a wide gamut of emotions as they are easy, funny and trendy. More expressive than an emoji, these looping images lets one share a specific thought or feeling with little effort at a much faster speed in a more fun manner. Zee TV leveraged this insight and decided to give their audiences an opportunity to personalise their communication and what better platform than India’s Best Dramebaaz to launch this endeavour with. India’s Best Dramebaaz, Zee TV’s acting show is all about expressing a range of emotions and bringing out the nautanki in you. The show’s talented contestants bring alive a range of expressions that one looks for in GIFs which will later be popularized on Zee TV’s social media platforms.

    Taking about this first-of-its-kind social media marketing tool, Prathyusha Agarwal, ZEEL’s Chief Marketing Officer, commented, “GIFs are a very lively, creative way to express yourself on social media and in personal chats. I believe it’s a great opportunity for brands to let their TG experience the true essence of their personality. It gives a personal touch to your communication with your audience. We are the first HGEC to have our official account on Giphy. India’s Best Dramebaaz is the most apt platform to launch our GIFs as our kids are just brilliant at it. And the numbers speak for us. In a short span of just 3 weeks, our official Giphy account has crossed 13.71 MN views! And the numbers are increasing as we speak.

  • Decoding Colors’ voyage to top in TAM ratings: wk 50

    Decoding Colors’ voyage to top in TAM ratings: wk 50

    MUMBAI: With the year 2015 coming to end, the Hindi general entertainment channels’ (GEC) genre has got itself a new leader in Colors, as per analysis conducted by S-Group, an analytical arm of TAM Media Research.

    The analysis depicts airing of the Kapil Sharma starrer – Kis Kisko Pyaar Karoon and Big Boss Double Troublein the weekend playing a pivotal role in the channel’s ascend to the pole position.

     

    Additionally on an overall level, the genre has seen a growth of 51 GRPs compared to week 49. Zee TV was the highest gainer in the genre growing to 181 GRPs in week 50 from 152 GRPs in week 49.

    For Colors, the growth was majorly driven by the back-to-back airing of Kapil Sharma starrer Kis Kisko Pyaar Karoon on 6 December, 2015 (first airing – 13:00 to 15:54 & second airing – 15:59 to 18:53) driving up the performance of the entire time band.

    Besides Kis Kisko Pyaar Karoon, Big Boss Double Trouble – Weekend was another major contributor to the growth of the channel due its increased time spend levels.

    The growth story for Zee TV was its self created property – Zee Rishtey Awards 2015. The award night, which aired on 6 December, 2015, garnered close to 2.8 TVR for the entire event. Moreover the channel saw the launch of the new season of India’s Best Dramebaaz on 12 December, 2015, which saw a rating of 2.3 TVR for the entire episode of 92 minutes.

    Sony Entertainment Television’s 14 GRP growth was driven to a large extent by the premier of Indian epic film – Bahubali: The Beginning, which was aired twice on Sony during week 50. The first airing on 6 December, 2015 garnered 3.2 TVR for the entire movie followed by the second airing on 12 December, 2015, which saw a rating of 1.02 TVR for the entire movie.

  • Zee TV’s &pictures launch to be followed by GEC Anmol

    Zee TV’s &pictures launch to be followed by GEC Anmol

    MUMBAI: Earlier this week, media offices went into a tizzy when a small pouch containing a fortune cookie and a chocolate box arrived at journos tables with just a tag ‘& coming soon.’ Additionally, an anonymous email arrived saying that &pictures has bagged the broadcast rights of upcoming film Chennai Express. No one knew who it was from; everyone was kept guessing.

    On 1 August, the anonymous sender’s identity was revealed. A press release arrived from Zee TV proclaiming that it is launching a new movie channel christened &pictures. And it gave sparse details about the channel.

    Now indiantelevision.com would like to reveal more about the initiative to readers: &pictures is currently being led by Zeel chief content and creative officer Bharat Kumar Ranga and is expected to launch a fortnight from now. And the target audience, well, it’s going to be young India, namely the youth. Hence, the channel will run films which excite them and which are not more than a decade old.

    “But that doesn’t mean we will not show cult movies like Jo Jeeta Wohi Sinkandar. Even today youngsters can relate to movies such as these and enjoy them to the fullest. So, whatever our TG wants, we will give it to them,” clarifies the source.

    The network is currently promoting the channel digitally keeping in mind that the TG is normally online 24×7. However, large-scale promotions and marketing activities will start only after the first week’s ratings, elaborates the source.

    Indiantelevision.com has learnt that there is more in the offering from the Zee TV network. It is slated to launch another GEC in September called Anmol which is likely to be like Star Utsav, that plans to air re-runs of Zee TV shows like DID LiL Champs, Indias Best Dramebaaz, Afsar Bitiya, Sapne Suhane Ladakpan Ke, Punarvivah and Pavitra Rishta.

    Moreover, the test signals of the channel have already started. Anmol has been added on Dish TV, running on channel no 103 via DD Direct Plus and has replaced 9XM (now on 670). The new channel has also launched its official Facebook page.