ITV

Tag: Indias Best

  • Zee announces first bunch of ‘India’s Best’ talents

    MUMBAI: India’s Best – Cinestar Ki Khoj received good response in the first four cities where it was held; Hyderabad, Ahmedabad, Kanpur and Lucknow, with participants queuing up at the audition venue, all vying to try their chance to be the next big cine-star of Bollywood.
    Speaking on the occasion Zee TV president Sunil Khanna said, “We had expected an immense response. But what we witnessed in the first four cities was overwhelming. All the four centers have made us very bullish about the expected response in the other cities. The talent that exists in our country is enough to make anyone proud.”
    After choosing the best from Hyderabad, Ahmedabad, Kanpur, Lucknow, Cinestar ki khoj moves to the next set of cities Bhopal, Baroda, Jaipur and Bangalore. The auditions in these cities started yesterday and the finalist will be chosen in the final event on the 26 May.

    The big break for the excited young Mumbaikars will start on 2 June with auditions taking place at SNDT University Juhu Mumbai.

  • Zee puts 360? spin on ‘India’s Best’

    MUMBAI: Zee is pulling all the plugs to make sure that ‘India’s Best -Cinestars Ki Khoj makes it to the super big league. Besides pumping in big moolah (Rs 1 billion), the Subhash Chandra promoted channel has lined up a slew of promotional activities to make sure that the contest has fantastic brand recall.

     

     
    “Never before has an event of such a magnitude been held anywhere in the world. Mumbai is the capital of entertainment and youngsters from all over the country come in hordes to try their luck but we are taking the film industry to them,” asserts Essel Group’s corporate communications head Ashish Kaul.

    And it’s not mere bombast. The logistics for the ground event and the back-end work is expected to cost up to Rs 300 million.

    Held in 20 cities across the country, the event is divided across five phases. Accompanying the three day ‘mela’ in each city are a series of action packed promotional activities.

    “The biggest promotional push that we have given to our event is the series of five TVC’s, which is being aired across the Zee platform. Specifically designed catering to 16-28 age group, these TVC’s have doubled up as an excellent communication device. The TVC is top priority on all our channels and we air about 400-500 spots every day. Roughly, on each C&S channel in our bouquet, we have a TVC aired every half hour,” informs Zee network vice-president marketing Ajay Trigunayat.

    “In tandem with that we have a site dedicated to India’s Best www.indiasbest.com. I believe that it also has caught on to the fancy of our TG. We have almost a million hits everyday. That apart we have taken up toll free number, where the interested contestants can call,” says Trigunayat.

    The company has deliberately gone slow on other mass media advertisement. “After the kind of promotional blitz that we have flooded across the channels, we realise that the ads on other mass media avenues would only help us marginally. So, apart from single ads in the local dailies, a day before the event, we don’t go out of our way. Instead we have adopted what we term as ‘shock’ promotions,” informs Trigunayat.

    What constitutes ‘shock’ promotion is a series of on ground promotions planned by the broadcaster. The organisers have hired about 200 floats, which will go around promoting the event in 42 cities at key youth high traffic locations. “We have also hired jeeps with the floats to promote our hunt in the hilly and difficult terrain,” offers Trigyunat.

    They have bought a few radio spots and organisers have also – as an experimental option – created special ads for cinema halls. The promos are aired in select multiplexes and cinema halls across the country. The broadcaster has also hired a biker group that goes around promoting the hunt, along with few walkers on stills.

  • Zee invites viewers’ vote to choose ‘India’s Best’

    Zee invites viewers’ vote to choose ‘India’s Best’

    MUMBAI: “India votes for India’s Best.” That is Zee’s next agenda for Zee’s talent hunt India’s Best- Cinestars Ki Khoj.

    With the talent hunt having reached its final phase, next is public opinion and the channel has invited viewers to decide the fate of the final 20 contestants competing for the title of India’s Best.
     
     
    While voting has already begun, viewers can vote via SMS to 7575, toll free numbers 1250 111 130 for Mumbai and Delhi, 1250 130 for Ahemdabad, Indore, Pune, Kolkatta, Chennai, Banglore, Hyderabad, Gurgaon and Ludhiana and through the Internet. According to a company release, the telephone lines will be open 24 hours.

    Speaking about the initiative Zee TV president Abhijit Saxena said, “The viewers are the ones who will watch these super stars on the big screen. Therefore it is the viewers right to vote and select the best. Thus the concept of India Vote’s is a step to choose the most deserving contestant from the 20 finalists of India’s Best.”
     

    Thus far in India’s Best -Cinestar ki khoj, viewers have witnessed many youngsters queue up for auditions across 20 cities in India and five abroad. The channel has tried to capture the excitement of the ground events, the grooming and the short-listing from the 20 city winners to the 32 finalists has been telecast and latest to the final twenty.

  • Zee TV announces the ‘India’s Best’ winners of Delhi

    Zee TV announces the ‘India’s Best’ winners of Delhi

    MUMBAI: Zee TV’s India’s Best -cinestars ki khoj , a nationwide talent hunt to discover potential stars, announced its winners from New Delhi yesterday.

    After three days of intense screening by a panel of renowned juries, four talented youngsters from the city have made it to the finals. These four will now be traveling to Mumbai for grooming to prepare them for the grand finale for India’s Best.

    According to Essel Group vice president (corporate brand development) Ashish Kaul, “We have received amazing response from New Delhi. India’s Best had a large number of participants from this wonderful city and it was worthwhile for us to carry out this exercise”.

    Adding further he said, “We have selected our winners after judging them on several parameters to decide their potential. New Delhi has a rich pool of talent and it has been extremely difficult for the jury to decide only four from the huge number of applicants. It is wonderful that Zee TV has undertaken this mammoth initiative to provide a platform to budding talent.”

    The two final lucky winners of India’s Best will get an opportunity to pair with stars like Salman Khan, Preity Zinta and Sunny Deol.

  • Zee reschedules Delhi’s ‘India’s best’ auditions due to overwhelming response

    Zee reschedules Delhi’s ‘India’s best’ auditions due to overwhelming response

    MUMBAI: There is no biz like show biz! Over 20,000 Delhiites had reportedly gathered for the Zee Televisions India’s Best- Cine Star Ki Khoj auditions held at the Kalka Public School in Delhi on 7 June. Although the officials were expecting a high turn out, the overwhelming response caught the management off guard.

    Apparently, the organising committee had to call the police to control the crowd. After that, Zee was forced to change the venue and hence the dates for the auditions.

    Auditions will now be held at Mittal Farms, Annuvarth Marg, between Ahimsa Sthal and Andheria Modh, Mehrauli Gurgaon Road, New Delhi, from 8 to 9 June, from 9 am to 6 pm.

    According to a company release, hordes of youngsters gathered at the venue yesterday from 2:30 am. By 9:30 am, more than 20,000 boys and girls were patiently awaiting their ‘Big Break’.

    At the venue, Essel Group’s Corporate Brand Development Group’s vice president, Ashish Kaul said, “We have been completely overwhelmed by the humungous response from the people of Delhi. Till now in other cities, we had had close to 4000 to 5000 participants for the auditions but this was totally unexpected. Considering this responce, the venue of audition has been shifted.”

    To date, India’s Best – Cine Star Ki Khoj has completed auditions in 16 cities. The last phases are being held in New Delhi, Rajkot, Varanasi and Kolhapur. More than 8,00,000 entries have been received so far, adds the release.

  • Zee TV crowns ‘Mumbai’s Best’

    Zee TV crowns ‘Mumbai’s Best’

    MUMBAI: Amidst a live action event, Zee TV’s unviel its Mumbai finalist for its nationwide talent hunt India’s Best’ -cinestars ki khoj . While the winners are Mohit Chaddha and Simran Vaid, the first runners up are Amit Khanna and Nazia Khan and the second runners up are Maninder Singh and Sana Mirza.

    After three days of intense screening by the panel, six talented youngsters from the city have made it to the next round of India’s Best. The Mumbai’s Best was judged by the eminent juries like renowned photographer Gautam Rajadhyaksha, director Mahesh Manjrekar, Gulshan Grover and producer Sajid Nadiadwala.

    The winners were judged after qualifying in the series of five rounds. First round was introduction round, which was judged on their presentation, second round was learning dance from a choreographer, third was solo performance, fourth was duet acting and fifth was dancing on their own style. These winners will undergo another series of grooming to prepare them for the grand finale for India’s Best.

    At the occasion Zee TV president Sunil Khanna said, “We have received amazing response from Mumbai. It has been a wonderful experience and the people of Mumbai have lived up to their reputation of being bright and vibrant. India’s Best witnessed large number of participants from this Bollywood City and it was an enthralling experience. We look forward to a similar response from every city that is holding auditions.”

    “We have selected our winners after judging them on several parameters to decide their potential. Mumbai has a rich pool of talent and it has been extremely difficult for the jury to decide only four from the huge number of applicants. It is wonderful that Zee TV has undertaken this mammoth initiative to provide a platform to budding talent,” he added

    India’s Best- is the biggest talent hunt for bollywood to hit your city. These winners will then head towards a series of grooming procedures from renowned personalities of the film industry in Mumbai. The two final lucky winners of ‘India’s Best’ will get an opportunity to pair with stars like
    Salman Khan, Preity Zinta and Sunny Deol.

  • Zee’s search for ‘India’s best’ comes to ‘city of dreams’

    Zee’s search for ‘India’s best’ comes to ‘city of dreams’

    MUMBAI: “We have a thriving film industry, but of late there isn’t any fresh talent coming in, this is our way of getting in some,” offered Zee Telefilms CMD Subhash Chandra about his flagship channel’s latest initiative – India’s Best Cinestar Ki Khoj.

    While magnanimously calling the event a “team” effort, Chandra also opined that the current film fraternity has been giving a lot of stock performances (Shahrukh Khan are you listening?) and being a film producer themselves, Zee TV’s parent Essel Group needed to take stock of it.

    On a surprise visit to the auditions location at SNDT grounds in Mumbai, Chandra was checking out the turnout and auditioning process. While speaking to indiantelevision.com, he did mention that he was happy with the turnout and some of the talent on show.

    Though the talent hunt was aimed at discovering “personalities”, the dearth of good lookers stuck out like a sore thumb. But there were quite a few exceptional talents that outshone the rest, which prompted the management to institute a couple of “brilliant” performance certificates. “If we get an Om Puri or a Nasserudin Shah caliber talent, we are not going to shove them aside just because they don’t fare well in the looks department,” offered one of the jury members Kishor Namit Kapoor.

    As regards today’s turnout, by the end of the day’s proceedings 3,000 contestants had auditioned. The Zee team is expecting at least 5,000 tomorrow.

    “Mera Number Kab Aayega”: Participants waiting patiently for their turn
    Said, Zee TV president Sunil Khanna, “The turnout is better than expected. Plus it is just the first day of the event. In fact, looking at the (quality of) talent we are planning to upscale the finalist numbers.”

    When quizzed about reports that Lucknow had far more to offer by way of talent, he said, “We knew what to expect in Mumbai, so there is not much of a surprise here. But our event is not about launching talent from big cities. It is about tapping the hidden talent in the far flung towns across the country.” And it is not just for the movies that some of the chosen ones will be taken. “We will be looking at handpicking a few for our serials as well,” said Khanna.

    Queried as to how the whole thing would translate when telecast on TV, Khanna offered, “It is a good concept and it is not just about a reality or a talent hunt. So we are quite optimistic.”

    While the talent on show might not have impressed indiantelevision.com, the way the event was managed definitely deserved a thumbs up. Nowhere did the crowd seem unruly or restless.

    The on-ground in-charge, Alpha Marathi Sr veep Nitin Vaidya offered, “I have been working hands on with the event. Everyone in the team has had their task explained well. Also we haven’t really spared any cost.”

    Backed by a huge promotional blitz, the ambitious endeavour has many firsts to boast of — like the simultaneous four-city auditions and the innovative promotions. Ultimately though, the real test will be whether television audiences give Cinestar Ki Khoj an “India’s Best” TRP rating.