Tag: indiantelevision.com

  • Sanju Saha quits Star News, to join Pepsi India

    Sanju Saha quits Star News, to join Pepsi India

    NEW DELHI: Sanju Saha, executive vice president, human resources at Star News, has put in his papers and is slated to join Pepsi in a much higher capacity.

    Industry sources said that Saha, just 37, is joining as executive vice president, human resources of the Rs 70 billion Pepsi India group, a high profile job that functionally is director, HR.

    Reluctant to comment on the development, Saha did tell indiantelevision.com: “I can say that I am as of date EVP HR, Star News, but I am leaving the group, that is confirmed.”

    Sources who know him say that Saha was looking for a higher profile, which Pepsi has now offered him. And though no one is putting a date to either his finally leaving Star or joining the F&B global major, sources said he is joining Pepsi in the first week of February.

    Saha had been working with Star News for the past two years and was responsible for streamlining the HR department and making it market oriented, getting the right people and generally “ruddering the ship in an industry that has seen so much turmoil”, a Star insider says.

    Saha has previously worked with Aaj Tak, thus having worked in senior capacities in both the top Hindi news channels of the country.

    “I come from a banking background, having worked with American Express before joining the media, Aaj Tak,” Saha said.

    Before AmEx, he had worked with Britannia and Vazir Sultan, the Hyderabad based tobacco manufacturer.

  • Zee News Ltd targets 25 January for Marathi news channel launch, appoints Doraiswamy as CEO of company

    Zee News Ltd targets 25 January for Marathi news channel launch, appoints Doraiswamy as CEO of company

    MUMBAI: Zee News Ltd. (ZNL), the demerged company of Zee Telefilms which houses the news and regional channels, is targeting 25 January as the launch date of its Marathi news channel.

    Harish Doraiswamy, who was earlier looking after the travel business of Oberoi and head of business development in IMG, has joined ZNL as its chief executive officer. Doraiswamy was also working with Adidas India as chief operating officer.

    Laxmi N Goel will be the managing director of ZNL. He has relinquished his executive position as whole-time director of ZNL He will continue to be the director of ZNL in his non-executive capacity.

    “We are launching the Marathi news channel on 25 January,” Goel tells Indiantelevision.com. He also confirmed that Doraiswamy has joined ZNL as CEO.

    Indiantelevision.com had earlier reported that Zee was planning to launch a Marathi news channel, 24 Tas (24 hours). The projected investment for this venture would be Rs 1 billion over a three-year, Goel had said.

    The induction of a CEO comes in the wake of the demerger of Zee’s news and regional channels business into ZNL. Zee had earlier announced that ZNL would get listed on the bourses in January.

    ZNL plans to launch a slew of channels including a Tamil and a Malayalam channel to complete its presence in the southern language states. “We will be launching the Marathi news channel this fiscal. Any other launches will happen only in the next financial year,” says Doraiswamy.

  • Deposit and rental schemes on STBs to attract VAT

    Deposit and rental schemes on STBs to attract VAT

    NEW DELHI: The controversy over Cas (conditional access system) does not seem to end. If the broadcasters have taken shelter in the various legal courts, consumers expressed heat over the issue of taxes at a forum meeting today with the Telecom Regulatory Authority of India (Trai).

    The broadcast and cable regulator clarified that value added tax (VAT) would have to be paid on the deposit and rental schemes for the set-top boxes (STBs) under Cas. Also, the entertainment tax would have to be paid per TV set.

    This caused a heated discussion at the Trai consumer meeting held today, according to sources. Trai officials also admitted that the issue had come up, adding that clarifications have been sought, without wanting to say anything further.

    In a CAS regime, multi-system operators (MSOs) will have to offer consumers digital STBs at a deposit of Rs 999 or Rs 250 on a monthly rental of either Rs 30 or Rs 45. VAT will have to be added to this.

    The entertainment tax would have to be paid per TV set and not per household, Trai also clarified.

    The meeting saw a lot of dust being kicked up by consumers and lasted for all of two-and-half hours, members who attended the meeting said.

    When asked of this, Trai Advisor (Broadcasting) Rakesh Kakkar told indiantelevision.com: “The issue had come up today.” He refused to comment further on the issue.

  • HBO in awareness building drive for CAS; looks for further customisation

    HBO in awareness building drive for CAS; looks for further customisation

    MUMBAI: 2006 has not been an easy year for the English movie genre. Firstly there was the order from the Mumbai High Court, which saw HBO and Star Movies off air in a key market. While Star Movies is still off air, HBO recently came back on.

    The second challenge is that viewership share of English film channels has been falling. Then the distribution landscape is changing. DTH is growing. Conditional Access (CAS) comes in next year.

    HBO South Asia country manager Shruti Bajpai says that the key in this period of change is to build brand loyalty.

    “Our first challenge is to make sure that we are in the priority list of channels in homes which will get the set top box. New platforms mean that there is more room for new English entertainment channels. At the same time you have to be on your toes. To educate the viewers on HBO with the advent of CAS, we will be running a campaign, which will kick off in the final week of this month. This will be on air on our channel and possibly across Zee Turner and also in print, radio and outdoors.

    “While the final touches are being given, our campaign talks about the brand and what the channel has to offer for those who take a set top box. Our push will be along the lines of our tagline for next year – bigger and better. Our concern at the moment is not the pricing of Rs 5. It is to see that we get into enough homes. That is why we have a big property King Kong at the start of the year.

    “We are platform neutral and we will wait and see how the new platforms fare. Perhaps two or three years down the line we might have an offering without ads for a platform if the growth of that platform and the customers demand justifies it.”

    In terms of the fall in channel share, she notes that the challenge is that not only does one have to compete with new entrants but also the fact that the viewer is spoilt for choices. “There are games, multiplexes. While there will be volatility with CAS coming in, in the long run it is the strong brands that will survive. I think that HBO has done a good job in building up its brand over the years. If you look at it, the English entertainment genre share has fallen as a whole.

    “While viewers of our channels do watch other genres, what you see on English films is that there is more stickiness. On a genre like infotainment there is dip in and dip out viewing. On the other hand if a viewer likes a film he/she will stay tuned. We also expect new viewers to come in from the mini Metros and small towns that are growing. As the economy booms and more people become affluent more of them will start watching English films.” This, the channel hopes will compensate for the fact that some of its core audience is also watching other genres.

    The other issue is how HBO is working with the Censor Board. To this Bajpai says that the results so far have been good. Films she says have been cleared on a priority basis and as of now there has been no trouble with the scheduling. HBO has so far not encountered the situation where it could not air a film. Some films have been cut and then aired. It also helps that its major films like the upcoming King Kong have aired in cinemas and thus have a certificate.

    Further Customisation: The focus in 2007 for the channel will rest on customisation. The aim is to build up the non-primetime slots. One way of doing this is to have slots that appeal to certain demographics. So there is Time Out at 11:30 in the morning for the housewife. In addition to this the channel has added It’s A Guy Thing for men. This airs at 2 pm on Saturdays. Then there is Whazz up? for youth. This airs on the weekdays before the 9pm film.

    HBO has SMS contests for this block and also a mini site on hboindia.com. Bajpai asserts that HBO will also be more focussed on co-ordinating specials with Indian festivals like Holi. While it has been done in the past, more effort will go into this from next year to make it more cohesive.

    HBO’s next big film is King Kong with Naomi Watts. It airs next month. A microsite will go up where fans can find downloads and basic games. There will also be an on-air contest and the grand prize could involve a trip to a foreign destination. Bajpai adds that HBO will air four to five of its series next year. This year just two had been aired.

    While declining to divulge further details Bajpai says that one show will look at men’s lives in a big city.

    This could well be a counter point to Sex And the City, which had looked at the lives of single women.

    As has already been reported by Indiantelevision.com, HBO will air Tsunami: The Aftermath on 26 December without any commercial breaks. In terms of its original movies, the situation at the moment is a little uncertain, as titles have to be cleared. HBO also gets involved with the theatrical releases of films from its studio partners. It will push the animation film Happy Feet as well as the Denzel Washington film Deja Vu. There will be features like The Big Preview as well as public screenings.

  • CNN Young Journalists Award coming up mid-December

    CNN Young Journalists Award coming up mid-December

    NEW DELHI: CNN here is in top gear for this year’s “Young Journalists Awards” (YJA), with many more entries than in the previous three years and two exciting new categories of awards having been added in the fourth edition, slated to be held on December 15.

    And though the channel is expectedly keeping the list of winners closely guarded, there is obvious excitement about the two new categories, “CNN Aspiring Journalists Award” and the “CNN Citizen Journalist Award”, Satindra Bindra, Senior International Correspondent told indiantelevision.com.

    Bindra revealed: “Entries received this year, have very poignantly brought to light several social issues such as farmers’ suicides, child trafficking, corruption in school admissions, anti-national activities, animal rights and protection and many such issues. The stories, by and large, are extremely well researched, and have adequately highlighted the issues they dealt with.”

    Asked what seems to concern young Indian journalists, Bindra said: “Going by the entries received, clearly, Indian reporters are highlighting social injustice, corruption, anti-national and anti-social activities, and other issues that impact the nation.”

    What kind of reportage came in this time?

    It was all sorts, Bindra said, from automotive writing to medical journalism, from social causes to business and even entries from film, fashion, politics and sports journalists.

    He added that the Indian and Pakistani media are growing at very fast paces and this is reflected in the high number of entries received over the last four years.

    “There has been an improvement in the quality of filming as well as reportage and this has been reflected in the entries received for the television category as well,” Bindra said. Technically, the entries are slightly better than before and the issues highlighted are relevant to modern India, he added.

    This year’s finalists have displayed good journalism, he felt, but more than anything else, some of them are remarkable for their great resourcefulness and ingenuity while pursuing the story.

    The CNN Aspiring Journalist Award is meant for those just who have just appeared or appearing in their final year of journalism college. This award is being given jointly with Hindustan Times, while the CNN Citizen Journalist Award is being given together with CNN-IBN.

    Bindra said that the student community had indicated an interest in the earlier editions of CNN YJA and also comprise an important segment of our viewership, which is reflectedin the queries and feedback on programming and current affairs that we receive through our website, and hence the addition of this new category.

    “We hope CNN Aspiring Journalist Award will encourage and hone budding journalistic talent in India,” he said.

    For this category, the participants had to submit an essay in 1,000 words, on the topic, ‘Are sting operations justified?’ The short-listed participants will be invited to New Delhi to participate in an on-the-spot contest. The winners of this contest will then be declared as the CNN Aspiring Journalist of the Year

    “CNN Young Journalist Awards aims to promote young emerging journalists in India. We endeavour to provide them with the right platform to ensure their success. The journalists and the students, who have participated this year, have displayed good potential and as they grow, are capable of creating a mark for themselves in the industry,” he said.

    The CNN Citizen Journalist Award too is a new category introduced this year. Bindra said that Citizen Journalism has been a distinctive and definitive identity of CNN-IBN since its launch in India earlier this year. “At CNN, we have expanded ‘Citizen Journalism’ by recently launching I-Report initiative. This initiative allows a CNN viewer who captures compelling content with a personal cell phone, camera or other device to be a part of telling the world what is happening through the unsurpassed reach of CNN.

    CNN Citizen Journalist Award aims to acknowledge and recognize these citizens who are, in a manner of speaking, journalists. This Award will recognize and celebrate the inseparable partnership between citizens and media in influencing and shaping the course of developments in the world around us.

    For the CNN Citizen Journalist Award, the winner will be chosen from the images/video files received from citizens and broadcast on CNN-IBN.

    All the entries are judged equally on the basis of content and presentation. The jury comprises of distinguished personalities from the field of media and journalism, and this year senior scribes at CNN-IBN were also part of the evaluation team.

    After receiving all the entries from India and Pakistan, the top entries are short-listed and the winners and runners up are then chosen from this list.

    The winners of the CNN Young Journalist Award will spend a week at CNN’s headquarters in Atlanta, where they will meet with CNN International’s editors and anchors, and experience first-hand the workings of CNN’s editorial and programming teams.

    The runner up in the Television and Print/Online Category will be given the opportunity to visit and assist the CNN news bureau in New Delhi for a week.

    The winners of ‘CNN Aspiring Journalist Award’ in the Television category will also earn an opportunity for an internship with the CNN-IBN bureau either in New Delhi or Mumbai for a month, and the winner in the Print category will get an internship with the Hindustan Times bureau in New Delhi or Mumbai for the same period, Bindra added.

  • The History Channel to demistify Sherlock Holmes

    The History Channel to demistify Sherlock Holmes

    NEW DELHI: This December, The History Channel will trace the adventures of the one of the greatest all-time favourite fictional detective Sherlock Holmes and his trusted aid and companion Dr. John Watson through its series ‘The Adventure of Sherlock Holmes’.Indian viewers will get a chance to see Jeremy Brett’s ‘flamboyantly brilliant interpretation’ of Sherlock Holmes in the classic series, ‘The Adventures of Sherlock Holmes’, premiering on Tuesday, December 12 at 9 pm.

    David Bruke will play the role of Dr Watson in the series produced by Michael Cox, though the channel spokespersons would not reveal the cost of production of what is likely to become a series of mega-viewership.There will be a total of 14 stories shown, every Tuesdays at the same time. Each story will be of roughly one hour duration.

    Though the series had been shown once on DD Metro, “but that was long ago and this will be a rebirth of sorts for the series,” the spokesperson told indiantelevision.com.

    Terming it a “faithful adaptation of the original stories”, ‘The Adventures of Sherlock Holmes’ will bring alive mysteries such as A Solitary Cyclist, The Speckled Band, The Naval Treaty amongst others that not only enjoy worldwide recognition but still continues to fascinate and mesmerize generation of readers across the globe. It will also show the story, “The Adventure of the Final Problem”, in which Conan-Doyle had ‘finished off’ Holmes (before he was forced on popular demand to bring him back.

    Unfortunately, one of the most famous of Holmes’s adventures, “Hounds of Baskerville” will not be part of the series, the channel said.

    “Through his power packed performance, Jeremy Brett successfully captures the true essence of Sir Arthur Conan Doyle’s favourite character Sherlock Holmes”, says a press statement from the channel.

    Commenting on the new series, Joy Bhattacharjya, Senior Vice President, Programming, The History Channel says, “From time immemorial, Sherlock Holmes has enjoyed universal appeal. The Adventures of Sherlock Holmes is one of the most successful historically set drama series and we feel privileged to air this classic on our channel. Such programmes are in keeping with our strategy of broad-basing the channel to widen its appeal for all viewers.”

    The channel will repeat each show through the week on various times, starting Wednesdays at 12 midnight, followed by once each day till the next story is telecast.

  • Sony Pictures reaches $3 billion worldwide box office for the first time

    Sony Pictures reaches $3 billion worldwide box office for the first time

    MUMBAI: While its electronics division is in trouble one area where Sony has been doing really well in is in films. For the first time in its history, Sony Pictures Entertainment (SPE) has crossed more than $3 billion in worldwide ticket sales.

    As had been reported earlier by Indiantelevision.com, in India Sony crossed the Rs 1 billion mark for the third time in four years.

    This marks the fourth time in history that any studio has reached the $3 billion mark in a single year. Internationally, the studio has already realised its best year of all time, with just under $1.5 billion and counting. Domestically, the studio has already passed more than $1.5 billion and is on pace to surpass $1.573 billion, the most any studio has ever generated at the box office in a single year in North America, a record held by Sony since 2002.

    2006 marks the third time in the past five years that SPE has been the number one studio in the US in terms of share. As Sony finishes the year, the studio controls over 18 per cent of all tickets sold in the US and Canada. Led by The DaVinci Code, the worldwide blockbuster that has grossed over $750 million at the box office, SPE has seen four films exceed more than $100 million in domestic box office — including Talladega Nights: The Ballad of Ricky Bobby, Click, The DaVinci Code, Casino Royale — and five more have surpassed the $100 million worldwide threshold (Pink Panther, Monster House, Open Season, Underworld: Evolution and Little Man).

    Columbia TriStar Motion Picture Group chairman worldwide marketing and distribution Jeff Blake says, “This is the kind of year that is pretty hard to top. Hitting $3 billion in worldwide box office is an incredible accomplishment in every way. The fact that we are reaching this peak by potentially passing the domestic industry box office record while at the same time enjoying our best year ever internationally is just a staggering achievement that makes us all very proud.

    “This isn’t the result of just one film — our entire slate really worked this year, and credit for our success goes first and foremost to the extraordinary filmmakers and actors that brought us The DaVinci Code, Talladega Nights: The Ballad of Ricky Bobby, Click, Casino Royale, The Pink Panther, Underworld: Evolution, Monster House, Open Season and so many others.”‘

    Blake also credited “The remarkable talent and hard work exhibited by our production, marketing, and distribution teams. Today, we’re celebrating and thanking everyone who played a part in the success of our 2006 slate worldwide.”

    The studio reached its achievement in a year that featured a record 12 films opening at number one and strong performances from all the labels under the Sony Pictures Entertainment banner: Columbia Pictures, Screen Gems, Revolution Studios, TriStar Pictures, and co-productions in association with MGM.

  • Sony Pictures India crosses Rs 1 billion mark for third time in four years

    Sony Pictures India crosses Rs 1 billion mark for third time in four years

    MUMBAI: The Indian operations of Sony Pictures Entertainment are going from strength to strength. Following a disappointing 2005, the studio has rebounded and has announced that it has crossed the Rs 1 billion mark in ticket sales for the third time in four years.

    This milestone was previously crossed in 2002 and 2004 and is a record for Hollywood in India. For 2006, Sony broke its own record. It made Rs 1,056,856,024 compared to Rs 1,019,240,000 in 2002 and Rs 1,001,693,000 in 2004.

    The record was helped by the latest Bond film Casino Royale, probably the best Bond film since Sean Connery. As had been reported earlier by Indiantelevision.com, the film opened across 427 prints and 452 screens, largest print and screen count. In the opening weekend it made Rs 149 million almost twice that of Spider-Man 2, which had made Rs 78 million in 2004.

    This year Sony also had four films in the top 10 list for opening weekend for Hollywood films. Besides the Bond film, Pirates of the Caribbean 3 made Rs 31 million. Thanks to the controversy surrounding its release The Da Vinci Code made Rs 30 million and The Chronicles of Narnia made Rs 24 million.

    Sony also became the first Hollywood studio to foray into local production with Saawariya. The film, directed by Sanjay Leela Bhansali, will be released next Diwali.

    Casino Royale was the first Hollywood film to cross the Rs 100 million mark. It did that in two days. Sony anticipates it to be the second largest grosser of all times for any foreign language film in India. It made Rs 330 million as of 29 November 2006.

    Sony Pictures releasing of India MD Uday Singh says, “We are extremely proud to be the only studio to ever reach this box office pinnacle and that too thrice in a short span of four years. This inspired performance has been due to a fabulous line-up put together by Sony Pictures Entertainment, Buena Vista International and our partners in India and of course the stupendous efforts put in by our talented and dedicated marketing and distribution teams across India. This is truly a historic and a memorable moment for all of us.

    “The future looks exciting with highly anticipated tent pole products like Ghost Rider, Pursuit of Happiness, Spider-Man 3, Pirates of the Caribbean 4, Surf Up, Resident Evil 3 and National Treasure 2. 2007 is also a special year as it marks the launch of our first Hindi title, Sanjay Leela Bhansalis Saawariya on 9 November, 2007.”

    In a year, approximately 70-72 films are released by the Hollywood Studios in India. Releases from other sources (the Independent Importers) is not known. More and more titles are being released day and date with the US – to kill piracy at one end and to cash in on the global marketing campaign at one shot at the other end.

  • BBC launches special series focussing on GenNext

    BBC launches special series focussing on GenNext

    NEW DELHI: Can school children in India and Pakistan help in the peace process between the two countries? At least, they can try, if the elders care to listen to them in a daring and highly imaginative upcoming series of programmes on BBC World, titled “Generation Next”.

    Class 10 student Waleed from Crescent Modern School, Lahore says: “I feel that by talking to Indian students, on my level, I would be contributing to the ongoing peace process between India and Pakistan.”
    His friend Sarin says: “I am interested in Indian culture and would like to know what students of my age read in India.”

    The two would be taking to pupils at the Kendriya Vidyalaya (KV), RK Puram, New Delhi, on the special programme called “School Day 24”, which will be telecast throughout December 6 as part of the news bulletins. “School Day 24” will be shown on 6 December.

    Meenaxi, a Class 10 student at KV, would be talking to people like Sarin and Waleed, as would be students staying in London with those studying in Baghdad.

    Generation Next is the BBC’s “boldest international broadcasting season yet with nine days of special programming devoted to the voices, experiences, ideas and aspirations of young people from around the globe,” says a BBC statement. BBC World will be joining BBC World Service and bbcnews.com, to bring together young people from all over the world.

    Calling it “a most intriguing programme”, a spokeswoman from BBC in New Delhi told indiantelevision.com: “It is the biggest ever interactive conversation between young people across the world, which links schools in political ‘hot spots’ with schools located in areas with opposing views on the local tensions, conflicts and divides.”

    However, though the School Day 24 is technically and emotionally the strongest of the programmes in the nine-day BBC under-18s series, there will be others like “My Generation Next”, presented by Anita Rani, in which young people will converse with each other using webcams, mobiles and other communication systems on issues confronting their generation.

    There will also be special programmes on “World Business Report”, which will feature five young tycoons of the world, and also carry specially commissioned films, with one rare and enraged discussion on rampant use of children in advertising.

    Another major draw will be the “The Street and The Ball”, which will present six projects that are part of the ‘streetfootballworld’ network – an international organisation that uses street football to improve the lives of young people living in extreme social conditions.

    One series among the entire endeavour, “The Hobart Shakespeareans”, has already been telecast on December 2. It had fifth-graders at Hobart Elementary School Latino and Asian children growing up in an underprivileged area of Los Angeles. It’s a tough start, especially as English is their second language, but they are lucky enough to be taught by Rafe Esquith, whose motto in life is “be nice and work hard”. His drama lessons also produce astonishing results, a statement from BBC said.

    Of these, the most endearing would obviously be the “School Day 24”. BBC says “School Day 24” will give a voice to young people allowing them to talk >across social, political and cultural divides about the issues that concern them.

    There are link-ups in Albania, Bangladesh, Burma, China, Germany, India, Indonesia, Kenya, Mexico, Nigeria, Pakistan, Poland, the US and more.

    “Interestingly, the programme will see students from Pakistan talk to those in India; those from Baghdad share concerns with those in London,” the BBC spokeswoman told indiantelevision.com here.

    Using the global resources of the BBC, satellite broadcasting equipment has been installed in schools to enable teenagers to make their voices heard throughout the day both in their regions and worldwide.

    Youngsters will use webcams, mobile phones and through specially commissioned films talk about what’s really on their minds in two half-hour specials in My Generation Next. Also across the week, “five exceptional teenagers will demonstrate what they are doing to make a difference in their world”, the BBC statement added.

    Among the other programmes will be one titled “Nicola Benedetti – A Winning Story”, the girl who won the BBC’s prestigious Young Musician competition at the age of 16; and “Sierra Leone: The Way I See It”, with Kyle Jones, 15, a visually impaired student who lives in England and sets about to meet his pen pal in Sierra Leon to find out how disabled people are treated in this part of the world.

    The season runs from Saturday 2 to Sunday 10 December 2006 across BBC World television and BBC World Service radio.

  • The History Channel looks to strengthen weekdays primetime with dramas, factual shows

    The History Channel looks to strengthen weekdays primetime with dramas, factual shows

    MUMBAI: It has been six months since The History Channel (THC) went a repositioning from an infotainment channel to an entertainment one. After having consolidated its position on weekends with blocks like Jumbo Movies the channel is now looking to focus on its weekday slots.

    To this end it will launch drama shows and factual shows. Speaking to indiantelevision.com this evening, THC India MD Nikhil Mirchandani says, “Our revamp, which marked a shift through the introduction of fresh content like films, mini series has worked for us. We target males 25+. There we have seen a 150 per cent growth in the weekly time viewers have spent on us each week since the revamp. Our reach has grown by 72 per cent and our share in primetime has more than doubled.

    “We are now focussing on our weekdays primetime starting at 9 pm. Our aim is to create recognisable franchises here to grow viewer loyalty. So at 9 pm we will have dramas. New shows that we will launch are Sherlock Holmes with Jeremy Brett playing the legendary detective. Then we have Sharpe with British actor Sean Bean. We will also air the mini series Kane And Abel which is based on Jeffrey Archer’s bestseller.”

    There is also Reilly – a spy story set in the 20th century – as well as Kennedy, about the late John F Kennedy. Mirchandani says that amny of these characters are already familiar with viewers to a certain extent.

    Sherlock Holmes launches next week, with other shows to follow soon after. THC is reserving the 10 pm slot for factual shows. One show that will at 10 pm is Shootout, which looks at heroic acts and deeds done after the Second World War.

    Other shows on the new, improved programming menu include Dogfight – a dramatic recreation of what might happen if say two airplanes fought each other – and Egypt: Engineering An Empire, which follows on the success that THC had earlier with Rome: Engineering An Empire.

    Mirchandani says that the aim is to see stability in the weekday slot.

    On the advertising front Mirchandani expects a 200 per cent growth in ad revenues for this fiscal ending 30 June 2007. That is because 60 new clients have come on board as Charter Partners. Earlier, when the repositioning took place, Samsung and Microsoft had come on board. A Charter Partner gets visibility across the prime properties. The clients he says come from different categories like finance, IT, automobiles, consumer durables.

    The rate increase he says have been substantial given that THC spent a million dollars acquiring content with the repositioning. In terms of below the line marketing activities one innovation that THC has come up with is a Sherlock Holmes game which can be played online by visiting the channel’s site. Here the participant gets to play detective and clues are laid out. If you solve the puzzle you win.