ITV

Tag: indiantelevision.com

  • Prasar Bharati moves Delhi HC against deferred live telecast

    Prasar Bharati moves Delhi HC against deferred live telecast

    NEW DELHI: A day after terrestrial broadcaster Doordarshan was granted “deferred live” telecast rights to the ongoing cricket series between India and the West Indies, Prasar Bharati approached the Delhi High Court again on the matter.

    A two-judge bench of the Delhi High Court has listed for tomorrow arguments in the appeal filed by the pubcaster against the order yesterday by a single-judge directing Nimbus, the rights holder for BCCI organized cricket events in India, to give the feed to Doordarshan with a seven-minute time lag.

    Prasar Bharati sources told Indiantelevision.com that the pubcaster’s appeal was based on the validity of the Uplink-Downlink Guidelines issued in November 2005 that perforce allows DD to get the telecast feed. The pubcaster’s argument is that the guidelines are clear that the live feed should be given to both Doordarshan and AIR and that there is “no provision (in the guidelines) for a deferred telecast.”

    Prasar Bharati has contended that viewers in the country cannot be divided into two segments and that there has to be equitable distribution of signals for all viewers, irrespective of whether they are linked to DTH, cable or non cable homes.

  • Nimbus-DD talks fail, I&B may issue ordinance

    Nimbus-DD talks fail, I&B may issue ordinance

    NEW DELHI: The information and broadcasting ministry is likely to issue an ordinance by the end of the week, making it mandatory for Neo Sports to share its cricket telecast feed with Prasar Bharati.

    Ministry sources told Indiantelevision.com that as the minister Priya Ranjan Dasmunsi was not in Delhi, deliberations on drafting an ordinance can only commence on Tuesday.

    If an ordinance is finalized, it will be sent to the law ministry for clearance and only then referred to the union cabinet for approval. As this process is unlikely to be complete by Thursday when the cabinet meets, a special meeting may be held later to clear the ordinance.

    Negotiations had earlier broken down with Nimbus which owns Neo Sports when the private channel insisted that Doordarshan should either encrypt the channel or show the matches as a deferred telecast. After almost three days of negotiations, Prasar Bharati officials said the conditions set by Nimbus was not in conformity with the uplinking/downlinking guidelines issued by the government.

  • Adlabs Films completes acquisition of Synergy Communications

    Adlabs Films completes acquisition of Synergy Communications

    MUMBAI: Adlabs Films Ltd has completed the process of acquiring a controlling stake in Siddhartha Basu’s TV content company Synergy Communications.

    Indiantelevision.com was the first to report that Adlabs was buying a majority stake in Basu’s company. The new entity will be called Synergy Adlabs Ltd, subject to regulatory approval.
    Basu would continue to lead Synergy Adlabs’ strategy and business operations as chairman and managing director, the company said in a statement.

    In addition to Siddhartha and Anita Kaul Basu, the board would be strengthened by Adlabs Films wholetime director Pooja Shetty, Reliance Capital senior vice president Anil Arjun and Adlabs Films chief financial officer Venkat Devarajan.

    “Synergy Adlabs is envisaged to contribute sizeable revenues to the overall revenue pie of Adlabs Films by March 2008. The intention is to enhance Synergy’s production operations and scale up content to include high-quality popular fiction, youth-based shows, non-fiction content (including reality and lifestyle shows) and international content,” the statement added.

    Synergy Communications has done over 30 televised series and produced over 2000 hours of content. Among the popular shows include Kaun Banega Crorepati, Jhalak Dikkhla Jaa and Mastermind India.

  • Ban on AXN: IBF seeks meeting with I&B minister

    Ban on AXN: IBF seeks meeting with I&B minister

    MUMBAI: Broadcasters have reacted strongly to the move by the government yesterday banning for two months the telecast of Sony Entertainment’s action channel AXN on the charge that it was telecasting “obscene programmes”.

    The Indian Broadcasting Foundation (IBF), the representative body for broadcasters in the country, is planning an urgent meeting to thrash out how to deal with the matter and have sought an appointment with I&B minister Priyaranjan Dasmunsi on the matter.

    Says IBF director finance Naresh Chahal: “The IBF views this as a very serious issue that may lead to uncertainty and confusion regarding day-to-day operations of channels. The IBF board will be meeting very shortly to discuss the matter and we have also sought an urgent meeting with the information and broadcasting minister to put forward our point of view.”

    The I&B ministry yesterday issued directions blocking signals of the channel into India up to 15 March.

    Sources told Indiantelevision.com that the ministry had taken objection to the channel repeatedly telecasting programmes such as World’s Sexiest Commercials that “are against good taste or decency and are likely to adversely affect public morality”.

    The government has been issuing warnings from time to time to various channels to desist from telecasting “obscene programmes” and software not suitable for women and children.

    The Cable Television Networks (Regulation) Act 1995 clearly stipulates that the government has the right to block or take action against channels which violate the broadcasting and advertising codes of the country.

  • Star to unveil music video with ‘KBC’ host sporting the ‘Don look’

    Star to unveil music video with ‘KBC’ host sporting the ‘Don look’

    MUMBAI: All energies are being diverted towards introducing the third season of KBC with a ‘mighty bang’ and Star has shown no less vigour in promoting their prime property. The channel has unveiled teasers of a music video that will feature the ‘Don’ rapping to lyrics that read “Kar le Kar le Tu Aek Sawal.” As a prelude to the launch of the show, the three minute music video will premiere at 9 pm on 22 January.

    Speaking to Indiantelevision.com Star India advertising, sales and distribution president Paritosh Joshi hopes that the new hip hop track will take on a life of it’s own and go on to become a regular addition to music channel, radio and night club play lists. “Morover, the track makes no mention of KBC.”

    With no obvious mention of KBC, the visuals however definitely amplify the big question mark “?”, apart from the title of the track and opening line bearing the theme “Kar le Kar le Tu Aek Sawal.”

    What’s interesting is that King Khan himself seemed to have devised this plan to promote the show. This may help facilitate a stir among the core ‘youth based’ audience, mainly women, that the show is attempting to reach out to this time.

    However, the promo looks like a take off from the actor’s latest avatar in Don, not excluding ‘the black shades, bling and sexy women.’ This is in stark contrast to the more sober persona that the actor displays on the other promos for KBC.

    The music video has been conceptualized, choreographed, directed and sung by Ganesh Hegde. The music has been done by Vishal and Shekhar and the lyrics by Shabbir, RD Telang, Kumar and Asif Baig.
     

  • ‘User generated content is popular in news, music and sports genres’ : Pankaj Thakar – Cellcast Interactive India CEO

    ‘User generated content is popular in news, music and sports genres’ : Pankaj Thakar – Cellcast Interactive India CEO

    With user generated content (UGC) on the rise globally,UK-based Cellcast is betting that its Sumo.TV platform for broadcasters would catch on in India and other parts of the world. People can send in video content and if it is fit for television viewing, it will be put up.

     

    Cellcast is also looking to launch shows on different TV channels for which it buys airtime. Indiantelevision.com’s Ashwin Pinto caught up with Cellcast Interactive India CEO Pankaj Thakar for a low-down on the company’s plans in India.

     

    Excerpts:

    Could you give me an overview of Cellcast and the services it provides?

    We work in the area of developing participative content. People watch television and consume it either by mobile or IVR or the internet. Cellcast is a technology and a format company mixed into one. We have integrated technology that is inexpensive to use. Both small and big broadcasters depending on what they want can use our formats.

    What are your different revenue sources?

    Our main revenue source is through mobile, IVR and internet. People pay for premium services like SMS, MMS, Wap, GPRS. We have a show called Bid2win which be participated through SMS or IVR or you can go to the net and log on to the website. We buy airtime on channels and showcase our content.

    In India you worked with Star on their reverse auction format and with Zee on their PlayTV channel. How was that experience in terms of viewer uptake and channel response?

    We did some projects with them. The results were positive with both and the projects were big. We got PlayTV off the ground pretty fast. However we feel that we have to be in control of our own destiny. We are out of PlayTV. We have bought airtime on Sony, Zee, Sahara, Zoom. That is why we could not continue with PlayTV.

     

    For PlayTV, we did a Housie format. We used formats that work in a diptest environment so you know whether or not the audience is ready to respond. We are now looking to increase the number of formats on air on different channels. By March we hope to have six formats on air.

    Could you talk more on this?

    We currently have bid2win and Bollywood Dhamaal. The latter was launched on Max on 7 January. In the first episode alone we got 100,000 responses. It is a game show where two anchors talk to the audience.

     

    There are some puzzles shown on TV. Some people get to call live and if they solve the puzzle they win prizes. At the end there is a jackpot round for Rs 100,000.

    What are the other formats being looked at?

    We have a sports format called Beat them All. We have been talking to Max about this. We are talking to Max to use this as the World Cup is coming up. It is a virtual cricket set up that you play along with. If you beat six top players you win Rs 10 million. We did an offline test with a mobile operator and we got 100,000 responses for an India versus South Africa match. This works via SMS and IVR. We are looking at an interactive astrology show, a social networking show, a music show and a matrimony show.

     

    By social networking, I mean making friends through television. Already it is happening on the net through sites like MySpace. For astrology a viewer can send in an SMS and the astrologer will answer the query. The matrimony show will involve helping the person make the initiative to find a partner. TV is a powerful social medium and can attract people from all parts of life if it is put in a social environment. I am not sure if girls would want to do this but a guy can put his picture and say that he is looking for a bride and this is his background.

    How cost effective is it to acquire airtime?

    It is cost effective in a sense. If the response rates are good, you will be fine. The rationale behind buying airtime is to show people that our formats work. 250 episodes of bid2win got 20 million responses. It has generated $1.4 million in revenue. It is a clear-cut winner. A broadcaster otherwise has to produce his own content, find advertising money. Here we give them free content and pay for the slots. So it is a win-win situation for everybody.

    Could you talk about your channel business in the UK?

    We run six channels on the Sky platform. We also have airtime on Freeview. We have been operating them since 2002. Since we run our own channels, we can experiment with different types of content, technology. This is then exported. Our channels include a psychic astrology channel. We started with one hour and the channel has grown. We have a network of psychics who take calls. We have a dating channel and so people can call up and find people and do matchmaking. We have a shopping and auctions channel.

     

    Apart from this we operate a channel in China in Shenzhen called Mymobile TV. We operate quite differently outside the UK. We form partnerships with broadcasters to provide programming or buy airtime.

     

    We would like to eventually start a channel in India on a DTH platform. Our goal is to set up channels on satellite in different countries. We have experience in running small, vertical channels in a multi-platform environment. Our speciality besides providing content lies in running channels in different genres. Our dream would be to run an auction channel and a game show channel in India for sure down the line. However we have not set a timeframe.

    What have the key learnings been from running your own channels?

    I think that it is in terms of the nature of your whole business model. To bring in a niche audience you have to really know how to engage that audience and look for alternative sources of revenue. There is no advertising and subscription income. While profits have taken a hit our revenues in the UK are strong.

     

    Our channels in the UK are freely available for those who have Sky. You have to provide an engaging experience that people are willing to pay for. Our motto is pay and play. Our experience has been that people will pay for services like an auction.

    Won’t it be difficult to launch a channel in India as DTH has a transponder space problem?

    We face universal constraints. Measat 2 has launched for South Asia. Suddenly space for 400 channels is available.
    ‘bid2win got 20 million responses and generated $1.4 million in revenue. We will increase airtime buying on channels‘

    How did the concept of Sumo.TV come about and what were the technical challenges initially faced?

    It came out of the participative content that we do. In the UK when we did MMS participation, people sent pictures, lots of videos. We realised that since there is a huge market out there we can actually encourage people to create their own content and send it to us. The challenge was to build a content management system. The other challenge is how do people who participate be a part of the value chain. With mobile technology that allows you to download services we have solved that puzzle also.

     

    Sumo.TV basically invites individuals to share their personal or creative videos that can be featured on primetime television. Sumo.TV has already launched in China and in the UK. In fact in the UK we have started a 24-hour channel where content is distributed solely by the viewers. This exceeds what youtube and MySpace can do. All content can be shared through the site, www.sumo.in, where viewers can through the net or mobile post their content, which can then be viewed and shared.

    How does the monestisation process work?

    It is very simple. If you download content through mobile or net we charge for it. The content creator gets a percentage of the revenue accrued. There is a pre-agreed revenue sharing arrangement for all the partners in the value chain. Every time content is downloaded by another user or shown on television or streamed on the mobile the creator gets a percentage of revenues. Effectively Sumo.TV users are being invited to set up their own mini-channels. In the UK everyday the site gets 80,000 unique visitors. Of course there is a filtering process and so all submissions are not accepted. This is how we are different from youtube. Whatever is accepted must be fit for television viewing.

    What about India?

    We are talking with Indian broadcasters regarding airing user generated content on their channel.

    Have any special services been introduced in India?

    Cellcast India has introduced three services in India. One is Sumo Ki Pehchaan. This is where you submit a clip and the best one wins Rs 100,000. Then there is Sumo Ki Sangeet. Here you can submit a video of you singing or playing a band. While Indian idol gives an opportunity to talent, Sumo.TV will open avenues to talent that had been previously hesitated to come forward. Then there is the Super Sumo challenge. Here one can submit a short socially relevant film. We will look to help broadcasters build on content.

     

    A UGC platform like Sumo.TV allows for expansion of content and the most important part is that it connects viewers to viewers. Right now 100 TV programmers decide what a billion people should watch.

    But while India is a huge mobile market the concept of user generated videos is new. Mobile participation is as of now mostly limited to SMS, chat. How long do you feel it will be before UGC takes off in India?

    Well 30 per cent of mobile phones in India in 2009 will have a camera. This means 60 million camera phones or one camera for every 20 Indians. The question will be whether any event can remain in the private domain.

     

    An event which can’t be published in a newspaper or be seen on television can be put on Sumo.TV by someone who feels that the event is important. More video content will be consumed. This will however not replace traditional television. The fact that Apple has come out with the iPhone, which has video ipod, web, camera, shows convergence. Right now there are nine million phones that are GPRS enabled. This itself is a big number.

     

    The UGC process can be described as aim, shoot, compose, post and share. Our strategy with broadcasters will be with licensing and revenue sharing. The first step will be to help them aggregate content. Once that is done there will be licensing fee and a revenue share with downloads if for instance Sony asks viewers to send in content.

    What genres are popular with UGC? How do you authenticate content?

    In the short-term shock therapy works. So news, music videos and sports are the three main genres. For authentication we are developing tools. Doctored video we have figured out. But as far as the authenticity of the actual event is concerned, it is for the broadcaster to figure out.

    What are the advantages for advertisers in a participation environment?

    You can tag the product lines, do product placement along with return messages. Participation means a two way communication process. There is a chance for the advertiser to put in a tagline. At first advertisers did not understand the power of UGC. They were also worried about issues of IPR. Once those get sorted out, they will be more than happy to come on board.

    Could you talk about how Cellcast is taking advantage of the synergy between mobile and the internet?

    Going forward, five years from now net will be as present on the mobile as it is on the PC. I do not see a reason to treat them as two separate mediums. Once bandwith prices get rationalised, people will use the mobile to access the net.

    How important do you feel India will be for Cellcast five years down the line in terms of business being generated?

    India is a key market along with UK, China and Brazil. That is where the mobile uptake has been at its most healthy. It has been a long, hard road to get to where we are in India but now we are stable. We have a team that is expanding. From two people, we are now 30 people. We get creative work outsourced from India as the talent here is fantastic.
  • Trai slashes Nimbus bouquet price by Rs 21.25

    Trai slashes Nimbus bouquet price by Rs 21.25

    NEW DELHI: The Telecom Regulatory Authority of India (Trai) has directed Nimbus Sports Broadcast Pvt Ltd to reduce the price of its two channels by Rs 21.25 to Rs 37.25. Nimbus had priced the bouquet at Rs 58.50.

    The regulator has asked Nimbus to furnish a report of compliance within seven days from the date of receipt of this direction. The directive was issued yesterday.

    Reacting to the decision, Nimbus officials have told Indiantelevision.com that they would be filing a challenge to Trai’s directive before the Telecom Disputes Settlement and Appellate Tribunal (TDSAT).

    Trai ordered this in relation to a complaint filed by Cable Operators’ Federation of India, after reviewing the prices charged by other broadcasters in the the same genre, that is, sport.

    In the Cas (Conditional access system) areas, Nimbus will have to stick to Trai’s tariff order where a la carte channels can be priced at a maximum of Rs 5.

    A clearly jubilant Cable Operators’ Federation of India president Roop Sharma told Indiantelevision.com that “this was a great decision as customers were being fleeced.”

    Trai has held that the decision was based on Clause 3 of its principal Tariff Order relating to charges, and said that Nimbus’ contentions were irrelevant especially because review of the prices charged by channels of the same genre showed that these are much less.

    Nimbus had argued that the prices for its two channels, Neo Sports and Neo Sports Plus, were higher than those of other sports channels because their content, composition and structure were different than such other rival sports channels.

    Trai in its decision observed that clause 3 of the principal Tariff Order specifies that the charges, excluding taxes, payable by (a) Cable subscribers to cable operator; (b) Cable Operators to multi system operators / broadcasters (including their authorised distribution agencies); and (c) Multi System operators to broadcasters(including their authorised distribution agencies) prevalent as on the 26th December 2003 shall be the ceiling with respect to both free-to-air and pay channels.

    Tra said that basically, channels of the same genre are required to charge the same price and this is a reasonable basic for fixing of prices.

    But the “thrust of the arguments of Nimbus does not bring out facts, which would justify a higher price being charged by them for its said sports channels as compared with other similar channels of the same genre”, Trai observed.

    The regulator compared the prices charged by Star Sports and ESPN and said that after due consideration, it has decided that Nimbus would have to slash the rate by Rs 21.25.

    Trai said that the argument that the prices charged were based on composition, content and structure of a sports channel did not hold ground.

    “Being business decisions, these may undergo a change in view of changing perception of the market and other perceptions, and such changes will not have a bearing on deciding the similarity of channels, as required under clause 3B, so long as the genre of the channel does not get altered on account of such changes,” Trai said.

    Trai observed that even in the case of Nimbus’ own two channels, Neo Sports and Neo Sports Plus, which were different in their respective compositions, contents and structures “both the said sports channels are having the same price”.

    “This shows that the broadcaster has not resorted to differential pricing even where composition, content and structure are different,” Trai observed.

    Commenting on the Trai directive WWIL senior executive vice president Arvind Mohanl said, “This is a seminal order and will go a long way to ease the burden on consumers.”

  • IDBI, Bank of Baroda pick up 20 per cent in B.A.G Infotainment

    IDBI, Bank of Baroda pick up 20 per cent in B.A.G Infotainment

    MUMBAI: The appetite of Indian banks for investing in private FM radio business has begun. IDBI Bank and Bank of Baroda have picked up 10 per cent each in B.A.G Infotainment, the subsidiary company under which B.A.G Films operates its radio business.

    “We have offloaded 20 per cent in our radio company to the two banks for Rs 40 million. We are issuing the shares to them on par value,” B.A.G Films managing director Anuradha Prasad tells Indiantelevision.com.
    B.A.G Infotainment will also be diluting an additional 20 per cent to a foreign private equity investor at a higher valuation. The promoters of B.A.G will keep the remaining 60 per cent with them.

    “We are in advanced negotiations with private equity investors for parting with 20 per cent equity at a higher premium. We hope to finalise the deal soon,” says Prasad.

    The government regulation makes it mandatory for the promoter of private FM radio stations to have at least 51 per cent holding in the company. “We could have diluted a further nine per cent but have decided to keep it with us,” says Prasad.

    B.A.G has earmarked an investment of Rs 480 million for its radio business. The company has already pumped in Rs 140 million including Rs 50 million towards licence fee for the 10 radio stations it plans to operate in.

    The company will kick off its first radio station in March, says Prasad. The stations it has successfully bid for include Patiala, Hissar, Karnal, Simla, Ahmadnagur, Jalgaon, Dhule, Ranchi, Jabalpur and Muzaffarpur.

    “We have already lined up 1000 hours of programming. We have ordered for the equipment and are on track to launch the stations as per schedule,” says B.A.G Infotainment chief operating officer Rajiv Mishra.

  • UFO Moviez raises $22 million from 3i

    UFO Moviez raises $22 million from 3i

    MUMBAI: United Film Organizers (UFO) Moviez, a subsidiary of Apollo International Ltd, has raised $22 miilion (Rs 1 billion) of equity financing from UK-based 3i Group to fund its expansion plans.

    3i Group has subscribed to cumulative convertible preference shares and has the option to invest an additional $3 million at a later date. Indiantelevision.com had earlier reported that UFO was in the process of raising venture capital (VC) funding of $25 million (Rs 1.13 billion) and had mandated Ernst & Young for this.

    “3i has the option to put in an additional $3 million within this year. The exact holding of 3i will be arrived at based on our performance by FY09. That is the time when the preference shares will be converted,” says UFO Moviez CEO Sanjay Gaikwad.

    UFO will be using the capital to invest in hardware as it plans to expand its footprint in India and overseas. The immediate expansion plans include Middle East, South East Asia and Africa and the company says it is ready to roll out in January itself.

    UFO Moviez is currently present in 600 theatres across India and plans to create a chain of 3000 digital cinema houses worldwide by 2008.

    3i had entered the Indian market when last year it picked up around 33 per cent stake in Mumbai-based Nimbus Communications for Rs 1.97 billion.

  • Fever FM to launch in Mumbai on 15 January

    Fever FM to launch in Mumbai on 15 January

    MUMBAI: It’s all systems go as the newest entrant on the FM block in Mumbai, Fever 104 FM, readies itself for a 15 January launch.

    The FM station is a technical collaboration between Hindustan Times and Richard Branson’s Virgin Radio International. Virgin Radio International has also set up radio stations in Bangkok, Johannesburg, Malayasia and Paris.

    Speaking to Indiantelevision.com about the no-frills format of Fever FM, Mumbai station head Sajjad Chunawala says, “Most radio stations follow the norm of block radio in programming. So you have the morning, afternoon, late night segments all chalked out. Our positioning of Fever 104 FM is more music, less talk. With a format driven content radio channel, we have defined our target audience as ranging between 25 and 34 years and this is the audience we want to cater to.”

    The station has researched thousands of titles in the past two months to identify the kind of contemporary music which will appeal to its listeners. Said Chunawala, “The content of music will be 80 per cent Hindi and 20 per cent international music taken from the post 1980’s period. Of course, the music content will be tweaked to appeal to the local masses. So in Delhi, the music is influenced by Bhangra beats; in Mumbai it’s likely to have more of a Bollywood influence.”

    When asked if he fears losing a particular segment of his audience in the already fragmented listenership on radio space, Chunawala is very clear when he says, “We can’t satisfy everyone and we know that. Not everbody is likely to enjoy our format we understand that as well. We have identified our core listener who likes his music without the incessant jabber of an RJ and this is where we are focused.”

    No recipes, no agony aunts, no silly jokes and no astrologers – only music. That’s the line taken by the FM station. Over the next few days, the station promises a wide variety of on ground promotional activities. To kick off the activity, the station will have people with their mouths sealed stationed at various points across the city to give a sense of ‘less talk’.

    The first Fever FM station was launched in Delhi in October last year. Two more stations in Kolkata and Bangalore are slated to go on air by the end of this month although no official date has been set for them.