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Tag: IndianOil

  • RBL Bank launches #FurtherAndBeyond campaign with IndianOil and Mastercard

    RBL Bank launches #FurtherAndBeyond campaign with IndianOil and Mastercard

    Mumbai: RBL Bank, in partnership with IndianOil and powered by Mastercard, launched the IndianOil RBL Bank XTRA credit card, accompanied by the ground-breaking #FurtherAndBeyond campaign. This initiative is designed to position the card as a champion of mobility, addressing the challenges of rising fuel costs that impact daily commutes and occasional getaways. The card targets individuals who are constantly on the move and seeking new experiences, presenting itself as an enabler for worry-free travel.

    What sets this launch apart within the BFSI (banking, financial services, and insurance) sector is its innovative approach to blending financial services with experiential marketing. The campaign’s theme, ‘Further & Beyond,’ embodies the spirit of exploration and pushing boundaries. To promote the card, social media influencers known for their passion for travel, embarked on a thrilling 750 km road trip from Chandigarh to Leh-Ladakh, documenting their journey and showcasing the card’s real-time benefits at various petrol stations and pit stops. The journey was extensively documented and shared on social media, showcasing the card’s real-time benefits and its role in enhancing the travel experience. So far, over 150 plus content pieces have been created, reaching an audience of 20 million as part of this campaign.

     

    The one-of-its-kind launch event, set against the stunning backdrop of the Himalayas, embodied the theme of exploration and discovery. The celebration featured traditional Ladakhi performances that enriched the experience by immersing attendees in the region’s vibrant cultural heritage. Leaders from RBL Bank, IndianOil, and Mastercard elaborated on the card’s vision and inspiration. The grand unveiling of the card, inspired by the symbolic significance of Buddhist prayer wheels, underscored themes of prosperity and new beginnings.

    This spectacular product launch serves as a reminder of how the card is always ready to fuel your next journey with significant cashbacks and benefits, turning each ride into an adventure. The #FurtherAndBeyond campaign reflects the bank’s dedication to unveiling new travel possibilities and rewards. This initiative reaffirms their commitment to innovation, inspiring the spirit of freedom and exploration to chase new horizons.

  • IndianOil partners with Ultimate Table Tennis as title sponsor

    IndianOil partners with Ultimate Table Tennis as title sponsor

    Mumbai: Ultimate Table Tennis (UTT), a table tennis league, has prolonged its partnership with IndianOil as the title sponsor for the forthcoming season. The league is scheduled to be held at the Jawaharlal Nehru Indoor Stadium in Chennai from August 22 to September 7.

    The 2024 edition of UTT will feature eight teams for the first time. The two new franchisees, Jaipur Patriots and Ahmedabad SG Pipers will be joining the likes of defending champions Goa Challengers, Chennai Lions, Dabang Delhi TTC, U Mumba TT, Puneri Paltan Table Tennis and PBG Bengaluru Smashers, in the quest to lift the coveted trophy.

    “We are delighted to have IndianOil come back as our title sponsor for UTT 2024. Having one of the largest and most trusted companies in India certainly reinsures our efforts toward growing the sport,” said UTT promoters Vita Dani and Niraj Bajaj.

    IndianOil is India’s highest-ranked Energy PSU in Fortune ‘Global 500’ ranking for 2023 (rank 94), with a mammoth turnover of ₹9,34,953 crores (financial year 2022-23).

    As part of the sponsorship, IndianOil will enjoy visibility on live broadcasts along with a strong digital and on-ground presence. The IndianOil branding will be prominently displayed on Court Floor Stickers, courtside LED boards and around the Umpire Chair. The sponsorship includes exclusive branding of timeouts as “IndianOil Time Out”. Furthermore, each tie will feature a distinctive IndianOil-branded award, emphasizing their dedication to excellence across all facets of the sport.

    Speaking about the association, IndianOil executive director (corporate communications & branding) Sandeep Sharma said: “Continuing with our commitment to supporting Indian sports and nurturing talent across various disciplines, IndianOil is proud to partner with Season 5 of Ultimate Table Tennis. We are more than happy to make a meaningful contribution to the growth of table tennis in India and hope to see a thriving sporting culture in India through this association.”

    The competition format has undergone a slight change this year. The teams will be divided into two groups of four teams each. Each franchisee will continue to compete in five ties during the league stage, facing all other teams within their respective group once, alongside two randomly selected teams from the opposing group, determined through a draw.

  • Bezzecchi makes history by winning the inaugural IndianOil Grand Prix in India

    Bezzecchi makes history by winning the inaugural IndianOil Grand Prix in India

    Mumbai: Marco Bezzecchi became the first MotoGP rider to win the inaugural IndianOil Grand Prix of India riding the Mooney VR46 Racing Team to the top of the podium at the Buddh International Circuit in Greater Noida on Sunday.

    And what a win it was. When the race began, Jorge Martin of Prima Pramac raced off into the lead at the cautious turn one. Francesco Bagnaia, the championship leader, also left Bezzecchi in third place.

    Bezzecchi, however, regained his top spot. First, he overtook Bagnaia to claim second place and then raced into the lead when an error at turn four sent Martin wide.

    Thereafter, Bezzecchi left the pack way behind to fight for the remaining two places on the podium. Bezzecchi was completely unaware of the drama that unfolded behind him. He eventually took the chequered flag eight seconds before the pack.

    Bezzecchi loved everything about India. The track and the fans. Commenting on the fans he said, “I really liked this place the day I landed. I like to celebrate with the fans, I would like to give my heart to the fans. In this part of the world, they are very loud, and I really like to hear the crowd. They enjoyed it, of course, and next year they will have even more fun. So, for me it was fantastic.”

    As much as the fans, he was impressed with the track that gave him his second win of the season. “It’s a track that I liked the first time I rode on it. Overall it has been good for me. There was some hard braking, but also some fast parts and chicanes. Physically I felt better with the head, so a change of direction was not a problem like it was in Mizano. Sector three was really fantastic to ride,” he added.

    The fight for second place was filled with drama, action, tragedy, and suspense and then ended with a nail-biting climax.

    It started first between Bagnaia and Martin. The battle between the two lasted for about 13 laps before Bagnaia, leading over Martin in the second spot, crashed out at turn four, his third of the season.  

    Yamaha’s Fabio Quartararo suddenly moved to third place giving him hope for a better podium finish. The two riders were engaged in a nail-biting duel in the final lap when Martin once again rode wide at turn four, putting Quartararo into the second spot for a moment before Martin snatched back his position two corners later. Martin, looking tired and distressed ended the race on the second step of the podium.

    KTM’s Brad Binder finished fourth and Repsol Hondo’s Joan Mir fifth. Eight-time world champion Marc Marquez who was gunning behind Bagnaia and Martin in the fourth, before he ran wide, finished ninth.

    Acosta extends championship lead

    A multi-rider pile-up on Turn 1 led to the restart of the 12-lap Moto2 race after it was red-flagged. That, however, did not stop Pedro Acosta from claiming the title and extending his championship lead.

    Acosta raced off to a quick start and maintained approximately 3.5 seconds lead throughout the race for his top podium finish. Riding Marc VDS, his closest rival Tony Arbolino, took the second spot.

    There was a toe-to-toe battle for third place between American Joe Roberts on his Italtrans Racing and Pons Wegow’s Sergio Garcia. However, the Spaniard ran wide into the chicane on the penultimate corner in the final lap to hand over the third spot on the podium to the American rider.

    Masia scores a massive win

    Jaume Masia of Leopard Honda won the Moto3 title without any kind of threat from the pack behind him. Ayumu Sasaki’s Intact GP Husqvarna held on tightly to his second place for most part of the race but gave away the position to Kaito Toba of SIC58 Honda in the closing stages. Sasaki had to settle for third place.

  • IndianOil Grand Prix of India: 450 mn global fans await bike racing spectacle

    IndianOil Grand Prix of India: 450 mn global fans await bike racing spectacle

    Mumbai: Over 450 million enthusiastic fans across the globe are eagerly waiting for the IndianOil Grand Prix of India scheduled to take place at the Buddh International Circuit in Greater Noida from 22 to 24 September.

    The 13th MotoGP race of the season will create a sporting milestone that marks the culmination of years of dedicated efforts to bring top-tier international bike riders to the Buddh International Circuit for the first time. Fans will see a total of 82 riders from 41 teams vying for top honours in MotoGP, Moto 2 and Moto 3 over the course of three days.

    The forthcoming IndianOil Grand Prix of India is also poised to make waves in the Indian economy, given its potential to harness the nation’s massive market for motorcycles. As per Nielsen Sports Fan Insights 2022 Report, with a staggering population of 1.4 billion and an annual sale of 18 million bikes, India stands as the largest global market for motorcycles. The race is expected to send economic shockwaves as it unfolds, with a track record of the MotoGP races generating a whopping 106 million euros from enthusiastic spectators and an additional 6.6 million euros in staff impact, contributing significantly to job creation. Furthermore, even before the maiden race takes place, India already boasts a colossal fan base of 54 million, indicating a fervent appetite for MotoGP in the nation.

    It will reach 450 million homes in 195 countries with the help of a massive 90 broadcast network companies across the globe. The race gets broadcast through 180 live cameras at the track. MotoGP also has 480 million engagements globally across all social media platforms and 82 per cent of fans viewing MotoGP for over six years now. Meanwhile, the MotoGP is placed at fifth place in terms of media visibility of top sporting leagues with 329 million, topped by Champions League football.

    There have been several modifications done to the Buddh International Circuit to make it ready for the IndianOil Grand Prix of India. The track is now FIM-certified and is ready to host the biggest biking spectacle in the world.

    KTM India, Ducati India, Honda Racing India, Yamaha Motor India, Aprilia India, Michelin have come on board as industry partners while Red Bull India, OLA, 24seven, Radio Mirchi 98.3, R.E. Rogers India are event sponsors. Apollo Hospitals, MeduLance, Jaypee Hospital are medical partners and Bushmills India is the celebrations partner. BookMyShow has come on board as a ticketing partner. Robin Hood Army & Vedica Himalayan Spring Water have become the event partners.

    A special Conclave “UP INVEST” will be organised on the sidelines of the IndianOil Grand Prix of India where 300 CXOs’ and global representatives will be participating and the conclave.

    Organised by FairStreet Sports in collaboration with Dorna Sports, the IndianOil Grand Prix of India will feature renowned names like Francesco Bagnaia, Marc Marquez, Marco Bezzecchi, Brad Binder, Jack Miller, and Jorge Martin.

    The high-pulsating action of the IndianOil Grand Prix of India will be exclusively broadcast on Sports18 and live-streamed on JioCinema in India. Fans can secure their tickets for the exciting event on BookMyShow.

  • IndianOil joins MotoGP Bharat as title sponsor

    IndianOil joins MotoGP Bharat as title sponsor

    Mumbai: MotoGP Bharat has roped in IndianOil, the country’s leading diversified, integrated energy major as the title sponsor for India’s first-ever MotoGP Grand Prix scheduled to take place at the Buddh International Circuit in Greater Noida from 22 to 24 September.

    Organised by FairStreet Sports in collaboration with Dorna Sports, the MotoGP Bharat promises to be a thrilling spectacle with 42 teams and 84 riders participating in the MotoGP, Moto2, and Moto3 categories, featuring renowned names like Francesco Bagnaia, Marc Marquez, Marco Bezzecchi, Brad Binder, Jack Miller, and Jorge Martin. With IndianOil as its title sponsor, the race is poised to reach even greater heights, igniting the passion and growth for motorsports across the nation.

    Commenting on this monumental partnership, FairStreet Sport, the promoters of MotoGP Bharat founder and chief operating officer Pushkar Nath Srivastava stated, “We are thrilled to welcome IndianOil as our title sponsor for MotoGP™ Bharat. As we gear up for the country’s biggest racing event, this association with one of India’s energy giants adds a new layer of excitement to it. This association is a testament to IndianOil’s commitment to supporting sporting excellence in India and we believe that it will accelerate the growth of motorcycle racing in the country.”

    Having established its presence in almost all the streams of oil, gas, petrochemicals, and alternative energy sources in the country, IndianOil stands as the nation’s highest-ranked Energy-PSU in the Fortune 500 of 2023. The brand has a rich legacy of championing various sports and tournaments and its association with MotoGP Bharat exemplifies its commitment to creating a thriving sporting culture in India.

    As per the ‘Motorsports Marketing Partnerships Report 2022–23’ by SponsorUnited, MotoGP partnerships experienced a remarkable growth of 32 per cent in 2022. IndianOil coming on board as the title sponsor for MotoGP Bharat is further proof of the emerging opportunities abound for brands keen to stake a claim in this high-octane industry.

    The high-pulsating action of MotoGP Bharat will be exclusively broadcast on Sports18 and live-streamed on JioCinema in India. Fans can secure their tickets for the exciting event on BookMyShow.

  • IndianOil hopes to inspire nation with ‘Unsung Heroes’ campaign

    IndianOil hopes to inspire nation with ‘Unsung Heroes’ campaign

    MUMBAI: For over 60 years, IndianOil has energised the nation with its innovative products and inspiring ideas. The latest ‘Unsung Heroes’ campaign aims to inspire and energise the nation with stories of countless nameless and faceless heroes who have impacted the lives of others around them. The campaign is conceptualised by GREY Group India.

    By bringing the stories of people like late So-Care founder V Mani and oncologist Vishal Rao to the forefront through two online films, IOCL attempts to inspire others to follow the footsteps of these so far ‘Unsung Heroes’.

    IndianOil Corporation Ltd executive director (CC and branding) Subodh Dakwale said, “IndianOil is not only the leading petroleum company, taking care of the energy needs of the nation, but also at its core is the philosophy of placing India first and then business, which translates appropriately in our tagline “Pehle Indian Phir Oil”. Passion and care are amongst the core pillars of IndianOil. These values are also echoed in the spirited works of the unsung heroes. So, our efforts with the campaign have been to create awareness and energise the nation to follow in the noble footsteps of these everyday superheroes.”

    Talking about the campaign, GREY group India group creative director Vivek Bhambhani said, “When someone is suffering, their loved ones suffer too. And we’ve tried to showcase the joy and hope these Samaritans have bought in the lives of individuals and family members alike.”

  • IndianOil to fuel Tata Open Maharashtra

    IndianOil to fuel Tata Open Maharashtra

    MUMBAI: Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune. 

    SERVO Lubricants from IndianOil, India’s flagship Maharatna national oil company will become ‘Powered By’ sponsor for the only ATP World Tour event that will see five top-50 players in the world among a slew of other international stars. The state-owned energy giant is the top Fortune 500 company of India with interests in oil, gas, petrochemicals and alternative energy sources.

    “It is a matter of great pride for us having SERVO Lubricants as ‘Powered By’ sponsor for Tata Open Maharashtra. They have been very actively supporting India’s sporting movement by supporting athletes from multiple sports including Rohan Bopanna, Divij Sharan, R Ramkumar in Tennis. We thank them for sharing our vision and believing in our endeavour to make this event world-class,” said Prashant Sutar, Tournament Director, Tata Open Maharashtra. 

    “We are delighted to partner with Tata Open Maharashtra in the upcoming edition. As a responsible Corporate, IndianOil believes in encouraging sporting culture that is an important tool for development of future leaders and nation building. We are excited to see how this event is shaping up as such tournaments give a chance to our players to rub shoulders with top international players, helping our players in honing their skills,” said Subodh Dakwale, Executive Director (Corporate Communications & Branding), Indian Oil Corporation Ltd.

    The tournament will see five players from top-50 including defending champion and World No. 30 Gilles Simon from France alongside World No. 6 Kevin Anderson from South Africa, World No. 7 Marin Cilic from Croatia, World No. 25 Hyeon Chung from Korea and World No. 45 Malek Jaziri from Tunisia.

    Players from over 15 countries including Moldova, Serbia, South Africa, Spain, Korea, Croatia, Belarus, Russia, Latvia, Poland, Uzbekistan, Belgium, Tunisia, USA, France, Czech Republic will descend in Pune for the 2019 season opener.  

  • Publicis appoints Suraj Pombra as new EVP

    Publicis appoints Suraj Pombra as new EVP

    MUMBAI: Publicis announced the appointment of Suraj Pombra as executive vice president for the Publicis Capital Mumbai operations. In his new role Pombra will oversee all operations of the company in Mumbai and will report to Publicis Capital CEO Hemant Misra.

    Announcing his appointment Misra said, “Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business.”

    Pombra discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding & running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.

  • Publicis appoints Suraj Pombra as new EVP

    Publicis appoints Suraj Pombra as new EVP

    MUMBAI: Publicis announced the appointment of Suraj Pombra as executive vice president for the Publicis Capital Mumbai operations. In his new role Pombra will oversee all operations of the company in Mumbai and will report to Publicis Capital CEO Hemant Misra.

    Announcing his appointment Misra said, “Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business.”

    Pombra discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding & running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.