ITV

Tag: Indian women

  • Zivame launches ‘The Museum of Boobs’ campaign to redefine fit

    Zivame launches ‘The Museum of Boobs’ campaign to redefine fit

    Mumbai: On 18 November 2024, Zivame, India’s intimate wear brand, launched its innovative campaign, ‘The Museum of Boobs’, to reshape the conversation around intimate wear and highlight the importance of understanding individual breast profiles for finding the right fit. This campaign challenges the outdated notion that fit is solely determined by band and cup size, emphasising that true comfort and support come from recognising the diversity of breast shapes.

    ‘The Museum of Boobs’ campaign features a humorous and visually engaging short film that uses relatable metaphors, such as mushrooms and umbrellas, to celebrate the uniqueness of different breast profiles. By playfully addressing the one-shape-fits-all approach of traditional bra-makers, the campaign showcases Zivame’s expertise in designing bras that cater to a wide range of shapes and sizes.

    Zivame, head-brand marketing, Khatija Lokhandwala explained, “At Zivame, our mission is to empower every Indian woman to discover her perfect fit. We’ve perfected the art of designing bras for all unique shapes and sizes, and the Museum of Boobs campaign brings this expertise to life, celebrating the diversity of breast profiles and showcasing that the Right Fit is about more than just a number.”

    Rooted in over a decade of research and understanding the specific needs of Indian women, ‘The Museum of Boobs’ underscores Zivame’s commitment to innovation and breaking conventional norms. This campaign not only reaffirms the brand’s dedication to educating women on what the right fit truly means but also empowers them to make informed choices about their intimate wear.

  • EPIC celebrates iconic indian women this women’s day

    EPIC celebrates iconic indian women this women’s day

    MUMBAI: This Women’s Day, EPIC, India’s leading Indian infotainment channel has announced a day-long programming line-up that is a treasure trove of compelling and informative series about India’s most iconic women, who have been integral in shaping the destiny of the country. This tribute of special programming will air on 8th March from 11am to 7pm.

    The three flagship series of the day are – the informative EPIC Ke Dus (Women), documentary Pehli, and spy thriller Adrishya.

    EPIC Ke Dus (Women) which will air from 11am – 12pm, showcases 10 most powerful women in Indian history and how their legacies have shaped the fabric of the country.

    Pehli showcases the life and achievements of 26 Indian women who have been pioneers in areas which were traditionally dominated by men. The series will showcase biographies of Kiran Bedi, India’s first female IPS officer; Indira Gandhi, India’s first female PM; and Mother Teresa, a Noble Prize laureate and canonised Saint, to name a few amongst other achievers who broke through the glass ceiling of what they believed only women could do and whose journey continues to inspire.

    Adrishya, a series which delves deep into the world of espionage, will showcase special episodes on gutsy women – Saraswathi Rajamani, a veteran of the Indian National Army and Noor Inayat Khan a spy for the British Empire in Paris during World War 2 among many others.

    “When people speak of women empowerment they often associate it with a very modern context” said Akul Tripathi, Content & Programming Head, EPIC TV. He further added “Indian women for centuries have shown passion and exceled at whatever they’ve set their minds to, regardless of the forces that held them back. This Women’s Day, we saw an opportunity to showcase the best of our programming which resonates with the un-daunting spirit of womanhood.”

  • HistoryTV18: #BossWomen to tell stories of Indian women

    NEW DELHI: #BossWomen, a weekly video series showcasing the stories of extraordinary Indian women, has commenced telecast on HistoryTV18.

    The programme is part of a first-of-its-kind digital collaboration with disruptive tech-media platfvorm The Better India.

    The first episode is on with the story of India’s first ever female detective Rajani Pandit,.

    The aim is to collaborate to create and celebrate positive, inspirational, lesser-known, role model worthy women of India.

    The Better India founder CEO Dhimant Parekh said: “It’s really exciting for us at The Better India to partner with HistoryTV18 Channel and launch this unique new series #BossWomen. This partnership has led to a disruptive storytelling format in digital media, and we together aim to celebrate the triumphs of these lesser-known Indian women.”

    History TV18 Vice President & Head Marketing Sangeetha Aiyer added, “HISTORY TV18 has successfully metamorphosed itself into a robust digital platform through powerful story telling tailor-made for mobile-age. This is in line with our guiding philosophy of following the eye balls, no matter the medium. Through this partnership, we hope to exploit synergies and provide even greater value to our digital audiences.”

    To be hosted every Tuesday, stories of un-sung women heroes sourced from across the country, #BossWomen will put the spotlight on women leaders who are ‘change-makers’ in their personal and professional spaces.

  • #CollarUpWithTide adds to pride of Indian women

    MUMBAI: Tide Plus, one of the leading fabric care brands in India from P&G, has introduced the New & Improved Tide Plus. The New version of India’s popular detergent brand has undergone a formulation upgrade, leading to a superior, better performance! Leading actresses Drashti Dhami, Mouni Roy, Namrata Shirodkar and Jasmin Bhasin went on a cross country tour to launch the New and Improved Tide Plus across Big Bazaar & Hypercity stores, and spoke about Tide’s latest campaign #CollarUpWithTide.

    The campaign is a funny take on the perils of hanging your collar to prevent dirtying it, and how with the new best-ever Tide, you can pop up your whitest collar in pride.

    Every homemaker takes immense pride in ensuring that her family looks well groomed, and does not have to face embarrassing situations.

    Actor & producer Namrata Shirodkar, who launched the New Improved Tide Plus in Hyderabad, said, “I recall that as a child, my mother would be very particular about my uniform when I went to school. Now that I am a mother myself, I realize how every homemaker takes pride in her family’s grooming.”

    Drashti Dhami who is known for her extremely popular TV shows like Pardes Mein Hai Mera Dil, Geet and Madhubala – Ek Ishq, Ek junoon unveiled the product in Ahmedabad and Chandigarh.

    Mouni Roy, the widely-acclaimed actress of Naagin fame who launched the Tide Plus in Kolkata, added, “With faster dissolution, more lather & easy rinse – you are in for surprising whiteness!.”

    Jasmin Bhasin, known for her popular show Tashan-e-Ishq and Dil se Dil Tak, took the audience of Bhopal by storm with her vivacious personality and Collar-up ishtyle said, “I have been a hospitality student, and our daily uniforms were supposed to be stark white! I have been through this struggle, and hence the insight for the campaign resonates very well with me.”

    P&G India Fabric Care brand manager Priyanka Goyal said, “The new product formulation aims at delighting the consumer in ways like never before – an even superior product, for superior whiteness, improving the overall laundry experience! The new TVC is a fun, quirky take on relatable situations about men who hang out their collars to avoid getting them dirty, and end up being embarrassed.”