Mumbai: As the wedding season begins, Raymond has launched its latest ad titled ‘Think Weddings, Think Raymond.’ The campaign showcases the brand’s wedding collection, for the groom as well as friends and families involved.
The storyline focuses on a minor faux pas among friends against the backdrop of a wedding. As is the case in most weddings, this odd moment becomes the highlight – celebrated by one and all. The film is a fun take on the way an aspiring bride and groom visualise themselves on their big day.
“In India, weddings are undeniably one of the most memorable day in a couple’s life. Weddings as an occasion comprise of moments wherein young hearts dream of their own big days with their soul mates,” said Raymond Ltd lifestyle business CMO Himanshu Khanna. “Capturing this very thought, the ‘Think Weddings, Think Raymond’ campaign showcases Raymond’s wedding offerings, in a gorgeous setting that modern India can identify with.”
‘Think Weddings, Think Raymond’ is not only for the groom but for all the men in the family who want to nail an immaculate look with the most elegant, understated yet uniquely crafted and differentiated fabric offerings, said the brand.
“At the initial briefing stage we were told to showcase the entire range of wedding wear that Raymond has to offer, and at the same time make the brand relevant to youngsters,” said Grey India executive creative director Vivek Bhambhani. “According to us, the best way to manage both was to bring alive camaraderie between close friends. Once we had that framework in mind, we touched upon a truth about weddings – all the bachelors and bachelorettes use weddings as an opportunity to find love. From that insight stemmed this heart-warming, yet funny story.”
