MUMBAI: Three years is a long time to lie low, and News18 India isn’t letting its rival forget it. In a front-page ad that screams swagger, the channel took a not-so-subtle dig at competitor Aaj Tak with the line: “3 saal se gire, Aaj Tak nahi uthe”. Plastered across The Economic Times on
10 June, the ad fired off a victory lap, underpinned by a bouquet of audience metrics.
According to BARC (Wk 22’22–21’25, 24 hours, all days, HSM), News18 India clocked 7.88 crore average weekly AMA, decisively ahead of Aaj Tak’s 7.35 crore. The jab wasn’t just terrestrial. On YouTube, the network reported a massive 3.4 billion views, more than triple Aaj Tak’s 1.04 billion, as per May 2025 Playboard data.
For three straight years, News18 India has claimed the top position in the Hindi news genre, especially during national events where real-time analysis and critical reportage often define trust.
Its editorial firepower comes from a frontline of anchors including Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra. Backed by a nationwide web of reporters, the channel has kept its programming punchy, polarising when needed, but persistently on point.
News18 India’s latest campaign doesn’t merely flaunt numbers—it sharpens them into weapons. As the digital and broadcast battlegrounds heat up, this move signals that News18 doesn’t just want to lead the race. It wants to win it with style.