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Tag: Indian team

  • Tata Motors becomes title sponsor of Yuvin Valorant Invitational

    Tata Motors becomes title sponsor of Yuvin Valorant Invitational

    Mumbai: Homegrown e-sports organisation Yuvin Esports on Wednesday announced Tata Motors as the title sponsors for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from 2-5 September. The partnership marks the auto major’s foray into the e-sports domain which has seen a rapid rise in the recent past.

    Founded in 2018, Yuvin Esports has been focussing on building and grooming talent from India, South Asia and Southeast Asia for a competitive international arena.

    “The exciting competition will feature India’s top eight Valorant teams battling it out in a single-elimination format,” said the statement. “The teams will be contesting in a best-of-three format while the grand finale will have best-of-five format on 5 September,” it added.

    “Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the e-sports arena. The Indian e-sports industry is growing at a very fast pace and is becoming a preferred choice of entertainment of young millennials and Gen Zs,” said Tata Motors, PVBU, head – digital marketing, Nikhil Kurian. “At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports are one such promising channel. We look forward to a fruitful association with Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field.”  

    “The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in,” said Yuvin Esports Pvt Ltd, CEO & founder, Sharang Naicker. “Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e’, it is the perfect time for the grand entry into e-sports.”

    The tournament’s engagement with Tata Motors will coincide with the recently launched Tata Tiago NRG. “We are extremely proud and excited that Tata Motors has partnered with us to promote Tiago NRG through a modern medium of e-sports. This is the first of many events we have planned for the massive e-sports enthusiasts’ community,” Naicker further said.

    The YVI tournament will be streamed LIVE on Yuvin Esports’ YouTube channel in English and Hindi.

  • SPN secures dynamic John Doe injunction to protect copyright of India’s upcoming series

    New Delhi: Sony Pictures Networks India (SPN) has secured a Dynamic John Doe injunction order from the Delhi high court to protect infringement of copyrights for two of the upcoming international cricketing series.

    The order applies to India–Sri Lanka Men’s International Series in July 2021 and the India–England Men’s International Series in August and September 2021. The Dynamic John Doe will shield SPN from unlawful and unauthorized dissemination of IPs on the internet and other social media platforms.

    The injunction order restrains Internet Service Providers (ISPs), cable operators and websites from carrying content that violates SPN’s copyright in the broadcast and digital transmission rights for the cricketing series. With the Dynamic injunction, if SPN finds that other ISPs and websites are violating its copyrights, it can obtain an injunction against them also. Besides, to combat piracy on the ground, the court has appointed two local commissioners to ascertain and report to the court whether the Multi-System Operators (MSOs) and Local Cable Operators (LCOs), are distributing or transmitting the cricketing events illegally.

    SPN has acquired from the England and Wales Cricket Board Limited (ECB) as well as from Sri Lanka Cricket (SLC) an exclusive license to broadcast in the territories of India, Pakistan, Afghanistan, Sri Lanka, Nepal, Bangladesh, Bhutan, Myanmar and the Maldives for the India Tour of England 2021 and worldwide, excluding Sri Lanka, for the India Tour of Sri Lanka 2021.

    The matches will be available on SPN’s linear channels SONY TEN 1, SONY TEN 1 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN 4, SONY TEN 4 HD, SONY SIX, SONY SIX HD and its digital platform SonyLIV.