ITV

Tag: Indian states

  • Zee5’s active subscription doubled on back of investments in Punjabi content

    Zee5’s active subscription doubled on back of investments in Punjabi content

    Mumbai: Streaming platform Zee5 has witnessed an upswing in active subscription numbers witnessing two times growth, with the highest contribution from Punjab and neighbouring states like Haryana, Delhi NCR, and Uttar Pradesh.

    According to the OTT platform, the surge is on the back of Punjabi releases like “Puaada,” “Jinne Jamme Saare Nikamme,” and “Qismat 2” starring Pollywood names Ammy Virk, Sonam Bajwa, Sargun Mehta, Binnu Dhillon, Gurnam Bhullar, and more.

    The platform reported that the average watch time per viewer per month as on September is 186 minutes. Comedy and romance are the most preferred genres in the market, with the viewership split between 77 per cent male and 23 per cent female audiences. Ludhiana, Delhi and Chandigarh are top markets that are watching high-quality Punjabi content.

    “Our foray in Punjabi-speaking markets was a crucial step in our larger objective of ‘entertainment inclusion’, especially for newer and underserved markets across India,” said Zee5 India chief business officer Manish Kalra. “We penetrated the greenfield market with a power-packed content slate of stories from the heartland that have worked well with the audience who were on the lookout for quality entertainment in their own language. We are thrilled to have received an overwhelming response of a 100+ per cent growth, and we will continue to deliver and curate the best of Punjabi titles ensuring an unhindered entertainment supply.”

    Punjab stands as one of the key markets in northern India with high internet penetration and strong telecom infrastructure density. With limited content options in their local language, Zee5 addressed the unmet content demand of three core plus Punjabi native speakers in India by offering a robust library of Punjabi entertainment.

  • ZEE Hindustan’s ‘Hindustan Ki Baat’ goes on-ground for second year

    ZEE Hindustan’s ‘Hindustan Ki Baat’ goes on-ground for second year

    Mumbai: ZEE Hindustan’s successful IP Hindustan Ki Baat was established last year during the pandemic to walk on the line set by the channel’s core value – ‘State makes the Nation’. The programme focuses on various states and their cities to uphold their achievements and concerns and gives them a national platform.

    Last financial year, this programme covered five major cities and had garnered high viewership. This year, it starts with fresh new vigor and in its first segment will cover Ahmedabad on 24 July, followed by Jaipur (27 July), Patna (28 July), Kanpur (29 July), Odisha (30 July), and Surat (31 July).

    In these conclaves, industry experts of each city will gather on ZEE Hindustan’s platform as panelists to discuss the various aspects of industrial growth and development of that city and its contribution to the national economy.

    Speaking on this development, ZMCL CEO & editor-in-chief, Purushottam Vaishnava said, “ZEE Hindustan is a channel for the people of India and all our endeavor is to give them a voice through our platform. We have always put viewers first, getting the news from the ground and complete information-based news to empower them. Hindustan Ki Baat is one of our initiatives to stay true to our commitment.”

    ZMCL chief revenue officer, Manoj Jagyasi said, “ZEE Hindustan has been achieving one milestone after the other since last year. Hindustan ki Baat is one of its very successful examples. With its wide reach, ZEE Hindustan strives to bring real impact to the lives of the viewers. We have our business associates to thank for supporting us in all such initiatives and driving our morale.”

  • BBC World News eyes general election with India Direct

    BBC World News eyes general election with India Direct

    MUMBAI: With election process on in some of the Indian states, the domestic news channels have already got enough in their plates to report on. Now, with the general election on the anvil, while the channels in the home turf are all ready to report on it, it seems global giant BBC World News also doesn’t want to miss the big event. With a new series, India Direct, it is also looking to make the best of the opportunity.

     

    BBC Global News CEO Jim Egan launched the series on Tuesday in Mumbai. He says the series will be a mix of hardcore news and features with Indian emphasis on their regular bulletins. “India Direct will be showcased at a time when the attention is likely to be on India more so because of the general elections,” says Egan.

     

    The series that is slated to go on air from 8 February 2014 and will go on for two weeks will have a slew of election special programmes.

     

    Other shows in the series would include Working Lives that will showcase the diverse culture of Gujarat, its people and and the economic spectrum of the state. One Square Mile will highlight the game of football in Pune FC. Talking Movies will bring to the fore the culture and art of the country, especially regional movies. Fast: Track will be a travel news show displaying various places like Mumbai, Goa, Ahmedabad, Karnataka etc.

     

    “The shows are for our global audiences and not just our audiences in India,” emphasises Egan.

     

    Egan feels that although globalisation is a modern trend, BBC has been on the mission of bringing latest events that are impartial and independent from across the world since almost 90 years.  It is also looking at multimedia very seriously.

     

    BBC has done similar series earlier as well with a focus on countries like Singapore, Vietnam, Mozambique, Croatia, Canada, Georgia, Ecuador and Qatar.