MUMBAI: The Indian Society of Advertisers (ISA), the country’s top voice for advertisers for more than 70 years, has appointed Atul Agrawal as its new chief...
MUMBAI: Even as India’s advertising industry executives were painting the town red at their annual jamboree in Goa, a Reuters exposé should have them reaching for...
MUMBAI: The Indian Society of Advertisers (ISA) recently concluded its CEO Conference 2025, where the great and the good of Indian business gathered to contemplate that...
Mumbai: For most in the media industry, 18 June appears to be a very ominous day. Four days from now, agencies and brands will have to...
Mumbai: The Indian Society of Advertisers (ISA) issued a statement recently backing Broadcast Audience Research Council (Barc) India’s landing page algorithm. ISA chairman Sunil Kataria said,...
Mumbai: The Indian Society of Advertisers (ISA) has issued an advisory to its members in support of Broadcast Audience Research Council (Barc) India TV ratings. In...
Mumbai: The newly elected executive council of the Indian Society of Advertisers (ISA) has re-elected Godrej Consumer Products Ltd (GCPL), CEO- India, and SAARC Sunil Kataria...
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) met on 11 September and elected Marico’s managing director Saugata Gupta as its...