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Mumbai: India Today group chief marketing officer Vivek Malhotra has been sworn as additional director of Media Research Users Council (MRUC) India board. MRUC India is...
MUMBAI: Media Research Users Council (MRUC) on Monday released an updated report of Indian Readership Survey (IRS) for the third quarter of 2019 that includes data...
MUMBAI: Last week, indiantelevision.com had reported that there is difference of opinion within the Broadcast Audience Research Council (BARC) regarding its rollout date. While BARC’s...
MUMBAI: Cable and satellite (C&S) television has posted double-digital growth in 2012, according to the latest figures by Indian Readership Survey (IRS). The C&S sector‘s reach...
MUMBAI: The Indian Readership Survey (IRS) 2002 was released Tuesday at a formal launch function in Mumbai. Among the highlights of IRS 2002 as far as...
