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Tag: Indian Railways

  • Indian railways advertises heavily on print, TV gets piddly amount

    Indian railways advertises heavily on print, TV gets piddly amount

    NEW DELHI: Indian Railways spent approximately Rs 1.68 billion and Rs 42.9 million on advertising on the print and electronic media respectively during 2010-11.

    Parliament was told today that the amount spent on print media by the Railways during 2008-09 and 2009-10 had been approximately Rs 2.09 billion and Rs 1.58 billion respectively, while the amount spent on electronic media during the same period had been approximately Rs 6.75 million and Rs 36.5 million respectively.

    Indian Railways follows the advertising policy framed by the Directorate of Advertising and Visual Publicity (DAVP) of the Information and Broadcasting Ministry, in respect of selection of media and advertising rates for both print and electronic media.

    Depending upon the requirements of dissemination of information and the availability of funds, Railways release their advertisements, according to Minister of State for Railways KH Muniyappa.

  • Bond bids goodbye to India

    Bond bids goodbye to India

    MUMBAI: James Bond has bid goodbye to India even before landing here. In spite of a green signal from the Indian railways, the shoot of the British super spy film has been shelved.

    “The production company, India Take One Productions, have communicated to the railway ministry that they are not shooting the next Bond film in India, and that they are looking at other places,” sources from the railway ministry have said in a statement.

    The producers of the film titled Bond 23, wanted to shoot high-speed stunts on the Indian Railways. There was a request to shoot on the rooftop of a moving train, as well as inside a tunnel. However, due to security reasons, they were facing trouble getting the permission.

    In spite of the Railway ministry‘s go-ahead signal, officials were worried about the production team‘s demand of “locking off the lines for seven-eight hours a day for seven days in a row”.

    The crew is now likely to move to South Africa for the shoot.