Connect with us
RAJASTHAN: The sale of Rajasthan Royals is gathering speed—and the price tag is rising fast. The Indian Premier League franchise has entered the next stage of...
MUMBAI: Google’s artificial intelligence platform Gemini has hit a six in the sponsorship stakes, securing a Rs 270 crore deal with the Board of Control for...
MUMBAI: The hand-wringing has begun. JioStar, India’s broadcasting colossus, is supposedly staring into the abyss: haemorrhaging money on cricket rights, throttled by advertising bans on online...
California: Indians asked Google everything in 2025-and they meant it. The tech giant’s annual search roundup reveals a nation simultaneously gripped by AI mania, cricket fever,...
MUMBAI: The Indian Premier League, the commercial behemoth that has redefined cricket economics, is experiencing something unprecedented: contraction. After years of relentless upward momentum, the IPL’s...
Sanjog Gupta, the man steering live experiences and the sports juggernaut at JioStar, finds himself squarely in the spotlight. Fresh off helming the eighteenth edition of...
MUMBAI: The news could not have come at a worse time for JioStar. Just as the Indian Premier League 2025 – the IPL – world’s richest...
MUMBAI: In a season packed with sixes and sponsorships, one fashion-forward brand has knocked it out of the park with a handbag. Zouk, the proudly Indian...
MUMBAI: The Indian Premier League’s 2025 season has kicked off with a veritable feast for advertisers, showing remarkably robust growth in the tournament’s commercial appeal. The...
MUMBAI: 10 minutes, andre? Bigbasket. That’s the punchy hook powering a fresh partnership between India’s favourite grocer and Bengaluru’s beloved IPL franchise. In a pitch-perfect move,...
MUMBAI: The Indian Premier League (IPL) is not just a sporting event; it’s an advertising goldmine. New data (22 March to 1 April 2025) from TAM...
MUMBAI: The latest advertising fiesta around Indian Premier League cricket has bowled over expectations, with commercial volumes jumping sevem per cent in the first five matches...
MUMBAI: beIN Asia Pacific has drafted Planetcast Media Services to power its sporting ambitions, striking a deal that will see the technology provider manage 14 HD...
MUMBAI: Get ready for a blockbuster cricket battle as Dream11, the world’s largest fantasy sports platform unveils its electrifying Indian Premier League (IPL) 2025 campaign, ‘Aapki...
MUMBAI: Cricket might be a game of glorious uncertainties, but one thing the Union Health Ministry wants to be absolutely certain about is a tobacco-free Indian...
MUMBAI: Birla Opus, the fast-growing paint brand from Aditya Birla Group, is focusing on expanding its dealer network and widening its product portfolio for fiscal year...
MUMBAI: The Competition Commission of India (CCI) has approved Torrent Investments Pvt Ltd’s acquisition of a controlling stake in the Gujarat Titans cricket franchise, marking a...
MUMBAI: Tonic Worldwide has announced the appointment of Nishant Gopalia as senior vice-president for media & martech. Gopalia, who brings over 18 years of experience in...
Mumbai: Podcasts have emerged as a popular medium for engaging content, and India is no exception to this trend. Amidst the thriving podcast culture, cricket fans...
Mumbai: Indian Premier League continues to assert its dominance not only on the field but also in the realm of advertising. As the 2024 season kicks...
Mumbai: Valvoline India, a prominent global lubricant manufacturer and pioneer in engine oil technology is delighted to announce its strategic partnership with the Lucknow Super Giants...
Mumbai: As cricket fever grips the nation with the onset of the Indian Premier League, Noise, India’s leading smartwatch and connected lifestyle brand, is thrilled to...
Mumbai: Greenpanel has announced kickstarting the second edition of its association with the Indian Premier League’s franchise Delhi Capitals as its principal sponsor. As a part...
Mumbai: Ocean Sharma, a prominent caster of the country’s e-sports industry, has been appointed as the national presenter for the highly anticipated season of the Indian...
Mumbai: The Indian Premier League (IPL) chairman Arun Dhumal indicated that the league’s journey of success over the last 15 years should potentially drive its media...
Mumbai: US subscriber base of Netflix and Disney+ reported growth of 5.4 per cent YoY and 0.2 per cent YoY in Q3CY23, respectively; the international segment...
Mumbai: Viacom18 has secured a broad dynamic injunction from the Delhi High Court for the Indian cricket team’s bilateral matches. Recently, to strengthen its hold in...
Mumbai: Viacom18 Sports, India’s newest sports network, today announced a seven-year partnership with Cricket South Africa (CSA) for exclusive digital and TV rights for all international...
Mumbai: Viacom18 Sports, India’s newest sports network, on Wednesday announced a 10-year partnership to exclusively present SA20, South Africa’s recently launched premier T20 league, in India....
Mumbai: Global SVod subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion. Six US-based platforms will account for 47 per cent...
MUMBAI: The cricket league Abu Dhabi T10 announces the appointment of Rajeev Khanna as COO for the upcoming season of the tournament, wherein he will be...
Mumbai: Viacom18 plans to take India’s biggest sporting event the Indian Premier League (IPL) to every nook and corner of the country. It aims to make...
Mumbai: UAE’s T20 League has announced that Knight Riders Group has acquired the rights to own and operate the Abu Dhabi franchise and will set up...
Mumbai: With Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystem in the country, a...
Mumbai: IPL franchise Mumbai Indians (MI) has launched its team anthem titled “MI MI Bol Ke, Khelenge Dil Kholke.” The anthem comes as an addition to...
Mumbai: With IPL 2022 happening in full swing, cricket fever is on everyone’s mind. Amazon Alexa too joined the fervour with a new feature of live commentary....
Mumbai: The e-commerce category has more than 30 per cent share of TV ad volumes during the first five matches of the 15th edition of the...
Mumbai: Audio streaming platform Spotify India has rolled out a new multilingual campaign to leverage the ongoing Indian Premier League (IPL) season. The marketing campaign has been...
Mumbai: With a host of fantasy cricket platforms heating up the battle in lead up to the 15th edition of the Indian Premier League (IPL), homegrown...
Mumbai: Indian Premier League (IPL) is undisputedly the most captivating and prominent cricket league in India and a handful of other countries. Thanks to its growing...
Mumbai: Delhi Capitals is set to collaborate with Seagram’s Royal Stag for the upcoming 2022 season of the Indian Premier League (IPL). With this association, Royal...
Mumbai: Education lending fintech platform Credenc.com has announced the partnership with RP-Sanjiv Goenka Group-owned Lucknow Super Giants (LSG) team as its associate sponsor. With this association,...
Mumbai: Homegrown grooming brand Bombay Shaving Company has signed on as the ‘official grooming partner’ of Mumbai Indians for the upcoming season of Indian Premier League...
Mumbai: The Walt Disney Company SVP and CFO Christine McCarthy said that Disney+ Hotstar owes a large part of its success to live cricket, but the Indian...
Mumbai: The Vivo Indian Premier League (IPL) 2021 resumes on 19 September with the five-time champions and current title holders Mumbai Indians taking on three-time IPL...
Mumbai: The Board of Cricket Control of India (BCCI) has invited bids to acquire the right to own and operate one of the two new teams...
Mumbai: The Board of Control for Cricket in India (BCCI) has decided to resume the remainder of the suspended edition of the 14th Indian Premier League...
KOLKATA: When the Board of Cricket Council of India (BCCI)’s announced on 4 May, that it is indefinitely suspending the Indian Premier League (IPL) mid-way, the...
New Delhi: The remainder of the suspended Indian Premier League (IPL) 2021 will be played outside the country, said Board of Cricket Control in India (BCCI)...
KERALA: Sun TV Network, owners of IPL team Sunrisers Hyderabad, has donated Rs 30 crore towards India’s Covid2019 relief efforts. The amount donated by Sun TV...
