MUMBAI: India ka Tyohaar, the Indian Premier League (IPL) season 8 is being celebrated not only by the teams on the ground, but also by its official broadcaster Multi Screen Media (MSM). According to the data released by TAM Media Research for the channels Sony Max, Sony Six and Sony Aath for the matches played between 7-11 April, this season of the IPL has seen a 43 per cent growth in the average TVTs as compared to the seventh edition.
IPL8 has garnered 11,983 average TVTs, which is 43 per cent more than season 7 which had reported 8,364 average TVTs.
In the All India CS 4+, the first five matches of IPL8 were sampled by 105 million unique viewers, 9 per cent more than the 96 million that sampled IPL7. Not only this, the Time Spent by Viewers (TSV) per match was 51 minutes and 44 seconds, 22 per cent more compared to IPL7 which reported a TSV of 42 minutes 27 seconds.
The first five matches have garnered 4.5 per cent average TVR which was 42 per cent more compared to its previous edition which had managed 3.1 per cent average TVR. The TAM data also revealed that 39 per cent of the All India Universe tuned to watch IPL8 matches.
Defending champions Kolkata Knight Riders have so far emerged as the most preferred team as the top two rated matches were played by the team. While the highest rated match was the Kolkata Knight Riders Vs Mumbai Indians held on 8 April which reported 5.4 per cent TVR, the Kolkata Knight Riders Vs Royal Challengers Bangalore held on 11 April garnered 5.3 per cent TVR.
