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Tag: Indian Olympic Association

  • Manyavar collaborates with Indian Olympic Association as the official style partner

    Manyavar collaborates with Indian Olympic Association as the official style partner

    Mumbai: Indian apparel wear brand Manyavar has announced the partnership with Indian Olympic Association to be the Indian official style partner for the upcoming Commonwealth Games, Asian Games 2022 and Paris Olympics. This announcement was done at the kit unveiling & send-off ceremony of the Indian contingent for the Birmingham 2022 Commonwealth games.

    The ceremony was held at Ashoka Hotel, New Delhi on 7 July 2022 in the presence of Indian Olympic Association (IOA) acting president Anil Khhana and secretary general Rajeev Mehta. This was a very proud moment for the brand to represent the best of the Indian talented athletes at an International level wearing their ‘pehchaan’ representing Manyavar’s firm belief and ethos on ‘Pehno Apni Pehchaan.’

    With this collaboration, Manyavar aims to celebrate the feeling of national pride by wearing Indian outfits and representing the best of the talents like Indian professional sprinters Dutee Chand and Dhanlaxmi Sekar, Cycling champions Ronaldo Laitonjam and David Beckham, Indian field hockey players Manpreet Singh & P. R. Sreejesh adorning Indians wear, The athletes will be heading off to Birmingham to participate in the Commonwealth games.  

    At the association ceremony, IOA secretary general Rajeev Mehta said, “It is a great sign for the Indian Olympic movement that popular and respectable brands like Manyavar are stepping up to support our athletes. Our athletes deserve the best whatever the occasion and a brand like Manyavar will ensure that they are ambassadors of Indian culture and traditions not only on the field but off the field as well. On behalf of the IOA, I would like to express our sincere gratitude towards them.”

    Vedant Fashions chief marketing officer Vedant Modi said, “Manyavar has been known for promoting Indian culture and trends in men’s fashion. We strongly believe that Indian culture speaks volumes about one’s personality. Our brand has always been about standing up for the core cultural values of India. We feel proud to associate with the Indian Olympic Association as their Indian official style partner. With this, we hope to take Manyavar’s ‘Pehno Apni Pehchaan’ to a global level & evoke love, pride and passion for our culture across the world. We wish luck to all our athletes representing India at the Commonwealth games.”

  • Indian Olympic Association onboards Borosil as associate sponsor

    Indian Olympic Association onboards Borosil as associate sponsor

    Mumbai: Consumer ware brand Borosil Ltd on Tuesday announced that it has renewed and expanded its sponsorship with The Indian Olympic Association (IOA) and has become their official associate sponsor for the Indian contingent. Under this sponsorship, Borosil will provide support for Indian athletes leading up to the upcoming Asian Games, Commonwealth Games, and the 2024 Olympics.

    This extended collaboration will grow Borosil’s reach and have a positive impact on the Indian sporting ecosystem, the company said in a statement.

    “We are extremely pleased to strengthen our partnership with Borosil Ltd which has been beneficial for all our Indian athletes,” said IOA secretary general Rajeev Mehta. “Borosil is a trusted homegrown brand that has touched all our lives with healthy nutrition and hydration.  I would like to thank Borosil for showing their continued support for team India.”

    In 2018, Borosil was associated with IOA as its official ‘hydration partner’ for national athletes who represented India at the 18th Asian Games and Summer Youth Olympics. Borosil provided Indian athletes and officials with their Hydra range of bottles to ensure that the contingent used the best and safest products to stay hydrated during their training and competitions.

    “This is a very proud moment for us to be associated with Indian Olympic Association. As an Indian company, it is our honour to support our great nation’s sporting endeavours,” said Borosil Ltd MD Shreevar Kheruka. “We are glad to be part of the enabling process to support Indian athletes in their endeavours and look forward to them bringing laurels to India in the world of sports.”

  • Tokyo Olympics: Adani Group comes onboard as sponsor for IOA

    Tokyo Olympics: Adani Group comes onboard as sponsor for IOA

    Mumbai: There’s palpable excitement in the air as the mega global sporting event, Tokyo Olympics 2020, after a year’s delay due to the Covid-19 pandemic, finally kicks off on 23 July. Brands have also come out in full support of the Indian squad at the Olympics- some via curating Olympic-special campaigns, or by representing the Tokyo-bound athletes, to coming onboard as sponsors.

    The Indian Olympic Association (IOA) on Friday announced that it has roped in Adani Group as a sponsor for the 2020 Tokyo Olympics and the future.

    “We are happy to inform you about one more sponsorship which is confirmed by Adani Group to IOA for the Olympics since our last update to you on 16th July. Adani Group has confirmed to us a good sponsorship association and support for the future also,” said IOA secretary-general Rajeev Mehta in an official statement.

    Earlier, IOA had announced that SFA Pvt Ltd had joined as one of its sponsors for the multi-sport event.

    “We are happy to inform you about one more sponsorship which is confirmed by SFA Pvt Ltd to IOA since our last update to you on 14th July,” said Rajeev Mehta. “SFA has confirmed to us a sponsorship of Rs one crore,” he added.

    IOA had earlier entered sponsorship agreements with MPL Sports Foundation as the ‘Principal Sponsor’ covering the Tokyo Olympic Games, 2022 Asian Games, and Commonwealth Games.

    The IOA then confirmed global nutrition company Herbalife as one of its sponsors.

    As per the IOA, MPL will pay a total of Rs eight crore to IOA and in addition to this sports kit for the 2022 Asian Games and Commonwealth Games, the Indian contingent will also be supplied by them.

    In June, JSW Group was also roped in as a sponsor for the Tokyo 2020 Olympic Games. In a statement issued by IOA chief Narinder Batra and secretary Rajeev Mehta, the IOA had said that JSW’s CEO Parth Jindal had confirmed the sponsorship of Rs one crore to the governing body.

    Additionally, Amul had also come forward to support IOA for the Tokyo 2020 Olympic Games. Amul’s sponsorship is for Rs one crore for a period till 31 December.

  • Borosil launches campaign with Indian athletes

    Borosil launches campaign with Indian athletes

    MUMBAI: Glassware company, Borosil, has recently joined hands with Indian Olympic Association (IOA) as the official hydration partner for national athletes representing India at all upcoming Olympic events. In sports, things don’t just begin and end on the field, they go beyond that because athletes inspire us with their passion and bring pride to their nation, binding people together. And when it comes to sweating it out to fulfil their dreams, our sportsmen leave no stone unturned.

    It is this relentless dedication that made Borosil want to walk beside them on their journey and collaborate with the Indian Olympic Association.

    The campaign #ThirstForGold will run across all upcoming big-ticket events starting with the Asian Games 2018.

    The intent is to create a public awareness campaign championing the athletes and for their victory to be shared by all proud Indians. To mark the beginning of this journey, an anthem was written set to the background of a heartwarming story. The video features a child playing the lead who offers Bajrang Punia the tri-colour flag exhorting him with a passionate plea saying,  “#JhandaGaadKeAana” at the Asian Games. Also, seen in the video are star Indian wrestlers Hardeep Singh and Pawan Kumar.

    The Borosil team didn’t have to wait too long for our athletes’ hard work to show results. Bajrang Punia struck gold on the second day of the Asian Games in wrestling. And it so happened that he also featured in our anthem video. This got the team to working harder, to release the video immediately to convey congratulations and share the pride with this spectacular victory. The team got together and within two hours of getting the news managed to launch the video on social media, way ahead of its scheduled release date. 

    A song about following your passion, working hard and sweating it out to quench your thirst for victory, the anthem urges us all to never stop or tire and give up. It inspires not just team India but also all of us to push harder and chase our dreams. And since the anthem struck a chord with every Indian’s heart, it has already received overwhelming love and support.

    The larger campaign #ThirstForGold will further add more television, print and online content basis this theme shot with top national athletes from across disciplines.

    Borosil managing director and chief executive officer Shreevar Kheruka says, “This is a very proud moment for us, to be associated with the Indian Olympic Association as their hydration partner. We are glad to be able to support the Indian athletes in their endeavours and look forward to a long-term association. With the launch of our new media campaign #ThirstForGold, we celebrate the victory of medals won by India, and the many more that are yet to come. We want the nation to join us in celebrating these athletes and their efforts to make our country proud.”

    As part of the partnership, Borosil Glass Works Ltd will provide the Indian athletes and officials with their hydra range of bottles  to ensure that the athletes use the best available products to stay well hydrated during their training and competitions. It is a long-term collaboration that extends till 2024 which covers two Asian Games (2018, 2022), two Youth Olympic Games (2018, 2022), Commonwealth Games (2022) and two Olympics (2020, 2024)

    Borosil has expanded its consumer offering from its core glassware range to include opalware dinner sets (sold under the brand Larah), kitchen appliances, storage products, glass lunch boxes and stainless steel vacuum insulated flasks and bottles. With increasing concerns around the health and environmental implications of plastic, Borosil is rapidly growing its range to provide consumers with convenient, safe and healthy alternatives, such as its revolutionary glass lunch box.

  • Ministry begins Rio performance review with an eye on 2020

    Ministry begins Rio performance review with an eye on 2020

    NEW DELHI: A thorough review of India’s performance in Rio Olympics 2016 by the sports ministry has begun in the backdrop of the prime minister Narendra Modi announcement of establishing a task force to prepare for future Olympics.

    Sports Minister Vijay Goel has written to each of the athletes who participated at Rio, seeking their suggestions. He has stated that they should feel free to give their feedback. In his letter, Goel has stressed the need for more inputs from performers like them so that the pool of world-class athletes can be enhanced and sports infrastructure strengthened.

    The ministry has also written to the Indian Olympic Association (IOA) to submit their feedback on India’s performance in Rio and steps needed for improvement. Such feedback will also be sought from the National Sports Federations (NSFs).

    Goel will have detailed meetings with the IOA and the NSFs shortly in this regard. The objective of this exercise is to analyse performance.

    Modi had announced setting up a task force to prepare a comprehensive action plan for effective participation of Indian sportspersons in the next three Olympic games 2020, 2024 and 2028.

    The ministry will also take a look at the duties and responsibilities of various members of the Indian contingent for the Rio Olympics with the purpose of making a fair assessment of their role and taking steps for improvement.

    Goel will visit some prominent academies and Sports Authority of India Centres to have first-hand knowledge of the facilities available for training and improvement required. On 17 September, he will visit the Gopi Chand Badminton Academy in Hyderabad where he will meet players, coaches and other support persons. He will also visit the SAI Centre at Hyderabad.

  • Ministry begins Rio performance review with an eye on 2020

    Ministry begins Rio performance review with an eye on 2020

    NEW DELHI: A thorough review of India’s performance in Rio Olympics 2016 by the sports ministry has begun in the backdrop of the prime minister Narendra Modi announcement of establishing a task force to prepare for future Olympics.

    Sports Minister Vijay Goel has written to each of the athletes who participated at Rio, seeking their suggestions. He has stated that they should feel free to give their feedback. In his letter, Goel has stressed the need for more inputs from performers like them so that the pool of world-class athletes can be enhanced and sports infrastructure strengthened.

    The ministry has also written to the Indian Olympic Association (IOA) to submit their feedback on India’s performance in Rio and steps needed for improvement. Such feedback will also be sought from the National Sports Federations (NSFs).

    Goel will have detailed meetings with the IOA and the NSFs shortly in this regard. The objective of this exercise is to analyse performance.

    Modi had announced setting up a task force to prepare a comprehensive action plan for effective participation of Indian sportspersons in the next three Olympic games 2020, 2024 and 2028.

    The ministry will also take a look at the duties and responsibilities of various members of the Indian contingent for the Rio Olympics with the purpose of making a fair assessment of their role and taking steps for improvement.

    Goel will visit some prominent academies and Sports Authority of India Centres to have first-hand knowledge of the facilities available for training and improvement required. On 17 September, he will visit the Gopi Chand Badminton Academy in Hyderabad where he will meet players, coaches and other support persons. He will also visit the SAI Centre at Hyderabad.

  • Suspension of IOA will not hamper Indias participation in next Olympics: Govt.

    Suspension of IOA will not hamper Indias participation in next Olympics: Govt.

    NEW DELHI: The government has assured the Allahabad High Court that India will ensure the participation of the country in the next Olympics.

     

    Additional Solicitor General K C Kaushik told the Lucknow bench of the Court that sports persons will not suffer irrespective of whether the Indian Olympic Association (IOA) amends its Constitution.  

     

    In the public interest litigation filed by IPS officer Amitabh Thakur and his wife Nutan relating to suspension of IOA from the International Olympics Committee (IOC), Kaushik told Justice Imtiyaz Murtaza and Justice Devendra Kumar Upadhyaya that the participation will be ensured even if suspension is not revoked.

     

    The next date of hearing is 21 October. IOC suspended IOA in December 2012 for not complying with the directions to suitably amend its Constitution and again recently directed IOA to amend its constitution by 31 October.

     

    The petitioners had asked the Sports Ministry to be directed to use its authority to ensure that IOC directions are complied in the prescribed period and Indian sports person participate in Olympics.