Tag: Indian fashion

Tata CLiQ rebrands as Tata CLiQ Fashion, elevating the shopping experience

Mumbai: Tata CLiQ, one of India’s leading e-commerce platforms, has unveiled its new identity as Tata CLiQ Fashion, transforming from a horizontal marketplace to a specialized fashion and lifestyle destination. This rebranding reflects a strategic focus on fashion-forward offerings across apparel, footwear, accessories, beauty, gadgets, and home categories.

To mark this transition, Tata CLiQ Fashion has introduced a vibrant new brand manifesto, redesigned logo, dynamic color palette, and an enhanced app and website experience, catering to the evolving preferences of modern consumers.

The new logo, featuring bold rose pink and cerulean blue hues, embodies a dynamic, contemporary appeal that resonates across generations. Every consumer touchpoint, from app interfaces to packaging, reflects this refreshing transformation, emphasising a seamless and elevated shopping journey.

Tata CLiQ, CEO, Gopal Asthana stated, “Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs. It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression. We aim to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way. Driven by a vision of a future where fashion is not just worn but lived, we are committed to serving our customers with passion and offering a more refined, personalised, and cutting-edge online shopping experience.”

Tata CLiQ Fashion continues to redefine the shopping experience with curated collections and innovative features, encouraging consumers to embrace individuality and express their unique style.

November 21, 2024
Gozoop bags PR mandate for Rustorange

Mumbai: Digital-first integrated marketing agency Gozoop has bagged the public relations (PR) mandate for Rustorange, a D2C contemporary ethnic wear brand for women.

As part of the mandate, Gozoop’s dedicated PR team will be responsible for strategic counselling and planning, media relations along with amplifying positive stories, crisis management, and building an influential community for the brand, said the statement.

Founded in 2016 by Shashank Agnihotri, Kuvalaya Singh and Samik Sarkar, Rustorange deeply believes in the customer first approach and promotes designs that are appreciated and are in line with customer requirements.

“Gozoop has been helping D2C brands scale for the past 13 years. The magic happens when performance and branding work in sync. We welcome Rustorange and look forward to helping them #BreakTheBox,” said Gozoop, CEO & co-founder, Ahmed Aftab Naqvi.

“Rustorange is a unique brand with a clear vision of promoting Indian fashion for Indian women. With a deep understanding of the community and strong media relations, we look forward to charting the brand journey and its positioning among the audience,” said Gozoop – associate director, PR, Divya Kurup.

“Backed with professional experience and the power of data, we built Rustorange five years back and have just started. Gozoop has a demonstrated history of creating conversations for brands & businesses and setting them apart from many others, urging us to choose them for the expertise offered,” said Rustorange, co-founder, Shashank Agnihotri.

September 4, 2021
NDTV launches channels on StarHub TV

MUMBAI: India’s leading News broadcaster entered Singapore on 18 October with two of its premium channels, NDTV 24×7 and NDTV Good Times showcasing on StarHub TV

NDTV 24×7 is a 24hour English language news and infotainment channel with news from India and around the world now available in over 78 countries. NDTV Good Times, India’s first travel & lifestyle channel, is for global viewers keen to experience and explore the Indian lifestyle. Be it food, travel, wellness, shopping or just plain indulgence, it is India’s everyday lifestyle expert.

Speaking on the occasion, Rohit Jaiswal, Associate Vice President, Network Distribution and Affiliate Sales, NDTV, said, “We are very pleased to announce the launch of our channels on StarHub TV. Like in other parts of the world, our channels, which are now available in over 78 countries, will aid Indian expatriates and everyone else who has an interest in India keep abreast with a constantly evolving India.”

“We are pleased that India’s leading broadcaster, New Delhi Television, has chosen StarHub TV as its preferred platform to showcase their premium channels to the Singapore audience. The addition of NDTV 24×7 and NDTV Good Times will strengthen StarHub TV’s Indian content line-up by offering more entertainment choices for our customers. NDTV 24×7 will help our viewers stay informed with round-the-clock news updates from award-winning newscasters, whilst lifestyle-centric channel NDTV Good Times will cater to viewers with a keen interest in Indian fashion, travel, food and wellness”, said Ms Lee Soo Hui, Head of Media Business Unit, StarHub.

The channels are also available on StarHub TV Anywhere via www.starhubtvanywhere.com. TV Anywhere is StarHub’s multiscreen solution which allows StarHub TV customers to watch their favorite TV channels on their subscription plan using their personal devices.

November 6, 2013