ITV

Tag: Indian farmers

  • Dhanuka Agritech launches film honouring India’s next-gen farmers

    Dhanuka Agritech launches film honouring India’s next-gen farmers

    Mumbai: Dhanuka Agritech releases a new mini-feature film as part of its ‘India ka Pranam, Har Kisaan ke Naam’ campaign. The film focuses on the future of farming in India through the story of a young boy who dreams of becoming a farmer, a profession essential to the nation.

    This is the second installment in the campaign, following its 2022 launch, and has already gained significant attention. Teasers and social media buzz helped build anticipation, and the release has been warmly received by audiences nationwide. The film’s central message—India’s future lies in the hands of its farmers—resonates deeply.

    Dhanuka Agritech stands behind this campaign. “We are thrilled to unveil this film,” said Dhanuka Agritech’s senior deputy general manager, Ratnesh Kumar Pathak. “This initiative is a continuation of our mission to uplift and honor the farming community. Through this film, we challenge the outdated belief that brilliant young minds cannot pursue farming—a profession that is the backbone of our country. Farming is not just a livelihood; it’s a legacy, and we want to celebrate it. This film is our way of expressing deep gratitude to every farmer for their unwavering dedication and invaluable contributions.”

    For decades, Dhanuka Agritech has supported Indian farmers, understanding their challenges and the hard work behind each harvest. The film serves as a tribute to these efforts and aims to inspire the next generation to take pride in farming. It also reinforces the company’s commitment to supporting the people who feed the nation, celebrating both current and future farmers.

  • “Chalo Rural Conclave and Awards fills in this gap by offering a platform to discuss everything related to rural marketing”: Eggfirst’s Ravi Banka

    “Chalo Rural Conclave and Awards fills in this gap by offering a platform to discuss everything related to rural marketing”: Eggfirst’s Ravi Banka

    Mumbai: The 3rd edition of the Eggfirst Chalo Rural India Conclave & Awards, held at the Westin Goregaon, Mumbai, marked a historic milestone in the advertising and digital marketing landscape. The event, organised by Eggfirst, a prominent advertising and digital agency specialising in rural advertising, brought together over 500 industry leaders from more than 250 renowned brands for a transformative evening dedicated to exploring the vast potential, growth prospects, and digital advertising avenues in rural India.

    The Conclave featured two insightful panel discussions: ‘Rural India ki Kahaani, Brands ki Zubaani’ and ‘Badhte Bharat ki Nayi Kahaani,’ where leaders from top-tier companies including Bayer CropScience, Corteva, Fino Payments Bank, DeHaat, Ambuja Cement, Yes Bank, Del Monte, Parle, SBI General, and NABARD shared profound insights and experiences related to rural India.

    Rural India is a vast and diverse landscape, comprising more than 70 per cent of the country’s population. With such a significant portion of the population residing in rural areas, it is crucial for businesses and brands to tap into this market through effective advertising strategies. Rural advertising in India has gained prominence in recent years, as companies recognize the immense potential and untapped opportunities that lie within these regions.

    In recent years, the rise of digital technology has also opened up new avenues for rural advertising. With the increasing penetration of smartphones and internet connectivity in rural areas, brands can leverage social media platforms and mobile applications to reach their target audience. Social media campaigns, influencer marketing, and targeted online advertisements can effectively engage rural consumers and create brand awareness.

    The highlight of the event was the presence of YouTube influencers Akash Jadhav and Santosh Jadhav known for their Indian Farmers channel, which boasts 18.2 million subscribers and serves as a valuable resource for millions of farmers across the country.

    Indiantelevision.com in an email interaction with Banka, shared insights on the conclave and the significance of rural marketing in this modern dynamic world

    Edited excerpts

    On Chalo Rural India Conclave and Awards fostering innovation in the field of digital advertising

    Rural India has a huge consumer base and naturally harbours endless opportunities for the marketing and advertising fraternity. However, much of the rural marketing campaigns go unnoticed due to lack of reach and awareness. Chalo Rural Conclave and Awards fills in this gap by offering a platform to discuss and reward everything related to rural marketing.

    On trends in digital advertising that have shown the most promise for reaching rural audiences

    There are a few points I would like to highlight

    Mobile phones are the primary internet access point for rural audiences so designing marketing strategies compatible with mobile phones is a must.

    Next, influencer marketing can be a strong way to leverage local influencers for building trust and credibility in rural areas.

    Third, the content has to be localised to suit the taste of the target audience. The culture and values should be kept in mind while crafting the communication.

    On the challenges and opportunities existing for digital advertisers when targeting rural markets

    Opportunities galore as the rural landscape is a playing field with a major chunk of population with diverse culture and markets to tap into. At the same time, there are a few challenges like limited internet connectivity, low levels of digital literacy and a lack of trust in the digital medium.

    The conclave can play a pivotal role in addressing these aspects by bringing together industry experts, advertisers, policymakers, and community representatives to discuss and propose strategies, share success stories, and create awareness.

    On the impact digital advertising industry had on rural India

    The digital advertising industry has penetrated into the rural population with the advent of easy and affordable access to digital devices and media. A shift towards digital has been observed as more and more people from rural areas have adopted technology and keep in touch with the outside world. This has certainly impacted rural India for the better in a way that digital advertising has enabled communication better than ever before.

    On content creators shaping the field of rural advertising today

    Certainly. The intent behind setting up a session with the youtubers was to highlight the present of rural creators and the thriving discourse happening online.

    I feel rural India is a treasure trove of knowledge and generational wisdom. With increased use of digital media, communication has increased manifold. On one hand, creators are able to put their thoughts before an eager audience ready to consume such content. So, it is a win-win situation that defines the effective communication facilitated in contemporary rural India. 

  • VMLY&R India and Swaraj Tractors dedicate the latest campaign to Indian farmers

    VMLY&R India and Swaraj Tractors dedicate the latest campaign to Indian farmers

    MUMBAI: VMLY&R India, an award-winning digital marketing, advertising and transformation agency, has conceptualized an illustrated and emotional film dedicated to Indian farmers for Swaraj Tractors.

    Swaraj Tractors is first indigenously manufactured agricultural tractors in India, aptly named as Swaraj – giving a new dimension to the concept of self-reliance put forth by Mahatma Gandhi. The Swaraj brand has a rich history and over the last 40 years it has longstanding reputation amongst the farmers and the brand is synonymous with trust, power & reliability.

    This year India is celebrating its 73rd Independence Day and like every year, all Indians will be excited about the day in their own big and small ways. 

    For majority of the Indians, celebrating this day is all about wearing that quintessential white kurta and attending their respective functions in their society, buying tri-color flags for kids, chilling at home and scrolling through patriotic movies on cable TV and maybe eating some special food.

    Amandeep Singh- Business Director, VMLY&R India had this to say on the campaign, ‘While celebrating this day in the most exciting way possible, how often do one realize that there is an entire community for whom Independence Day is just another day, as they are busy toiling hard for something, which is arguably the most important thing for our survival – growing food for us! This film shows the contrast in the ways of celebration of a common man and a farmer. Just that, a farmer’s celebration and hard work for nation is not for one day, it’s for his entire lifetime.’

    As the voice – over and audio talks about the regular Independence Day Celebration in small towns and cities, the visual is a contrast departure from the same as it shows what Independence Day is for a regular farmer.

    While Indians celebrate Independence Day with all the zeal and fanfare, let’s take a moment to acknowledge the contribution of these farmers in making us the great nation we are today.