ITV

Tag: Indian Diaspora

  • TV9 Network & AIANA team up to host ‘Pravasi Gujarati Parv 2022’

    TV9 Network & AIANA team up to host ‘Pravasi Gujarati Parv 2022’

    Mumbai: One of the largest NRI organisations in the nation, the Association of Indian Americans in North America (AIANA), and TV9 Network, have teamed up to celebrate the extraordinary international success of the Gujarati diaspora.

    Over 2,500 A-list Gujaratis from throughout India and more than 20 countries will attend the three-day Pravasi Gujarati Parv 2022 starting on 15 October in order to honour the outstanding Gujarati enterprise, culture, and asmita.

    Gujaratis living abroad are returning to Ahmedabad, where a three-day think and fun festival will commemorate their achievements as ambassadors of a new and resurgent India.

    It is a salute to the unstoppable force of Gujaratism and includes multi-media performances, a cultural extravaganza, thought leadership sessions, keynote speeches by politicians, sessions by spiritual gurus, business conferences, and celebrity performances.

    To welcome NRGs, prominent individuals, international Gujarati leaders from many industries, and Gujarati policymakers will be present. The think fest will set a new standard with over 200 important leaders, 80 speakers, 30 mega conclaves and conferences, 30 business tycoons, and multimedia performances with over 50 artists.

    Talking about the initiative, TV9 Network MD and CEO Barun Das said, “Diaspora plays a strategic role in building brand India in the global arena. The Gujarati diaspora has made an enduring impression world over driving thought leadership across domains. TV9’s Pravasi Gujarati Parv is a modest effort to showcase the global Gujarati leadership and celebrate its success. Joining the unique global celebration will be India’s top policy makers, celebrities and business leaders.”

    AIANA, India president Praful Nayak said, “As India is celebrating the 75th year of its independence, it is the most opportune time to showcase and celebrate the contribution of the Gujarati diaspora in building brand India in the global arena. It is our privilege to host global Gujarati leaders across the spectrum and learn from their journey. I am confident that their presence will inspire not only Gujaratis but people from all across the country. We, at AIANA, have been connecting, communicating, and celebrating the Indian diaspora on a global stage since 2002 through various mega events and initiatives.”

    The three-day event will be broadcast live on TV and digital, and it will centre on discussions and debates about how to make the NRI community feel at home to attract more investments; how Gujarati capital is creating global wealth; and how to celebrate Gujaratis in every sector—from sports to business to entertainment—and be the voice of Gujarat on the international stage. It will also give young achievers who are making Gujarat proud a platform to felicitate them. There will also be cultural performances to highlight Gujarati customs.

  • Indian diaspora remains sustainable audience for OTTs

    Indian diaspora remains sustainable audience for OTTs

    MUMBAI: With the Indian diaspora spread out all over the world, media enterprises have found them to be a worthy group to target. Over-the-top (OTT) players, especially, are finding the diaspora audience a rewarding pursuit. Some platforms use Bollywood to grab their attention while others are targeting millennial audiences with original content.

    One the one hand you have players that believe in stock content. Yupp TV has been at the forefront of targeting Indian diaspora through catch-up content. Realising the scarcity of Indian entertainment content for the expat community, Uday Reddy founded the venture. While there is scepticism about whether audiences would pay for catch-up content, Yupp TV has relied on SVOD model for the diaspora and a freemium one in India.

    Another OTT platform, Spuul, which also has a large presence outside India, takes the help of popular Bollywood titles to attract them. According to its own viewership statistics, the Indian diaspora has a strong inclination to watch Bollywood movies during leisure time.

    On the other hand, a new bunch of players wants to break out of the monotony of catch-up and Bollywood content. Arre, a youth platform launched by ex-TV18 execs B Saikumar and Ajay Chacko, gets a good handful of viewers from abroad for both videos and articles.

    “Our show Aisha which is primarily a sci-fi thriller/drama is among the most consumed. It is also one of the most awarded shows from India, internationally. Our other shows like Real High (adventure travel reality), Official Chukiyagiri/ CEOgiri also see a lot of international audiences. We also get a lot of readers on our articles internationally,” Arre co-founder Chacko says.

    Chacko feels that the younger audiences want original quality programming of modern India and not the staid staples like Bollywood and catch up.

    Holding the same belief, ALTBalaji CMO Manav Sethi feels that content must be unique to get people to pay. “It is very important for today’s consumers who consume content on mobile, paying for data, to watch differentiated things,” he says.

    While it comes to market outside India, the US is definitely a promising one, followed by the Gulf countries. For Arre, the US is the largest market outside of India while for ALTBalaji both come in the list of top-five markets. Canada, with a huge number of Punjabi people, is also an attractive market. In fact, on Spuul, other than Hindi content, Punjabi is the highest consumed content.

    Depending on the dominant diaspora language in the region, platforms tweak content accordingly. For example, if Canada has more Punjabi people, there will be more Punjabi content for Canada. ALTBalaji released a Tamil show Maya Thirrai, which got traction in Singapore and the UAE, while its Bengali show Dhimaner Dinkaal received got a great response in Bangladesh. Chacko reveals that through YuppTV, Arre gets significant traction for shows, especially the ones dubbed in Telegu among the Indian American diaspora in the east and west coasts of the US.

    Two neighbouring countries of India, Pakistan and Bangladesh, also demand Indian content. The similarity in culture, language, dialect, lifestyle and moreover, the pattern of same entertainment content paves the way for OTT players to explore the business there.

    These audiences are a good way for OTT players to also get some revenue since most of them only have SVOD or TVOD options. Players say that the diaspora is more likely to pay for content that keeps them connected to their roots. The average revenue per user is higher outside the country. They also have a huge repertoire of choices with good quality in international OTT platforms.

    Some platforms want to go beyond the diaspora communities and reach out to other global audiences as well.

    “So far, it has been a sustainable model for us, as we have been working on multiple verticals of content but, going forward, we will be paying more attention to India than last year and separate content for specific markets,” Spuul content head Girish Dwibhashyam says.

    Due to the diversity of the diaspora, there is no one formula fits all solution. Content creators have to rely on good quality original content to keep these audiences glued.

    Also Read :

    We’ll ensure diaspora plays an imperative role in AdAsia Congress, says Raj Nayak

    Sony targets 9m HD subs & diaspora with youth-focused Rox in Dolby quality

  • Modi lauds AIR for Mann ki Baat simulcast across radio, TV, DTH, internet

    Modi lauds AIR for Mann ki Baat simulcast across radio, TV, DTH, internet

    NEW DELHI: Prime Minister Narendra Modi has lauded All India Radio for broadcasting his monthly Mann ki Baat in regional languages on the day he talks to the nation.

    The broadcast is visually adapted by Doordarshan and other private TV and news channels in India simultaneously. Similarly, radio in the private sector patches AIR. All DTH operators also carry it.

    It is live streamed for global audience and is accessible through mobile app, allindiaradio.gov.in, apart from the narendramodi.in/mankibaat, mygov.in, and the Narendra Modi app.

    During his monthly broadcast for this month, he said he was also gratified that people were writing to him either on the Narendra Modi app, or mygov.in.

    This was the twentieth time that he talked to the nation through the broadcast which coincided with the completion of two years of his government which assumed office on 20 May 2014.

    He said that initially, a ten-digit missed call had to be made to get a call back to listen to his broadcast. But now one had to dial 1922 toll free and listen to him.

    The broadcast by the entire network of AIR includes all stations, all AIR FM channels (FM Gold and FM Rainbow), local radio stations, Vividh Bharati Stations and five community radio stations.

    It is also broadcast by the Urdu and Hindi Services of the External Services of All India Radio for listeners in the Indian sub-continent and the Indian diaspora spread across the globe.

    The regional versions of the Mann Ki Baat are played at capital AIR stations in non-Hindi speaking zones at 8.00 pm hours on the same day. The regional versions are relayed by all AIR stations including local radio stations in the respective states. The English version of Mann Ki Baat is also broadcast by AIR Delhi at 8.00 pm the same day and also broadcast by the General Overseas Service.

  • Modi lauds AIR for Mann ki Baat simulcast across radio, TV, DTH, internet

    Modi lauds AIR for Mann ki Baat simulcast across radio, TV, DTH, internet

    NEW DELHI: Prime Minister Narendra Modi has lauded All India Radio for broadcasting his monthly Mann ki Baat in regional languages on the day he talks to the nation.

    The broadcast is visually adapted by Doordarshan and other private TV and news channels in India simultaneously. Similarly, radio in the private sector patches AIR. All DTH operators also carry it.

    It is live streamed for global audience and is accessible through mobile app, allindiaradio.gov.in, apart from the narendramodi.in/mankibaat, mygov.in, and the Narendra Modi app.

    During his monthly broadcast for this month, he said he was also gratified that people were writing to him either on the Narendra Modi app, or mygov.in.

    This was the twentieth time that he talked to the nation through the broadcast which coincided with the completion of two years of his government which assumed office on 20 May 2014.

    He said that initially, a ten-digit missed call had to be made to get a call back to listen to his broadcast. But now one had to dial 1922 toll free and listen to him.

    The broadcast by the entire network of AIR includes all stations, all AIR FM channels (FM Gold and FM Rainbow), local radio stations, Vividh Bharati Stations and five community radio stations.

    It is also broadcast by the Urdu and Hindi Services of the External Services of All India Radio for listeners in the Indian sub-continent and the Indian diaspora spread across the globe.

    The regional versions of the Mann Ki Baat are played at capital AIR stations in non-Hindi speaking zones at 8.00 pm hours on the same day. The regional versions are relayed by all AIR stations including local radio stations in the respective states. The English version of Mann Ki Baat is also broadcast by AIR Delhi at 8.00 pm the same day and also broadcast by the General Overseas Service.

  • NDTV turns 25

    NDTV turns 25

    A pioneer in India’s news television, NDTV today is the most respected news network in the country. From the days of ‘The World This Week’ during the tumultuous global decade of the 80s, to the current run up to the 2014 General Elections – NDTV has always been in the forefront of every single news revolution over the last 25 years. In its history of over two decades, NDTV Network has held strong to its commitment of bringing to its viewers the most credible news from across the globe.

    Commemorating 25 years of credible, dedicated and path breaking news broadcasting, NDTV, will host a day-long Global Summit – ‘Solutions’ on December 14 in Delhi. The summit will see congregation of renowned Indian personalities from across the globe delivering prescriptions, not diagnostics, for India’s economy, sports, arts, films and technology. These will include Anish Kapur, Zubin Mehta, Homi Bhaba, Dayanita Singh, Natarajan Chandrasekaran, Omar Abdullah, Amitabh Bachchan, Shah Rukh Khan, and many more, who will come together to throw light on a multitude of aspects.

    As a part of the celebrations, NDTV will also recognize 25 Greatest Global Living Indian Legends for their outstanding contribution in their respective fields. The legends will be acknowledged and felicitated by the Honourable President of India, Shri Pranab Mukherjee at a glitterati awards ceremony to be held at the Rashtriyapati Bhawan on December 14, 2013.
    Dr. Prannoy Roy, Executive Co-chairperson, NDTV said, “NDTV is deeply grateful for all the support given to us by viewers, fellow journalists and sponsors all across the world – both for our television channels as well as our web and app. It’s been a wonderful journey as an NDTV family for 25 years – from being the first private news producers in India to our current commitment to quality and serious journalism.”

    Radhika Roy, Executive Co-chairperson, NDTV, “From the first days of The World This Week and our election broadcasts to the live reporting of the news NDTV has always been truly grateful for the trust of our viewers. Once again NDTV pledges to maintain this trust and commit ourselves afresh to journalism of integrity.

    Launched in November 1988, NDTV has become synonymous with credible news. Its first show, ‘The World This Week’ opened country’s eyes to the world in a way it had never seen before. What was one small step for a company called New Delhi Television Ltd was one giant leap for the Indian broadcasting industry. Together with a 1500 plus strong team of reporters and producers around the country today, the network has been instrumental in building the company’s brand and strength of news delivery. Incisive and creative, NDTV targets the global Indian with news that is credible, true and fast.It is currently the only English News Channel from India which is beamed in the UK, USA, Canada, South Africa, Middle East, Australia, New Zealand, Mauritius and most of the SAARC Countries to reach out to the Indian Diaspora.

    Tune in to NDTV 24×7, NDTV India and NDTV Profit on Saturday, December 14 from 10 am onwards to watch the day long LIVE sessions from the ‘Global Summit – SOLUTIONS’ and witness the spectacular congregation of 25 Greatest Global Living Indian Legends.

  • Aaj Tak, Headlines Today launch global feed

    Aaj Tak, Headlines Today launch global feed

    MUMBAI: The TV Today Network has launched the international feed of two of their channels – Aaj Tak and Headlines Today. This comes a year after the launch of both these channels in the US. Aaj Tak and Headlines Today are available on the Dish Network in the US.

    Speaking on the occasion, TV Today Network CEO G Krishnan said, “Having built a healthy subscriber base in the US, we felt that it was time to commit ourselves more deeply to the market and customize our product according to international needs.”

    TV Today managing director Aroon Purie said, “The launch of our channels in the US has been successful and this step will further our efforts to reach out to the Indian diaspora.”

    The launch would also mean that the channel can now look at customised advertising and programming.

     

  • Dasmunsi urges diaspora role to reflect changing India

    Dasmunsi urges diaspora role to reflect changing India

    MUMBAI: Union Minister of Information and Broadcasting and Parliamentary Affairs, PR Dasmunsi while addressing the session on ‘Media and Indian Diaspora’ at the Pravasi Bharatiya Divasstated that the Indian diaspora should act as a medium to reflect the changing scene in India.

    The Minister said that the spate of development in India is carrying along with it the democratic values, freedom of the Press and other pillars of Indian democratic system and is not just growth from the economic point of view.

    This perspective, he said, needs to be conveyed to the world at large for showing a true picture of emerging India. The Minister appreciated the role of Indian diaspora in providing a window to us all for a better understanding of the systems and values operational worldwide.

    Delineating recent changes brought in the regulatory and facilitative framework for the print as well as electronic media in the country, Dasmunsi said that Indian Press enjoys enormous freedom. The interaction between the Government and the Media is on democratic and friendly lines.

    He lauded the support and cooperation of the media to the Government in hours of crises to keep in check the designs of divisive forces. The Minister felt that the Indian media based abroad can exploit the ongoing boom in the electronic media in news as well as programme based channels in the country.