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Tag: Indian content creators

  • Nikon focuses the lens on fatherhood in a storytelling tribute this Father’s Day

    Nikon focuses the lens on fatherhood in a storytelling tribute this Father’s Day

    MUMBAI: This Father’s Day, Nikon India didn’t just celebrate fathers; it captured them, pixel by pixel. Launching a campaign that focused less on frames per second and more on moments per lifetime, Nikon asked leading creators to reach into their hearts and memory cards for their most cherished stories with their dads. The results were heart-tugging, legacy-building, and profoundly intimate.

    The campaign spotlighted father-child relationships through a lens that was as emotional as it was sharp. Nikon invited creators to dig into their archives and share frames that spoke of unspoken bonds, late-night chats, proud pats, and quiet sacrifices. It wasn’t about cinematic flair or polished production; it was about catching the moments that matter – the everyday magic of fatherhood.

    “This campaign was a heartfelt tribute to the timeless bond shared between fathers and their children, a connection that often carries love, values, and unspoken strength across generations. It was truly touching to see creators revisit those moments, reflect on their relationships, and express how their fathers shaped who they are today, and how they now pass that essence on to their own children. These stories beautifully captured the emotions that words often can’t, creating memories that live on far beyond the frame”, said Nikon India MD Sajjan Kumar.

    To bring this reel of real emotion to life, Nikon collaborated with creators Rajarshi Banerji, Sachin Bhor, Akash Aggarwal and Nitin Panwar. Each brought to the table stories that were raw, rooted, and reflective – whether it was a throwback to childhood guidance or a slice of present-day parenting.

    The campaign leaned into the universal appeal of visual storytelling. The creators turned their lenses toward mentorship, love, legacy and the unyielding presence that defines the role of a father. The visual tapestry that emerged wasn’t a curated grid but an honest collage of connection, composed in light and layered in emotion.

    By turning the camera inward, Nikon spotlighted a generation of fathers who might not always make it to the family album but are the ones behind every perfect shot. This was storytelling with aperture and heart, capturing not just images but entire ideologies that shape families.

    With this campaign, Nikon reaffirmed its belief that while anyone can click a picture, only a story can make it immortal. And when the story is about dads? That’s one worth zooming in on.

     

     

  • France woos Indian content creators; lays out interesting incentives

    France woos Indian content creators; lays out interesting incentives

    MUMBAI: The French government is laying out the red carpet for Indian film, digital originals and TV series makers.  French minister of culture Franck Riester flew into Mumbai and had a series of whistlestop meetings with members of the creative community at Mumbai’s Soho House. His pitch: come to France, film, do co-productions and we will give you all the permissions through one window, access to regional tax incentives, and credits. 

    Said the minister: “The French president wants to build closer relationships with India. One of the best ways to do it is through the medium of cinema. Both France and India have a long history of cinema. We are the premier film making country in Europe. India’s Bollywood has been making major strides. We have many stories which can be remade in India and likewise. And India and France have a coproduction agreement since 2010 and more than 10 films have been shot in France. ” 

    Centre National Du cinema et de l’mage animee (CNC) president Dominique Boutonnat said that French cinema does about $3 billion euros worth of productions while making about 300 films a year. “Even series which are travelling across the world thanks to global streaming platforms can come and film in France. We have beautiful locations which can be used.”

    The single-window clearance will be done through Film France. Stephan Bender who looks after technical facilities and communications for the organisation, says that procedures have been simplified and all clearances, permissions, finding a local partner, tax credit clearances will be done through his office. “Earlier we had to go through the ministry of commerce; and that would take time. But now that we have stepped in things are bound to speed up. All you need to do to take advantage of our incentives is send us your budget and production services agreement (PSA) with your local producer, your script  – to find out if you are eligible. Non-fiction and documentary makers are not eligible for the incentives though. It has to be scripted and fiction oriented.”

    Riester added that a committee and film commission is being set up to facilitate Indian productions in France, which will assess projects coming to it, and turnaround time is being improved by the day. "I think it''s human relationships which will help strengthen our relations in cinema and other creative industries. I hope we will be able to increase our cooperation, business and artistic exchanges," he acknowledged.

    Bender added that producers will  require to spend a minimum of Rs 2 crore in France to be eligible for the incentives which tots up to 30 per cent. If VFX is added to it, then the incentives will be higher at 40 per cent for expenditure up  to two million euros. The incentive and tax credit has a limit of 30 million euros for a project, but for that the expenditure in France will have to be in excess of 100 million euros. 

    Among the filmmakers who turned up for the interactions included Reliance Entertainment’s Shibashis Sarkar, Red Chillies Gaurav Verma, Dipti Jindal, a representative of  Sajid Nadiadwala, Vivek Singhania, actor turned producer R Madhavan, Sunil Khetrapal from Azure Entertainment, Narayan Srinivasan from In2tainment, TVC digital series and film maker Rajnish Lall, Brio Studios Amit Ranekar, India Spark’s Khalid Khan, among many others.