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Tag: Indian company

  • Yulu brings in Rupini Raman as HR head

    Yulu brings in Rupini Raman as HR head

    Mumbai: Homegrown shared electric mobility company Yulu has brought Rupini Raman on board as head of human resources (HR).

    In this new role, her key responsibilities will be to build Yulu into a preferred employer brand, scale up the talent pool, and create an inclusive, enriching and progressive work culture, said the company in a statement.

    “As we enter into a pivotal phase of multi X growth, starting with a 10 times expansion plan for 2022, getting our people strategy right will be a critical success factor,” stated Yulu CEO and co-founder Amit Gupta. “With her rich experience, Rupini will anchor Yulu’s HR strategy and vision, build organization capability to attract & retain the best talent, and create a great working culture at Yulu.”

    Raman comes with 17+ years of experience in HR and organisational development (OD) in many industries, including fintech, ITES, financial services, logistics, and hospitality. In her last stint, she worked with fintech start-up Vivriti Capital as head of HR through its high-growth phase, and created an ecosystem for large-scale, high-skilled talent acquisition. Earlier, she was the head of the rewards and talent management division at Agility, where she oversaw the HR functions for 6000+ employees spread across the Middle East, Africa and EU regions. She has also been associated with global brands like RR Donnelley, Hutchison Whampoa, and American Express.

    “As a shared EV mobility leader with a unique business model, many strategic partnerships, and a deep tech backbone, Yulu is very strongly positioned to redefine the mobility landscape in India,” said Rupini Raman. “It is a privilege to be part of Yulu and work with some of the industry’s best minds towards creating a sustainable future for our planet.”

  • MS Dhoni invests in home interiors brand HomeLane

    MS Dhoni invests in home interiors brand HomeLane

    MUMBAI: Home interiors company, HomeLane has entered into a  three-year strategic partnership with Mahendra Singh Dhoni as an equity partner and brand ambassador. As part of the partnership, Dhoni will own equity in HomeLane. The cricketer, popularly known as ‘Captain Cool’, will be HomeLane’s first brand ambassador and the first celebrity to endorse an end-to-end home interiors brand.

    As the interiors brand expands into new markets and deepens its presence in its existing 16 cities, its strategic association with MS Dhoni will enable the company to create high decibel visibility and connect with its consumers. HomeLane plans to add 25 new Tier II and Tier III cities over the next two years and has earmarked Rs 100 crore in marketing spends to support this aggressive expansion.

    With the upcoming cricket and festive season, HomeLane and MS Dhoni are jointly working on a brand new campaign that will be released during the new IPL season.

    Commenting on the partnership, HomeLane founders Srikanth Iyer and Tanuj Choudhry said, “We are excited to partner with MSD. He is not just a sporting legend but also one of the most respected and recognised personalities in India. With the trust & credibility that he brings to the table, we believe that he is the perfect fit for our brand vision. HomeLane was built with the intent of making end-to-end home interiors easy and transparent for consumers anywhere in the country and this strategic partnership is a leap toward that goal.”

    VP – marketing, Rajeev G N added, “MS Dhoni’s personal brand resonates very well with HomeLane’s brand values of trust and transparency. He is a sporting giant, a patriot, a dedicated family man, yet very approachable; qualities that inspire across generations. Like HomeLane, he is also an expert at what he does. We are ecstatic to have him on board and look forward to building a strong digital-first brand over the next many years with him.”

    Commenting on the association, Mahendra Singh Dhoni said, “My home, like anyone else, is my comfort zone. A home is built with love and dreams and it’s where we create memories of a lifetime with our loved ones. I believe that HomeLane can help homeowners make their dream home a reality. HomeLane’s vision of making interiors easy and accessible for people across the country is what made me want to be a part of it. With the technology and the expertise that HomeLane brings I look forward to our association in making this vision a reality.”