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Tag: Indian Cancer Society

  • Krvvy urges women to rethink lingerie for well-being

    Krvvy urges women to rethink lingerie for well-being

    MUMBAI: This October, as pink ribbons bloom across India, Krvvy, the country’s first functional d2c lingerie brand, is putting the spotlight on something often ignored in breast health conversations: the bra.

    According to a recent Krvvy survey of over 1,000 women, 93 per cent rate comfort as important, 99 per cent say fit is key, yet one in three still choose bras through trial and error, with less than half relying on self-measurement or digital sizing tools.

    “Women are increasingly aware of how comfort, fit, and fabric influence confidence, but few realise these factors also impact overall breast well-being,” said Krvvy co-founder and CEO Yash Goyal.

    Founded in 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy has quickly become one of India’s most talked-about lingerie startups, redefining inner-wear with comfort, inclusivity, and function at its heart.

    “We want women to see lingerie not as a beauty accessory, but as something that supports how they feel and care for their bodies every day,” Goyal added.

    Earlier this year, Krvvy raised Rs 6.1 crore in pre-seed funding from Titan Capital, All In Capital, and angel investors. The brand is using the funds for rresearch and development, digital sizing innovation, and retail expansion, making functional, well-fitted lingerie accessible nationwide.

    Krvvy’s approach blends data, design, and empathy, reflecting a shift in India’s Rs 80,000 crore women’s innerwear market, where conversations are moving from appearance to wellness and self-expression.

    In collaboration with the Indian Cancer Society, Bengaluru, Krvvy is promoting self-awareness, self-check, and self-care, reminding women that a simple, well-fitted bra is more than comfort, it’s a small, daily act of care.

    “We are not medical experts,” Goyal added, “but small changes in what women wear closest to their skin can inspire a mindful relationship with their bodies. Comfort is the first form of care.”

    As Breast Cancer Awareness Month continues, Krvvy’s message is clear: everyday comfort isn’t a luxury, it’s a foundation of well-being.

     

  • Sony SAB and the Indian Cancer Society empower women against breast cancer stigma

    Sony SAB and the Indian Cancer Society empower women against breast cancer stigma

    Mumbai: In an unprecedented collaboration, Sony SAB has teamed up with the Indian Cancer Society (ICS) to tackle a pressing and often unspoken issue – breast cancer. In a society where fear and embarrassment frequently shroud discussions about this critical health concern, Sony SAB is taking a bold step forward through its popular show, ‘Wagle Ki Duniya’, and its strategic partnership with ICS. The objective is to encourage viewers to shed their inhibitions and openly engage in conversations about breast cancer, creating awareness, self-examination and screenings leading to early detection, and ultimately saving lives. This partnership underscores Sony SAB’s commitment to fostering open dialogue on vital topics.

    Wagle Ki Duniya – Nayi Peedhi Naye Kissey is a family-oriented drama that touches upon the everyday challenges faced by the quintessential Indian family. The ongoing track in the show highlights Vandana’s (portrayed by Pariva Pranati) battle against breast cancer. It aims to inspire women to overcome fear and embarrassment, as staying silent could have grave consequences. In an effort to reinforce this message, Sony SAB has joined hands with the Indian Cancer Society and is set to air a promo encouraging viewers to log on to www.indiancancersociety.org or call the helpline number 8411803040, for essential information and support related to early detection and self-examination for breast cancer. With the #shekickscancer initiative, Sony SAB hopes to address such crucial topics openly and contribute to a more healthy and aware society.

    Neeraj Vyas, Business Head, Sony SAB

    “We believe in the power of storytelling to drive awareness about critical social issues and Sony SAB is committed to touching themes that are thought-provoking and can inspire viewers to look at concerns and challenges in the most positive way. As part of the ongoing theme in Wagle Ki Duniya, we are happy to create value for our viewers by tying up with the Indian Cancer Society. We hope to create awareness and are confident that this collaboration has the potential to make a meaningful difference to women.”

    Usha Thorat Hon. secretary and managing trustee Indian Cancer Society

    “We are happy to see Sony SAB promoting open dialogue and raising awareness about a crucial issue such as breast cancer. In a time when breast cancer casts a long shadow over the lives of many, the importance of awareness and early intervention cannot be overstated. This initiative is sure to transcend beyond the TV screens and inspire many women to speak up and seek help to ensure early detection.”

     

  • VOOT Studio collaborates with Indian Cancer Society on World No Tobacco Day

    VOOT Studio collaborates with Indian Cancer Society on World No Tobacco Day

    MUMBAI: On this World No Tobacco Day, India’s premium video on demand platform VOOT has partnered with Indian Cancer Society on its World No Tobacco Day 2020. The campaign endeavors to raise awareness about the health hazards of smoking and tobacco usage. Executed by VOOT Studio, the short and high impactful video featuring one of the most popular actors Sunil Grover will urge people to stop smoking.

    The film is a mockumentary and offers a satirical take on the contents required to cook up a cigarette. The film will see Sunil Grover with his usual sass and ease making a cigarette with all the lethal ingredients that one would never consume. The film culminates with a strong behavioral change message of giving up tobacco and cigarettes given its toxicity and long terms effects on health.

    Akash Banerji, head AVOD business, VOOT, said, “At VOOT Studio we are focused on empowering our partners to effectively deliver on their brand and campaign message effectively through engaging, innovative and relevant brand solutions. Partnering with Indian Cancer Society for this imperative behavioral change initiative is even more special and solves for a critical issue plaguing the world.  We are sure that this innovative and sarcastic take on the issue will strike a chord with the audiences and allow the message to be delivered far and wide through the reach of the platform.”

    Indian Cancer Society marketing director Shivani Sanghavi says: “While it is common knowledge that smoking is harmful, it is unusual that people at large are ignorant of the use of such chemicals that go into making a cigarette. Indian Cancer Society through the campaign attempts to create an awakening that results in people quitting smoking. We believe that everyone, including the protagonist will rethink their habits with the compelling facts presented in the video.”

    The script was written by her to spread awareness and educate the masses to make informed choices.

    Tobacco leads to more than seven million deaths every year worldwide and the campaign aims to put an end to the tobacco consumption menace by spreading nationwide awareness around the alarming issue.