ITV

Tag: IndiaMART

  • IndiaMART launches new campaign with Irrfan Khan

    IndiaMART launches new campaign with Irrfan Khan

    NEW DELHI: In a bid to establish its value proposition as a business facilitator of India, IndiaMART has launched a new campaign featuring versatile actor Irrfan Khan titled ‘India ki Khoj.’

     

    IndiaMART has positioned itself as the platform that powers the ‘Khoj’ for growth, success, ambitions and legacy.

     

    “It feels great to be associated with this brand and its campaigns that have been inspirational to millions of entrepreneurs as well as the buyers in fulfilling their needs, be it business or personal. Through this campaign, I am sure that it will generate a strong impact and encourage enterprising people across the country to come forward and put their ideas into action,” said Khan.

     

    IndiaMART has built itself as the definitive market place for millions of Indians who come searching for other businesses to do business with. The campaign moves a step ahead by connecting entrepreneurs to their role models, who they idolise. The idea is aptly voiced by IndiaMART’s brand ambassador, Khan, capturing budding entrepreneurs and their dreams in a short 30 seconds story.

     

    Speaking of the campaign, IndiaMART vice president Sumit Bedi said, “India’s economic prosperity is fuelled by millions of small and medium sized entrepreneurs. We give them the platform to grow and act as an enabler that they can trust. Through this campaign, we will be celebrating the spirit of enterprises found across the length and breadth of India. Thus, we have summed it up as ‘Khoj,’ for everything that they are looking for in life. We don’t just connect markets with opportunity; we connect individuals with their ambitions.”

     

    The campaign has been crafted by Bang in the Middle and was shot in Mumbai.

     

    Bang in the Middle managing partner and CCO Prathap Suthan said, “Every entrepreneur and every businessman starts his or her journey to follow a dream. The innate search and thirst to achieve a target, reach a landmark, and build an enterprise worthy of the dream in their minds. Our country is full of legends of people who have started small and made global successes, and those stories and surnames are driving forces for a country that’s now woken up.  They are inspiration to those searching for their own footprints to leave behind. This campaign is a tribute to that entrepreneurial spirit, as much as the earthiness of Irrfan adds realness to the grit of these people.”

     

    The campaign kick-started with a tweet by Khan and will also be amplified through his other digital platforms as well as television, press and radio promotions.

     

      

  • IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    NEW DELHI: Online marketplace IndiaMART has launched a digital video campaign that brings these emerging entrepreneurs to the limelight in a concise montage.

     

    Acknowledged as the true heroes of India’s growth story, these entrepreneurs share their journey to success while on how IndiaMART helped them scale their business effectively with the reiteration of ‘#IBelieveInIM.’

     

    A mammoth 1,00,000 premium customers have enrolled on the platform. IndiaMART has always endeavoured to give speed to its mission to ‘make doing business, easy.’

     

    The campaign brings to the fore these individuals who have gone on to not only survive but sustain and scale their businesses pushing the boundaries of how they trade today and achieving full-fledged sustainability for their venture. The campaign kick starts the new year on a note of promise and positivity and will run for 21 days across digital platforms including Facebook, Twitter and YouTube among others.

     

    Highlighting IndiaMART’s crucial role in the Small and Medium Enterprises sector, the campaign will showcase how small enterprises grew with increased profitability and size through the business matchmaker. The campaign videos showcase how sellers from various segments of enterprises have achieved real time growth and productivity. The videos focus on sellers who have built their brands and expanded their businesses on IndiaMART. They also talk about how coming on to the online platform has helped them to acquire new businesses, higher lead generation and also export their products.

     

    IndiaMART director Dinesh Gulati said, “By coming on board with IndiaMART, we have enabled the MSMEs of India with an Opportunity to Innovate. Through the launch of this digital campaign, we want to showcase the pride our customers take in associating with IndiaMART. As their business growth has multiplied over the years, their belief and trust in us has grown even stronger. SMBs see the highest Return on Investment with IndiaMART with an increased profitability and wider geographic reach. We aspired to put a face to the millions of stories we have experienced in our journey so far and what better way to do so than through social media. People will be able to easily relate to these stories as the campaign encompasses real people talking about how they achieved real growth in real businesses!”

  • IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    IndiaMART bags 1 lakh customers, launches digital campaign to elevate SMEs

    NEW DELHI: Online marketplace IndiaMART has launched a digital video campaign that brings these emerging entrepreneurs to the limelight in a concise montage.

     

    Acknowledged as the true heroes of India’s growth story, these entrepreneurs share their journey to success while on how IndiaMART helped them scale their business effectively with the reiteration of ‘#IBelieveInIM.’

     

    A mammoth 1,00,000 premium customers have enrolled on the platform. IndiaMART has always endeavoured to give speed to its mission to ‘make doing business, easy.’

     

    The campaign brings to the fore these individuals who have gone on to not only survive but sustain and scale their businesses pushing the boundaries of how they trade today and achieving full-fledged sustainability for their venture. The campaign kick starts the new year on a note of promise and positivity and will run for 21 days across digital platforms including Facebook, Twitter and YouTube among others.

     

    Highlighting IndiaMART’s crucial role in the Small and Medium Enterprises sector, the campaign will showcase how small enterprises grew with increased profitability and size through the business matchmaker. The campaign videos showcase how sellers from various segments of enterprises have achieved real time growth and productivity. The videos focus on sellers who have built their brands and expanded their businesses on IndiaMART. They also talk about how coming on to the online platform has helped them to acquire new businesses, higher lead generation and also export their products.

     

    IndiaMART director Dinesh Gulati said, “By coming on board with IndiaMART, we have enabled the MSMEs of India with an Opportunity to Innovate. Through the launch of this digital campaign, we want to showcase the pride our customers take in associating with IndiaMART. As their business growth has multiplied over the years, their belief and trust in us has grown even stronger. SMBs see the highest Return on Investment with IndiaMART with an increased profitability and wider geographic reach. We aspired to put a face to the millions of stories we have experienced in our journey so far and what better way to do so than through social media. People will be able to easily relate to these stories as the campaign encompasses real people talking about how they achieved real growth in real businesses!”

  • IndiaMart clocks 60% traction on mobile

    IndiaMart clocks 60% traction on mobile

    MUMBAI: Online marketplace IndiaMart has said that 60 per cent of its visitor traffic is coming from its mobile app and mobile website. In line with the company’s mobile first strategy, IndiaMart launched the mobile app in March, 2013 and have registered 25 lakh downloads till date.

     

    Apart from the top eight cities, IndiaMart’s mobile app has witnessed significant traffic from cities like Jaipur, Lucknow, Chandigarh, Indore and Surat. India is a mobile-first internet country for a large portion of the population. Tier 2 and Tier 3 cities along with other parts of rural India have been witnessing phenomenal growth in smartphone usage, helped in a major part by improvement in internet penetration and affordability.

     

    IndiaMart director Dinesh Gulati said, “The user base on IndiaMart’s marketplace comprises of over two crore buyers. B2B buying is following the B2C buying trend where mobile is becoming the dominant medium for accessing internet. As per the recent IAMAI report, year on year growth in Mobile Internet users has been 65 per cent in urban areas and 99 per cent in rural areas. Interestingly, now 90 per cent of users who access internet through mobile consider it as the primary device for accessing Internet. While the mobile internet brings a lot of opportunities to the SMB community, we will be present wherever our customers are, both online as well as on the app.”

     

    The average time spent on the app is measured to be seven – eight minutes per user everyday. Android followed by iOS and Windows have seen maximum number of mobile app usage.

  • IndiaMart targets revenue of Rs 2000 crore by 2020; tots 1 lakh customers

    IndiaMart targets revenue of Rs 2000 crore by 2020; tots 1 lakh customers

    MUMBAI: Online market place IndiaMart has accomplished one lakh premium customers on its online platform and is looking at net revenues of Rs 2000 crore by the year 2020.

     

    IndiaMart director Dinesh Gulati said, “We have recalibrated our strategy to enhance our focus on the big businesses. This will lend a fillip to our vision of IndiaMart 2.0, wherein we are looking at net revenue of Rs 365 crore in 365 days this year and take it to Rs 2000 crore by 2020. With our Big Brands initiative, we are moving from the motto of ‘More buyers, More Sellers and More Business’ to ‘Big Buyers, Big Sellers and Big Business.’ We are now focusing to cater to the procurement needs of bigger businesses and bigger orders.”

     

    IndiaMart’s big brands programme, an integral part of vision 2.0, will be a major growth area for the online marketplace, which initially built the Rs 200 crore businesses by catering to small and medium enterprises. Currently, IndiaMart has about one crore buyers, 15 lakh suppliers, 3.5 crore products listed on its platform.

     

    From April 2006, with about 10,000 premium customers online, the journey to 50,000 till July 2014 was painstaking, what with economic slowdown and inflation dogging businesses. Since April 2014, the paid-customer size saw a steep and steady twin-fold rise. Regular and timely innovative adaptations enabled IndiaMart harness the advantages of rising internet penetration & proliferation of smart devices. The milestone is best described a phenomenon never seen before in the e-commerce ecosystem.

     

    IndiaMart founder and CEO Dinesh Agarwal added, “I am extremely pleased to announce the milestone and I would like to thank everyone associated with us who have helped us reach this important landmark. 100,000 premium customers marks a watershed moment in our journey to become the undisputed e-marketplace leader. We will continue to innovate and grow to serve our customers in newer and better ways.”

     

    IndiaMart has been empowering MSMEs and unrelenting in innovating to add to their customers’ profitability. The brand is recognised for its pioneering role in the Internet business for inclusive growth and has mentored over two million MSMEs across India since its launch in 1996.

  • IndiaMART ropes in Prateek Chandra as CFO

    IndiaMART ropes in Prateek Chandra as CFO

    MUMBAI: IndiaMART has appointed Prateek Chandra as its chief finance officer. In his new role, Chandra will be responsible for managing the company’s financial growth, driving key business initiatives and playing an integral role in ensuring the organisation’s success.

     

    IndiaMART founder & CEO Dinesh Agarwal said, “Prateek brings with himself an in-depth technology and media industry experience, along with immense knowledge of capital markets and financial and strategic planning. We are confident that he would be an outstanding addition to our leadership team and would help us implement our near-term operational goals, as we plan to scale up our marketplace to newer highs. It is my privilege to welcome him to the team and I wish him all the best in his role.”

     

    Chandra added, “I am pleased to be a part of the country’s leading online marketplace which has been growing significantly over the past, and also has an ambitious vision for future growth. IndiaMART is at a juncture of momentous growth and being a part of this inspiring journey will be elating.”

     

    Formerly, Chandra was HT Media CFO, radio business (104 FM), heading responsibility of finance and related operational aspects of the business. He holds over 14 years of experience in building business strategy, financial planning, M&A’s and managing investor relations in Indian and International markets. 

  • IndiaMart ropes in Mudit Khosla as senior VP, brand solutions group

    IndiaMart ropes in Mudit Khosla as senior VP, brand solutions group

    MUMBAI: IndiaMart, an online marketplace that connects buyers and suppliers has appointed Mudit Khosla as senior vice president, brand solutions group. As an integral part of the company’s leadership team, Khosla will be a visionary for devising innovative strategies and managing effective implementation of the same for smooth functioning of the big brands associated with IndiaMart.

     

    IndiaMart founder and CEO Dinesh Agarwal said, “I am extremely pleased to announce the appointment of Mudit Khosla to our leadership team. Mudit would play a pivotal role in driving the company’s strategy to cater to the sourcing and selling requirements of the big organizations. He brings with him rich, varied and elaborate knowledge in the domain of business development and brand building which will be instrumental in taking IndiaMart to the next pedestal. His wealth of experience in transforming online marketplaces will prove to be an asset for IndiaMart.”

     

     Khosla added, “I am excited to be a part of the country’s leading online marketplace which is poised to ride upon a stellar growth gradient by catering to the specific requirements of buyers and suppliers, encompassing individuals, SMBs as well as larger enterprises. I am looking forward to being a part of the inspiring journey that lies ahead for IndiaMart and add value at each stage.”

     

    With over 16 years of rich experience in building e-commerce companies from scratch and scaling them up rapidly, Khosla has played a key role in setting up of Indiatimes Shopping. He was also a part of the core founding team of Yatra.com and has served as CEO at organisations like Seventymm.com and Tradus.com (ibibo Group).

  • IndiaMart to focus on app; launches new campaign

    IndiaMart to focus on app; launches new campaign

    MUMBAI: E-commerce industry is estimated to reach $16 billion by the end of 2015, out of which 29 per cent contribution is predicted from e-tailing, giving an opportunity to those in the sector to uncover innovations to grab the biggest bite of the pie.

     

    One of the oldest players in the business, IndiaMart, has launched two new TVCs to maximise its mobile penetration. Echoing its core motto ‘Kaam Yahin Banta Hai,’ the campaign featuring Irrfan Khan emphasises on various aspects which fulfills specific requirements of buyers through its mobile platform.      

     

    The campaign seeks to establish IndiaMart as the first port of call for all business buyers. “With ‘Kaam Yahin Banta Hai’ as the brand promise, we wish to showcase the ease and convenience that the platform offers to its buyers, by connecting them to the most relevant suppliers. Targeted at the smart buyers who are looking for a much reliable, quick and effective solution for all their key buying requirements, the IndiaMart app helps shorten the time that they spend in finding genuine and right business partners,” says IndiaMart vice president – marketing Sumit Bedi.   

     

    The e-tailer has roped in Bollywood actor Irrfan Khan as the brand ambassador. “Khan’s persona is very much in line with the values of IndiaMart, as the brand strongly displays responsibility and integrity. Moreover, Khan is one of the most celebrated actors of the Indian film industry, having an extremely effective style of communicating messages, by even adding humour, so that a common man is able to establish a connect. We were very confident that Khan would lend realism to our brand and would be able to connect with our target audience and drive the message home,” opines Bedi.

     

    McCann Group has executed the campaign capturing the USP of IndiaMart: convenience – ease of buying. The campaign targets TV, online display and social media. “Apart from mass platforms like TV and online display, social media is an extremely fast moving medium in today’s world and is probably the best way to make your brand be heard. Gaining so much of popularity, we are happy to have connected with a huge set of people on these platforms,” he informs.

     

    E-commerce companies are concentrating on increasing the penetration of their mobile apps for higher growth. So much so, that big players in the space, claim to have more than 50 per cent of their revenues coming in from mobile apps. 

    IndiaMart app has witnessed over 2 million downloads across all platforms. “The app dedicatedly focuses on strengthening its mobile offering, which is leading to an increased productivity for our users. We see relatively higher engagement on our mobile platform vs. desktop. Yes, we are certainly looking forward to increase the number of app users through a mix of brand and performance campaigns,” says Bedi.

     

    Bedi feels an app is more convenient, giving information on the go which is very beneficial to the buyers across rural and urban areas. Not only that, according to him, app opens the avenue for specific marketing too. “With more insights from user data, platforms like us are able to push customised notifications and ensure extremely personalised experience for the user,” he adds.

     

    But there are challenges too and emphasizing on them Bedi asserts, “From marketing point of view, there are different challenges for brands. For example – on any app store, a user can instantly look at screenshots of the app, its latest reviews and the overall rating. Thus, one needs to ensure that the app store content is optimized for all this and encourage the user to download the app.”

     

    Recent research signifies that e-tailing ventures are aggressively spending to substantiate their app presence and soon they might dissolve the website. Myntra is one such example. The venture recently acquired by Bansals doesn’t have a web presence anymore. When asked if IndiaMart will also take a similar route, Bedi opines, “Growing at an exponential pace, India leads the way in internet usage on mobile in the world (65 per cent users on mobile internet). Smartphones have greatly influenced the consumer buying behaviour. 41 per cent of the e-commerce transactions are conducted via smartphone and the medium offers an immense potential. Though, we are definitely focused on strengthening our app route as we see relatively higher engagement on our mobile platform, but, we will not force our users in any way and will continue to have presence across platforms.”

     

    “We would continue to invest in our product experience and brand to stay ahead. We plan to stay focused on our app route so as to enable users to easily find reliable suppliers in their preferred location with more ease,” Bedi concludes.

  • IndiaMart launches mobile app for Windows users

    IndiaMart launches mobile app for Windows users

    MUMBAI: IndiaMart has launched its mobile application for the Windows platform. The mobile app would assist the Windows users in finding the right business partners, even while on the move.

     

    Buyers can fulfill their requirements by searching for relevant suppliers, comparing prices, sending enquiries, posting requirements, etc., anytime and anywhere, by using a smart and intuitive, yet simple interface. The mobile app is available for download on the Windows Store and has been designed for Windows 08 and above.

     

    IndiaMart founder and CEO Dinesh Agarwal said, “The industry has been evolving each day, to drive the customer experience a notch higher every time. As per statistics, India is the second biggest user of Windows phone in the world, with a user base of 7.5 per cent. Having registered over 5 lac app downloads on the Android & iOS platforms, we strongly felt that the launch of the Windows App was important and inevitable. We are extremely confident that our new initiative would open up an array of business opportunities for Windows users.”

     

    The app also provides various benefits to the sellers, especially to the small and medium enterprises, by facilitating on-the-go business for them. IndiaMart Windows App supports exclusive features for individual seller accounts, as well as detailed product listing view as per categories and sub-categories, among many interesting aspects.

     

    Agarwal added, “Mobile has proved to be an important medium for our business, with about 40 per cent of the traffic on IndiaMart coming through mobile. Also, we have found that the average time being spent on IndiaMart Mobile App is more than the average time spent on our mobile site, clearly pointing towards a growing importance and usage of Apps. We are delighted to see a good response for our Windows App so far, with over 20,000 installations already witnessed within a few days of its launch. We expect this to grow further, and help more and more buyers and sellers grow their businesses.”

     

    With this new App on Windows, IndiaMart now has its application available on all major platforms, including Android, iOS, and Blackberry.

  • Irrfan Khan, the face of IndiaMART’s new campaign

    Irrfan Khan, the face of IndiaMART’s new campaign

    NEW DELHI: Renowned actor Irrfan Khan is the new face for the upcoming mega brand campaign of IndiaMART, the online marketplace for businesses, set to be rolled out soon.

     

    Popularly known for playing dynamic roles as an actor, Irrfan Khan will be the luminary pull in IndiaMART’s 360 degree brand campaign.

     

    Driving the brand’s philosophy forward, this new campaign would seek to highlight IndiaMART as the gateway to fulfill all the key requirements of buyers across the globe.

     

    Speaking on the association, IndiaMART director Dinesh Gulati said, “IndiaMART has always stood apart for its deep commitment towards its clients, along with displaying responsibility, integrity and passion. Irrfan’s persona speaks a lot in line with these principles, and he also brings with him a certain sense of familiarity that a common man is able to connect with. Getting him on board was a natural and popular choice towards elevating the company’s corporate identity. We welcome him to the IndiaMART family and sincerely hope to create a strong impact in the minds of our SMEs and people at large.”

     

    On his association with IndiaMART, Khan said, “It feels great to be associated with a brand which actually kick-started and triggered the dotcom wave in India, and has been helping millions of buyers fulfill their needs, whether business or personal. IndiaMART offers simplicity and convenience to the masses, with help of just a click.”

     
    The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign and seeks to connect with millions of buyers and sellers across the country.