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Tag: IndiaFirst Life Insurance Company Limited

  • IndiaFirst Life makes top-level appointments

    IndiaFirst Life makes top-level appointments

    MUMBAI: IndiaFirst Life Insurance Company Ltd (IndiaFirst Life), promoted by Bank of Baroda and Union Bank of India, has appointed Atri Chakraborty as its chief operating officer (COO) and Sankaranarayanan R (Sankar) as its chief technology & data officer (CT&DO). Both took charge of their respective roles at IndiaFirst Life in July 2020.

    IndiaFirst Life Insurance Company   MD & CEO RM Vishakha said, “We welcome aboard our new COO – Atri Chakraborty and CT&DO – Sankaranarayanan R. Atri brings with him a wealth of operational management experience, specifically in the insurance domain. We are happy to have a steady hand at the operational helm as we continue to expand our business and broaden our customer base. Sankar joins IndiaFirst at an important growth juncture as we seek to boost our digital efficiencies. In addition to overseeing IT, he will ensure that our data and technology initiatives, resources, and investments support our mission of making insurance accessible to all. We believe that both Atri and Sankar will create value for our stakeholders through innovations and disruptions in their respective domains.”

    As the chief operating officer Chakraborty will oversee the entire gamut of designing, implementing and managing business operations. He is responsible for distribution & branch operations, customer service, new business & underwriting and claims. With over 26 years of rich and diversified experience in the BFSI sector, Chakraborty has dedicated 17 years plus in the insurance domain. Over the years he has been successful in transforming service delivery, achieving process excellence, facilitating digital transformation, synchronising program management, and overseeing operations management during his tenure at various organisations.

    As the chief technology and data officer (CT&DO), Sankaranarayanan R (Sankar) will drive the digital, data and technology disruptions at the organisation. His role encompasses handling information technology, and data & analytics function covering aspects of applications, infra & IT security and analytics. With a career spanning over 25 years in the insurance sector, Sankar has spearheaded technology and operations in India and abroad. He specialises in digital and technology implementation.

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  • IndiaFirst Life Launches Its Unique Campaign #YeTohCertainHai

    IndiaFirst Life Launches Its Unique Campaign #YeTohCertainHai

    Mumbai: IndiaFirst Life Insurance Company Limited (IndiaFirst Life), a joint venture between Bank of Baroda, Andhra Bank and Warburg Pincus, has launched a unique campaign titled #YeTohCertainHai, which stems from the proposition of ‘Because Life Is Full of Certainties’. The campaign was bolstered with the insight that Indians love to cover things. We have covers for our mobile phones, cars, television sets and even our fridge. When we have covers for almost everything, why do we not make it a priority to cover our lives certainties?   

    This unique life insurance awareness campaign is live pan India across several mediums which includes Billboards, Hoardings, OOH, Digital, Radio, and for internal corporate communication. These mediums are chosen to attain maximum reach and are focused on key strategic markets.

    Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance said, “Life Insurance as an industry is inherently focused on fear of the unknown; we, at IndiaFirst Life, chose a different path of focusing on the ‘certain’ to create an impact and a positive one at that. At different stages of a customer lifecycle, few things, such as getting married, having children, retiring, etc. are almost certain. Planning and securing these stages of life is also something that should be ‘certain’. Through this interesting and clutter breaking campaign, we aim to connect with all our potential and existing customers. We are innovatively using all relevant mediums to connect with our audiences not just from different geographies but also in different languages.”

    Using the insight of Indians love for covers, IndiaFirst Life Insurance has engaged with WATConsult to create a highly innovative and targeted campaign on Amazon, launched an engaging Qawwali video that is being promoted interestingly on Jio Saavn. Our microsite (http://www.museumofcovers.com/), allows people to share all their unique covers. We are confident that not only will this campaign grab eyeballs but will also make the case for investing in insurance stronger.