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Tag: IndiaFirst Life

  • Boardroom gets a digital dose as Liqvd Asia appoints Anasuya Ghosh

    Boardroom gets a digital dose as Liqvd Asia appoints Anasuya Ghosh

    MUMBAI: Liqvd Asia just added a bold new chapter to its governance playbook. The digital-first advertising agency has appointed Anasuya Chaudhuri-Ghosh, a seasoned hand in insurance and innovation as an Independent director to its Board, signalling a sharper strategic lens and a future-ready mindset.

    With over 25 years of cross-industry leadership, Anasuya brings a formidable blend of underwriting grit, digital transformation chops, and brand-building flair. Her appointment is aimed at not just strengthening board objectivity but also adding firepower to Liqvd Asia’s long-term growth and governance roadmap.
    Liqvd Asia founder Arnab Mitra said, “We are delighted to welcome Anu to the Board as an Independent Director. Her deep expertise in strategic leadership, digital transformation, and business operations will bring invaluable perspectives to our governance framework. Anu’s sharp strategic acumen, operational depth, and passion for digital-first thinking will add tremendous value to our boardroom conversations. Her appointment marks a significant milestone in our journey as we continue to scale with integrity, innovation, and a future-focused vision.”

    Anasuya Chaudhuri Ghosh added, “I’m excited to join the Board of Liqvd Asia at such a pivotal point in its journey. The agency’s bold, tech-forward vision and its ability to blend creativity with technology resonate deeply with my passion for digital transformation and purpose-led innovation. I look forward to collaborating with the leadership team to drive strategic growth, strengthen governance frameworks, and contribute to creating meaningful, long-term value for all stakeholders.”

    Anasuya’s CV reads like a masterclass in insurance sector leadership from LIC of India to Birla Sun Life, Reliance Nippon Life and IndiaFirst Life, to her current role as head of marketing at Star Union Dai-ichi Life Insurance (SUD Life). Notably, her work with InsurTech startups like Loop Health and ecosystem builders like the India Insurtech Association showcases her knack for marrying tradition with tech innovation.

    While she continues her role at SUD Life, Anasuya joins the Liqvd Asia board in an independent capacity offering a valuable outside-in view as the agency scales. Her inclusion also reflects a push for gender diversity and fresh, future-facing perspectives at the leadership table.

    With this appointment, Liqvd Asia sends a strong message, the boardroom is no longer just about compliance, but creativity, curiosity, and courageous growth.

  • IndiaFirst Life elevates Dr. Poonam Tandon as the Chief Investment Officer

    IndiaFirst Life elevates Dr. Poonam Tandon as the Chief Investment Officer

    IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted by Bank of Baroda (BoB) and Union Bank of India (UBI), announced the elevation of Dr. Poonam Tandon as the firm’s Chief Investment Officer (CIO), effective August 1, 2020. As one of the earliest members of IndiaFirst Life, Poonam has significantly contributed to the organisation’s commitment to continuous improvement.

    IndiaFirst Life has had a steep growth curve since its inception in November 2009. It has ended FY20 with an AUM of INR 14,723 crore. IndiaFirst Life offers both, Group and Retail policies that offer customers exposure across Debt and Equity funds. In her new role, Poonam will oversee IndiaFirst Life’s investment division and manage asset allocation and investment strategies across asset classes.

    Congratulating Poonam, RM Vishakha, MD & CEO, IndiaFirst Life Insurance Company Limited, said, “Poonam is a highly qualified and experienced investment leader in the Financial Services sector. She has been instrumental in the advancement of IndiaFirst Life’s growth by bringing in the right combination of investment discipline and passion for innovation. Poonam’s elevation as the CIO is a reflection of IndiaFirst Life’s strong HR policies and people practices. In her new role, Poonam will contribute immensely to our commitment to optimise returns to all stakeholders through appropriate investment strategies.”

    In her decade long association with the organisation, she has managed several portfolios across Corporate Group Funds, Traditional and ULIP Debt Funds, Asset Allocation for Equity Investment. She has been instrumental in her contribution to Asset Liability Committee (ALCO) and to Product Pricing.

    With an illustrious career spanning over 26 years in the financial services sector, Poonam is an accomplished veteran with experience and insight into financial markets and investment management in the banking and financial services sector. A B.Com (Hons) graduate, Poonam is an alumnus of XLRI, Jamshedpur, with a PGD in Business Management. She has earned a PhD in Financial Management from NMIMS, Mumbai

  • Dual honours awarded to brand IndiaFirst Life stand testament to its evolution

    Dual honours awarded to brand IndiaFirst Life stand testament to its evolution

    MUMBAI: Sonia Notani, Chief Marketing Officer (CMO) – IndiaFirst Life, was named among the ‘Super 30’ – CMO Honor Roll by IAMAI and iProspect, at a ceremony in Mumbai on September 13, 2019. The handpicked list aims to recognise the contributions of marketing leaders across industries in charting the course of the respective brands they are at the helm of.

    The recognition comes as a validation of the company’s approach to redefine the manner life insurance is perceived, which is all about life’s welcome possibilities insurance helps prepare for, or a “life that is full of certainties”. Over a last couple of years, the organisation has run multiple, quirky yet relatable campaigns under this positioning. 

    Days earlier, IndiaFirst Life was recognised as the “India’s Most Admired Brand 2019” at the Ideas Fest 2019 in Delhi for a whole new perception infused into the idea of life insurance. The honour is testament to the growth, innovation, goodwill and trust the brand has built in its just close to decade-long existence, among brands in the life insurance sector with a vintage.