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Tag: IndiaCast

  • Ditto TV inks deal with IndiaCast to expand offering

    Ditto TV inks deal with IndiaCast to expand offering

    MUMBAI: Ditto TV, the Over-The-Top distribution platform from Zee New Media, has inked a deal with IndiaCast Media Distribution, the distribution joint venture between TV18 and Viacom18, which will take its offering to 50 channels.

    The Ditto TV platform will help IndiaCast Media Distribution Private Limited to strengthen its existing viewers and to reach out to new audiences that is increasingly turning to mobile phones, tablets, and laptops for infotainment.

    The IndiaCast stable comprises 19 channels with 12 regional, five news, one entertainment and one music channel which includes Colors, MTV, CNBC-TV18, CNN-IBN, CNBC Awaaz, IBN7 and IBN-Lokmat, and the regional channels including ETV Bangla, ETV Bihar, ETV Gujarati, ETV Kannada, ETV Marathi, ETV Madhya Pradesh, ETV Oriya, ETV Rajasthan, ETV Telugu, ETV Urdu, ETV UP and ETV2.

    Zeel Business Head-New Media Vishal Malhotra said, "This partnership with IndiaCast Media Distribution spells a momentous occasion for Ditto TV and takes us to the 50-channel mark, ensuring that we continue to delight our customers across the world with rich, premium and quality content, anytime, anywhere."

    Ditto TV already has partnerships in place with other leading content providers namely such as Zeel, Multi Screen Media (Sony Entertainment Television), Sri Adhikari Brothers, TV Today Network, BBC, and Big CBS. The Star network of channel is missing in Ditto TV‘s menu.

    Earlier, IndiaCast had signed a multi-year licensing deal with iStream.com which will see the online TV service provider carrying TV18 and Viacom18‘s bouquet of 20 channels for its streaming and video on demand services online and Internet-enabled devices including smart phones and tablets.

  • IndiaCast collaborates with iStream to carry its content online

    IndiaCast collaborates with iStream to carry its content online

    MUMBAI: IndiaCast, the joint venture between TV18 and Viacom18, has entered into a multi-year licensing deal with online TV service provider iStream.com.

    The deal will give iStream.com access to IndiaCast’s library of content from a bouquet of the network’s 20 channels for its streaming and video on demand services online and Internet-enabled devices including smart phones and tablets.

    It will also allow IndiaCast to broaden its audience base by distributing its content on the fast growing digital platform.

    iStream.com audience will now have access to content from Viacom 18’s leading entertainment channels like Colors and MTV, TV18’s leading news channels like CNN IBN, CNBC TV18, CNBC Awaaz, IBN 7 and IBN Lokmat, History 18 from A&E 18 and the entire bouquet of regional channels from the ETV channels.

    “This is one of the most important deals we have signed so far. IndiaCast brings to the table, some of the most-watched TV networks in the country, giving us access to one of the largest libraries of news, entertainment and regional content," said iStream.com founder & CEO Radhakrishnan Ramachandran.

    IndiaCast Group CEO Anuj Gandhi Added, “With the digital space becoming more main stream and evolving with the speed of every second, it is imperative for us to take our content from television to online and give access to our viewers across all platforms. We are excited to collaborate with iStream as we see a team that has the expertise and capabilities to ensure that our content reaches out to the right audiences in the right format, broadening our audience base.”

    iStream.com will have dedicated landing pages for each of these channels and will showcase some of the reality shows like Bigg Boss and India’s Got Talent, fiction shows like Balika Vadhu & Uttaran, popular youth shows like MTV Roadies and Splitsvilla.

    Besides, with ETV’s bouquet of channels, regional audiences can have their own share of fiction and reality shows, like the hugely popular Abhiskekam and the Rasoi show.

    iStream.com adds hundreds of new videos every day to its library of over 200,000 clips of news, shows and movies in five Indian languages from over 80 channels. It also streams 26 news channels live in English, Hindi, Tamil, Kannada, Telugu and Malayalam.