Tag: IndIAA Awards

IndIAA Awards 2024 sees nation’s leading brands & agencies bag top awards

Mumbai: The 9th edition of the IndIAA Awards presented by the India Chapter of the International Advertising Association saw the finest minds of advertising converge to celebrate creativity and excellence in the industry.

OPEN was the associate partner, while Teads, Mobligent Media Pvt Ltd, The Indian Express, Dinamalar and Bobble AI were Supporting Partners for the illustrious event.

An annual endeavour to identify, encourage and honour storytelling at its unique and creative best, the IndIAA Awards 2024 once again set the benchmark for unearthing stellar campaigns from the advertising industry’s finest.

Spread across 19 different segments and categories, more than 15 agencies were rewarded for their bold ideas, fresh concepts and gripping content during the event.

Chosen from a select list of more than 300 nominees, the year’s awards saw a tough fight in many categories, with judges also awarding joint awards in one special segment.

Creative agencies like Ogilvy fetched 4 trophies, while Moonshot fetched 3. Other agencies to win were MullenLowe Lintas, tgthr, Talented, Manja, Enormous Brands, Toaster, BBH India, The Script Room, Havas Media and McCann Worldgroup.

On the brand side, Colgate-Palmolive snagged an award in the ‘Personal Care’ category, while Swiggy won in the ‘Online Classifieds, Commerce and Services’ segment.

Google fetched a trophy for its ‘Dhoondenge Toh Milega’ campaign, while TVS Motor Company won an award for its ‘Protect Little Riders’ campaign.

IndIAA Awards ‘Voice of Change’ category saw two joint winners take home the trophy as Ogilvy and Talented shared the coveted trophy.

‘Tempest Advertising’ was honoured with the esteemed IAA Cause Related Award for their compelling and transformative Awareness Campaign on Autism.

IAA IndIAA Awards chairman Abhishek Karnani said, “This is the 9th edition of the IAA IndIAA Awards, a unique creative award show that recognizes advertising excellence. The esteemed presence of the country’s top marketers, creative agencies, media agencies, production houses, PR agencies and industry leaders here tonight is a testament to the significance of this occasion.

Unlike traditional award shows, the IndIAA Awards do not rely on entries. Instead, the work has to speak for itself, just as it speaks to the consumers it aims to persuade. Another distinguishing feature of the IndIAA Awards is that the judging is carried out by senior marketers who own and invest in the brands. This brings a valuable perspective from those who truly understand the challenges and objectives of effective advertising. As we gather to recognize the best from July 2023 to June 2024, let’s also celebrate IAA’s unwavering commitment to demonstrating how creativity can be a force for good.”

Hindustan Unilever Limited jury chairman, and CEO & managing director Rohit Jawa said, “As we celebrate the ninth year of this remarkable event, I am truly honoured to have served on the jury. The IndIAA Awards continue to stand out for their commitment to recognizing campaigns that genuinely impact consumers. Today’s marketing landscape is brimming with dynamic and fresh creative thinking, and it’s inspiring to see how big ideas and storytelling drive not only commercial success but also cultural influence.”

August 23, 2024
IndIAA Awards to be held on September 16

MUMBAI: The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

D Shivakumar, Chairman & CEO, PepsiCo India, Chaired a jury of senior business leaders, which included Shantanu Khosla, Crompton Greaves, VL Rajesh, ITC Foods, Geetu Verma, Hindustan Unilever, Sanjay Behl, Raymond and Amit Syngle, Asian Paints. The Jury members met and determined the winners in a process that was both objective and transparent.

D Shivakumar, Chairman & CEO, PepsiCo India, said, “We just finished seeing over 100 shortlisted commercials from 19-20 categories. We spend about 4 1/2 hours reviewing some outstanding work & some average work. We judged the commercials & the whole campaign under 3 parameters 1) does it make us think on the brand and the category in a fresh way 2) Is the benefit visualized brilliantly as a lot of it is in the audio visual medium 3) How campaignable is this. I must say that the whole process has been outstanding and the results have been pretty simple & clear. I wish all the winners the very best & for those who haven’t won, best of luck for the next time”

Pradeep Guha, Chairman, IndIAA Awards, said, “In our second edition, advertising campaigns that were released between July 1, 2015 and June 30, 2016 will be honoured in multiple product and service categories. To qualify for the Award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner was awarded. The awards ceremony is now slated for 16th September, 2016 at ITC Maratha, near Sahar Airport, Mumbai.”

Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global, added, “At the IndIAA Awards event, you will see campaigns that have been watched and loved, and went on to impress our stellar jury. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies that contributed to the success of the campaign. A special website www.indiaa-awards.org now hosts all the nominees of the campaigns across 20 categories. Advertising and Marketing professionals can review the work and indicate their choices by clicking on the ‘like’ button.”

August 30, 2016
IndIAA Awards to be held on September 16

MUMBAI: The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

D Shivakumar, Chairman & CEO, PepsiCo India, Chaired a jury of senior business leaders, which included Shantanu Khosla, Crompton Greaves, VL Rajesh, ITC Foods, Geetu Verma, Hindustan Unilever, Sanjay Behl, Raymond and Amit Syngle, Asian Paints. The Jury members met and determined the winners in a process that was both objective and transparent.

D Shivakumar, Chairman & CEO, PepsiCo India, said, “We just finished seeing over 100 shortlisted commercials from 19-20 categories. We spend about 4 1/2 hours reviewing some outstanding work & some average work. We judged the commercials & the whole campaign under 3 parameters 1) does it make us think on the brand and the category in a fresh way 2) Is the benefit visualized brilliantly as a lot of it is in the audio visual medium 3) How campaignable is this. I must say that the whole process has been outstanding and the results have been pretty simple & clear. I wish all the winners the very best & for those who haven’t won, best of luck for the next time”

Pradeep Guha, Chairman, IndIAA Awards, said, “In our second edition, advertising campaigns that were released between July 1, 2015 and June 30, 2016 will be honoured in multiple product and service categories. To qualify for the Award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner was awarded. The awards ceremony is now slated for 16th September, 2016 at ITC Maratha, near Sahar Airport, Mumbai.”

Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global, added, “At the IndIAA Awards event, you will see campaigns that have been watched and loved, and went on to impress our stellar jury. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies that contributed to the success of the campaign. A special website www.indiaa-awards.org now hosts all the nominees of the campaigns across 20 categories. Advertising and Marketing professionals can review the work and indicate their choices by clicking on the ‘like’ button.”

August 30, 2016
O&M bags maximum statuettes at IndIAA Awards

MUMBAI: Ogilvy & Mather bagged the maximum number of six awards at the IndIAA Awards, which are organised by theIndia Chapter of the International Advertising Association (IAA).

O&M was awarded for its creative work on brands such as Titan, Kinley, SBI Life, Hero Indian Super League, BMW and Vodafone.

On the other hand, amongst media agencies, Maxus won four awards for Dabur Vatika, Vodafone, Titan and Hero Motocorp.

IndIAA Awards, which held on 13 October at ST Regis Hotel, saw 16 winners from various creative and media agencies. It also included various agency partners from digital, activation, PR and events.

IndIAA awards chairman Pradeep Guha said, “The IndIAA Award format ensured that ‘ads for awards only’ didn’t come through and this itself was the differentiator.”

IAA India chapter president Srinivasan Swamy added, “With the IndIAA Awards, IAA has added another interesting concept to its existing cache of clutter-breaking events. We attempted IndIAA Awards as an experiment; we wanted to create a different way of awarding creativity. With the response to our call for entries and the turnout today, we know that this concept has been very well accepted.”

On the jury for the awards were Unilever COO and Hindustan Unilever non-executive chairman Harish Manwani, Titanmanaging director Bhaskar Bhat, Standard Chartered Bank group head of brand and chief marketing officer Sanjeeb Chaudhuri, State Bank of India managing director and group executive (national banking) B Sriram and Kelloggs India managing director Sangeeta Pendurkar.

“Great brands are built around insights, not analytics,” said Manwani, while addressing the audience in the ceremony.

October 14, 2015