ITV

Tag: India

  • ixigo unveils its first integrated marketing campaign

    ixigo unveils its first integrated marketing campaign

    MUMBAI:  ixigo.com, a travel planning and search engine, has kicked off its first ever integrated marketing campaign across television, OOH, radio and social media.

     

    Speaking about the campaign, ixigo co-founder and CEO Aloke Bajpai said, “Since ixigo’s inception in 2006, it has been our goal to become the most trusted travel planning and research website in India. We strive to make travel an enjoyable and informed experience for our users with our apps, in-depth content and smart comparison of the best deals across travel sites.  We are optimistic that our first ever marketing campaign  will  help  us  reach  out  to  many  more  travellers  across  geographies  and  strengthen  our positioning of being the most trusted travel website in India.”

     

    The campaign, in line with the brand essence of “know & go”, aims to position the portal as the ‘go to’ destination for travel information and planning. This has been rendered in the form of a TVC which is the backbone of the campaign and highlights the pitfalls of unplanned travel.

     

    In addition to the TVC, ixigo has partnered with leading radio channels to engage listeners ‘on the go’ through contests and trivia based activities. Innovative ixigo branding using TVC motifs will also be seen across major airports and OOH media.  Along with a strong offline campaign,  ixigo  will  also  be promoting interesting ‘know & go’ facts, videos and contests across social media and online channels.

     

    Added, vice president marketing and product strategy Saurabh Srivastava, “Our marketing campaign is clearly aligned with our core brand message of “know & go”. With our first marketing campaign, we are confident that ixigo will find resonance and preference amongst users across the spectrum and through our innovative mobile apps and responsive website, we will be able to help people travel in the know.”

     

    The creative idea dramatises the pitfalls of travelling without knowing. The execution is built around one of the most famous travel destinations of the world – The Taj Mahal. It isdirected by E Suresh from Eeksaurus films and conceptualised by ixigo’s creative AOR From Here On.

     

    From Here On founder and MD Rajesh Aggarwal said, “In the crowded space of travel advertising, our cue was simple – demonstrate the peril of traveling without knowing, in a quirky manner, which breaks the clutter and creates a memorable and sticky visual metaphor for the brand.”
     

  • GroupM India adds another feather to its cap with Porter Prize

    GroupM India adds another feather to its cap with Porter Prize

    MUMBAI: GroupM India has won the award for ‘leveraging unique activities’ at the prestigious Porter Prize 2013 event.

     

    GroupM is the first company from the media and advertising field to win this award. Elaborating the reasons why GroupM was chosen, Institute for Competitiveness India honorary chairman Dr Amit Kapoor said: “GroupM reflects effective rendering of activities across the value chain, how activities reinforce and synergies are created across its range of activities through a interlocking system that becomes basis for competitive advantage and sustainability. GroupM reflects an understanding that clearly states that good strategies depend on the connection among many things, on making interdependent choices and making a tailored value chain that competitors cannot easily imitate.”

     

    Porter Prize is one of the coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India.

     

    Speaking on the occasion, GroupM South Asia CEO CVL Srinivas said: “We are delighted to win the prestigious Porter Prize. This award is testament to GroupM India’s strategic approach to building the business that has resulted in a strong leadership position in this market. The diversified offerings of GroupM have scaled up over the years to become the new core of our agency. Our integrated product helps us provide unique value to clients to build their competitive advantage. All this wouldn’t have been possible without the support we get from our clients and business partners, the dedication and hard work put in by our talented team over the years, and the encouragement we get from GroupM regional, global offices and WPP to keep innovating and shaping the market.”

     

    GroupM India has continued its great run in 2013. Its agencies have dominated all industry awards, won over 60 new businesses and it has launched several initiatives in digital, content, experiential marketing and analytics.

  • Andhra Pradesh Film Chamber tops list of defaulters with CCI

    Andhra Pradesh Film Chamber tops list of defaulters with CCI

    Actor Aamir Khan and the Film Distributors Association of Kerala figure in the list of defaulters prepared by the Competition Commission of India which has now decided to initiate suitable and appropriate steps to recover the penalties.

     

    The Andhra Pradesh Film Chamber of Commerce tops the list with a penalty of Rs 12,89,735 while Khan owes a sum of Rs 1 lakh and the Kerala body owes Rs 1,27,718.

     

    The list has names of parties on whom penalties were imposed when the cases by them were dismissed or there was no appeal by them.

     

    The Telengana Telugu Film Distributers Association (Rs One Lakh) also figures from the world of entertainment in the list if defaulters.

     

    CCI could initiate prosecution under Section 42(3) of the Competition Act for not complying with the orders of the Commission and follow-up reference to Income Tax Department could be made for action on recovery certificates already issued to these entities.

  • Tour De India announces John Abraham as its brand ambassador

    Tour De India announces John Abraham as its brand ambassador

     As Godrej Eon Tour De India races ahead in its second edition, the property is ready to deliver the ultimate punch of dynamism and energy with the brand ambassador. The cycling event in the country which is being promoted by Maharashtra Cycling Association, Tourism Ministry, UCI, Cycling Federation of India (CFI) and ID Sports has announced John Abraham as its brand ambassador.

     

    John, who recently made to headlines for becoming a brand ambassador for National Geographic Channel, is making all the right moves.  

     

    John’s quintessential blend of challenging his own limits make him an ideal connect with Tour De India, which stands to believe ‘You are the Engine’. Godrej Eon Tour De India has shot an advertising campaign that showcases your vigor to ride a cycle. With John Abraham as the new face, Godrej Eon Tour De India is reinforcing its strong bond and connects with cycling enthusiasts through creativity, commerce, education and technology.

     

    Speaking ahead of the race 2013, ID Sports chairman and managing director Akil Khan exults: “Committed to drive participation and aiming to make cycling, a national sport, Godrej Eon Tour de India in 2013 could not be more proud to welcome John into the Godrej Eon Tour De India family. In the first year of Godrej Eon Tour de India we saw celebrity grand prix at F1 Circuit and this year we are excited about John being a part. John symbolises all that Godrej Eon Tour De India stands for.”

    He further adds: “He is a representation with intelligence, grace and a trendsetter who has always stood by his passion for sports along with an incredible blend of warmth with a vivaciousness and untiring charm. His connect with the common man and the highest segment of personalities shows his incredible versatility and makes him fit seamlessly into Godrej Eon Tour De India.”

     

    Expressing his excitement, John Abraham asserts: “It is a pleasure to lend myself to India’s noisiest and biggest cycling event that makes its presence felt. Godrej Eon Tour De India (TDI) stands for redefining the evolution of cycling and it is a great privilege for me to be associated with it. I tend to endorse brands very selectively as I need to relate to the brand and believe in it in my heart.”

    Godrej Eon Tour De India’s new campaign underlying ethos is about the spirit of the multi-faceted achiever who is the best in the world and hence deserves the best of all that the world has to offer. It deals with all the attributes associated with John which act as a representative of this changing face of the Indian youth be it health, sporting spirit or enjoyment. Moving forward ID Sports will be announcing the presenting sponsor soon.

  • Philips brings the goodness of Keratin to hair Appliances with its new KeraShine range

    Philips brings the goodness of Keratin to hair Appliances with its new KeraShine range

    Philips India, a leading Health and Well-being company, today launched the first Keratin infused hair appliances range in India. Marketed under the brandname KeraShine, the new range of Keratin infused appliances will include amulti-styling brush -GlamStyler, aHair Straightener and a Hair Dryer.

    Keratin, a fibrous protein, forms the main structural component of human hair. Infusion of Keratin rejuvenates and revitalizes hair, giving it a softer, silkier feel.The new KeraShine range offers a portfolio of quick styling appliances to create glamorous hairstyles at home, giving women the freedom to sport a new look every day. While the Keratin infused in the ceramic plates of the appliances smoothens hair by closing cuticles, ions reduce frizz and make hair dust repellent.

    Highlighting the innovation in this product range, Mr. ADA Ratnam,President, Consumer Lifestyle,Philips India said “In India, healthy, shiny and soft hair is considered the epitome of a woman’s beauty. In today’s fast paced lifestyle, while women want to experiment with their hair styles, they have little time to care for their hair. Philips’ new KeraShine range not only gives women the freedom to style their hair fearlessly every day, it also protects their hair against pollution, keeping them soft and safe. ”

    Consumer research conducted by Philipsreveals that dryness, pollution and hair fall are cited as the leading hair problems by 31, 41 and 40 percent women respectively. On the other hand, with constant exposure to international markets and changing dressing trends, women in Indiaarealso adopting versatile hairstyles and are experimenting with their looks. The Haircare appliances market has thus seen tremendous growth over the past few years, with an exceptionally high growth in multi-stylers. With a product range like KeraShine, Philips intends to empower women to style every day, while also caring for their hair.

    Following the launch of the KeraShine range, Philips will also release10 Do-It-Yourself hairstylingvideos to help women create new hairstyles using theGlamStyler. This is a special marketing initiative keeping in mind the upcoming festive season. These videos will present a step-by-step hair-styling tutorial and will be hosted on Philips’ YouTube Channel.

    The unique design of the Kerashine range, with its distinctive Black and Gold look, makes it the perfect gift for the festive season as well. The range includes three products to suit different styling needs:

  • Sab TV launches its first ever game show

    Sab TV launches its first ever game show

    MUMBAI:  With an aim to provide families with a joyful experience that they can take back home and cherish for life, Sab TV is launching its first ever game show – Sab Khelo Sab Jeeto!

     

    Sab’s executive vice president and business head Anooj Kapoor spoke of the launch, “Sab TV believes that a complete family entertainment experience can only be relished together. Our brand promise ‘Asli Mazaa Sab Ke Saath Aata Hai’, emphasises on the essence of togetherness through our new show ‘Sab Khelo Sab Jeeto’. The show is progressive in its content and interactive in its format. We hope that ‘Sab Khelo Sab Jeeto’ entertains audiences across India.”

     

    The show’s format encourages participation from families across the country urging them to engage in fun-filled games and spend family time together. Each episode we will declare 1 Champion family who has either won or qualified maximum number of times. The six champion families will compete to win the coveted title of the ‘Maha champion family’ and will be entitled to win a bumper prize.

     

    Having anchored game shows before, Cyrus Sahukar who is known for his comic skills has been roped in to host the show. On this he said, “I am really excited to try my hand at hosting a show that has a much different outlook towards entertainment. There have been many game shows out of which some have been physically stimulating, some based on quick thinking and some for purely entertainment purposes. However ‘Sab Khelo SAB Jeeto’ is what you get when you put all the three aspects together to form a unique concept. I’m very certain that the viewers will enjoy the show thoroughly.”

     

    Produced by Neela Telefilms and directed by TV Vinod, the game show promises complete entertainment for both, viewers as well as families participating every weekend, starting 12 October at 8:00 pm.

  • Reebok India launches Running Squad for Delhi Half Marathon 2013

    Reebok India launches Running Squad for Delhi Half Marathon 2013

    MUMBAI: Reinforcing its commitment to fitness in India, Reebok has announced the ‘Reebok Running Squad’. The initiative is aimed at training consumers for the Airtel Delhi Half Marathon scheduled to take place on 15 December 2013.

     

    An integral part of the Reebok Fit India movement, the Reebok Running Squad provides consumers professional training and guidance across seven locations in New Delhi.  Runners will also get a chance to earn their Reebok branded special runner kits, personalised training schedules and many more exciting prizes., A former national level marathon and Arjuna award recipient Sunita Godara is the master trainer for the program.

     

    The Reebok Running Squad has been specially designed keeping in mind that running the half marathon requires stamina, endurance and strength. According to adidas India managing director Erick Haskell, “Reebok is committed to fitness and through our initiatives we wish to engage the customer at every touch point and encourage them to adopt the philosophy of ‘Fit for Life’. Reebok Running Squad is a one of a kind fitness initiative which has been designed to specifically train consumers to run a half marathon or develop the right running technique for their everyday run. We hope that through this initiative we can encourage more and more people to participate in regular fitness activities and lead a more active and healthy lifestyle’’  

     

    The Reebok Running Squad training program will begin on 15 October 2013 and will include eleven weeks of grueling workouts.

  • Gourmet superstars coming to Fox Traveller

    Gourmet superstars coming to Fox Traveller

    MUMBAI: Travel and Lifestyle channel is launching a latest international show- The Taste.

    Fox Traveller is teaming, for the first-time ever, with internationally acclaimed culinary geniuses – Anthony Bourdain, Nigella Lawson, Brian Malarkey and Ludo Lefebvre who will get down to what truly matters, the way the food tastes!

    The show will feature the chefs who will in return select 16 contestants – both amateur and professional cooks – by tasting just one spoonful of their food while they are blindfold. The judges then mentor their team of four contestants, but the blind tasting continues, meaning a judge may unwittingly vote off their own team member.

    Elaborating on FOX Traveller’s decision to bring ‘The Taste’ to India, Fox International Channels vice president marketing Debarpita Banerjee said, “We continue to introduce different twists and perspectives to travel, food and lifestyle. With this show, we are confident of breathing a fresh lease of life into the way cooking reality shows are seen, in our country.”

    The Taste will air every Friday at 9:00 pm starting 18 October 2013 only on Fox Traveller.

  • Ogilvy PR Asia Pacific appoints three senior leaders

    Ogilvy PR Asia Pacific appoints three senior leaders

    MUMBAI: Ogilvy Public Relations (Ogilvy PR) has announced three appointments to its Asia Pacific management team, following the announcement that Scott Kronick has been appointed as president and CEO of Ogilvy PR, Asia Pacific w.e.f January 2014.

     

     Debby Cheung, currently group managing director of Ogilvy PR, China and president of Ogilvy & Mather (O&M) Group, Shanghai, has been named president of Ogilvy PR, China/Hong Kong. Current regional director of Ogilvy PR, Southeast Asia, Andrew Thomas, has been promoted to president of Ogilvy PR, Southeast Asia with additional responsibility for Ogilvy PR’s leadership in India. Similarly, current CEO of Ogilvy PR, Australia, Kieran Moore, will take on a broader role as regional director of talent to lead the firm’s regional talent initiatives, including creating processes to attract, engage, reward and retain the talent that will define the future of the public relations industry.

     

    Ogilvy PR, Asia Pacific president and CEO Scott Kronick said, “I’ve had the honor of working closely with these three colleagues under Steve Dahllof, the current President and CEO of Ogilvy PR, Asia Pacific.  The four of us will join together to form a stronger and even more focused regional management operation for Ogilvy PR with the goal of ensuring clients receive first-hand senior management attention and counsel.”

     

     With more than 30 years in the Asia Pacific region, Ogilvy PR is the largest and most awarded network regionally.

     

    “A region that covers 28 markets with more than 1,200 staff needs the breadth and depth of a strong leadership team, and that is what we have planned for Ogilvy PR in Asia,” said Ogilvy & Mather, Asia Pacific chairman Paul Heath. “This structure is aligned with how we are organizing ourselves throughout the region to focus our senior leadership attention on our people and clients in each of these markets.  Debby, Andrew and Kieran are first-class and they round out a very strong PR team for us in Asia.”

     

    On her new role, Cheung commented, “I’m a firm believer in creative thinking and original content, and this is particularly challenging in public relations because it requires constant reaction to global information flow. My focus moving forward will be to ensure our clients are getting the very best our industry has to offer in both China and Hong Kong, as a model for us in Asia and throughout the world.”

     

    Thomas joined Ogilvy PR in Singapore in 2005 and has been responsible for growing the firm into a market leader.  “Southeast Asia is exploding and this is providing growth opportunities throughout the region. My role will be to connect the dots in different ways for our people and our clients,” said Thomas.  “India is an exciting market and it’s a great honor to be given the responsibility for growing our presence there.”

     

    With more than 27 years’ experience in public relations covering strategy development and implementation, reputation and crisis management, and corporate positioning in Australia and the U.K., Moore will continue her current role, and will also serve as the firm’s Regional Director of Talent, responsible for creating and driving talent strategy for the agency, including talent attraction, people engagement and retention.

     

     “Talent strategy is an area that I am passionate about. People are the cornerstone of our business and I am thrilled to be asked to support our talent growth and reputation in Asia,” she said.

     

    The appointments will take effect 1 January 2014.

  • Discovery Channel follows the journey of Indias holiest river in Ganga: River Divine

    Discovery Channel follows the journey of Indias holiest river in Ganga: River Divine

    India’s holiest river, Ganga, has an enigmatic story to tell, starting from its source in the mighty Garhwal Himalaya and flowing downwards to the Northern Indian plains. On the night of October 13th, Discovery Channel will exclusively feature this pious journey, showcasing incredible footage and narratives in GANGA: RIVER DIVINE. The narrative will explore not only the myths surrounding the river’s origins, but also the geological and geographical aspects of the area.

     

    GANGA: RIVER DIVINE premieres Sunday, 13th October, 9 PM only on Discovery Channel.

     

    As the leading factual entertainment network, Discovery Channel celebrates the wonders of India and brings to viewers exciting and relevant content. The film explores the many facets of river Ganges; from the spiritual, to the social and geological.

     

    The film opens at the source, where River Ganga emerges from the glacial peaks of Shivling and Bhagirathi. This region attracts believers from across India and abroad, who undertake a profound journey along the river to explore their faith and purpose. The first manifestation of the river, the Gangotri Temple, is one of four key Char Dhams or Hindu pilgrimage sites. It is located in India’s land of Gods, Devbhoomi. The narrative will flow with the river, from one Char Dham to the next. It will settle upon Badrinath, capturing rare footage of the Mata Murti Mela for viewers across India. Then, it will take a turn to reach the tributary Ramganga near the white water rapids of Devprayag.

     

    The banks of Ramganga support a massive ecotourism industry, alluring tourists and wildlife lovers to the Jim Corbett National Park. From here, the film will take us to the Northern Indian plains at Rishikesh, the world’s Yoga Capital; and ultimately land at Har Ki Pouri in Haridwar where the locals congregate for the Aarti ceremony. The footage captures the brilliance of River Ganga accentuating its ever-present holiness and sharing exquisite stories that bring to life its dramatic history.

     

    Watch GANGA – RIVER DIVINE on October 13th at 9PM, only on Discovery Channel.