ITV

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  • Launch TVC of Gionee in India

    Launch TVC of Gionee in India

    MUMBAI: Launch TVC of Gionee in India.

    1. Company Background: 
    Established in 2002, Gionee is a technology driven company engaged in mobile device Design, R&D and Manufacturing. In 2005 Gionee adopted the forward integration strategy to do business in its own brand in markets across the globe. Gionee is known for bringing quality, innovative products with world class standards which have today helped them to be no 2 in mainland China by selling over 23 million units annually. The brand has a strong presence in the Middle East, Northern Africa, Vietnam, Taiwan, Myanmar, Thailand and they recently entered the Indian market.

    2. Creative Strategy:
    Living Life and Enjoying Life.
    Technology makes us experience wonderful things in life and the ELIFE E6 takes it to a whole new experiential level. With its own research and development facility, Gionee leverages top notch engineering skills to constantly innovate and manufacture one of its kind hardware. Thus, in a marketplace saturated with every company harping upon its software features, Gionee takes the leap with hardware that excites and engages the user. Features that enable us to experience the joy of life and help us do more with less.

    The TV commercial encapsulates various unique hardware features in an interesting visual story. Each of the sequences is designed to inspire Awe, Wonder and a sense of Discovery. It takes the viewer beyond reality and takes them into a surreal wonderland. Unfolding a larger than life picture. Be it the One Glass Solution, DTS Sound, 1.5 GHz Quad Core Processor, Unibody design or the never before 5MP front camera. The Elife E6 enables us to experience beyond normal, beyond the ordinary. Living much more than usual. Enjoying life to the hilt.Doing more. With less.

    According to Mr.Arvind.R. Vohra, Managing Director, Syntech Technology India, the whole idea behind this launch TVC is to go and talk about the hardware supremacy of the product. Our objective for Gionee was clearly to reach to the consumers at the national level so strategically we decided to push the phone through the hardware route. Because to enjoy the software features we need to have the right hardware to blend and give a world class experience.
    The Partner & Director of Brand Curry Communication Mr.Ratno Rudra, who worked on this massive campaign said that the creative strategy was to set up the user pay off arising out of hardware – unique life experiences that the handset promises, an empowerment that allows a sense of discovery, uninhibited. Mobile phone market is witnessing high –decibel advertising where every brand is trying to outshout the next one with new promises and different value propositions. We attempted a freshness in execution strategy away from the cluster of hard working propositions and hence this communication with symbolism. Our team believed that Surreal in the world of ultra -real should stand out and make consumer notice the communication.

    4. Date when TVC is going on air and for how long
    23 October and is a 5 week campaign

    http://www.youtube.com/watch?v=MsA67z_qucs
    3. Agency team credits/Production house/Name of film director
    TEAM BRAND CURRY /Kiss Films / Juan Jaramillo

  • Infectious adds HCL tablets to its client roster

    Infectious adds HCL tablets to its client roster

    MUMBAI: Advertising agency Infectious has been given the mandate of handling the creative communication of HCL’s ME tablet brand, for India as well as overseas.
    The brand will be serviced by the Mumbai branch of the agency.

     

    Commenting on this win, Infectious co-founder and director Ramanuj Shastry stated, “It’s a huge honour and responsibility to be given the creative duties of a legacy brand like HCL. We look forward to the task.”

     

    Infectious co-founder and director Nisha Singhania, added that the team is thrilled to be working on the HCL Tabs business and look forward to creating exciting work for the brand.

     

    On the association, HCL head marketing (mobility businesses) Gaurav Tikoo said, “Infectious has demonstrated very good understanding of our business and the consumer. We like its nimble, hands-on approach and look forward to the association.”

     

    Infectious was launched on April 1, 2013, by former Saatchi & Saatchi hands Ramanuj Shastry and Nisha Singhania.

  • Mindscapes One Ideas signs a joint venture agreement with DEFI

    Mindscapes One Ideas signs a joint venture agreement with DEFI

    MUMBAI: Mindscapes One Ideas has roped in DEFI group and have signed an exclusive agency JV agreement with equal share holding pattern and launching DEFI groups’ services in India as DEFI-Mindscapes.

     

    The statement issued said, “We would like to change the OOH skyline of India and bring in the international standards spectacular OOH signs in India and encourage more of corporate brand building than just product campaign , we will also be adding glitz to the product campaign through OOH with international communication and visual technologies. We will launching our first project in Mumbai and then slowly move to the other cities of India.”

     

    DEFI also pioneered in city architectural planning for OOH standardisation which helps the local municipal corporation to increase its advertising revenue without making the city look clutter and ugly and maintain the esthetic value.

     

    The company will be working hand on hand with all existing OOH media owners of each city along with the city planners and city councils and try to bring the city skyline to the international standards.

     

    “We also have the most advanced and the biggest corporate signage factory of our own under our sister concern DBS in Beijing and will initially produce all our signs over there and import it for installation but within an year we plan to open our 2nd state of the art factory in India which will mainly cater to our clients in India, Russia, Sri Lanka, Middle East, part of east Europe and African continent,” the statement continued.

  • Indias TV NOW selects GrassValley Solutions to launch first HD news channel

    NEW DELHI: The new Malayalam news television channel TV Now is launching a fully-integrated high definition news production using GrassValley.

     

    Operated by the Kerala Chamber of Commerce and Industry, it will deliver programming in high definition to forty million viewers across Kerala. “As the only business consortium to launch a news channel in India, it is important for us to have the most modern technologies in place to reach out to our millions of viewers in a timely and efficient manner”, said TV Now’s Bhagath Chandrashekhar.

     

    TV Now’s new infrastructure will include three GV director non-linear live production systems, the GV STRATUS nonlinear media production tools, nine LDX Flex HD Studio cameras, a Trinix NXT digital video routing switcher, a K2 Summit 3G transmission servicer, EDIUS non-linear editing software, and HD K2 SAN storage. These solutions will enable TV Now to get news to air more quickly and without any interruptions, which is crucial to the smooth running of an operation that airs 24×7.

     

    “With GrassValley’s powerful tool set at our fingertips, we will have an integrated platform that combines production tools and asset management a TV Now so that we can confidently sign-on with state-of-the-art production processes,” said KCCI chairman K N Marzook. “With TV Now, we aim to create an exceptional TV viewing experience and the only way to do that is with superior technology in place”, he added.

     

    “The broadcast market in India is currently going through a period of exciting change and is a vital part of GrassValley’s pathway,” said GrassValley’s Asia Pacific VP Stephen Wong. He said it also marks the first time that GV Director and GV STRATUS will be deployed in India and signifies a powerful step for GrassValley’s presence in India’s growing broadcast market.

  • DD to telecast live launch of Mangalyaan Mission from Sriharikota

    DD to telecast live launch of Mangalyaan Mission from Sriharikota

    NEW DELHI: Doordarshan will telecast live the launch of the India’s Mars Orbiter Mission (MOM) – which will conduct a detailed study of the Martian atmosphere and is the nation’s first ever mission to the Red Planet.

     

    The telecast PSLV – C25/Mars Orbiter Mission will be telecast live on DD National from 1410 hrs from Sriharikota today afternoon. Prior to that, there will be a ten-minute curtain-raiser on the mission.

     

    The countdown commenced on 3 November in the morning at 6.06 hrs, according to an official statement from the Indian Space Research Organization (ISRO).

     

    India would become only the fourth nation or entity from Earth to survey Mars up close with spacecraft, following the Soviet Union, the United States and the European Space Agency (ESA). Past attempts to reach the Red Planet from both China and Japan have failed.

     

    MOM is the first of two new Mars orbiter science probes from Earth set to blast off for the Red Planet this November. Half a globe away, NASA’s MAVEN orbiter remains on target to launch barely two weeks after MOM on 18 November from the Florida Space Coast.

     

    MOM is on schedule to lift off atop the powerful, extended XL version of India’s highly reliable four stage Polar Satellite Launch Vehicle (PSLV-C25).

     

    The 44 meter (144 ft) PSLV will launch MOM into an initially elliptical Earth parking orbit of 248 km x 23,500 km. A series of six orbit raising burns will eventually dispatch MOM on a trajectory to Mars around 1 December.

     

    Following a 300 day interplanetary cruise phase, the do or die Mars orbital insertion engine will fire on 21 September 2014 and place MOM into an 366 km x 80,000 km elliptical orbit.

     

    MOM arrives about the same time as NASA’s MAVEN orbiter. They will significantly bolster Earth’s armada of five operational orbiters and surface rovers currently investigating the Red Planet.

     

    MAVEN and MOM will “work together” to help solve the mysteries of Mars atmosphere, the Chief Bruce Jakosky of MAVEN told Universe Today. Although there are no NASA instruments on board MOM, NASA is providing key communications and navigation support to ISRO and MOM through the agency’s trio of huge tracking antennas in the Deep Space Network (DSN).

     

    The $ 69 million 1,350 kilogram MOM orbiter, also known as ‘Mangalyaan’, is the brainchild of ISRO.

     

    ‘Mangalyaan’ is outfitted with an array of five indigenous science instruments including a multi colour imager and a methane gas sniffer to study the Red Planet’s atmosphere, morphology, mineralogy and surface features. Methane on Earth originates from both biological and geological sources.
     

  • Star India’s Rs 20,000 crore sports gamble

    Star India’s Rs 20,000 crore sports gamble

    MUMBAI: That Star India is betting big on sports is well-known. How big the bet it is placing is now becoming clear.

    The News Corp-owned media and entertainment leader in India today announced that it is committed to invest Rs 20,000 crore in building the sports business in India. The investment will be used to fuel the expansion of sports coverage in the country as well as in building exciting new leagues including the Indian Super League in football, the Hockey India League and the Indian Badminton League over the next few years, it stated.

    Simultaneous with this announcement, the network today unveiled a new brand for Star Sports across six TV channels – Star Sports 1,2,3,4, HD1 and HD2 and its online portal starsports.com.

    The new logo is a metallic silver star with an incandescent swoosh of colours symbolising the authority and passion of sports with the powerful slugline – “Believe.”

    “Cricket is too big to be confined to just one channel. Today, we are redoubling our efforts to showcase the best of Indian and international cricket to the sports fan. We will cover more of it, have wider coverage, go deeper, use multiple languages and take it beyond television,” says Star India CEO Uday Shankar in a press release. “The new brand is also about showcasing our commitment to other sports. While cricket will be central to our approach, we will also be faithful to our role as a sports broadcaster and bring in the best of local and world sports to India, whether in soccer, hockey, badminton, tennis, F1 or the many other sports that fans in India are deeply passionate about.”
    Uday Shankar is investing big in building a sports ecosystem in India

     He adds: “For us, this is not just about being the country’s leading sports broadcaster. We want to build a platform that will help nurture heroes out of the millions of passionate, young sports fans across India. We want sports to be the trigger for creating and nurturing outstanding new opportunities for India’s youth. And today, we are signalling that we are deeply committed to making this transformation happen, through our investments, our ideas and our efforts.”

    As of midnight 6 November, the six channels under the erstwile ESPN-Star Sports umbrella will give way to new brands. Star Sports will be called Star Sports 1, Star Sports 2 remains Star Spots 2, Star Cricket will become Star Sports 3, ESPN will be rebranded as Star Sports 4, Star Cricket HD will become Star Sports HD1 and ESPN HD will be renamed as Star Sports HD2.

    The big change really is with Star Sports 3, India’s first 24×7 Hindi sports channel with content, graphics and shows in Hindi.  It hopes that this push into Hindi will dramatically increase the reach of sports in India where it says less than 10 per cent of the populace understands English and a much smaller number are native speakers. Star Sports has seen success in Hindi commentary with Hindi now accounting for 70 per cent share of all viewership in the recently concluded CLT20 series.

    A high decibel promotional campaign has been drawn up featuring MS Dhoni as its first brand ambassador

    In addition to this, the Star Sports network said that it will be showcasing new non-live programming and new shows and formats which will run into more than 5,000 hours of content, including around 200 days of live cricket annually.  Amongst these is a half hour show called Star Power which will give comprehensive updates, insight and analysis and will be telecast twice a day at 8:00 pm and 10:30 pm on Star Sports 3 all seven days of the week.

    On the digital front, Star India is aggressively reaching out to young, ardent sports fans who want to access sports across screens. The digital service offers a variety of sports including cricket, soccer and F1, in HD quality streaming. The service has received exceptionally positive consumer feedback for its revolutionary timeline (a first for cricket anywhere in the world) that gives the fan complete control of how he wants to view his favourite games, whether for live or catch-up.

    A high decibel promotional campaign has been drawn up featuring MS Dhoni as its first brand ambassador. The campaign, says the network, urges India to “Believe” and it outlines the beliefs that have made M S Dhoni one of the most iconic heroes of our time. It will run on the Star network’s 33 channels and rolls out on 6 November when India tunes into watch Sachin Tendulkar play the last series of his career.
    Star has the right pedigree to pull off healthy returns for the huge investments it is putting into sports says Ashish Bhasin

    Star’s sports gamble is getting praise from senior media professionals.

    “It is a very professional and calculated move to get deeper into sports and into developing niche sports.  The channels are already established with viewers as they have been around for a long time and the rebranding and promotion will only deepen the connect with them,” says Aegis Group chairman India & CEO south east Asia Ashish Bhasin.  “Star is putting its money where its mouth is and it has the right pedigree to pull off healthy returns for the huge investments it is putting into sports.”

  • Brand Dialogue bags creative mandate for Flipkart

    Brand Dialogue bags creative mandate for Flipkart

    MUMBAI: Just within a month of its entry into the Indian Market, Brand Dialogue, a European brand communications company headquartered in Amsterdam and Mumbai, has bagged the mandate for providing branded packaging for Flipkart India.

     

    Brand Dialogue’s partner agency Yellow Dress Retail (YDR) will be providing the services to Flipkart India.

     

    Speaking about the association, Brand Dialogue CEO Willem Woudenberg said, “Flipkart India is a pioneer in its field and we are extremely delighted to get them on board with us. It’s just been a month and this win makes us feel more welcome in the Indian market. We are here to make a difference and this comes as the beginning of our creative journey. Yellow Dress Retail (YDR) team headed by Marcel Gort is a strong mix of experienced professionals and creative talents and they will definitely add value to Flipkart India’s brand position.”

     

    YDR will provide branded packaging for all private labels under Flipkart India and will support the brand in conceptualising and creating private labels in various key categories.

     

    Flipkart privaye labels director Roy Thomas said, “We have expanded our product range by launching our own label DigiFlip – offering camera bags, pen-drives, headphones, computer accessories and a lot more. Now we have got YDR on board to assist us in the brand packaging of our private label products. YDR may be new in India but their commitment and creativity goes a long way and we are confident that they will match the quality and standards that we are synonymous with.”

  • Dell launches campaign to inspire youth

    Dell launches campaign to inspire youth

    MUMBAI: Dell India has kicked off a new ‘Celebrate Dell Se’ campaign for the festive season with the ‘Hint a Gift’ television commercial for its Inspiron series of Notebooks.

     

    It aims to inspire youth to do kuch bhi to get a Dell Inspiron. The New Dell Inspiron TVC promotes its latest range of touchscreen laptops as the ultimate machine to fulfill the creative aspirations of the youth.

     

    Dell India marketing director Ritu Gupta says: “Inspiring customers by providing them with technology that gives them “the power to do more” has always been one of Dell’s biggest goals. Building an emotional connection between our customers and technology is integral to Dell’s branding strategy. In line with our on-going Achievement “I can do kuch bhi” Campaign, we decided this festive season to inspire the youth with the idea that they have the power to get what they want by hinting to their loved ones on their preferred gift for Diwali, which in this case is the Dell Inspiron range of touch laptops.”

     

    Grey Worldwide has conceptulaised the campaign and the creative team has tried to connect with the consumer on a much deeper and emotive level.

     

     “When we looked at Dell’s core TG – the youth, and their changing dynamics, we had our task cut out. Today’s youth does not humbly accept whatever gift they get. They are willing to ask for a gift of their own choice, one that they believe will help them further their dreams and ambitions and achieve all they set out to do. Openly dropping hints to their loved ones about gifts they would prefer has become a common practice. It is this insight that inspired our communication idea. The result is our latest campaign – This Festive season, do kuch bhi to get a Dell Inspiron,” said Grey Bangalore group creative director Ram Jayaraman.

     

  • Sony gets permission to downlink more channels into India

    Sony gets permission to downlink more channels into India

    NEW DELHI: The government has approved a proposal by Multi Screen Media for increasing the foreign equity participation for production of television programmes in India.

     

    The approval has also been given to the company for downlinking certain TV channels, following a recommendation by the Foreign Investments Promotion Board.

     

    However, the Finance Ministry said this will not require any fresh inflow of foreign direct investment.

  • Govt. may soon ban Google, Yahoo to protect official data

    Govt. may soon ban Google, Yahoo to protect official data

    NEW DELHI: The government is set to ban e-mail services such as Gmail, Yahoo, Hotmail, etc for official communications by December this year to safeguard its critical and sensitive data.

     

    The Department of Electronics and Information Technology (DEITY) is drafting a policy on e-mail usage for government offices and departments and the policy is almost ready. The department is now taking views from other ministries on it, according to Secretary J Satyanarayana.

     

    The government is expected to route all its official communication through the official website NIC’s email service, according to a report.

     

    Google and Yahoo are the prominent email tools used by government officials.

     

    “The e-mail policy of the government of India, as this policy will be called, is almost ready and we are taking views from other ministries on this. Our effort will be to bring it in to effect by mid or end-December,” said Satyanarayana.

     

    The proposed policy aims to make it mandatory for government offices to communicate only on the nic.in platform rather than commercial email services.

     

    The policy is expected to cover about five to six lakh Central and State government employees for using the email service provided by National Informatics Centre (NIC).

     

    The Indian government needs about Rs four to five crore to ramp up the NIC infrastructure. But, the total investment needed for the full operation of the e-mail policy could be around Rs 50 to Rs 100 crore.

     

    This will also include integrating the e-mails with cloud so that official data can be saved on a cloud platform, which can then be easily shared with the concerned government ministries and departments.

     

    The development is learnt to be related to concerns being raised by a section in the government, especially intelligence agencies, over use of email services, provided by foreign firms (mostly US-based), which have their servers located in overseas locations, making it difficult to track if sensitive government data is being snooped upon. In addition, the Snowden saga contended that US intelligence agencies used a secret data-mining programme to monitor worldwide internet data to spy on various countries, including India.