Tag: India

  • Kartik Mehta moves out of Silverpush

    Kartik Mehta moves out of Silverpush

    Mumbai: Kartik Mehta moves out of Silverpush. Mehta was with the company for nearly seven years. In his capacity he led the company’s overall revenue and operations function.

    During his tenure, Silverpush grew its business from India across to SEA, Middle East, Africa, Europe and North America.  

    Prior to Silverpush, Mehta worked with YouAppi (acquired by Affle) and Vserv.

  • AU Small Finance Bank presents ‘Badlaav Humse Hai-Season 2’ powered by Network 18

    AU Small Finance Bank presents ‘Badlaav Humse Hai-Season 2’ powered by Network 18

    Mumbai: In a commendable effort to honour those driving positive change in society, AU Small Finance Bank and Network18 have launched the second season of ‘Badlaav Humse Hai’, an initiative dedicated to showcasing the remarkable humanitarian efforts of India’s lesser-known change makers who are an inspiration to countless individuals.

    Introduced by AU Small Finance Bank (AU SFB) in 2021, the 2 season of ‘Badlaav Humse Hai’, aims to recognise and applaud the endeavours of these unnoticed heroes who have significantly impacted the lives of communities across various regions in India. Noted actor and former Miss India, Gul Panag will be the celebrity champion for change for this initiative and the voice of the campaign.

    In a developing nation like India, where numerous areas, such as employment, education, and healthcare, require ongoing improvements, many change makers have assumed crucial roles in driving these changes. These unsung heroes have been instrumental in catalysing transformative and inspirational shifts. With unwavering determination and a relentless pursuit of positive change for the greater good, these change makers exemplify social responsibility through their actions and turn their ideas into reality. Given the rapid pace of societal evolution today, there is an increasing need for more individuals who challenge conventional norms and devise solutions to address social and environmental challenges.  

    Network18 and AU Small Finance Bank have dedicated several decades to their respective fields in pursuit of societal improvement. AU SFB holds the distinction of being India’s largest Small Finance Bank. For 28 years, the financial institution has been empowering numerous changemakers and bolstering their endeavours through financial inclusion and corporate social responsibility (CSR) initiatives in semi-urban and rural regions of India. Similarly, Network18 has taken the lead in driving purpose-driven campaigns aimed at fostering social change and amplifying positive efforts in domains like healthcare, sanitation, education, and the well-being of women and children.

    AU Small Finance Bank founder, MD & CEO Sanjay Agarwal said, “Launching ‘Badlaav Humse Hai’ Season 2 isn’t just a continuation—it’s a testament to the transformative power of collective change. The success of the first season fuelled our commitment to recognize unsung heroes driving social good in our society. Being a first-generation entrepreneur, I firmly believe in the potential of everyone to become successful entrepreneurs, as long as they possess the drive. This belief in inclusivity forms the essence of the ‘Badlaav Humse Hai’ changemaker campaign. At AU SFB, our guiding principle is the commitment to service. We are dedicated to making a positive impact where it is most needed. Through robust processes and financial expertise, we’ve established a sustainable platform that effectively serves customers from all walks of life, ensuring profitability.”

    Network18 CEO – digital & president, corporate strategy Puneet Singhvi remarked, “Network18 is committed to championing purpose-driven initiatives, and we continue on this path with the second season of our ‘Badlaav Humse Hai’ campaign, shining a spotlight on the stories of changemakers across India and felicitating their zeal towards embracing meaningful causes. We extend our gratitude to AU Small Finance Bank for their continual support in this endeavour. Our mutual aspiration is to motivate the people of our nation to take inspiration from these changemakers and recognize the substantial impact that small steps can have in bringing about significant change.”

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  • India excels in Cloud, AI, and ML: 85 per cent of Indian businesses use cloud providers for analytics: Experian Study

    India excels in Cloud, AI, and ML: 85 per cent of Indian businesses use cloud providers for analytics: Experian Study

    Mumbai: India demonstrates remarkable resilience in the face of a challenging global landscape, according to the World Bank. Robust domestic demand, public infrastructure investments and the strengthening of the financial sector collectively contribute to India’s performance. As a testament to this resilience, a staggering 77 per cent of business leaders surveyed maintain a positive outlook for the upcoming year. These findings emerge from a comprehensive study conducted by forrester consulting commissioned by Experian, a global information services leader. The study also explores the profound impact of AI on analytics, risk assessment and customer experience. Notably, India demonstrates impressive AI and Machine Learning (ML), adoption rates, reaching 49 per cent in customer service and 40 per cent in identity verification.

    The study highlights India’s leadership in the EMEA and APAC regions, with 85 per cent of surveyed Indian businesses using external cloud providers for analytics. India’s adoption outpaces countries like Germany (66 per cent), New Zealand (per cent), and Spain (58 per cent), solidifying its position as a front-runner in cloud, AI, and ML utilisation.

    Role of AI in mitigating top risks:

    The report delves into the transformative potential of AI, the biggest risk priorities, and underscores how AI plays a pivotal role in fortifying resilience. Data privacy (59 per cent) and cybersecurity (53 per cent) emerge as the top risk concerns for the upcoming year, followed by ESG risk (47 per cent) and credit risk (41 per cent).

    Effectively mitigating these risks depends on improving the predictiveness of models and unlocking value from a wide variety of data sources. In this regard AI, particularly ML stands out as an instrumental tool with immense potential.

    Data integration and cloud investments drive AI success:

    Achieving AI success requires large volumes of data and the right data infrastructure. Despite an increase in new data sources, the biggest data-related challenge (for 48 per cent of respondents) pertains to the difficulty in effectively sharing data at a large scale while ensuring trust and security. As a result, 86 per cent of business leaders are prioritising investments in new data sources to better understand risk and affordability.

    The research shows that the biggest analytics-related challenge for nearly half of respondents (55 per cent) is the ability to seamlessly connect different data assets in a data warehouse that can adequately support AI/ML use cases. To address this issue, 86 per cent are prioritising investments in cloud technology for seamless data integration with 63 per cent agreeing that externally hosted cloud services are the best way to avoid data silos and aggregate data sources.

    Unlocking AI’s potential: productivity and efficiency enhancements:

    There are multiple ways in which AI can improve productivity, efficiency, and service delivery. Many organisations are actively exploring AI use cases, with a diverse range of possibilities, including enhanced underwriting with ML-based models, proactive and early identification of vulnerable customers, improved fraud prevention and faster customer service. More than half (65 per cent) of those already using AI find that their productivity gains have offset the initial cost – a clear indication of positive ROI from AI adoption.

    Experian managing director Saikrishnan said, “AI is currently leading the way in identifying innovative approaches to unlock the power of data, revolutionising business operations and elevating customer experience. As businesses engage with increasingly intricate decisions, AI plays a pivotal role in optimising the efficiency and effectiveness of business processes. Embracing the enduring role of AI becomes imperative, providing unparalleled insights for precise decision-making, particularly in critical areas such as risk management and fraud prevention. Simultaneously, it ushers in a new era of operational efficiency through automation, ultimately elevating the customer experience to new heights.”

    “AI/ML has increasingly emerged as a pivotal catalyst in combating new fraud challenges, automating credit risk processes, and leverage alternative data. AI is rapidly transitioning from a choice to a necessity, driving improved business performance and fostering inclusive financial growth,” he further added.

    Adding to it, Experian CEO, EMEA & APAC Malin Holmberg said, “While AI is driving innovation and enhancing analytical performance, it is critical to ensure this technology is used in a responsible and ethical way. It is reassuring that 61 per cent of our respondents have a comprehensive AI risk management program in place and are actively addressing unintentional bias through fully transparent and explainable AI. Businesses that embrace this technology will find themselves at an advantage as they unlock new growth opportunities through process efficiency and greater automation,”

  • Taiwan-based Vertux enters Indian gaming market in exclusive partnership with Amazon India

    Taiwan-based Vertux enters Indian gaming market in exclusive partnership with Amazon India

    Mumbai: To elevate the gaming experience of players with professional-grade gaming products, Taiwan-based Vertux, a lifestyle gaming company has officially set foot in the Indian market. The company aims to revolutionise the gaming hardware sector by introducing gaming keyboards, headphones, mice, mousepads, and other accessories to combine top-notch performance, quality, and aesthetic design—all at budget friendly prices.

    Vertux’s suite of gaming accessories will be available for purchase on Amazon starting 18 December 2023. Vertux’s entry into India will significantly boost the country’s thriving gaming community. With Gaming’s exponential growth in player engagement and revenue, Vertux’s cutting-edge products aim to offer gamers an enhanced experience refining their performance and unlocking their gaming prowess, both at home and in competitive tournaments.

    Vertux Head of Sales India and SAARC Gopal Jeyaraj said, ‘By Promate Technologies,   India is witnessing rapid growth in its gaming sector boasting nearly 500 million individual gamers. Vertux sees this as an opportune moment to enter the Indian market with its robust portfolio of gaming devices. What distinguishes Vertux Gaming is our diverse product range providing gamers the freedom to design their ideal gaming experience. Beyond seizing this growing market our objective is to redefine gaming experiences and offer Indian consumers direct access to our world-class gaming solutions. We aim to communicate that gaming isn’t just a hobby– it’s a lifestyle.”

    Vertux has successfully sold more than 2 Million products across more than 50 countries. Boasting an extensive portfolio of more than 30 products spanning across over 5 categories, Vertux sets its sights on transforming India’s gaming market.

    The ‘Gaming Accessories Market’ report by Allied Market Research projects that the global gaming accessories market valued at $6.1 billion in 2021, is set to reach $14.4 billion by 2030, with a 9.9 per cent CAGR from 2022 to 2030. The Asia-Pacific region, notably, is poised to maintain its status as the fastest growing segment throughout the forecast period.

  • ICC Cricket World Cup 2023 – Who is Your Favourite?

    ICC Cricket World Cup 2023 – Who is Your Favourite?

    The ICC Cricket World Cup 2023 is the biggest event in the cricketing calendar, and it will be held in India from October 8 to November 19. Ten teams will compete for the coveted trophy, which was last won by England in 2019. India, the hosts, and the two-time champions are widely regarded as the favorites for the title, as they have a formidable batting lineup, a balanced bowling attack, and a home advantage.

    However, who will win? Is your pick (or picks!) the undisputed favorites, or are there other contenders who can challenge them? In this blog post, we will analyze how each team fares and who is your favorite to win the title.

    India: The Hosts and The Favourites

    India is undoubtedly one of the strongest favorites of the betting app providers to win the World Cup, as they have a formidable batting lineup, a balanced bowling attack, and home advantage. Led by Rohit Sharma, India boasts of players like Virat Kohli, Shubman Gill, KL Rahul, Shreyas Iyer, Hardik Pandya, Ravindra Jadeja, and Jasprit Bumrah, who can dominate any opposition on their day. India has also been consistent in ICC tournaments, reaching the semi-finals or finals in six of the last seven editions. India has won the World Cup twice, in 1983 and 2011, and will be aiming to repeat the feat on home soil.

    India’s experience and leadership are also key factors that make them a formidable team. They have players who have played in many international matches and tournaments. They also have players who have won the World Cup before, like Virat Kohli, Rohit Sharma, Ravichandran Ashwin, and Bhuvneshwar Kumar. They have a calm and composed captain Rohit Sharma, who leads by example and motivates his teammates.

    Australia: The Five-Time Champions

    Australia is another team that cannot be taken lightly, as they have a history of winning the World Cup five times, more than any other team. Australia has a powerful batting lineup, featuring players like David Warner, Steven Smith, Glenn Maxwell, Marnus Labuschagne, and Mitchell Marsh. Their bowling unit is also formidable, with players like Pat Cummins, Mitchell Starc, Adam Zampa, and Josh Hazlewood. Australia has also been in good form recently, winning the ODI series against India and South Africa earlier this year. Australia will be looking to bounce back from their semi-final exit in 2019 and reclaim their glory in 2023.

    Pakistan: The Unpredictable Team

    Pakistan is a team that can surprise anyone with its unpredictable performances. Pakistan has a talented squad, with players like Babar Azam, Fakhar Zaman, Mohammad Rizwan, Shaheen Afridi, Haris Rauf, and Hasan Ali. Pakistan also has a reputation for performing well in ICC tournaments, as they won the Champions Trophy in 2017 and reached the final of the World T20 in 2009 and 2007. Pakistan has also won the World Cup once, in 1992, under the inspirational leadership of Imran Khan. Pakistan will be hoping to emulate their success in 1992 and end their long wait for another World Cup title.

    Babar Azam and Fakhar Zaman are likely to open the innings, followed by Mohammad Rizwan at number three. Shoaib Malik and Mohammad Hafeez can bat at number four and five respectively, while Imad Wasim and Faheem Ashraf can provide the finishing touches at number six and seven. Sarfaraz Ahmed can also be included as a wicket-keeper batsman who can bat anywhere in the order.

    England: The Defending Champions

    England is the defending champion of the World Cup, having won their maiden title in 2019 in a thrilling final against New Zealand. England has a dynamic batting lineup, with players like Jonny Bairstow, Dawid Malan, Ben Stokes, Jos Buttler, Liam Livingstone, and Moeen Ali. Their bowling unit is also impressive, with players like Chris Woakes, Mark Wood, Adil Rashid, and Sam Curran. England has also been consistent in ODI cricket in recent years, winning a series against India, Australia, South Africa, and Sri Lanka. England will be aiming to become the first team to win back-to-back World Cups since Australia in 2003 and 2007.

    New Zealand: The Dark Horse

    New Zealand is a team that has always punched above its weight in ICC tournaments. New Zealand has a balanced squad, with players like Kane Williamson, Martin Guptill, Devon Conway, Ross Taylor, Jimmy Neesham, Mitchell Santner, Trent Boult, and Tim Southee. New Zealand has also been in excellent form recently, winning the inaugural World Test Championship against India and reaching the final of the T20 World Cup in 2021. New Zealand has also reached the final of the last two ODI World Cups but lost both times to Australia and England. New Zealand will be hoping to go one step further in 2023 and win their first-ever World Cup title.

    They have players who have played in many international matches and tournaments. They also have players who have reached the final of the last two ODI World Cups, like Kane Williamson, Ross Taylor, Trent Boult, and Tim Southee.

    Conclusion

    The ICC Cricket World Cup 2023 promises to be an exciting and competitive tournament, with each team having its chance of winning the title. While India and Australia are the obvious favorites, Pakistan and England are also strong contenders, and New Zealand is always a dark horse. Who is your favorite to win the World Cup?

    Disclaimer: This article is a paid publication and does not have journalistic/ editorial involvement of indiantelevision.com. indiantelevision.com group or its websites does not endorse/subscribe to the contents of the article/advertisement and/or views expressed herein or any of the results of the products/services sold by the companies neither do we endorse the products as the publisher in any way.

    The reader is further advised that such investments can be highly risky. Indiantelevision.com group shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the views, opinions, announcements, declarations, results, health outcomes, affirmations etc., stated/featured in the same. The decision to read hereinafter is purely a matter of choice and shall be construed as an express undertaking/guarantee in favor of indiantelevision.com (indiantelevision.com group) of being absolved from any/ all potential legal action, or enforceable claims. The content may be for information and awareness purposes and does not constitute any kind of investment advice from the website owners or the editorial team.   
     

  • Exploring the World of Online Casino Gaming for Entertainment in India

    Exploring the World of Online Casino Gaming for Entertainment in India

    Online casino gaming has become increasingly popular in India as a form of entertainment. With a wide range of games available, such as slots, poker, blackjack and roulette, players can experience the thrill of a casino wherever they are in just a few clicks.

    This article will look at the benefits of playing with the best casino app in India and also assess how technology continues to enhance the industry.

    The Advantages of Playing Online Casino in India

    There are several advantages to playing online casino games in India and it’s important you find the ideal app to suit your wagering preferences. Some advantages associated with casino app gaming are;

    Convenience

    This is arguably one of the biggest advantages associated with online casino gaming, especially in casino apps. You can play your favourite casino games from the comfort of your own home at any time that suits you. There is no need to travel to a physical casino or adhere to their operating hours.

    Wide Variety of Games

    In casino apps, games are always in variety. This ranges from classic table games like blackjack and roulette or popular slot machines. Additionally, new games are introduced regularly, keeping the experience fresh and exciting.

    Safety and Security

    Reputable operators will always prioritise the safety and security of their players. They use advanced encryption technology to protect personal information. Additionally, licensed online casinos are regulated by gaming authorities, ensuring fair play and transparency.

    How Technology Has Changed How Gamers in India Play Online Casino

    Technology has had a significant impact on how people in India play games online in recent years.    
    The advancement of technology has led to one major change and that is the shift from traditional brick-and-mortar casinos to online platforms. Gamers can now enjoy their favourite casino games from apps in the comfort of their own homes without the need to travel.

    Technology and new innovations have improved the overall gaming experience for Indian players. Online casino apps now offer high-quality graphics, immersive sound effects and realistic gameplay.

    Overall, technology has transformed the way gamers in India play online. It has made online casino games more accessible and enjoyable, providing Indian players with a wide range of options and a seamless gaming experience.

    Why Strong Customer Support is Key when Playing Online Casino in India

    Strong customer support is imperative when engaging in online casino apps in India. When issues are dealt with in a swift and efficient manner, then the gameplay is enhanced and players are provided with a sense of security and trust.

    Receiving adequate assistance also demonstrates the casino’s commitment to its players. It shows that the casino values its customers and is dedicated to providing a high level of service. This can foster a positive relationship between the player and the casino.

    Therefore, for a successful and enjoyable online casino app experience in India, it is crucial to choose one that offers strong customer support.

    Disclaimer: This article is a paid publication and does not have journalistic/ editorial involvement of Indiantelevision.com. Indiantelevision.com group or its websites does not endorse/ subscribe to the contents of the article/advertisement and/or views expressed herein.

    The reader is further advised that Online Casino, Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.

    Indiantelevision.com group shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the views, opinions, announcements, declarations, affirmations etc., stated/featured in same. The decision to read hereinafter is purely a matter of choice and shall be construed as an express undertaking/guarantee in favor of Indiantelevision.com (Indiantelevision.com group) of being absolved from any/ all potential legal action, or enforceable claims. The content may be for information and awareness purposes and does not constitute financial advice.

  • Meesho appoints Divyesh Shah as vice president of engineering

    Meesho appoints Divyesh Shah as vice president of engineering

    Mumbai: Meesho, one of India’s fastest growing internet commerce companies, has announced the appointment of Divyesh Shah as vice president, engineering. He will lead the supply, monetisation and fulfillment & experience (F&E) engineering teams at Meesho. Shah will oversee Meesho’s efforts in using technology to build solutions that will further enhance user experience on the platform.

     Shah joins Meesho with over 16 years of work experience, having worked at companies like Google and Uber in the US. He started his career at Google building containers on Linux which are now utilized by most large Linux deployments, and later went onto build TV ads and Analytics for Google Fiber.

    More recently, his teams built the product platform for Google Assistant. In between these Google stints, he also worked at Uber where his teams solved complex problem statements related to marketplace health, adtech data & measurement and vehicle solutions.

     “Shah brings a wealth of experience to our talented Tech team and we’re really pleased to have him join us. Right from our very first conversation with him we could sense his enthusiasm towards our mission statement of democratizing e-commerce for every Indian and we’re confident that his skill set & leadership will help Meesho scale newer heights in the near future,” said Meesho founder and CTO Sanjeev Barnwal.

     “After spending the last 16 years working in the US, I was keen to return home and be a part of the Indian tech ecosystem. Of all the opportunities, Meesho stood out because of the scale at which it operates and the mission statement of democratizing e-commerce for everyone in India which also translates into the opportunity to serve a large underrepresented demographic.

    I’m absolutely delighted to join one of India’s fastest growing startups and look forward to understanding the behavior and needs of a user base that stretches beyond the country’s first 50-100 million internet users,” said Shah.

    The latest appointment will strengthen Meesho’s tech leadership team as the company looks to onboard more users and increase its presence in India’s underserved markets. Earlier this year, the company announced the appointment of Debdoot Mukherjee as chief data scientist to oversee their efforts to make every pillar of the e-commerce marketplace smarter and more efficient with the use of AI.

  • Schbang brings in Jennifer Chhor as vice president of integrated solutions

    Schbang brings in Jennifer Chhor as vice president of integrated solutions

    Mumbai: With talents across Mumbai, Delhi, Bangalore, and now London, UK, Schbang continues to strengthen its senior leadership. The company ropes in Jennifer Chhor as vice president of integrated solutions. She will help grow the digital media and marketing business at Schbang’s headquarters in Mumbai.

    Chhor joins from Tata Consumer Products, where she was the associate director of digital media and marketing. She led digital media and social marketing across all business units at Tata Consumer Products and worked on Tata Tea’s debut in the metaverse.

    She brings over 11 years of experience in the digital marketing industry, having worked with brands like Maybelline New York, Ariel, Godrej Aer, Cadbury Bournvita, and BBlunt.

    Previously, Chhor was leading marketing and media at Godrej Consumer Products Ltd where she led the digital business for brands across the African continent along with other brands in the Indian portfolio. She also handled the e-commerce business for BBLUNT with multiple channels, like Nykaa and Amazon, and set up direct-to-consumer (D2C) as well.

    At Schbang, Chhor will be reporting to Schbang co-founder and CEO Akshay Gurnani. She will focus on growing the digital media and marketing business at the Mumbai headquarters while setting up a stronger base in the personal care and beauty sector for the company.

    Chhor said, “Being a part of the core team at Schbang is a great feeling. The knowledge gained from my past experience paired with the agility that digital has to offer will make for a very exciting journey ahead. I see this as a great opportunity to do fruitful and fulfilling work that will deliver brand growth and nurture our work culture amongst the teams and future Schbangers.”

    Commenting on her appointment, Gurnani said, “Jenny comes with the perfect blend of creative-meets-media through all the knowledge she has gained across her past agency and brand experiences. Having led the digital transformation for some of the top D2C and CPG brands across Godrej and Tata Consumer Products, I am confident she will add immense value to the brands she will be working on at Schbang. Having worked with her in the past on numerous occasions, I am thrilled to welcome her to the Schbang family and create some impactful work for our clients.”

  • Wondrlab ropes in Bhavesh Kosambia as content lead

    Wondrlab ropes in Bhavesh Kosambia as content lead

    Mumbai: Wondrlab, one of India’s leading platform-first Martech networks, has appointed Bhavesh Kosambia as its content lead. As a part of strengthening its creative leadership team, Kosambia will report to co-founder & chief creative officer Amit Akali and lead a set of key accounts and talent.

    Kosambia has been around in the advertising industry for more than two decades, most recently as group creative director at Grey. He’s handled and built national and international brands like Audi, Coke, Ferrero, Gillette, Eureka Forbes, Reliance, Zee TV, Parle, Paras, Marico, and ITC. He has won various national and international awards, such as those from Cannes, One Show, the New York Festival, Adfest, and Spikes Asia. He’s even served on numerous juries, including the grand jury for the New York Festival.

    The last few years, he’s been focusing on his skills as an ad filmmaker and director. His films Tanishq “Raksha Bandhan” and Gillette “Soldier” have been among the top popular ones in the last couple of years.

    At Wondrlab, he will use his skills as a creative leader, thinker, and ad film director. Akali explained, “I’ve been lucky to work with Kosambia in the past, both as a creative person and as a filmmaker. He’s done some of our best work as a director, and I’ve seen him work his magic as a creative team leader. He’s one of those rare people who is constantly learning and evolving. And I’m sure he’ll quickly get down to doing cutting-edge, platform-first, tech-led work.”

    He further goes on to say, “We are also clear that in-house talent is going to get all possible opportunities, especially with our in-house production set up—Kosambia has already directed a few films for us, including the recent “Karva Chauth” film for Bharat Matrimony. Most importantly, he’s someone our clients can depend on as a partner and support system to build their brands.”

    Kosambia adds, “I have always believed that any place is made by the people who work there, and my association with Wonderlab and What’s Your Problem for the last couple of years has just proved me right again. The energy, dedication, and quest for doing something different exhibited by Amit Akali, Rakesh Hinduja, and Saurabh Varma can only be experienced if you work with them. The place is currently buzzing with talented and hungry people looking for good work, as well as equally hungry clients looking for good work. Honestly speaking, I feel like an extended family that has come to feast at a table where everyone is already enjoying whatever they are supposed to do. And I am sure I too will be able to join the party.”

  • Pawan Soni joins Fuel Content India as chief business officer

    Pawan Soni joins Fuel Content India as chief business officer

    Mumbai: FCB Group India’s content production arm, Fuel Content, has announced the appointment of Pawan Soni as chief business officer. He will lead FCB Group’s content production business and develop capabilities in India to offer full-funnel content solutions to their clients.

    With this new appointment, FCB Group India has taken a step to expand its client offerings in this dynamic and ever-evolving media landscape. Soni aims to leverage his wealth of knowledge and years of expertise to drive Fuel Content’s next phase of growth and solidify FCB’s role as a partner for the client’s business growth.

    Soni, who brings with him 18 years of management experience to the role, will be reporting to FCB India & Fuel Content CEO Debarpita Banerjee. He is a seasoned professional with a depth of experience across content and marketing as well, most recently at his own content agency, ThumbThamba Media, where he works with brand owners and agencies to create digital content while helping brands build their content strategies to solve business problems.

    He was previously head of content and marketing verticals for Disney’s Fox portfolio in India, where he managed brands like National Geographic and Fox Life. Before joining National Geographic, he was with JWT (now Wunderman Thompson) and worked on GSK’s consumer healthcare portfolio with brands like Horlicks & Iodex. The move underlines FCB Group India’s effort to offer their clients best-in-class content solutions across myriad production formats and platforms.

    Speaking on the appointment, Banerjee said, “I have known Soni for more than a decade and have worked with him closely in different roles across different organisations. I have always been a fan of his ability to unknot any situation and find a shining solution. As a force, he always moves forward, and as Fuel expands its offerings and expertise to our clients and moves into its next phase of operations, I am confident that Soni will be able to steer this unit to new and exciting heights.”

    On the appointment, Soni said, “This is an amazing opportunity, and I am excited to work alongside super talented folks at FCB Group India to produce even more creative stories and engaging content of the highest quality. I believe that great production is where creativity and curiosity go hand in hand with problem-solving, which allows us to create customised solutions every time for our clients’ storytelling needs. I’m looking forward to leading and growing Fuel Content into a modern production company that fuses agility, creativity, and technology to produce highly engaging yet effective work. Our ambition is to build a full-service production company that provides world-class production support, standout creative guidance, and a range of innovative solutions for our clients to produce insightful content that meaningfully connects with audiences in authentic and culturally relevant ways.”

    For the record, Fuel Content integrates key FCB tools like Brand Bedrock and aligns core brand strategy with content strategy to create “never-finished” content across platforms in India. It believes in a collaborative content creation approach; hence, it works closely with a network of individual content creators and different digital platforms to optimise content visibility and management for its clients.