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  • India’s OTT video market to reach $3 bn in 2022; estimated to double by 2027: Report

    India’s OTT video market to reach $3 bn in 2022; estimated to double by 2027: Report

    Mumbai: India’s OTT video market will reach total revenues of $3 billion in 2022 and is expected to more than double to $7 billion by 2027, according to Media Partners Asia (MPA).

    In the recent analysis, MPA looks at the online video and broadband distribution trends in the Asia Pacific (APAC) market.

    The online video market in APAC is expected to grow 16 per cent year-on-year to reach $49.2 billion by the end of 2022. MPA forecasts that the industry will continue to grow by 8 per cent YoY to reach $72.7 billion by 2027.

    Subscription video-on-demand (SVOD) is expected to contribute 50 per cent to overall revenues, followed by user-generated-content (UGC) advertising video-on-demand (AVOD) platforms which will contribute 37 per cent and premium AVOD that will contribute the remaining 13 per cent.

    “APAC’s largest markets including India, Indonesia, Japan, Korea and Thailand will be increasingly important to global platforms,” observed MPA executive director Vivek Couto. “Each of these markets require local content and distribution strategies with long-term investment.”

    The APAC region remains the largest contributor to global online video customers and its users are emerging as a significant contributor to revenue growth. In its recent quarterly results, streaming giant Netflix reported a loss in subscribers in every market (United States-Canada, Europe Middle East and Africa, Latin America) except APAC where it reported paid net additions of one million.

    Also Read: Netflix to launch cheaper ad-supported plan for early 2023

    Indian Scenario

    As per the analysis, India’s OTT video market is in the second phase of its growth as competitive intensity is set to grow between global giants and newly capitalised local players. Telco reach remains critical in the market along with AOVD business models and low-average revenue per user (ARPU), high volume SVOD services.

    In terms of SVOD business, Netflix, Disney and Amazon lead, with the three players having 56 per cent aggregate of the APAC market excluding China in 2022. Netflix will have 33 per cent share followed by Amazon Prime Video at 12 per cent and Disney+ including Disney+ Hotstar at 11 per cent.

    Netflix’ s share of online video subscription revenues has declined from 35 per cent in 2021 while Disney+ and Disney+ Hotstar services are building scale, local content investment and monetisation in markets such as Australia, India, Indonesia and Thailand while also expanding in high ARPU, strong local markets such as Japan. A third of Disney+ revenues come from India, however, where it has recently lost digital rights to the highly successful Indian Premier League (IPL) cricket franchise to Viacom18.

    Prime Video leads the Japan SVOD category while also growing rapidly in India and is now set to expand in key Southeast Asia markets in the fourth quarter 2022.

    In India, new local players with deep pockets are gearing up to grab market share, led by a newly recapitalized Viacom18, backed by strategics Reliance, Bodhi Tree and Paramount while domestic incumbents Zee and Sony are merging to create a strong TV/online video business.

    Going forward, Viacom18’s new streaming platform, leveraging IPL cricket and local entertainment, will emerge as an important player in the AVOD space in particular, grabbing material share over time as it leverages massive reach via Jio mobile and connected TV.

    Ad-supported SVOD models will launch across Asia Pacific in 2023-24, led by Netflix and Disney+.

    Broadband distribution landscape

    The total addressable market (TAM) for high-speed broadband continues to expand rapidly in Asia Pacific with greater 4G, 5G and fiber-enabled connectivity.

    Excluding China, the combined 4G and 5G users will reach 78 per cent of the population across APAC in 2022 while fiber-driven fixed broadband penetration will reach 31 per cent.

    Teclos, connected TV (CTV) operators and pay TV operators remain important aggregators of SVOD, freemium and AVOD services, contributing between 20 to 80 per cent to OTT video platform reach, depending on the market.

    The rising CTV penetration and big screen consumption of online video content is helping fuel advertising growth across YouTube and premium SVOD platforms, led by broadcast video-on-demand (BVOD) players in particular, while also bolstering demand and monetisation at SVOD platforms.

    “Investors are increasingly focused on enhanced scale, improved monetization and real profitability across global, local and regional online video platforms. In this context, the role of Asia Pacific continues to have a critical role in the future of the global online video industry,” said Couto.

  • TV9 Network to organise ‘What India Thinks Today Global Summit’ in New Delhi on 17 June

    TV9 Network to organise ‘What India Thinks Today Global Summit’ in New Delhi on 17 June

    MUMBAI: TV9 Network has announced that it will conduct a two-day event What India Thinks Today Global Summit to be held at the Taj Palace in New Delhi on 17-18 June 2022. The two-day event will dwell on the aspiration that binds 130 crore Indians with Vishwa Guru: How Near, How Far being the theme of the inaugural edition of What India Thinks Today – Global Summit.

    There will be 75 speakers. Home Minister Amit Shah will deliver the summits keynote address on 17 June while defence minister Rajnath Singh will launch the summits proceedings on 18 June.

    The former UK premier David Cameron will speak on the India In The New International Order theme. Former Afghanistan premier Hamid Karzai will address the issue of Terrorism: Enemy of Humanity. Union Cabinet ministers and chief ministers too will address the summit.

    The summit will bring together on the platform international and national speakers from the field of politics, governance, economics, healthcare, culture and sports. It will host 75 star speakers spread over two days covering a variety of themes.

    It will witness policy makers and cabinet ministers while senior chief ministers representing federal India will address the summit.  

    In all 15 union cabinet ministers will share their Vishwa Guru vision for India. The chief ministers drawn from across the length and breadth of India will dwell on the core summit theme.

    Cameron said, I am delighted to be joining you at this first Global Summit hosted by TV9, bringing together some of the brightest minds in India to tackle some of the great challenges & opportunities that the world faces today. I remain incredibly proud of the strong relationship I helped forge between the UK and India while I was Prime Minister. I brought my first ever trade mission to India back in 2010 to help create a truly modern partnership, alive to the possibilities of the worlds oldest democracy and the worlds largest democracy. It is such a pleasure to return more than a decade on to examine with you a very different world we live in today. The challenges may be different, but the strong bonds that bind our countries together endure. There is no shortage of topics to be covered, so I look forward to joining you at this important gathering.

    I am looking forward to participating in the TV9 event and discussing issues of mutual interest between India and Afghanistan, said Karzai.

    TV9 Network CEO Barun Das said, With this summit, we intend to catalyse interesting conversations, discussions and deliberations that hope to show a blueprint of Indias journey to become the leader of the new world. The journey isnt without challenges. But the goal is as sacred as it is ambitious, driven by strong leadership, collective will and commitment of the entire nation. The ultimate aim of this event is to generate ideas and thoughts through free-wheeling discussions to achieve a common objective of India becoming the Vishwa Guru.

  • Gozoop Group wins digital media mandate for Tourism NZ’s online community in India

    Gozoop Group wins digital media mandate for Tourism NZ’s online community in India

    Mumbai: Independent marketing agency, Gozoop Group has won the digital media and community management mandate for Tourism New Zealand’s travel trade marketing activities.

    As part of the mandate, the agency will deliver best-in-class campaign implementation including content development and online community management for the travel trade.

    Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a premier tourist destination. The travel trade is recognised as a key partner in supporting the recovery of New Zealand holiday travel from India and a key channel to maximise holiday bookings and establish New Zealand as an ultimate tourist destination.

    Commenting on the partnership, Tourism New Zealand regional consumer marketing manager, Asia, Venessa Chen said, “We are excited to partner with Gozoop. Their digital and social media expertise will help Tourism New Zealand stay connected with our travel partners during this period of travel disruption, and importantly, reach out and tell our story in a way that keeps Indian travellers inspired to visit New Zealand when that’s possible.”

    Gozoop Group CEO (India) Samrat Bedi added, “Gozoop understands the importance of communities and the impact they have on brands. Coupled with our strength of creative communication, we are keen to work wonders within the Indian travel trade for Tourism New Zealand.”

  • Warner Bros. Discovery consolidates India’s business; appoints Arjun Nohwar as GM, India

    Warner Bros. Discovery consolidates India’s business; appoints Arjun Nohwar as GM, India

    Mumbai: Warner Bros. Discovery has announced its regional leadership team across India, Southeast Asia and Korea (INSEAK). Arjun Nohwar has been elevated to the role of general manager, India. Discovery managing director – South Asia Megha Tata will be leaving the company.

    In a staff email, Warner Bros. Discovery president and managing director – India, Southeast Asia and Korea Clement Schwebig stated, “Arjun Nohwar will be general manager India. Previously responsible for the launch of HBO Max in India, he brings a digital experience that will help prepare the company for our next phase of growth.”

    “I want to take this opportunity to acknowledge and thank Megha Tata who will be leaving the company,” he said. “She has done an incredible job over the years leading the success of Discovery’s portfolio and brands in India including the launch of the discovery+ streaming service.”

    The new media organisation in India is now significantly larger bringing together several lines of business. It combines all of Warner Bros. Discovery’s India-based TV networks with streaming, games, consumer products, film/content production, home entertainment and TV distribution (syndication) and theatrical movie distribution.

    The company announced Jeeyoung Lee as the general manager Korea. “In her tenure at Discovery, she helped build a strong production unit that will be a fundamental pillar of our strategy in Korea,” said Schwebig.

    Schwebig further announced the regional leadership in the Southeast Asia, Taiwan and Hong Kong markets. Shonali Bedi will lead affiliate distribution and digital partnerships for Southeast Asia, while she continues to head business development and insights regionwide.

    Cindy Ma will lead the affiliate distribution and advertising sales for Taiwan.

    Yasmin Zahid, who has been with HBO/WarnerMedia affiliate distribution for the past three decades, will be leaving the company following a transition period. “It has been a true privilege to work with Yasmin and she deserves all the credit for our fantastic affiliate relationships.”

    On the content (programming, original productions and acquisitions) side, the Warner Bros. Discovery team will operate across three verticals. Magdalene Ew will continue to head Entertainment. Christopher Ho will head Kids. Lynn Ng will head factual and lifestyle whilst she continues her current role for content ops for the wider region.

    Leslie Lee will move on from WarnerMedia Kids APAC. “With our Kids portfolio being a leader in the region, Leslie leaves the company with a distinguished tenure that includes the recent launch of Cartoonito and numerous Asian originals including the International Emmy nominated ‘Lamput’,” highlighted Schwebig. 

    In the regional teams, Kurt Rieder will continue to lead theatrical distribution as well as being a part of the international theatrical operations headed by Andrew Cripps. Jae Chang will continue to lead TV distribution and home entertainment.

    Vikram Sharma will lead consumer products licensing, while he continues to oversee advertising sales for Southeast Asia.

    Jason Monteiro will lead an integrated marketing team across INSEAK in addition to his coordination role for our streaming services. He will manage marketing and creative services across all lines of business, while working closely with the D2C (direct-to-consumer) marketing team.

    Athreyan ‘Auto’ Sundararajan will be departing the company. “He has been outstanding in uniting and leading the marketing & creative teams of the legacy WarnerMedia businesses,” remarked Schewebig. 

  • Cashaa exits from Unicas

    Cashaa exits from Unicas

    Mumbai:The crypto neo bank, Cashaa, has announced its exit from Unicas. This is Cashaa’s maiden attempt to enter the personal crypto-banking market after becoming a market leader in B2B crypto banking. Presently, Unicas has four branches fully operating in India, and the company aims to further its expansion. Unicas provides saving accounts and offers collateralized loans against crypto assets.

    In 2020, Unicas offered crypto-friendly savings accounts to its customers in partnership with the United Multistate Co-op.

    In recent events, Cashaa holding company Crypto Innovations UAB was granted a European virtual assets license from Lithuania. “The proposal was in the best interest of Cashaa, and it was decided that it would be even beneficial for both companies if Cashaa accepts a proposed buyout offer and exits from Unicas,” said Cashaa’s Board representative Anamaria Redianu.

    The compensation from the buyout will contribute to a $20 million investment fund to develop the fast-growing Web3 market. The complete details will be out soon.

    Cashaa CEO Kumar Gaurav said, “The Indian market offers tremendous potential, especially after the recent clarity regarding cryptocurrency taxation and legal infrastructure. We at Cashaa welcome this decision.”

    “We have decided to acquire our stake from Cashaa representatives in India to give a new direction to Unicas. After the recent reforms, the Indian market has a huge upside potential”, said Unicas CEO and co-founder Sonal Kukreja.

  • India’s Avod spend to reach $2.4 billion by 2026: Research

    India’s Avod spend to reach $2.4 billion by 2026: Research

    MUMBAI: The revenues for ad-supported video-on-demand (Avod) in India for TV series and movies are expected to reach $2.4 billion by 2026. In 2022, the revenue will surge to $1 billion, up from $0.8 billion last year, according to a report from Digital TV Research released recently. 

    It is predicted by the research that Avod revenues for TV series and movies will reach $70 billion by 2027 globally, which will surge from $33 billion in 2021. 

    The report also highlights that out Of the 138 countries covered in the survey, a total of 13 will generate revenue of over $1 billion by 2027.

    The survey has revealed the data of five top countries in Avod’s revenue growth in future. It includes countries such as the US, China, UK, Japan, and India. 

    Pointing out his views, Digital TV Research principal analyst Simon Murray said, “US AVOD will grow by $19 billion to $31 billion by 2027 – remaining the largest country by far. The US has the world’s most sophisticated advertising industry by some distance, plus AVOD choice is greater in the US than anywhere else. The US will account for 46 per cent of the global total by 2027, up from 39 percent in 2021.”

    After the US, China’s revenue growth for Avod will increase by 2027. It will reach $8.3 billion from the current over $6 billion. 

  • Cannes 2022: India to be official ‘country of honour’ at Cannes Marche’ Du Film

    Cannes 2022: India to be official ‘country of honour’ at Cannes Marche’ Du Film

    Mumbai: India will be the official country of honour at the upcoming Marche’ Du Film organised alongside the 75th edition of the Cannes Film Festival in France, announced union minister of information and broadcasting Anurag Thakur on Wednesday.

     “It is the first time the Marché du Film has an official country of honour, and this special focus will continue annually with different nations in the spotlight at future editions,”  Thakur said.

    Notably, France and India are also marking 75 years of their diplomatic ties. Prime minister Narendra Modi recently visited Paris to meet with president Emmanuel Macron.

    As a country of honour, India’s cinema, culture and heritage will come under the spotlight during the opening night of Marche Du Films being organised by the Majestic Beach. There will be special performances by Indian choir bands along with folk music and fireworks. The cuisine served will be Indian as well as French.

    The I&B minister also announced five new startups would be given an opportunity to pitch to the audio-visual industry at Cannes Next, a business development platform. Ten professionals will participate in the animation day networking.

    The Cannes Film Festival will also feature the premiere of the movie “Rocketry” produced by R Madhavan. The film will be showcased at the Palais des Festivals on 19 May.

    India has pitched five films under the ‘Goes to Cannes Section’ including “Baghjan” by Jaicheng Zxai Dohutia (Assamese, Moran), “Bailadila” by Shailendra Sahu (Hindi, Chhatisgarhi), “Ek Jagah Apni” by Ektara Collective (Hindi), “Follower” by Harshad Nalawade (Marathi, Kannada, Hindi), “Shivamma” by Jai Shankar (Kannada).

    A cinema hall called the ‘Olympia Screen’ has been dedicated to India on 22 May for the screening of unreleased movies under which five films have been selected.

    The festival will also screen Satyajit Ray classic “Pratidwandi’ in celebration of the centenary of the Bengali director at the Cannes Classic section Cinéma de la plage.

    A dedicated India forum i.e., a one-hour conference is being organised at the main stage, comprising leaders in the entertainment sector to discuss ‘India as the content hub of the world’. The forum will be streamed online.

    The minister also noted that the India Pavilion at the festival will have the sole focus on branding India as the ‘content hub of the world.’ The pavilion will be inaugurated on 18 May and will showcase Indian cinema across linguistic, cultural and regional diversities of the country and will serve as a networking platform for delegates from across the global community, aiming to establish international partnerships in film shooting, distribution, production, script development, technology, promoting film sales and syndication.

  • Amazon Prime Video’s India talent focus that’s working miracles

    Amazon Prime Video’s India talent focus that’s working miracles

    MUMBAI: At Amazon Prime Video HD, if there is one war cry that’s being heard loud and clear it is: India ahoy! There’s a reason behind it, according to a report in US publication Deadline. Head of Originals James Farrell, at an event announcing the launch of its biggest slate in Mumbai, said that one of five (or 20 per cent) of its subscribers outside of India watch content produced by Indian creators. He gave full credit for this success to the head of Indian originals Aparna Purohit and her team.

    A beaming Purohit who joined the international team on stage pointed out that she truly believes India is a land of storytellers — in every nook and cranny. “This is almost like the renaissance of Indian entertainment and amidst this multitude of stories, to find one that can connect and resonate with the audiences here and across the world is a challenge,” she added. “We just want to create a home for talent; a safe space where creators feel supported and that we’re willing to invest in them.”

    According to Farrell, that support is coming in the form of the format of shows such as One Mic Stand being remade in Germany.

    Amazon Studios president Jennifer Salke believes that what sets Prime Video apart from the other streamers is its razor sharp focus to be the home for talent. “What this means is that we have to have the best teams on the ground to cultivate the talent in the regions. Talent wants to be part of the Amazon Prime family and make incredible shows for people to enjoy not only in India but all over the world. We stand apart in that away,” she said.

    International operations vice-president Kelly Day highlighted that India is one of Amazon Prime Video’s fastest growing markets and has some of the streamer’s most engaged customers. “The future of global streaming services is about global expansion and moving much more ambitiously to serving customers in international markets and truly, India is really leading the way for us,” she said.

    Are the suits at Netflix who have relatively cooled off on India listening?

  • Sony Sports to broadcast ‘Badminton Asia Championships 2022’

    Sony Sports to broadcast ‘Badminton Asia Championships 2022’

    Mumbai: Sony Sports Network will broadcast the upcoming Badminton Asia Championships 2022. The tournament will take place between 26 April and 2 May 2022. The network will get exclusive TV and digital rights to the tournament. The event will be broadcasted in India and the subcontinent, including Pakistan, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka.

    Badminton Asia Championships, rechristened version of the Asian Badminton Championships, will make its comeback in 2022, after being called off in 2020 and 2021 due to the ongoing COVID-19 pandemic. The tournament will be held in Manila, Philippines.

    The tournament will be televised between 29 April 2022 and 1 May 2022 with matches starting from 1:30 pm on April 29 and 10:30 am on the remaining two days.

    The high-octane matches will be available on Sony TEN 2 channels, as well as live-streamed on Sony Picture’s Networks’ on-demand OTT platform SonyLIV.

    India will be represented by Kidambi Srikanth in the men’s singles events. The women’s singles will see PV Sindhu and Saina Nehwal representing the country. The men’s doubles will have prominent Indian duos like Satwiksairaj Rankireddy & Chirag Shetty, Arjun M.R & Dhruv Kapila and Krishna Prasad Garaga & Vishnuvardhan Goud Panjala. The women’s double will feature Simran Singhi with Ritika Thaker and the Mixed Doubles tournament will witness Indian participation with Ishaan Bhatnagar & Tanisha Crasto and Venkat Gaurav Prasad & Juhi Dewangan.   

    Sony Pictures Network’s Chief Revenue Officer and Distribution and Head – Sports Business, Rajesh Kaul said, “The following for badminton is steadily growing with strong performances by Indian players like PV Sindhu, Kidambi Srikanth and others in global marquee tournaments in the last few years.”

    “And badminton fans will once again get to see these players in action at the Badminton Asia Championship on Sony Sports Network. Broadcasting the Badminton Asia Championships will not only serve fans of the sport but also foster a multi-sport viewing culture in the country.”
     

  • Vivo launches a new campaign encouraging India to #LiveTheJoy

    Vivo launches a new campaign encouraging India to #LiveTheJoy

    Mumbai: Smartphone brand Vivo on Thursday released a new brand film in India titled ‘Live the Joy.’ The two-minute video sheds light on the purpose of Vivo as a technology brand.

    “With this digital film, Vivo hopes to help consumers recognise moments of joy in their lives and cherish these moments as they’re meant to. The core message of the film is that there is joy in the world all around us – be it through self-expression, connections with our loved ones or in the multitude of things all around us if we look at it through the right perspective,” said the brand in a statement.

    Backed by a strong narrative, the DVC communicates how one can find Joy in every moment in their lives as long as we look at it from the right perspective. The film further elaborates on this point by depicting beautiful instances such as the simplest moment of an interesting looking shadow or the craziness of the peak of a roller coaster ride, the simplest exchange of messages or a grand public gesture of love, sharing your laughter with hundreds on stage or giggling to yourself while scrolling through social media.

    “Aligned with our brand philosophy, we channel our efforts towards making our customers’ lives joyous with the use of our superior and technologically advanced products,” said Vivo India director-brand strategy Yogendra Sriramula. “Today while coping with a fast-paced life, chasing social validation, materialism, and individualistic pursuits, we sometimes miss that we are blessed to be surrounded by an abundance of joy in our lives. To bridge this gap, we aim to use technology to bring people together, helping them find joy in the daily moments.”  

    Vivo, as a technology brand having started its journey in India in 2014, has seen tremendous growth reaching a market leadership position since Q4 2019 and holding on to it ever since. Along the way, Vivo has been blessed to bring Joy to the lives of over 100 million smartphone users in the country today. vivo hopes to further this message of joy by communicating that we can find ‘Joy’ in all things big and small, routine and exciting, calmness and clamour, said the statement.