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Tag: India vs Sri Lanka

  • Great Learning becomes overseas team sponsor of Sri Lanka Cricket

    Great Learning becomes overseas team sponsor of Sri Lanka Cricket

    Mumbai: Great Learning, a global ed-tech company for higher and professional education and a part of the BYJU’S group has partnered with Sri Lanka Cricket as the official overseas team sponsor. The company’s branding can be spotted for the first time on the Sri Lankan Cricket team’s jersey during the upcoming India vs Sri Lanka T20 series, which starts on 24 February in Lucknow. 

    This partnership comes at a time when Great Learning is expanding its global footprint and seeing tremendous growth from key international markets, according to the company. “Great Learning has reported increasing demand for its upskilling programs from working professionals as well as enterprises in South Asia including Sri Lanka. The company is looking to enhance its brand awareness in the region through an association with cricket, which is a widely followed sport in Sri Lanka,” it further said.

    Sharing his thoughts on the partnership, Great Learning co-founder Arjun Nair said, “Great Learning has created multiple brand associations with cricket given how well it resonates with our target audience. We are excited to come on board as the Official Overseas Team Sponsor of Sri Lanka Cricket. The sport is widely followed by the youth in this region and we are confident that this association will create a lot of awareness for Great Learning and demand for upskilling in general.”

    ‘’Sports and Education goes hand in hand, and I believe the latest partnership will augur well for Great Learning, as the collaboration will help our partner to drive its intended message to the desired audience, as Sri Lanka Cricket is keenly followed by people from all walks of life, especially the younger generation,’’ said Sri Lanka Cricket CEO Ashley De Silva.

  • BCCI congratulates Indian Team on Test series win against Sri Lanka

    BCCI congratulates Indian Team on Test series win against Sri Lanka

    MUMBAI: The Board of Control for Cricket in India (BCCI) has congratulated the Indian Cricket Team on winning the three-match Test series against Sri Lanka.

     

    BCCI president Jagmohan Dalmiya said, “On behalf of everyone in Indian cricket I would like to congratulate the Indian Cricket Team on their 2-1 Test series win in Sri Lanka. The magnitude of this brilliant win can be ascertained by the fact that the series win in Sri Lanka has come after 22 years. The team and management have made their way in the cricketing history books.”

     

    “I also congratulate Mr. Virat Kohli for this victory. Mr. Kohli has been exceptional in his role as captain of the Indian cricket team. He is doing an excellent job in building a new team and leading from the front,” added Dalmiya.

     

    BCCI Honorary secretary Anurag Thakur said, “My hearty congratulations to the Indian Cricket team on the Test series win in Sri Lanka. A special kudos to Mr. Virat Kohli on winning his first series as India’s Test captain and I hope this is the first of many for the captain and his young team. The boys can be very proud of what they have achieved and I am confident they will now strive for doing it on a consistent basis.

     

    “The challenge for us is to create sustained success and to ensure that Team India’s performances keep on improving in the upcoming season. We believe we are putting in place the foundations to move in the right direction. We are committed to doing everything we can to achieve continuous improvement,” Thakur added.

  • Sony Six bags broadcasting rights to India vs Sri Lanka 2015 test series

    Sony Six bags broadcasting rights to India vs Sri Lanka 2015 test series

    MUMBAI: In a US $ 3.2 million deal, Multi Screen Media’s (MSM) sports venture Sony Six has acquired the rights of India vs Sri Lanka three test match series. The series to be held in Sri Lanka, will take place between 12 August, 2015 and 1 September, 2015.

     

    This 20-day tour includes three test matches to be held in the cities of Galle, Colombo and Kandy and will be shown live and exclusive on Sony Six.

     

    Sony Six and Sony Kix business head Prasana Krishnan said, ”We are delighted to partner Sri Lanka Cricket Board as the official broadcaster of the series. The fixture between the two Asian giants is one of the most sought after and keenly followed contests in cricket and we are proud to be bringing it live to our viewers. And it will be interesting to watch how the Indian squad fares under Virat’s aggressive style of leadership.”

     

    Sri Lanka Cricket chairman Sidath Wettimuny added, ”Sony Six has established itself as one of the most exciting sports channels in the industry and we are thrilled to be associated with them for this test series. The channel’s track record in showcasing premier sporting properties further cemented our decision in making them our broadcaster partner in bringing the high-quality sporting action. Through this deal, we believe we will be able to expand and reach out to a wider and newer audience.”

     

    It can be noted that the broadcasting rights for the Sri Lanka Cricket Board are with Essel Group’s sports arm Ten Sports. However, this series is a back up for the curtailed West Indies vs India series which ended mid way due to organisational differences between West Indies players and their cricket board. Subsequently, as the series was not a part of the calendar initially, it was not a part of the official broadcasting deal between Sri Lanka Cricket Board and Ten Sports.

     

    With the rights of the test series going to Sony Six, several reports linked it to the alleged differences between the Board of Control for Cricket in India (BCCI) and Essel Group chairman Subhash Chandra. Clarifying the networks stand, Ten Sports CEO Rajesh Sethi told Indiantelevision.com, ”Firstly, this has nothing to do with BCCI- Subhash Chandra relationship and we have a very cordial relationship with the Sri Lanka Cricket Board as well.”

     

    He further added, ”This series was not a part of the deal and hence separate bidding took place, which is absolutely normal and technical. We also did bid for the series but we have to understand that it is a three test match series, with no ODIs or T20 matches and hence going ballistic was not our strategy. If it was a full-fledged series with Test, ODIs and T20s, we would have aggressively pushed for it.”

     

    According to Sethi, the duration and format of the series does not allow the broadcaster to monetize the property well. Besides, the weather under which the test series will be played will have an impact on the broadcaster. Paramount possibilities of rain enhance the chance of interruptions and that’s something which will be on advertisers mind too.

     

    The series is highly important as Team India will go all guns blazing to write off the critics and restore fans’ faith after its debacle in Bangladesh. It should also prove to be one of the most vital one for Virat Kohli as he captains the India squad in what will be his first ever complete test series. Not just that, legendary batsman Kumar Sangakkara will bid adieu to the world of cricket after the series. So competition, agony, history and team spirit can make the series an exquisite experience for the cricket lovers.