Mumbai : According to a recent Barc report, Aaj Tak saw a significant increase in viewers during the recent major events in the month of October ’22, most notably the solar eclipse, the opening of the Mahakal Temple Corridor, and the India vs. Pakistan T20 World Cup cricket match update.
It has been conclusively proven that viewers have always preferred the networks’ in-depth reporting over that of other channels based on the enormous growth in viewership during any important newsworthy event.
As seen on 25 October, right in the middle of the Diwali celebrations, the upward trend of soaring viewership and market share remained positive. Among other news channels, Aaj Tak held the highest market share of 19.5 per cent and received the most AMAs, topping No. 2 by a margin of 42 per cent. The audience once more relied solely on Aaj Tak to provide accurate information about the timings, effects, and spectacles of Suryagrahan.
Notably 93 per cent of growth registered in India beating Pakistan celebration special. The news coverage of the thrilling match between India and Pakistan on 23 October once again reached 1000 AMA (000’s) in HSM, 15+.
