Tag: India vs. Pakistan

  • India vs Pakistan clash smashes TV records with 20.6 crore viewers

    India vs Pakistan clash smashes TV records with 20.6 crore viewers

    MUMBAI: There are rivalries, and then there’s this-India vs Pakistan, a battle that grips the subcontinent tighter than a Virat Kohli cover drive. The latest chapter of this age-old sporting saga was played out in the ICC Men’s Champions Trophy 2025, and, surprise, surprise-it shattered television records! JioStar, the broadcaster with a flair for the dramatic, powered the showdown to an eye-watering 20.6 crore TV viewers, making it the second most-watched cricket match in BARC history outside of World Cup games.

    For a match hyped as The Greatest Rivalry by Star Sports since 2021, it sure lived up to its billing. The 23 February contest in Dubai even outperformed the high-stakes India-Pakistan face-off during the ICC Men’s Cricket World Cup 2023 in Ahmedabad, registering an 11 per cent higher TV rating (TVR). With a staggering 2609 crore minutes of TV watch-time logged, it was clear that cricket lovers weren’t just watching-they were glued to their screens as if their remotes had vanished into the couch abyss.

    A JioStar – sports spokesperson, basking in the afterglow of this mammoth success, summed it up, “JioStar is scaling new heights as far as India’s experience of marquee sporting events is concerned. Combining the power of deep consumer focus, immersive storytelling, universalised access and incisive marketing, Star Sports has galvanised the interest in this age-old rivalry. We remain committed to serving fans, deepening fandom and recruiting new cohorts.”

    And if the cricket wasn’t drama enough, the internet exploded when cameras panned to an iconic duo in the stands—former Indian captain MS Dhoni and Indian cinema’s very own Sunny Deol, casually enjoying the match. Because, honestly, what’s an Indo-Pak clash without some cinematic flair? Memes were minted, tweets were fired, and even those who had no idea about the match were suddenly very invested.

    But JioStar didn’t just rely on the match to pull in viewers—it went full throttle with a pre-game content blitz. Star Sports rolled out an engaging line-up of shows, including Thank You Pakistan…Jeetega Hindustan, featuring cricketing legends Navjot Singh Sidhu, Yuvraj Singh, Shahid Afridi, and Inzamam-Ul-Haq. Meanwhile, Follow the Blues documented India’s meticulous preparations, ensuring fans were as hyped as an IPL auctioneer on caffeine. The build-up reached fever pitch on match day, kicking off with Dil Se India at 8:00 am, setting the stage for the epic clash.

    Not to be left out, Oaksmith Cricket Live, Star Sports’ live pre, mid, and post-match show, also enjoyed its moment in the spotlight, drawing in 2.2 crore viewers who tuned in for expert analysis, insights, and, presumably, the occasional hyperbolic cricket metaphor.

    And just when you thought the drama was over, the action is far from done. With Team India still undefeated, the Men in Blue are now set to take on New Zealand in the ICC Men’s Champions Trophy 2025 final on 9 March. With another shot at glory on the line, will India lift another ICC trophy, following their T20 World Cup 2024 triumph? Fans will find out soon enough when coverage kicks off at 8:00 am across the JioStar network.

    Cancel those morning meetings, fake a cough, and restock on beers-cricket fever is about to hit like a Jasprit Bumrah yorker at 150 km/h.

  • Sony Sports Network secures PCB and PSL exclusive broadcast rights

    Sony Sports Network secures PCB and PSL exclusive broadcast rights

    MUMBAI: Sony Sports Network has once again raised the stakes in live cricket broadcasting, securing exclusive television rights for the Pakistan Cricket Board’s (PCB) home matches and the highly anticipated 2025 Pakistan Super League (PSL). With this move, Sony cements its position as the go-to destination for cricket lovers across the Indian subcontinent, offering fans over 1,800 hours of live cricket in 2025.

    This broadcasting deal covers all of Pakistan’s home bilateral series, a tri-nation tournament, and the full 34-match PSL season, making it a significant addition to Sony’s ever-expanding cricket coverage. The television rights are exclusive for India, Nepal, Bhutan, Maldives, and Myanmar, while in Bangladesh, Afghanistan, and Sri Lanka, Sony will broadcast the matches on a non-exclusive basis.

    The agreement kicked off with the recently concluded tri-nation ODI series featuring Pakistan, New Zealand, and south Africa. Fans can now look forward to a jam-packed cricket calendar on Sony Sports Network, which will air the following series in 2025:

    . Pakistan Super League (April – May): 34 matches

    Pakistan vs. Bangladesh (May): 3 ODIs, 3 T20Is

    Pakistan vs. Afghanistan (August): 3 T20Is

    Pakistan vs. Ireland (September): 3 ODIs, 3 T20Is

    Pakistan vs. south Africa (October): 2 Tests, 3 ODIs, 3 T20Is

    Pakistan vs. Sri Lanka (November): 3 ODIs, 3 T20Is

    With the addition of PCB’s broadcasting rights, Sony Sports Network continues to bolster its cricket programming, which already includes rights for New Zealand Cricket, England and Wales Cricket Board, Sri Lanka Cricket, and the Asian Cricket Council (ACC). This latest deal further solidifies Sony’s dominance in the cricket broadcasting landscape, bringing fans even more live-action and archival content, including classic India vs. Pakistan encounters.

    Commenting on the acquisition, Sony Pictures Networks India (SPN) CRO – distribution and international business & head – sports business, Rajesh Kaul  stated, “Sony Sports Network’s key goals includes delivering the best cricketing action to our viewers.  To that end, we are continuously enhancing our cricket offerings, and 2025 is set to be a landmark year with over 1800 hours of live cricket on Sony Sports Network. Through this deal, we also have access to great archival content that includes Pakistan vs India matches that we will also showcase on our network. The acquisition of the Pakistan Cricket Board rights along with New Zealand Cricket, England and Wales Cricket Board, Sri Lanka Cricket and the Asian Cricket Council (ACC) positions us as the premier destination for cricket in India.”

    With this strategic acquisition, Sony Sports Network is all set to offer an uninterrupted cricketing experience, making it a must-watch hub for fans in 2025. Whether it’s the thrill of PSL, gripping bilateral series, or nostalgic archival showdowns, Sony is ensuring that cricket lovers never miss a moment of the action.

     

  • Sprite unveils ‘Thand Rakh’ brand films during ICC Men’s Cricket World Cup

    Sprite unveils ‘Thand Rakh’ brand films during ICC Men’s Cricket World Cup

    Mumbai: Sprite, the lemon and lime-flavored beverage from the Coca-Cola Company encourages cricket fans to keep their cool during intense moments of matches through a series of brand films on ‘Thand Rakh.’ With the ongoing ICC Men’s Cricket World Cup, the natural impulse to become caught up in the intensity of the game’s heated moments is inevitable. However, Sprite comes to the rescue as the ultimate refreshment to help fans stay cool and composed when the pressure is high.

    In a series of captivating TV commercials, a group of friends are shown engrossed in the ICC Men’s Cricket World Cup. While one of them is fixing the house premises, others are glued to the TV without wanting to miss a single ball. As the match’s intensity rises, chaos ensues in the household at the same time. It’s during this pivotal moment that one of them extends an offer of Sprite to the group.

    In another exciting and forward-thinking move, Sprite is embracing innovation and encouraging ‘Thand Rakh’ by launching the shoppable Out-Of-Home (OOH) advertising campaign during the highly anticipated India vs. Pakistan match on 14 October. As the game’s intensity surges, a rise in temperature is seen on the digital billboard representing Ahmedabad city and Narendra Modi Stadium. The temperature on OOH will change on a real-time basis the excitement levels of the match. In this unique and first-of-its-kind innovation, the intensity of excitement within the stadium is directly tied to the decibel levels, leading to the dynamic adjustment of the temperature displayed on the board.

    Coca-Cola India senior category director Sparkling Flavors (India and Southwest Asia) Tish Condeno expressed her enthusiasm for the campaign, senior category director Sparkling Flavors (India and Southwest Asia) Tish Condeno, saying, “The new ‘Thand Rakh’ campaign revolves around embracing the unforgettable intensity that defines sports. Sprite, truly takes ownership of these heated moments, offering a refreshing solution during ICC Men’s Cricket World cup. We are thrilled to provide a cool respite for those impulsive, high-pressure moments that define the essence of the tournament.”

    Ogilvy India CCO Sukesh Nayak said, “Sprite is established itself as the go-to brand when life throws situations at you that end up causing heat. The cricket world cup is one such situation. The campaign shows cricket through the lens of life in an interesting way that ends in a comedy of errors. It’s quick, snackable content that drives home the point of when heat strikes, Sprite comes to the rescue.”

    Ogilvy India (North) CCO Ritu Sharda said, “The cricket World Cup is the biggest clash of the best teams from around the world. Obviously there will be intense moments and things will heat up. The films show how heated moments from a match get transferred to real life. We took words from the world of cricket and gave it a spin with real life situations where the meaning of the word is completely different. Resulting in heat. Making it the perfect ground for Sprite to come in as the official cooler of heat and to tell people to enjoy the world cup in full, minus the heat.”

    The TVCs will go live during matches on Hotstar and Star Sports.

    Link to the TVCs:

  • ICC Men’s T20 World Cup ’21 garners reach of 167 million on TV

    ICC Men’s T20 World Cup ’21 garners reach of 167 million on TV

    Mumbai: The ICC Men’s T20 World Cup 2021 garnered a reach of 167 million on TV. The event staged in the UAE and Oman, broke viewership records in several regions, including India, as per data shared by the cricket governing body.

    There was nearly 10,000 hours of live coverage of the tournament offered across TV and digital platforms in 200 countries. This edition of the tournament saw increased viewership and consumption in India, Pakistan, the UK, Australia, and the strategic market of the USA.

    The India-Pakistan clash saw consumption of 15.9 million minutes in India on the Star TV Network and became the most viewed T20I match in history, exceeding the previous high of the India-West Indies semi-final match from the 2016 edition of the ICC event held in India.

    The overall TV consumption for the full tournament in India was recorded at 112 billion minutes, despite India’s early exit from the tournament. Viewership share amidst younger audiences in India (children below the age of 15) was at a healthy 18.5 per cent.

    Digital consumption for the tournament saw an explosive growth on Disney+ Hotstar in India, adding significantly to the overall television viewership in the market, noted ICC.

    In the UK, viewership for the India v Pakistan match grew by 60 per cent on Sky UK whereas the overall viewership for the market went up by 7 per cent. In Pakistan, the event was being broadcast by three players for the first time namely PTV, ARY and Ten Sports, which led to further growth in viewership by 7.3 per cent compared to the 2016 edition of the event.

    In Australia, the viewership increased by 175 per cent on the Fox Network. In the USA, which the ICC recently named as one of the focus markets for the sport, the tournament was the most viewed cricket tournament ever on ESPN+.

    ICC’s partnership with Facebook was a driver for the significant increase in video views, with a total of 4.3 billion views across all channels for the tournament, compared to 3.6 billion views which were garnered for the 2019 edition of the ICC Men’s Cricket World Cup.

    The consumption across ICC’s digital assets also grew, recording a total of 2.55 billion minutes. ICC’s social media channels also saw significant growth in engagement at 618 million across those platforms, which is a 28 per cent jump since the 2019 edition of the ICC Men’s Cricket World Cup.

    “We are pleased with these outstanding global viewership numbers, that demonstrate the power of T20I cricket to attract a huge audience across the globe on linear and digital platforms,” said ICC chief executive officer Geoff Allardice. “It reinforces our belief that there is a significant opportunity and appetite to grow the game in our strategic growth markets including the USA.”

  • Star Sports ropes in 18 sponsors for Ind-Pak match on 24 Oct

    Star Sports ropes in 18 sponsors for Ind-Pak match on 24 Oct

    Mumbai: Star India has unveiled the sponsors for the ICC T20 World Cup India vs Pakistan match to be held on 24 October starting at 7:30 p.m. The broadcast sponsors include ‘co-presenting’ partner Dream11, BYJU’s, PhonePe, Thums Up, Vimal Paan Masala, Havells, JioMart, Netmeds.com and ‘associate’ partner Aakash (BYJU’s), Skoda, White Hat Jr, Great Learning, Royal Stag, CoinDCX, Trends, Cred, Upstox, and Cadbury Dairy Milk.

    The match will be broadcasted on Star Sports channels and Star Gold as well as streamed on Disney+ Hotstar. Star Sports has launched a hilarious ad campaign ‘Buy 1 Break 1 Free Offer’ that has gone live on the broadcasters’ YouTube channels. The film has been conceptualised by Star Sports in-house team and continues with the concept of the Indian and Pakistani fans trying to get the better of each other.

    The ICC Men’s Cricket World Cup held in 2019 saw 273 million unique viewers tuning into linear TV to watch the India vs Pakistan match. Additionally, 50 million digital-only viewers saw the match on streaming platforms. The game became the most-watched match in World Cup history, according to ICC.

    “The India-Pakistan clash is one of the biggest matchups in the world of sports,” said Star and Disney India head of sports Sanjog Gupta. “The clash at an ICC event attracts core and casual Cricket fans as well as viewers who don’t watch any other Cricket. The historic on-field rivalry between both teams is unparalleled and we believe that the iconic ‘Mauka Mauka’ campaign captures the spirit of this rivalry, blending competitiveness, banter, and sportsmanship.”

    India and Pakistan renew their on-field rivalry. The ‘Men in Blue’ have never lost to Pakistan in either 50-over World Cup games or T20 World Cup games.  Team India has gotten the better of team Pakistan in five consecutive ICC T20 World Cup encounters – twice in the 2007 T20 World Cup, followed by victories in 2012, 2014, and 2016. 

    The group stage of the T20 World Cup begins on 17 October.

  • Biggestrivalry of cricket breaks all viewership records on  Star Sports

    Biggestrivalry of cricket breaks all viewership records on Star Sports

    Mumbai:The on-field action in the ongoing ICC Cricket World Cup 2019 backed by world class broadcast has contributed in massive growth in viewership in the tournament’s first three weeks.The tournament has seen 367 mn* viewers tuning into Star Network from across the country with television viewership delivering record 303 mn*average impressions for the first three weeks.

    India vs Pakistan: Mauka streak continues

    Touted by many as one of India’s most dominant victories against Pakistan, the game had the entire country hooked with a massive206 mn* (TV+OOH) fans tuning in to the Star network alone, versus 172 mn viewers who tuned in for the ICC Champions Trophy 2017 finale played between the two teams.India’s unbeaten ICC CWC record against Pakistan (7-0) remains intact as The Men in Blue outclassed Pakistan in all departments and got one step closer to the Top 4 of the table.

    Bollywood and Cricket – A match made in heaven

    As the entire nation poured in their wishes for team India ahead of their game against Pakistan, India’s very own Gullyboy – who’s love for sports is not a secret by any means, paid a visit to Old Trafford – the iconic venue for India’s game against Pakistan. Adding Bollywood tadka ahead of the India’s game against Pakistan, Ranveer Singh shot a special segment for Philips Hue Cricket Live, where he interacted with cricketing legends such as Sunil Gavaskar, Virender Sehwag, Harbhajan Singh, Brian Lara and Ramiz Raja, along with anchor presenter Jatin Sapru.

    Three spots and seven contenders – Race for Top 4 finish heats up

    More than half of the ICC CWC 2019 is over, and we are yet to find out the final four teams that will battle it out in the semi-finals of the showpiece event.New Zealand, Australia, India and England have a slender lead over the remaining teams in the points table at the moment and look set to advance in the knockout stage, but they have Pakistan and Bangladeshclose on their heels.

    Mohd Amir’s fifer against Australia, Aaron Finch’s century in the same game, Malinga’s fiery spell against hosts England and Indian batsmen dominating the game with Rohit Sharma scoring his second century of the tournament, the ongoing ICC Cricket World Cup 2019 is witnessing a lot of #CricketKaCrown contenders.

  • India vs Pakistan: Hotstar clocks highest-ever single day reach of 100 million

    India vs Pakistan: Hotstar clocks highest-ever single day reach of 100 million

    MUMBAI: Hotstar, India’s largest premium streaming platform, once again shattered records by hitting an unprecedented daily active user number of 100 million during the India vs. Pakistan match on 16th June, making this the highest-ever single day reach for the platform. Underlining the fact that Hotstar’s viewership continues to grow across the width and breadth of India, 66% of the 100 Mn users came in from towns beyond the big metro cities. The streaming giant also registered record-breaking concurrency of 15.6 million, the highest ever for an ODI match, marking a 1.7x increase in average concurrency compared to any other India match.

    Unmatched in its sheer scale, this season of ICC Cricket World Cup is being streamed across 6 languages – English, Hindi, Bengali, Tamil, Telugu, and Kannada. Hotstar has also retained its exciting social layer of #KoiYaarNahiFar with the Watch ‘N Play feature successfully creating an unparalleled and engaging cricket-watching experience for all the Hotstar users. Through this feature, Hotstar enables friends coming together irrespective of their location, allowing them to make their voices heard by chatting about the match and their Watch ‘N Play experience, not only with their friends and family, but also with experts and celebrities.

    Commenting on the development, Hotstar chief product officer Varun Narang, said “We are delighted to have been able to deliver an uninterrupted cricket watching experience to such a large audience at once. Having achieved a single day platform reach of 100 million demonstrates the indisputable technology prowess that Hotstar brings to the OTT industry. This remarkable achievement has helped us set a new viewership benchmark.”

    In addition to India, Hotstar is bringing the ICC Cricket World Cup to consumers in the US and Canada as well, who are tuning in to the platform via the app, on the web (us.hotstar.com), Google play store, app store, as well as on living room devices like Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.

    Hotstar’s immense reach and scale has always made it a preferred destination for advertisers across the country. Offering ad targeting for live sports at scale, the ICC Cricket World Cup 2019 on Hotstar is an exciting affair for all involved, including co-presenting sponsors Dream 11, Uber Eats, Amazon Pay, and Coca Cola, and associate sponsors Royal Challenge, Acko, CEAT, and ICICI Lombard.

  • ‘Pro-Wrestling League will do for wrestling what IPL did for cricket:’ Anurag Thakur

    ‘Pro-Wrestling League will do for wrestling what IPL did for cricket:’ Anurag Thakur

    NEW DELHI: The Indian Premier League (IPL) changed the dynamics of how the game of cricket was perceived and played, not to forget the dollops of entertainment quotient it added.

    Amongst the various sports gaining prominence in India, is the game of wrestling. The maiden Pro-Wrestling League’s (PWL) second semi-final match at the Indira Gandhi Stadium, New Delhi, saw Haryana Hammers fight against CDR Punjab Royals. Haryana Hammers makes an entry to the finals, which commenced today with Revanta’s Mumbai Garuda.

    The Board of Cricket Control in India (BCCI) Secretary and Member of Parliament Anurag Thakur, who was present at the semi-final tie, lauded the wrestlers taking part in the inaugural Pro Wrestling League (PWL). He said, “Like the Indian Premier League changed the cricket scenario in India, I am sure Pro Wrestling League will also do the same for wrestling in India. The participating wrestlers have shown such competitive spirit, kudos to them. The atmosphere at the stadium can be compared to the India vs Pakistan tie in cricket.”

    What’s more, Bollywood stars have always been closely connected with different kinds of sport in India, be it through making films on sports or having a shareholding in a team.

    Expectedly, the PWL has got the glamour quotient in addition to providing Indian wrestlers with a great platform to showcase their talent. From CDR Punjab Royals team owner Dharmendra to actress Sonali Bendre, the star power was also strong.

    Bendre, who supports her husband Goldie Behl’s team – Haryana Hammers, said, “I had a great time watching the semi-final match. My whole family is following the league closely, right from my son to the elders. I truly feel that Pro Wrestling League based on the spirit of ‘Khel Fauladi’ is a great platform for wrestlers to show their prowess.”

    The wrestling area had almost 5,000 fans to see the second semi-final.

  • ICC T20: Dharamshala to host India vs Pakistan match, finals at Eden Gardens

    ICC T20: Dharamshala to host India vs Pakistan match, finals at Eden Gardens

    MUMBAI: Sourav Ganguly’s tenure as Cricket Association of Bengal president is already off to a flying start. While as a player the southpaw made his crackling test cricket debut with a century at Lords, as an administrator now, he’s writing his own script. Eden Gardens, which was denied a single India match during 2011 ICC Cricket World Cup, will now host the final of the ICC T20 Cricket World Cup. The International Cricket Council (ICC), after rounds of inspection, finally gave a green signal to Eden Gardens.

    To add to the delight of Indian cricket fans, the board meeting in Mumbai led by ICC chairman Shashank Manohar also announced an India vs Pakistan fixture, which will be played on 19 March, 2016. The match between the arch rivals will be hosted by Dharmshala.

    The International T20 tournament will kickstart from 8 March, 2016 and continue till 3 April, 2016. Other than Eden Gardens and Dharmshala, the tournament will be staged across six other stadiums. Star India is the official broadcaster of the tournament.

    The International T20 tournament will kickstart from 8 March, 2016 and continue till 3 April, 2016. Other than Eden Gardens and Dharmshala, the tournament will be staged across six other stadiums. Star India is the official broadcaster of the tournament.

    The men’s event will carry a total prize money of $5.6 million, which is an 86 per cent increase from the 2014 tournament, while the total prize money for the women’s event is $400,000, which is a 122 per cent increase from the Bangladesh event held in 2014.

    The first round matches in the men’s event will take place in Dharamsala and Nagpur from 8-13 March and will feature Bangladesh, Netherlands, Ireland, debutant Oman in Group A and Zimbabwe, Scotland, Hong Kong and Afghanistan in Group B. In a double-header on the opening day on 8 March, Zimbabwe will face Hong Kong in the afternoon match, to be followed by the evening match between Scotland and Afghanistan. Both the matches will be played in Nagpur.

    Host country India, which won the inaugural tournament in South Africa in 2007, is in Super 10 Group 2 along with 2009 winner Pakistan, Australia, New Zealand and the Group A winner. India will launch its campaign in Nagpur against New Zealand on 15 March, while it will go head to head with Pakistan in Dharamsala on 19 March. Its other matches will be against the Group A winner in Bengaluru on 23 March and Australia in Mohali on 27 March.

    Manohar, who attended the launch ceremony in Mumbai, said, “India is a country where cricket is a religion and not many places can match the passion for the game like India. I am fully confident that the Board of Control for Cricket in India will deliver an outstanding world cricket event, just like the ICC Cricket World Cups in 1987, 1996 and 2011.”

    He further added, “The ICC and BCCI are fully committed and will work together to make this a memorable event. I invite fans from across the world to witness fast-paced cricketing action on the field and enjoy the hospitality and culture of India, off it.”

    ICC CEO David Richardson said, “The ICC World Twenty20 is an event, which puts the world’s best cricketers in the shortest format of the game against each other in a nation versus nation contest. The Twenty20 format provides the perfect vehicle by which the ICC can further globalise the game, providing international exposure and opportunity to our top associate and affiliate members. The ICC World Twenty20 event structure is designed to provide highly competitive matches throughout, with eight evenly-matched sides fighting it out in the first round and the best two then getting in the mix with the top eight ranked teams in the Super 10 stage where the intensity and competition will be of the very highest level.”

    BCCI secretary Anurag Thakur said, “We, as hosts, are fully prepared to organise one of the most entertaining spectacles in world cricket. We draw experience from hosting three ICC Cricket World Cups and are ready to make the ICC World Twenty20 India 2016 one of the most memorable events.”

    Buoyed by the preparations so far, he added, “Our preparations are in full swing, and BCCI and ICC are working together to make it a lifetime experience for the players and the fans. India is a vibrant country – young, full of colour, energy and exuberance – and is very much like the concept of Twenty20 cricket itself. We would encourage everyone involved with the game to experience the best of India.”

    The Full Schedule:

    Tournament schedule (‘M’ denotes men’s match; ‘W’ denotes women’s match; PM means afternoon match and Eve. means night match. Match timing to be confirmed in due course)

    Tue, 8 Mar – Zimbabwe v Hong Kong (PM), Nagpur; Scotland v Afghanistan (Eve.), Nagpur

    Wed, 9 Mar – Bangladesh v Netherlands (PM), Dharamsala; Ireland v Oman (Eve.), Dharamsala

    Thu, 10 Mar – Scotland v Zimbabwe (PM), Nagpur; Hong Kong v Afghanistan (Eve.)

    Fri, 11 Mar – Netherlands v Oman (PM), Dharamsala; Bangladesh v Ireland (Eve.), Dharamsala

    Sat, 12 Mar – Zimbabwe v Afghanistan (PM), Nagpur; Scotland v Hong Kong (Eve.), Nagpur

    Sun, 13 Mar – Netherlands v Ireland (PM), Dharamsala; Bangladesh v Oman (Eve.), Dharamsala

    Tue, 15 Mar – India v Bangladesh (W) (PM), Bengaluru; New Zealand v Sri Lanka (W) (Eve.), New Delhi; New Zealand v India (M) (Eve), Nagpur

    Wed, 16 Mar – West Indies v England (M) (PM), Mumbai; Pakistan v Q1A (M) (Eve.), Kolkata; West Indies v Pakistan (W) (Eve.), Chennai

    Thu, 17 Mar – England v Bangladesh (W) (PM), Bengaluru; Sri Lanka v Q1B (M) (Eve.), Kolkata

    Fri, 18 Mar – New Zealand v Ireland (W) (PM), Mohali; Australia v New Zealand (M) (PM), Dharamsala; South Africa v England (M) (Eve.), Mumbai; Australia v South Africa (W) (Eve.), Nagpur

    Sat, 19 Mar – India v Pakistan (W) (PM), New Delhi; India v Pakistan (M) (Eve.), Dharamsala

    Sun, 20 Mar – South Africa v Q1B (M) (PM), Mumbai; West Indies v Bangladesh (W) (PM), Chennai; Sri Lanka v Ireland (W) (Eve.), Mohali; Sri Lanka v West Indies (M) (Eve.), Bengaluru

    Mon, 21 Mar – Australia v New Zealand (W) (PM), Nagpur; Australia v Q1A (M) (Eve.), Bengaluru

    Tue, 22 Mar – England v India (W) (PM), Dharamsala; New Zealand v Pakistan (M) (Eve.), Mohali

    Wed, 23 Mar – England v Q1B (M) (PM), New Delhi; India v Q1A (M), (Eve.), Bengaluru; South Africa v Ireland (W) (Eve.), Chennai

    Thu, 24 Mar – England v West Indies (W) (Eve.), Dharamsala; Australia v Sri Lanka (W) (PM), New Delhi; Pakistan v Bangladesh (W) (Eve.), New Delhi

    Fri, 25 Mar – Pakistan v Australia (M) (PM), Mohali; South Africa v West Indies (M), (Eve.), Nagpur

    Sat, 26 Mar – Australia v Ireland (W) (PM), New Delhi; Q1A v New Zealand (M) (PM), Kolkata; England v Sri Lanka (M) (Eve.), New Delhi; South Africa v New Zealand (W) (Eve.), Bengaluru

    Sun, 27 Mar – West Indies v India (W) (PM), Mohali; India v Australia (M) (Eve.), Mohali; England v Pakistan (W) (Eve.), Chennai; Q1B v West Indie (M) (PM), Nagpur;

    Mon, 28 Mar – South Africa v Sri Lanka (W) (PM), Bengaluru; South Africa v Sri Lanka (M) (Eve.), New Delhi

    Tue, 29 Mar – Rest/travel day

    Wed, 30 Mar – Women’s semi-final (2nd group A v 1st group B) (PM), New Delhi; men’s semi-final (Super 10 Group 1 2nd v Super 10 Group 2 1st) (Eve.), New Delhi

    Thu, 31 Mar – Women’s semi-final (1st group A v 2nd group B) (PM), Mumbai; men’s semi-final (Super 10 Group 1 1st v Super 10 Group 2 2nd) (Eve.), Mumbai

    Fri, 1 Apr – Rest/travel day

    Sat, 2 Apr – Rest/travel day

    Sun, 3 April – Women’s final (PM), Kolkata; men’s final (Eve.), Kolkata

    *Warm-up schedule to be confirmed in due course

  • StarsportsIndia tops the chart for week three on Twitter Brand Index

    StarsportsIndia tops the chart for week three on Twitter Brand Index

    MUMBAI: The third edition of Twitter Brand Index, which lists the five most interacted brands during Cricket world Cup 2015 on the basis of Re-Tweets, Favourites and Replies. The Twitter Brand Index recognises across all brands that are talking about cricket on the platform during the given week.

     

    @StarsportsIndia: The official broadcaster of ICC World Cup Star Sports has been leading the conversation on #CWC15 this week with their popular videos series that started with the India vs Pakistan match. Each Indian victory has meant a new video.

     

    The latest came out right after India won their match against the UAE. Using the now viral hashtag #MaukaMauka the ads have managed to capture the imagination of the Indian cricket fan.

     

    Alongside the thematic campaign Star Sports continues to connect fans over its hashtag #WontGiveItBack – People can tweet to the handle with the hashtag and get the schedule of the matches in the cup.

     

    https://twitter.com/StarSportsIndia/status/571623967896649729

     

    @Lays_India: Lays climbed the charts this week by exciting cricket fans on Twitter with the hashtags – #LaysKePlays and #TicketKaGame. Both represent a contest and the winners of each are promised opportunity to watch the finals of the #CWC15 live in Australia. This week, @Lay_India asked people to tweet with the hasthtag #TicketKaGame to reveal what the contest was going to be. The more the tweets, the faster the reveal. #LaysKePlays asked users to Reply to the handle with creative uses of Cricket lingo and make it relevant to Lays.

     

    https://twitter.com/Lays_India/status/570111683961552896

     

    @HDFCLIFE: @HDFCLife also took up the contest route with their #MyTeamMyPride contest. Users were asked questions and people stood to win shopping vouchers. Needless to say the hashtag was able to bring the proud Indian Cricket Fan together to fight for some goodies.

     

    https://twitter.com/HDFCLIFE/status/571574574078279681

     

    @AltoK10: Alto K 10 is one of the many auto brands trying to connect with its audience during #CWC15. With a creative spin on their brand tagline ‘Chase Life’ Alto has engaged the Indian cricket fan under its #Chase campaigns across the hashtags #ChaseCricket and #ChaseMaster. They ran a popular #SorrySIr contest where they invited people to Tweet them with funny ideas for ways to skip college/office on match days. Using topical caricatures, contests and celebrating the team’s victory with fans – Alto K 10 got people to send them their selfies in blue to show support to the team – #Chasefie.

     

    https://twitter.com/AltoK10/status/570964142179221504

     

    @DairyMilkIn: Contests seem to be the flavour of the season. @DairyMilk got people to join in on the contest #FansOfJoy where they were asked to send in their #FansOfJoy pics to a phone number and grab their moment of fame in leading dailies. Apart from this there was a quiz where people stood to win Cadbury Dairy Milk hampers.

     

    https://twitter.com/DairyMilkIn/status/570550069365121024