Tag: India TV

  • India TV appoints Jayanta Ghoshal as political editor

    India TV appoints Jayanta Ghoshal as political editor

    MUMBAI: India TV has appointed political journalist Jayanta Ghoshal as its political editor, while Prafulla Kumar Mishra has joined as editor, guest relations and coordination.

    Jayanta Ghoshal has over 35 years experience in political reporting. He started his career as a staff reporter in the Bengali daily Bartaman in 1984 and rose up to the position of National Political Bureau Chief.  He joined Ananda Bazar Patrika group as editor, Delhi in 2002 and worked there till last month.

    India TV chairman and editor-in-chief Rajat Sharma said, "We are proud to have an experienced political journalist like Jayanta Ghoshal in our news channel. I know Jayanta personally since the last several decades and I respect his acumen. I look forward to working with him, particularly since the Lok Sabha elections are on the horizon."

    As an experienced political journalist, Ghoshal has closely observed the working of successive governments at the Centre and in West Bengal. He was instrumental in guiding the fledgling Bengali daily newspaper Bartaman to Number 2 position, a spot it still holds.

    Prafulla Kumar Mishra has 18 years' experience in TV journalism. He started his career in Sahara Samay, and worked in Zee News, DD News and Times Now as Chief Programme Coordinator.

    Ghoshal broke several exclusive stories that included preparations for Pokharan-II nuclear tests in 1998, and Raghuram Rajan going to resign as RBI Governor in 2016. He interviewed both the prime ministerial candidates, Narendra Modi in Ahmedabad and Rahul Gandhi in Delhi during the 2014 general elections.

    India TV MD and CEO Ritu Dhawan said, "These new appointments indicate the fresh ground India TV is going to break in its endeavor to become the pioneer of top quality news content. I wish both Ghoshal and Mishra the best in their new roles."

  • DD India topples Republic TV from pole spot in week 5 of BARC data

    DD India topples Republic TV from pole spot in week 5 of BARC data

    MUMBAI: DD India in its third week of being in top 5 list climbed up to the number one spot casting aside the likes of Republic TV in English news genre in BARC India week 5. This week all the genres saw a spike in impressions as the seven days consisted of Republic Day and Budget Day. Zee News witnessed some movement in terms of positioning in Hindi news genre rural and urban market.

    English news

    The genre saw a spike in viewership on the back of Republic day and Budget day. DD India’s viewership almost tripled from 596 impressions ‘000 to 1503 impressions ‘000 which assisted the channels to climb at number 1 spot, leaving behind Republic TV which was dominating the genre since its launch in 2017. India Today Television and CNN News18 are at fourth and fifth position after interchanging their positions.

    Week 5: Saturday, 26th January 2019 to Friday, 1st February 2019

    English business news

    The English business news genre saw no changes in terms of position, but the top two players CNBC TV18 and ET Now saw good spike in the impressions.

    Hindi news (U+R)

    The Hindi news genre saw no changes in terms of position, but all the channels witnessed spike in the impressions.

    Hindi news rural

    Zee News and ABP News are at third and fourth positions after interchanging their position compared to last week.

    Hindi news urban

    Zee News and India TV climbed up a slot to second and third position. News18 India dropped two slots to the fourth position but witnessed a slight spike in impressions.

  • DD India enters English news top five in BARC week 3

    DD India enters English news top five in BARC week 3

    MUMBAI: When all the private news broadcasters are contesting for the pole position in English news genre, pubcaster DD India has made a surprise entry in the third week of BARC India rating at second position. Zee News and News18 India saw some movement in their position in both Hindi News (U+R) and urban market.

    English news

    With the entry of DD India, all players, except Republic TV that maintained its top spot, moved down a slot which resulted in NDTV 24×7's exit from the top 5 list.

    Week 3: Saturday, 12th January 2019 to Friday, 18th January 2019

    English business news

    The English business news genre saw no changes as always.

    Hindi news (U+R)

    Zee News dropped two slots to the fourth position compared to last week. News18 India and ABP News climbed a slot to second and third positions respectively.

    Hindi news rural

    The Hindi news (rural) genre saw no changes compared to previous week.

    Hindi news urban

    News18 India climbed two slots to the second position, whereas Zee News and India TV dropped to third and fourth spot respectively.

  • Four news genres saw no change in BARC week 2

    Four news genres saw no change in BARC week 2

    MUMBAI: All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

    English News

    Republic TV led the English news genre with 683 impressions ‘000. Times Now came in at second place with 535 impressions ‘000. India Today Television stood in third position with 273 impressions ‘000 followed by CNN News18 at fourth position with 247 impressions ‘000. NDTV 24X7 with mere 225 impressions ‘000 took the fifth position.

    English business news

    The English business news genre saw no changes as always. CNBC TV18 was at the first position with 378 impressions '000. ET Now and BTVI took second and third positions with 125 impressions '000 and 61 impressions '000. CNBC TV18 Prime HD took fourth position with 15 impressions '000.

    Hindi news (U+R)

    Aaj Tak continued a dominating start in the Hindi news (U+R) genre with 142,676 impressions ‘000. Zee News was placed in the second place with 117,877 impressions ‘000. News18 India takes the third position with 116,114 impressions ‘000. ABP News stands in fourth position with 111,648 impressions ‘000. India TV is placed in the fifth position with 103,984 impressions ‘000.

    Hindi news rural

    Aaj Tak is positioned first in the Hindi news rural genre with 65,226 impressions ‘000. ABP News and News18 India are at second and third positions with 56,261 impressions ‘000 and 51,145 impressions ‘000, respectively. Zee News with 47,297 impressions ‘000 is placed at the fourth place. India TV took the fifth spot with 38,977 impressions ’000.

    Hindi news urban

    Aaj Tak stood on top with 77,450 impressions ‘000 followed by Zee News with 70,580 impressions ‘000. India TV and News18 India took the third and fourth position after interchanging their positions with 65,007 impressions ‘000 and 64,970 impressions ‘000, respectively. ABP News took the fifth place with 55,387 impressions ‘000.

  • Delhi HC orders Zee Hindustan to stop using Rajat Sharma’s name in ads

    Delhi HC orders Zee Hindustan to stop using Rajat Sharma’s name in ads

    MUMBAI: Delhi HC has restrained Zee Hindustan from using the name of India TV editor-in-chief Rajat Sharma in any of its advertisements, stating that its latest ad campaign is prima facie illegal. It has directed the channel to remove any hoardings or ads that use Rajat’s name.

    Zee Hindustan, to promote its anchorless news channel, had started an advertisement campaign that made reference to some of the popular news anchors including Sharma and Republic’s Arnab Goswami using slogans like “India mein ab Rajat ki Adalat band!” (Rajat’s Adalat is now shut in India!), and “Ab Anchor nahin khabarein khud bolengi, Kyunki aap samjhdaar hain” (Since you are intelligent, news would speak for itself, without any news anchor).

    Sharma and his channel India TV filed a suit for an injunction against Zee,  claiming that the advertisement is being used to deliberately and maliciously misrepresent and disparage the image of India TV and Rajat Sharma, who has been running the show Aap Ki Adalat on different channels since 1993.

    Justice Jayant Nath of Delhi High Court impugned the advertisement saying, “The Hon’ble Court while granting the injunction in favour of Sharma and India TV, refrained Zee from using Rajat Sharma’s name in their advertisements in the electronic and print media or in any other form. The Hon’ble Court has further directed Zee to take down all hoardings containing the impugned advertisements.”

  • Hindi news most benefited genre in Chrome DM week 52

    Hindi news most benefited genre in Chrome DM week 52

    MUMBAI: With a growth of 8.13 per cent, the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 52 of Chrome Data Analytics & Media.

    In the Hindi news genre, India TV gained the highest OTS with 99.5 per cent in HSM excluding less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the religious genre with the growth of 7.71 per cent in HSM excluding less than 1L-market. Aastha was the most benefited channel in this category with 97.9 per cent.

    The third position in the gainers was garnered by the music genre in HSM excluding less than 1L-market with 6.76 per cent OTS. 9X Jalwa gained the highest OTS with 94.1 per cent.

    The Hindi movies genre was at the fourth position in the list with 6.71 per cent growth and Rishtey Cineplex catered to 95.2 per cent OTS in HSM excluding less than 1L-market.

    The youth genre was at the fifth position in the list with 4.33 per cent growth in HSM excluding less than 1L-market. Bindass gained the highest OTS with 92.7 per cent.

  • iTV Network Appoints Pooja Gupta as VP – Brand & Content Marketing

    iTV Network Appoints Pooja Gupta as VP – Brand & Content Marketing

    MUMBAI: iTV Network, India's fastest growing news and infotainment network appoints Pooja Gupta as Vice President – Brand & Content Marketing. Pooja is a seasoned marketing professional with vast experience in electronic and print media. With a career spread over two decades, she has worked with established names in the media domain such as News Nation, News 24, NewsX, India TV, Business Standard and most recently at Zee Media Corporation Limited, as Head Marketing where she helmed the
    marketing functions and content strategy to build the brand awareness of all its national and regional channels.

    Apart from traditional marketing, she holds a strong expertise in handling complete portfolio of marketing, branding, public relations, events and corporate communications. Her core competence lies in new product launches and content marketing. 

    Pooja is an iTV alumna, and elaborating on the vision that she aims to follow in her new role at iTV Network, she said, "The inherent value of content is realized in its presentation, and likewise, the importance of presentation rests in the ability to deliver the right content, in the right way, to the right audience. I will work towards driving a strong content-led value proposition for our viewers, as well as to amplify the premiumness and the brand iTV network as distinctive competence." 

    Speaking on Pooja's new role with iTV Network, Kartikeya Sharma, Founder and Promoter of iTV Network, said, "With increasing competition, emergence of multiple media and an increasingly transitory audience attention span, Pooja with her experienced blend of marketing acumen will play an instrumental role in helping our marketing activities keep pace with Network's growth as we ramp up to launch more sustainably designed products to meet the demands of our viewers, and seek to reinforce our commitment through engaging and thought provoking content to increase traction with the company's advertiser-customer."

    Pooja is a Post-graduate in Commerce and holds a diploma in management from YMCA, New Delhi.

  • How Hindi news channels perform on counting day

    How Hindi news channels perform on counting day

    MUMBAI: News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events. Being scheduled additionally helps news channels plan better. Discussions, flashes, events – before, during, and after the polls and election results day – drive the news genre’s viewership through the roof. Some of the channels even have a countdown clock to the D-Day to heighten the anxiety and interest among viewer about who will come to occupy 7, Lok Kalyan Marg.

    According to BARC, it is the Elections Results day which draws the largest spike in ratings, followed by Election Day, followed by pre-election days.

    As per BARC, on an election result day, the break duration on the channels goes down, with programming increasing. This is due to channels covering the results from multiple perspectives and angles to keep the viewers hooked, and taking lesser breaks.

    Election programming plays a key role in helping channels garner big viewership numbers and attracting advertisers. The race for reporting numbers as they trickle in is fierce as viewers switch channels in their hunger for the fastest updates.

    Some of the biggest brands in the country also get into the heightened frenzy and spend top dollars on leading Hindi news channels during election season. That’s because sponsorship and native advertising rates are jacked up, keeping in mind the hordes of viewers who will lead to the spurt in ratings.

    Across years and markets, we can see a visible drop in some ad insertions on Hindi news on Election Day, as channels take lesser breaks and focus more on the live coverage to increase viewership. Hence, the brands that chose to put their money during this busy time end up paying a premium for the ad inventory. 

    Election coverage leadership

    Nothing gets the Indian public going like the rough and tumble of Indian politics. More so when election season well and truly kicks off with high-voltage campaigns and rallies by political stalwarts in the run up to polling and eventually counting of votes. The political drama that plays out in all the news studios makes for engagement almost equal to what can be seen on TV soaps and dramas on general entertainment channels.

    Hindi news channels put their best foot forward to capture the public mood to not just drive up ratings but also their revenues. In a bid to do so, most channels spruce up their programming with leading experts and political watchers.

    Below are the reach numbers achieved by the Hindi News genre leader AajTak in the recent elections.

    Below is the stack-up of weekly impressions of the recent elections. The genre leader AajTak emerges as the clear leader here as well. It leads second placed India TV by a goodly measure of about 24 per cent. The second, third and fourth slots are hotly contested with the second, third and fourth placed news channels is around five per cent. 

    Below is the stack-up of Election Day impressions of the recent elections.  

    The below table shows Hindi News Group and leader AajTak have clocked increased impressions on election result days.

  • Republic TV continues its dominance streak in BARC week 42

    Republic TV continues its dominance streak in BARC week 42

    MUMBAI: Republic TV continued to lead the English news genre as per All India BARC data week 42. No changes were noticed this week in the English news and English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News is not present in the top five list of Hindi news genre (rural). News Nation enters the top five list in Hindi news (rural) market.

    English News

    Republic TV maintained its lead in the first position in the English news genre with 917 impressions ‘000. Times Now at second and CNN News 18 at third hold onto their respective positions with 723 impressions ‘000 and 293 impressions ‘000. India Today Television is at fourth position with 264 impressions ‘000. NDTV 24X7 is at fifth position with 222 impressions ‘000.

    English Business News

    No changes were observed this week as well. CNBC TV18 continued to rule in the English business news genre with 518 impressions '000. ET Now and BTVI maintained their second and third positions with 180 impressions '000 and 50 impressions '000. CNBC TV18 Prime HD also retained its fourth position with 7 impressions '000.

    Hindi News (U+R)

    Aaj Tak continued to lead the Hindi news (U+R) genre with 123942 impressions ‘000 followed by News18 India with 95544 impressions ‘000. ABP News and India TV are at third and fourth position after interchanging their positions with 94649 impressions ‘000 and 8886 impressions ‘000 respectively. Zee News sits at fifth position with 83702 impressions ‘000.

    Hindi News Rural

    Aaj Tak held onto its first position with 60622 impressions ‘000. ABP News, News18 India and India TV are at second, third and fourth positions with 50087 impressions ‘000, 41431 impressions ‘000 and 37463 impressions ‘000, respectively. News Nation enters the top five list at the fifth spot with 36454 impressions ‘000.

    Zee News was at the fifth spot last week but not this.

    Hindi News Urban

    Aaj Tak stood on top with 63320 impressions ‘000. News18 India at second place with 54113 impressions ‘000. India TV and Zee News were at third and fourth places with 51344 impressions ‘000 and 49017 impressions ‘000, respectively. ABP News in the fifth place with 44561 impressions ‘000.

  • Republic TV leads English news genre in BARC week 41

    Republic TV leads English news genre in BARC week 41

    MUMBAI: Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped from its previous week’s position in all three genres. India TV climbs to third position in Hindi (U+R).

    English News

    Republic TV maintained its lead in the first position in the English news genre with 860 impressions ‘000. Times Now at second and CNN News 18 at third hold onto their respective positions with 664 impressions ‘000 and 306 impressions ‘000. India Today Television is at fourth position with 210 impressions ‘000. NDTV 24X7 enters the top five list at fifth position with 199 impressions ‘000.

    Mirror Now which was at fifth place last week is nowhere to be seen.

    English Business News

    No changes were observed this week as well. CNBC TV18 continued to rule in the English business news genre with 621 impressions '000. ET Now and BTVI maintained their second and third positions with 227 impressions '000 and 77 impressions '000. CNBC TV18 Prime HD also retained its fourth position with 12 impressions '000.

    Hindi News (U+R)

    Aaj Tak continued to lead the Hindi news (U+R) genre with 118239 impressions ‘000. News18 India climbed a slot to the second position with 99497 impressions ‘000. India TV climbed two slots to the third position with 93081 Impressions ‘000. ABP News with 90822 impressions ‘000 retained its position. Zee News fell three slots to the fifth position with 88878 impressions ‘000.

    Hindi News Rural

    Aaj Tak held onto its first position with 55320 impressions ‘000. ABP News is at the second spot with 46066 impressions ‘000. News18 India climbed a slot to the third position with 42987 impressions ‘000 followed by India TV, a new entrant in the list with 39256 impressions ‘000. Zee News dropped two slots to the fifth position with 38801 impressions ‘000.

    Hindi News Urban

    Aaj Tak stood on top with 62919 impressions ‘000. News18 India at second place with 56510 impressions ‘000. India TV and Zee News were at third and fourth places after interchanging their positions with 53825 impressions ‘000 and 50077 impressions ‘000, respectively. ABP News in the fifth place with 44756 impressions ‘000.