MUMBAI: India TV has appointed experienced professionals at three key positions. Ajay Kumar has been appointed as consulting editor, Anand Pandey will be editor- research and planning and Jaya Prakash Singh has joined as chief of bureau, Mumbai.
Kumar has 27 years of experience in television journalism. He has been the managing editor of News Nation channel for the last four and a half years. During the nineties, he worked as special correspondent and anchor for Aaj Tak and Newstrack for seven years, after which he worked in Star News as editor and anchor for four years. He returned to Aaj Tak as executive editor in 2007 and worked for more than five years in his second stint. In 2016, he joined News Nation as part of its core launch team. Kumar has interviewed several national and international personalities, anchored popular TV shows and did live reporting during major news events in India and abroad.
Pandey has 25 years of experience in print media. Starting as a cub reporter for Dainik Bhaskar in Indore in 1995, he later worked for the national political bureau of the newspaper in Delhi. He had a three-year stint at Zee News in Delhi and was resident editor for Nai Dunia in Jabalpur. He later worked as resident editor for the Indore and Bhopal editions of Dainik Bhaskar. He worked for three years as group editor for Nai Dunia-Dainik Jagaran newspaper group. For the last two years, he has been editor of DB Star, Dainik Bhaskar, Bhopal.
Singh returns to India TV as Mumbai bureau chief after a gap of two years. Earlier, he had worked for India TV as Mumbai bureau chief for six years. He has 26 years of experience in print and television journalism, and had earlier stints in Sahara Samay and IBN7, before joining India TV. A livewire, hardworking reporter, he was among the first TV reporters to reach Taj Hotel on the fateful night of 26/11 Mumbai terror attacks.
India TV managing director Ritu Dhawan said: “For television viewers among various TG groups, India TV has become synonymous with ‘television news’ during the current Covid2019 and India-China LAC standoff crisis. The induction of these three experienced professionals will surely work as a stimulus to India TV’s leap to the next big level. I extend my congratulations to the new appointees and wish them success in their new endeavour.”
Tag: India TV
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India TV makes 3 key appointments
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India TV tops charts of premium viewers in three mega cities
MUMBAI: Leading Hindi news channel India TV is ruling the charts with 87 million viewing minutes in the genre of Hindi news channels in three mega cities of Hindi-speaking markets, Delhi, Mumbai and Kolkata, according to the Prima VU individual level data released for the first time by Broadcast Audience Research Council (BARC) on 23 April.
India TV also tops the chart in the six mega cities put together with 89 million viewing minutes, says the BARC Prima VU report.
Prima VU is an audience measurement system for premium homes accounting for the top three per cent of the socio-economic strata in six mega cities of India. This audience measurement was introduced by BARC in July last year to gauge what news viewers watch in premium homes across the mega cities of India.
In the genre of Hindi news channels, India TV has been topping the charts of Prima VU household data week after week. With a viewership of 514 million viewing minutes during the last 18 weeks, India TV was positioned number one among all the Hindi news channels, according to BARC Prima VU data collated in the 14th week of the present calendar year.
Clearly, the data reveals that India TV is the most preferred choice for news in premium homes spread across mega cities in the Hindi speaking market. It enjoys the loyalty of elite TV audience and continues to influence the influential strata of society.
BARC is the joint media industry body founded by Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI).
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News channels spread awareness on Covid19 through unique campaigns
MUMBAI: During these testing times when coronavirus is spreading rapidly in the country, news channels have taken measures to make viewers more vigilant to fight this pandemic through various TV and social media campaigns.
In this regard, each network is doing its bit by spreading awareness and helping the government to send positivity. Along with that, the channels are also trying to bust rumours and fake news regarding Covid19. Even prime minister Narendra Modi asked people to spare a thought for the journsliu who are in the thick of this pandemic, reporting.
Not just news channels, many brands have stepped forward and started a campaign with an aim to break the chain of virus spread.
Times Network launched #IndiaFightsCoronaVirus, a consumer awareness campaign to fight and control the spread of the pandemic. Says Times Network’s president – strategy and business head – english entertainment cluster Vivek Srivastava, “It aims to encourage and empower the viewers with accurate and verified news, diffuse panic while offering uninterrupted news and entertainment.”
“Ensuring that the viewers are protected from misinformation and fake information, TIMES NOW, ET NOW and MIRROR NOW drives home the importance of fighting fear with factual and accurate information. News brands are also on top of the coverage with the content offerings like safety tips, do’s and don’ts, myth busters, and ask the expert among others,” adds Srivastava.
In the digital sphere, the network is also leveraging its social media assets across Facebook, Twitter, Instagram, Youtube and Tiktok through a series of curated short format videos led by the network’s anchors, that explain and bust myths around the virus and covers relevant questions and concerns of the viewers, explains Srivastava.
Similarly, ABP News Network has come up with a public awareness campaign to address the virus. The campaign, which is called ‘#CoronaKoDhona,’ has garnered tremendous traction on television as well as the social media pages of ABP News. The video campaigning comprised of 13 short clips featuring the network’s anchors, presenting a short awareness message on the importance of handwashing.
In this regard, ABP News Network chief executive officer Avinash Pandey, says: “When mankind is fighting a deadly pandemic, awareness and sensibility are the initial steps. Through this campaign, we aim to safeguard the health of the people by providing requisite information on the virus so that preventive measures can be taken effectively, while also dispelling fear & worry on the pandemic.”
India TV has created a campaign “India TV Ki Pukar, Ghar pe Raho Iss Baar” with a campaign hashtag #StayAtHome, which is shown on its news channel and social media platforms. Moreover, the channel has also made other offline services available such as a 24×7 dedicated helpline to address viewer queries during distress.
India TV marketing manager Aruna Jamwal says: “The idea is to ensure that in these testing times we should all come together, by staying away, and support country’s united response led by prime minister Narendra Modi in ensuring that his message should reach every Indian and each one of us take it as a responsibility upon us to abide by the same.”
India TV digital has also been making all efforts that users across spectrum receive credible information at all times through its social media handles, which has millions of followers. Highpoints of all related shows on news channels are also interestingly packaged for dissemination on Twitter, Facebook, YouTube among others.
India TV’s marketing manager also says: “The programming is not only dedicated to spreading credible knowledge, disseminate awareness as possible, but by also sharing expert opinions and spreading the list of do’s and don’ts at regular intervals. We are also creating audience-connect specials for a real-time face-fo-face query redressals to the benefit of millions sitting in their homes.”
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BARC week 39: Not much impact of UNGA on Hindi news viewership
BENGALURU: Pakistan Premier Imran Khan’s shenanigan’s at the United Nations General Assembly (UNGA) did not seem to have much effect on the viewership of Hindi news channels in week 39 of 2019 as combined weekly impressions of the BARC’s weekly list of top 5 Hindi news channels grew by just 7 percent as compared to the previous week. Hindi news viewership in Hindi speaking markets – both urban -HSM (U) and rural (HSM (R), as well as the combined markets -HSM (U+R) seemed immune to Islamophobia and Islamic Terror that many global leaders spouted during their respective UNGA speeches as BARC data for the top 5 Hindi news channels in HSM (U+R) increased to 545.803 million weekly impressions in week 39 of 2019 from 511.897 million weekly impressions in week 38. Viewership growth in week 39 of 2019 was driven by HSM (U), while Aaj Tak and Zee News were the biggest gainers in both HSM (U) and HSM (R), as well as HSM (U+R)
Comparatively, viewership of the top 5 English News channels increased by as much as 41 percent during the week under review as compared to the previous week.
Hindi news viewership in HSM (U+R)
While the channels listed among the top 5 Hindi news channels in HSM (U+R) were the same, there was a small shufflingof ranks in week 39 of 2019 (Saturday, 21 September 2019 to Friday, 27 September 2019, week or period under consideration). Aaj Tak retained its numero uno rank that it has held on to almost forever with 17 percent increase in viewership in week 39 of 2019 at 127.463 million weekly impressions as compared to 114.016 million weekly impressions in week 38.
Zee News climbed up a place to second rank with an increase of 11 percent in week 39 of 2019 to 112.261 million weekly impressions as compared to third rank and 100.993 million weekly impressions in the previous week. India TV dropped a place to third rank despite an increase of 3 percent viewership to 104.248 million weekly impressions in week 39 of 2019 as compared to second rank and 101.656 million weekly impressions in week 38. News18 India retained fourth rank in the week under review with an increase of 3 percent in ratings to 103.011 million weekly impressions as compared to 99.971 million weekly impressions in week 38. ABP News also retained fifth rank in week 39 of 2019 with an increase of 4 percent in viewership to 98.820 million weekly impressions as compared to 95.261 million weekly impressions in week 38.
Please refer to the figure below:
Hindi news Viewership in HSM (U)
Viewership of the top 5 Hindi news channels in HSM (U) increased 8 percent to 319.149 million weekly impressions in week 39 of 2019 from 294.229 million weekly impressions in week 38. Please refer to the figure below.
Aaj Tak saw its ratings increase by 13 percent in week 39 to 74.127 million weekly impressions in HSM (U) from 65.773 million weekly impressions in week 38. Zee News climbed up a rank to second place in week 39 of 2019 with an increase of 13 percent in viewership to 66.739 million weekly impressions from third place and 58.824 million weekly impressions in week 38. News18 India dropped a place to third rank – its ratings increased 3 percent in week 39 of 2019 to 63.055 million weekly impressions from second rank and 61.067 million weekly impressions in week 38. India TV retained rank four in week 39 of 2019 with an increase of 5 percent in viewership to 61.169 million weekly impressions from 58.101 million weekly impressions in the previous week. ABP News also retained fifth rank with a 7 percent increase in viewership in week 39 of 2019 to 54.059 million weekly impressions from 50.464 million weekly impressions in the previous week.
Hindi news viewership in HSM (R)
While the channels in BARC’s list of top 5 Hindi news channels in HSM (R) were same in week 39 of 2019 and week 38, there was a small tweaking in ranks. Further, two of the five channels saw viewership decline, while three saw viewership growth. Combined ratings of top 5 Hindi news channels in HSM (R) in week 39 of 2019 increased just 4 percent to 229.035 million weekly impressions from 219.734 million weekly impressions in week 38.
In the case of HSM (R) also, Aaj Tak retained rank one with 11 percent increase in ratings to 53.336 million weekly impressions from 48.244 million weekly impressions in week 38. Zee News climbed two places to second rank with 8 percent increase in viewership to 45.522 million weekly impressions from fourth rank and 42.169 million weekly impressions in week 38. ABP News dropped a place to third rank with almost flat ratings (decline of 0.1 percent in viewership) to 44.761 million weekly impressions in week 38 of 2019 from second rank and 44.797 million weekly impressions in week 38. India TV also dropped a rank to fourth place with a decline of 1 percent in viewership to 43.078 million weekly impressions in week 39 of 2019 from third rank and 43.554 million weekly impressions in week 38. Republic Bharat retained fifth rank with an increase of 3 percent in viewership to 42.338 million weekly impressions from 40.970 million weekly impressions in the previous week. Please refer to the figure below:
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BARC week 38: Hindi News ratings fall as AajTak continues dominance
BENGALURU: Hindi News ratings continued their decline in week 38 of 2019 (Week 38: Saturday, 14 September 2019 to Friday, 20 September 2019, period or week under review). After the big jump in ratings in week 21 0f 2019 when the opinion polls followed by results of the national elections, Hindi News ratings had witnessed a steep decline. The abrogation of Article 370 and the formation of the new union territories of Jammu and Kashmir and Ladakh on 5 August 2019 during week 32 of 2019 saw ratings peak a bit once again, only to gradually climb down. Weekly data of Top 5 Hindi News channels sourced from Broadcast Audience Research Council of India (BARC) reveals that the combined total of ratings of the top 5 Hindi News channels in the combined urban (U) and rural (R) Hindi speaking market (HSM) dipped 13 percent in week 38 of 2019 as compared to the previous week. Ratings of the Top 5 Hindi News channels in the urban market – HSM (U) declined 14 percent as compared to a 11 percent fall in the case of HSM (R) during the period under review. BARC data has more weightage for the urban markets as compared to the rural markets.
AajTak from the India Today Group continued its unimpeded and uninterrupted dominance of the Hindi News genre in HSM (U+R), HSM (U) and HSM (R). Please refer to the figures below for the combined ratings of the top 5 Hindi News channels in HSM (U+R), HSM (U) and HSM (R) respectively.
Top 5 channels of the Hindi News genre in week 38 of 2019 in HSM (U+R)
The combined weekly ratings of the Top 5 Hindi News channels in HSM (U+R) declined 13 percent to 511.897 million impressions in week 38 of 2019 as compared to 587.374 million weekly impressions in week 37. While the same channels were present in BARC’s weekly list in HSM (U+R), there was some shuffling in ranks between the two weeks. All the channels witnessed decline in ratings in week 38 of 2019 as compared to week 38.
AajTak at rank one, witnessed a 16 percent decline in ratings during the period under review in HSM (U+R) to 114.016 million weekly impressions from 134.965 million weekly impressions in week 37. India TV jumped up two places to second rank in week 38 of 2019 with 101.656 million weekly impressions despite a 7 percent decline in viewership from 109.803 million weekly impressions and fourth rank in week 37.
Zee News slipped a place to third rank in week 38 of 2019 with 100.993 million weekly impressions, a drop of 17 percent as compared to 121.535 million weekly impressions and second rank in the previous week. News18 India also dropped a place to fourth rank in week 38 of 2019 with 99.771 million weekly impressions, a 10 percent decline from the 111.695 million weekly impressions and third rank in week 37. ABP News retained its rank 5 in the list in week 38 of 2019 with 95.261 million weekly impressions which was 13 percent lower than the 109.376 million weekly impressions in week 38.
Top 5 channels of the Hindi News genre in week 38 of 2019 in HSM (U)
The combined weekly impressions of the top 5 Hindi News channels in HSM (U) declined 14 percent to 294.229 million weekly impressions in week 38 of 2019 from 340.308 million weekly impressions in the previous week. The five channels in the list for both the weeks – weeks 38 and 37 of 2019 were the same, however, with a shuffling in ranks.
Continuing on at rank 1 in week 38 of 2019, AajTak witnessed a 15 percent drop in ratings in HSM (U) to 65.773 million weekly impressions as compared to 77.704 million weekly impressions in week 37. Climbing up a place to second rank, News18 India saw its ratings decline 11 percent to 61.067 million weekly impressions in week 38 of 2019 from 68.636 million weekly impressions and third rank in the previous week. Zee News dropped a place to third rank and saw its ratings decline 19 percent in week 38 of 2019 to 58.824 million weekly impressions from second rank and 72.467 million weekly impressions in week 37. India TV retained rank 4 in week 38 of 2019 with a decline of 9 percent in viewership to 58.101 million weekly impressions from 64.100 million weekly impressions in week 37. ABP News retained fifth place in week 38 of 2019 with a 12 percent decline in ratings to 50.464 million weekly impressions from 57.401 million weekly impressions in week 37.
Top 5 channels of the Hindi News genre in week 38 of 2019 in HSM (R)
The combined weekly impressions of the Top 5 Hindi News channels in HSM (R) declined 11 percent to 219.734 million weekly impressions in week 38 of 2019 from 247.066 million weekly impressions in week 37. The first four channels in the week under review were the same as in the previous week, while the ArnabGoswami-associated Republic Bharat re-entered BARC’s weekly list of Top 5 Hindi News channels in HSM (R) as News18 India exited it. There was a shuffling of places between ranks three and four in week 38 of 2019.
AajTak, at rank one, saw its viewership decline by 16 percent to 48.244 million weekly impressions in week 38 of 2019 from 57.261 million weekly impressions in week 37. ABP News at second rank saw its ratings drop 15 percent to 44.797 million weekly impressions from 51.975 million weekly impressions and second rank in week 37. India TV climbed a place to third rank in week 38 of 2019 despite a decline of 5 percent to 43.554 million weekly impressions as compared to fourth rank and 45.703 million weekly impressions in the previous week. Zee News dropped a place to fourth rank in week 38 of 2019 with a 14 percent reduction in viewership to 42.169 million weekly impressions from third rank and 49.068 million weekly impressions in week 37. Republic Bharat re-entered BARC’s weekly list of top 5 Hindi News channels in HSM (R) with 40.970 million weekly impressions.
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iTV Network appoints R K Arora as director – strategy and planning
Noida: In an announcement made on Friday by iTV Network, R K Arora joins as director – strategy and planning. Arora has a wealth of leadership experience of around two-and-a-half decades in the news broadcasting, spanning the entire spectrum from strategic vision and planning to execution. He has a standout track record, result-oriented approach and has a deep understanding of news ecosystem.
Arora was, until recently, the executive director and CEO of Zee Media Corporation Limited (ZMCL). He has previously held various senior executive positions with various media houses of repute viz. News Nation, India News, News 24 and India TV.
Arora is a Chartered Accountant by profession and has formidable experience in Finance, Distribution, overall operations and formulating strategies for the organization. In his new role at iTV network, he will focus on creating streamlined operating models between cross-functional teams, orchestrating a rhythm of the business system of focus and accountability, and driving efficiencies in go to market activities by streamlining processes and automating work.
He will report to the network's board.
Arora is an iTV alumnus, and elaborating on the vision that he aims to follow in his new role at iTV Network, he said, “It is a nice moment to come back to iTV network. With so much change and disruption unfolding in the news industry, this is an opportune time to work with increased focus on growth and innovation, and I am excited to channel my experience and insights from towards overall strategic development and growth of iTV network.”
Speaking on Arora’s new role with iTV Network, Kartikeya Sharma, Founder and Promoter of iTV Network, said, “His extensive experience across news industry brings a wealth of knowledge and experience on how technology is disrupting and transforming the industry. As iTV network continues to grow in 2019, Arora’s unique insights and expertise will help guide the vision and drive forward our ambitious global growth plans.”
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BARC week 29: Rural drives Hindi news viewership up
BENGALURU: The combined viewership of the top 5 Hindi news channels across the urban and rural Hindi speaking markets or HSM (U+R) grew 4.7 per cent in week 29 of 2019 (Saturday, 13 July 2019 to Friday, 19 July 2019, week or period under review) as compared to the previous week according to Broadcast Audience Research Council of India (BARC) data. Combined weekly viewership of the top 5 Hindi news channels for week 29 of 2019 was 476.727 million weekly impressions as compared to 455.410 million weekly impressions in the previous week. Viewership growth in week 29 of 2019 was led by the rural Hindi speaking market or HSM (R), which grew by 8.9 per cent from week 28. Urban viewership in the Hindi speaking markets grew by 1.5 per cent during the week under review as compared to the previous week. The combined weekly impressions of the top 5 Hindi news channels in HSM (R) was 200.340 million weekly impressions as compared to 183.955 million weekly impressions in the previous week. Combined viewership of top 5 channels in HSM (U) was 277.783 million weekly impressions in week 29 of 2019 was compared to 273.724 million weekly impressions in week 28.
Viewership growth could be attributed to the fact that only the final match of the ICC World Cup was played during the week under review. Since India was not involved in the final of the premier global cricket tourney, interest and hence viewership must have petered out. Earlier, cricket did eat into the viewership of many genres because of overlap of timings with primetime in India. Viewership could climb further with improved weather across the country. All the Hindi news channels in the three BARC weekly lists – HSM (U+R), HSM (R) and HSM (U) in week 29 of 2019 were the same as in week 28 with a slight shuffle in ranks in HSM (R). All three lists were led by Aaj Tak.
Hindi news viewership in HSM (U+R)
All the five channels in BARC’s weekly list of top 5 Hindi news channels in HSM (U+R) witnessed growth in viewership. The list and ranks of channels in week 29 of 2019 were the same as in week 28.
Aaj Tak at rank 1 in week 29 of 2019 witnessed a growth of 3.5 per cent at 123.173 million weekly impressions as compared to 118.957 million weekly impressions in week 28. At second rank, News18 India saw viewership grow by 8.3 per cent to 96.403 million weekly impressions in week 29 of 2019 as compared to 88.974 million weekly impressions in week 28.
India TV, ranked three, saw a growth of 2.6 per cent in viewership in week 29 of 2019 at 90.012 million weekly impressions as compared to 87.736 million weekly impressions in week 28. At fourth rank, ABP News witnessed a growth of 6.1 per cent in viewership in week 29 of 2019 at 89.531 million weekly impressions as compared to 84.397 million weekly impressions in the previous week. At fifth rank, Zee News saw viewership grow by 3 per cent in week 29 of 2019 at 77.608 million weekly impressions as compared to 75.346 million weekly impressions in the previous week.
Hindi news viewership in HSM (R)
All the five channels in BARC’s weekly list of top 5 Hindi news channels in HSM (R) witnessed growth in viewership. The list and ranks of channels in week 29 of 2019 saw a slight shuffling of rank as compared to week 28.
At rank 1, Aaj Tak witnessed a growth of 7.6 per cent in viewership at 53.977 million weekly impressions in week 29 of 2019 as compared to first rank and 50.149 million weekly impressions in week 28. Continuing on at second rank, ABP News saw a growth of 12.9 per cent in week 29 of 2019 to 41.047 million weekly impressions in HSM (R) as compared to 36.355 million weekly impressions in week 28.
News18 India climbed a place to third rank in week 29 of 2019 with 20.1 per cent viewership growth to 38.136 million weekly impressions as compared to fourth rank and 31.751 million weekly impressions in week 28. India TV climbed down a place in week 29 of 2019 to fourth rank with a growth of 4.1 per cent at 36.078 million weekly impressions as compared to third rank and 34.671 million weekly impressions in the previous week. Retaining fifth rank in week 29 of 2019 was Republic Bharat with a growth of 0.2 per cent at 31.102 million weekly impressions as compared to 31.029 million weekly impressions in week 28.
Hindi news viewership in HSM (U)
All the five channels in BARC’s weekly list of top 5 Hindi news channels in HSM (U) witnessed growth in viewership. The list and ranks of channels in week 29 of 2019 were the same as in week 28.
At rank 1 in HSM (U), Aaj Tak saw growth of 0.6 per cent in week 29 of 2019 to 69.196 million weekly impressions as compared to 68.808 million weekly impressions in the previous week. News18 India was ranked second in week 29 of 2019 with a 12.9 per cent growth in viewership to 58.266 million weekly impressions as compared to 57.223 million weekly impressions in the previous week.
At third rank, India TV witnessed a growth of 1.6 per cent to 53.934 million weekly impressions in week 29 of 2019 as compared to 53.065 million weekly impressions in week 28. Ranked four, ABP News saw growth of 0.9 per cent in viewership in week 29 of 2019 to 48.484 million weekly impressions as compared to 48.042 million weekly impressions in week 28. Completing the quintet at fifth rank was Zee News which saw growth of 2.8 per cent in week 29 of 2019 to 47.903 million weekly impressions as compared to 46.586 million weekly impressions in week 28.
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BARC week 27: Middling impact on Hindi news ratings in budget week
BENGALURU: Like the English News genre, budget week (week 27 of 2019, week under review, Saturday, 29 June 2019 to Friday, 5 July 2019) did not spring too many surprises in terms of spurt in viewership for the Hindi news genre either. The Hindi news genre fared a little better than its smaller English sibling in terms of ratings. The combined ratings of the top 5 Hindi news channels in week 27 of 2019 as Broadcast Audience Research Council of India weekly data increased 7.8 percent or by 31.223 million weekly impressions during the week under review as compared to its immediate trailing week in the combined urban (U) and rural (R) Hindi speaking market or HSM (U+R). The list of channels in HSM (U+R) during week 27 of 2019 differed by one channel as compared to the previous week – ABP News entered BARC’s weekly list pf top 5 Hindi news channels in HSM (U+R) at the cost of the Arnab Goswami-led Republic Bharat.
Combined Ratings of the top 5 Hindi news channels in HSM (U) increased 6.4 percent or by 15.522 million impressions in week 27 of 2019 as compared to week 26. All the five channels in BARC’s weekly list of top 5 channels in HSM (U) were the same as in week 26 except for a slight shuffling of ranks. In the case of BARC’s weekly list of top 5 Hindi news channels in HSM (R), ratings of the top 5 Hindi news channels increased by 7.8 percent or 12.739 million weekly impressions in week 27 of 2019 as compared to week 26. Four of the 5 top Hindi news channels in week 27 of 2019 were same as those in week 26.
Hindi news in HSM (U+R)
The combined ratings of the top 5 Hindi news channels in HSM (U+R) in week 27 of 2019 was 433.197 million weekly impressions as compared to 401.974 million weekly impressions in week 26. As in the previous week, Aaj Tak led the HSM (U+R) list with 111.001 million weekly impressions in week 27 of 2019 which was 11.3 percent more than the 99.763 million weekly impressions in the previous week. Continuing on at second rank was India TV in week 27 of 2019 with 87.484 million weekly impressions which was 6.5 percent more than 82.126 million weekly impressions in week 26.
Also continuing on at its previous week’s third rank was News18 India with 83.750 million weekly impressions which was 7 percent more than the 78.254 million weekly impressions in week 26. ABP News entered BARC’s weekly list of top 5 Hindi news channels in HSM (U+R) at fourth rank with 76.631 million impressions. Dropping down a place to fifth rank was Zee News with 74.331 million weekly impressions which was 1.4 percent more than the 73.275 million weekly impressions in the previous week.
Hindi news in HSM (U)
The combined weekly impressions on the top 5 Hindi news channels in HSM (U) were 259.773 million weekly impressions in week 27 of 2019 which was 6.4 percent more than the 244.251 million weekly impressions in the previous week. All the channels in BARC’s weekly list of top 5 Hindi news channels list in week 27 of 2019 were same as in week 26, except with a slight reshuffling of ranks.
As has been the norm, Aaj Tak led the rankings with 64.168 million weekly impressions which were 12.8 percent more than the 56.871 million weekly impressions in week 26. Climbing up a place to second rank in week 27 of 2019 was News18 India with 54.426 million weekly impressions, 7.5 percent more than the 50.612 million weekly impressions in week 26.
Dropping down a rank to third place in week 27 of 2019 was India TV with 53.488 million weekly impressions which was 3.6 percent more than the 51.622 million weekly impressions in week 26. Continuing on at its previous week’s rank four was Zee News with 44.962 million weekly impressions which was 4.5 percent lower than 47.076 million weekly impressions in the previous week. Also continuing on at fifth rank in week 27 of 2019 was ABP News with 42.729 million weekly impressions which was 12.2 percent more than the 38.070 million weekly impressions in week 26.
Hindi news in HSM (R)
The combined weekly impressions on the top 5 Hindi news channels in HSM (R) were 176.034 million weekly impressions in week 27 of 2019 which was 7.8 percent more than the 163.295 million weekly impressions in the previous week. Four of the five channels in BARC’s weekly list of top 5 Hindi news channels list in week 27 of 2019 were same as in week 26, with a slight reshuffling of ranks. Zee News entered BARC’s weekly list of top 5 Hindi news channels in HSM (R), while News18 India exited it.
Continuing on at its previous week’s first rank was Aaj Tak with 46.883 million weekly impressions in week 27 which was 9.2 percent more than the 42.892 million weekly impressions in week 26 of 2019. Climbing up a place to second rank was India TV with 33.996 million weekly impressions in week 27 of 2019 which was 11.4 percent more than the 30.504 million weekly impressions in week 26.
ABP News also climbed up a place to third rank in week 27 of 2019 with 33.902 million weekly impressions which was 11.5 percent more than the 30.413 million weekly impressions in week 26. Dropping down two places was Republic Bharat with 31.934 million weekly impressions in week 27 of 2019 which was almost flat (up 0.28 percent) as compared to 31.845 million weekly impressions in week 26. Zee News entered BARC’s weekly list of top 5 Hindi news channels in HSM (R) in week 27 of 2019 with 29.369 million weekly impressions.
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BARC week 25: ABP News back in combined urban & rural top 5 list
BENGALURU: The ABP Group’s Hindi news channel ABP News made a reappearance in Broadcast Audience Research Council of India (BARC) weekly list of top 5 Hindi news channels in the combined urban (U) and rural (R) Hindi speaking market or HSM (U+R) in week 25 of 2019 (Saturday, 15 June 2019 to Friday, 21 June 2019, week or period under review). The channel was last present in the HSM (U+R) list in week 22 of 2019. ABP news also re-appeared in BARC’s weekly list of top 5 news channels in HSM (U) at fifth rank. In both the cases – HSM (U+R) and HSM (U), the entry of ABP News in BARC’s weekly lists of top 5 Hindi news channels resulted in the exit of Republic Bharat from them. Further Zee News re-entered the HSM (R) list during the week under review.
BARC’s treatment of the landing page and outliers since week 23 of 2019 as well as the International Cricket Council’s (ICC) World Cup 2019 in England & Wales continued to impact viewership ratings of Hindi news channels. The timings of the ongoing cricket tourney overlap primetime of most channels, including Hindi news channels. The combined viewership of the top 5 Hindi news channels which had dropped in week 24, plunged even further to a new nadir in individual HSM (U) and HSM (R) as well as the combined HSM (U+R) during week 25 of 2019.
Hindi news in HSM (U+R)
Aaj Tak retained its numero uno position in HSM (U+R) in week 25 of 2019 with 112.678 million weekly impressions as compared to 115.088 million weekly impressions in week 24. Also, continuing at second rank was News18 India with 85.899 million weekly impressions in week 25 as compared to 93.594 million weekly impressions in week 24 of 2019.
At third rank was India TV with 84.554 million weekly impressions in week 25 of 2019 as compared to third rank and 87.293 million weekly impressions in week 24. Zee News climbed up one place to fourth rank in HSM (U+R) in week 25 of 2019 with 82.955 million weekly impressions as compared to rank 5 and 80.790 million weekly impressions in the previous week. As mentioned above, ABP News entered the HSM (U+R) list in week 25 of 2019 with 77.011 million weekly impressions.
Hindi news in HSM (R)
In HSM (R) also, Aaj Tak retained first rank with 48.518 million weekly impressions in week 25 0f 2019 as compared to 49.718 million weekly impressions in the previous week. ABP News held onto its second spot in HSM (R) in week 25 of 2019 with 35.559 million weekly impressions as compared to 35.906 million weekly impressions in week 24.
India TV jumped up two ranks to third place in week 25 of 2019 in HSM (R) with 31.897 million weekly impressions as compared to fifth rank and 33.370 million weekly impressions in week 24. As mentioned above, Zee News re-entered BARC’s weekly list of top 5 Hindi news channels in week 25 of 2019 at fourth rank with 31.053 million weekly impressions. Completing the quintet in HSM (R) at rank was Republic Bharat in week 25 of 2019 with 30.818 million weekly impressions as compared to 34.764 million weekly impressions and rank three in week 24.
Hindi news in HSM (U)
In the case of BARC’s weekly list of top 5 Hindi news channels also, Aaj Tak retained first rank with 64.160 million weekly impressions in week 25 of 2019 with 64.160 million weekly impressions as compared to 65.370 million weekly impressions in week 24. Also retaining its previous week’s second rank was News18 India in HSM (U) in week 25 of 2019 was News19 India with 55.102 million weekly impressions as compared to 59.873 million weekly impressions in the previous week.
India TV also retained its third rank in week 25 of 2019 in BARC’s weekly list of top 5 Hindi news channels in HSM (U) with 52.657 million weekly impressions as compared to 53.913 million weekly impressions in week 24. Continuing on at rank 4 in week 25 of 2019 in HSM (U) was Zee News with 51.902 million weekly impressions as compared to 50.028 million weekly impressions in week 24. ABP News re-entered the HSM (U) list week 25 of 2019 with 41.452 million weekly impressions.
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BARC week 24: Hindi news ratings plunge further
BENGALURU: Broadcast Audience Research Council of India (BARC) sum of weekly ratings of top 5 Hindi news channels across the Hindi speaking urban – HSM (U) and rural – HSM (R) as well as the combined HSM (U+R) were lowest ever in week 24 of 2019 (Saturday, 8 June 2019 to Friday, 14 June 2019, week or period under review). BARC recommenced publishing of data in the public domain in week 13 of 2019 after a hiatus of seven weeks to allow ratings to stabilise after implementation of TRAI’s new tariff order, and the ratings for week 24 were the lowest ever since then.
The sum of weekly impressions of the top 5 Hindi news channels was 457.884 million weekly impressions in HSM (U+R); 187.489 million weekly impressions in HSM (R); and 275.549 million weekly impressions in HSM (U). Comparatively, the 11 week average (between weeks 13 and 23 of 2019) of the sum of weekly impressions of the top 5 Hindi news channels in HSM (U+R) was 653.192 million; in HSM (R) it was 288.937 million and in HSM (U) it was 367.834 million.
Of the reasons that this drop could be attributed to is BARC having reverted to the earlier process of treatment of landing page beginning with week 23. Added to this is the fact that the timings of the ongoing cricket tourney by the ICC World Cup 2019 in England and Wales overlap primetime of most channels, including Hindi news, could have affected viewership ratings. Many in the industry feel that BARC reverting to the old treatment of landing pages and filtering out data from outliers is better.
There was no change in the list of channels in HSM (U+R) and HSM (U) except for shuffling of ranks. In the case of HSM (R), India TV re-entered BARC’s list of top 5 Hindi news channels. Living Media (India Today Group) flagship Hindi news channel Aaj Tak continued its supremacy at rank 1 of the Hindi news genre in urban, rural as well as combined urban and rural markets. Aaj Tak was the only channel among the top 5 that saw ratings in week 24 of 2019 climb as compared to week 23.
HSM (U+R)
With 115.088 million weekly impressions in week 24 of 2019, Aaj Tak led BARC’s weekly list of top Hindi news channels as compared to 110.763 million weekly impressions. Continuing on at second rank was Network18’s News18 India with 93.574 million weekly impressions in the week under review as compared to 97.484 million weekly impressions in the previous week.
Climbing up a place to third rank in week 24 of 2019 was Rajat Sharma and Ritu Dhawan’s India TV with 87.283 million weekly impressions as compared to fourth rank and 88.807 million weekly impressions in week 23. Dropping a rank to fourth place in week 24 of 2019 was ARG Outlier Media’s Republic Bharat with 81.129 million weekly impressions as compared to third rank and 90.570 million weekly impressions in week 23. At fifth rank in week 24 of 2019 was Zee Media’s Zee News with 80.790 million weekly impressions as compared to 88.617 million weekly impressions in the preceding week.
HSM (R)
At rank one in HSM (R), Aaj Tak garnered 49.718 million weekly impressions in the Hindi speaking rural market in week 24 of 2019 as compared to 50.815 million weekly impressions in week 23. Climbing up a place to second rank was the erstwhile Ananda Bazar Patrika’s ABP News in week 24 of 2019 with 35.906 million weekly impressions as compared to third rank and 38.881 million weekly impressions in the previous week.
Dropping a rank to third place in HSM (R) during the week under review as Republic Bharat with 34.764 million weekly impressions as compared to second rank and 40.454 million weekly impressions in week 23. News18 India also climbed a place to fourth rank in HSM (R) with 33.721 million weekly impressions as compared to fifth rank and 34.771 million weekly impressions. Re-entering BARC’s weekly list of top 5 Hindi news channels list for HSM (R) was India TV with 33.370 million weekly impressions in week 24 of 2019.
HSM (U)
Aaj Tak regained its first place in the urban Hindi speaking market in week 24 of 2019 with 65.370 million weekly impressions as compared to second rank and 59.948 million weekly impressions in the previous week. Dropping a place to second rank was News18 India with 59.873 million weekly impressions as compared to first rank and 62.713 million weekly impressions in week 23.
India TV retained rank three in week 24 of 2019 with 53.913 million weekly impressions as compared to 54.765 million weekly impressions in week 23. Also retaining its previous week’s fourth rank was Zee News with 50.028 million weekly impressions as compared to 53.451 million weekly impressions in week 23. Completing the quintet in HSM (U) was Republic Bharat in week 24 of 2019 at its previous week’s rank 5 with 46.365 million weekly impressions as compared to 50.116 million weekly impressions.