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Tag: India Tour of England

  • Cricket.com collaborates with Darren Gough for India’s tour of England

    Cricket.com collaborates with Darren Gough for India’s tour of England

    Mumbai: Cricket news, updates, analytics and video platform Cricket.com has roped in Darren Gough for the ongoing India – England tour 2022. The retired English fast-bowler has been signed for six videos which will be spread across three T20 and three ODI matches.  

    Darren will analyse every game for Cricket.com and he will also contribute to various content strands on platforms including YouTube, Instagram, Twitter, and Facebook.

    With more than 200 ODI wickets and countless other records, his perspective on each game is sure to provide cricket enthusiasts a lot of rich insightful information and viewpoints. Additionally, viewers may take in the first-ever Instagram Live with Gough on the site and get his candid opinion about the matches.

    Post the historical test, Gough, one of the all-time greats for England in ODIs will dissect performances and tactics during the white-ball leg of the series. However, his analysis will not be all about the present tour. As a common trend on Cricket.com, experts engage in shows like dressing room stories and life in pictures giving a BTS look at the cricketing world to the readers. These shows also involve ex-cricketers who tell fascinating tales from their playing/coaching days and life in general.

    Head Digital Works, Cricket.com’s manager- content Somesh Agarwal said, “It has always been our endeavour to provide a premium, yet an inclusive platform, for cricket enthusiasts. As one of India’s leading multi-gaming companies, it is imperative for us to engage our viewers with content that excites them. Through our engagement with Darren Gough on the platform, we aim to reach out to new subscribers globally as well as in the Indian subcontinent. We are inclined towards continuing to design campaigns that help in building the CDC platform with different voices for different series.”

    India vs. England has always been a nail-biting competition. With such high stakes and the audience’s attention, this exclusive collaboration of Cricket.com and Darren Gough will provide platform users with an opinion throughout the tour in Gough’s style. With initiatives like this, Cricket.com is completely changing the way people follow cricket. They not only get updated on the scoreboard, news and highlights of the tour but can now ask their questions directly to legends like Gough through Q&A sessions.

  • SonyLIV roped in 100+ advertisers for India’s tour of Sri Lanka, Tokyo Olympics

    SonyLIV roped in 100+ advertisers for India’s tour of Sri Lanka, Tokyo Olympics

    Mumbai: OTT platform SonyLIV has seen a three-fold increase in viewership since mid-July, it said on Monday. This growth in viewership has been attributed to a packed sporting calendar including India’s tour of Sri Lanka, and the recently concluded 2020 Tokyo Olympics.

    According to the streaming platform, more than 100 advertisers came on board for India’s tour of Sri Lanka and Tokyo 2020 Olympic Games. SonyLIV reported clearing 99 per cent of the total advertising inventory on the back of tremendous support from advertisers.

    Sponsors comprised brands like Maruti Suzuki, LIC, JSW (Jindal Steel), WazirX, Vimal, Swiggy, Betway, Fresh to Home and MPL. Advertisers from various sectors like AMFI, Apple, Tata Motors, RBI, Hindustan Unilever Ltd, Amazon, Herbalife, Visa, Amul, TVS Eurogrip Tyres, NPCI, Accenture, Acer, Dafanews, CoinDCX, Abbott, Cars24, Medibuddy, Bridgestone, Raymond, Yamaha, Fastrack and GoDigit invested in the platform.

    The platform tied up with Google for their organised search results page (OSRP) to enhance consumer engagement. With this collaboration, users searched and watched their favourite team or athlete’s medal-winning performances, world record clips, medal event highlights, comprehensive day-wise India highlights, and more on Google OneBox in the form of SonyLIV VODs.

    The high-octane sports calendar continues to burn with India’s tour of England that started airing on 4 August.

    “While majority of the Euro 2020 advertisers continued their association, we boarded more than 100 advertisers. We are grateful to our partners who continue to extend support to all our sporting events. With sports consumption on the rise, we are confident of onboarding new brands for the India-England series”, said SonyLIV, senior vice president and head of ad revenue, Ranjana Mangla.

    “The association with Sony and SonyLIV has been truly outstanding – working with a team that is as passionate as JSW with regards to the Olympics has truly been a pleasure and is something we at the JSW Group hope to do again in the very near future”, said JSW Cement, JSW Paints managing director and JSW Sports and IIS founder, Parth Jindal.

    “Our association with SonyLIV as the co-presenting sponsor for the Tokyo 2020 Olympic Games has been very fruitful as it enabled us to connect with sports enthusiasts across the country.  For the first time in India, SonyLIV’ s coverage with 20 LIVE streams, has given the viewers a chance to watch their favourite sport and not miss any action. India has already won multiple medals and our association with ‘Tokyo 2020, India’s Top Moments’ and ‘Top Athletes’ segments helped achieve the desired engagement for the brand.  We look forward to the forthcoming sporting events on the platform”, said Maruti Suzuki executive director Shashank Srivastava.

    “Our partnership with SonyLIV India to co-present for the Euro 2020 and India Vs Sri Lanka cricket series through our #IndiakaBitcoinExchange campaign not only helped us land the right knowledge on crypto but also bust the misconceptions around crypto investments. It helped us stay true to our vision to make crypto mainstream in India”, said WazirX, chief executive officer WazirX, Nishcal Shetty.

  • SPSN signs nine sponsors for India Tour of England

    SPSN signs nine sponsors for India Tour of England

    Mumbai: Sony Pictures Sports Network (SPSN) has wooed an impressive line-up of sponsors for India Tour of England Test series, starting on Wednesday.

    Mahindra & Mahindra, BYJU’S, Pan Bahaar, PharmEasy, Ultratech, Fogg, WhatsApp, Cars24 and MRF Tyres have signed up as co-presenting and associate sponsors.

    Additionally, SPSN has roped Kent RO as a presenting sponsor for its studio show ‘Extraaa Innings’. Other advertisers who have come on board are Policybazaar, Dafa News, Paisabzaar, TVS Tyres, Apollo Pharmacy, Castrol, Accenture, Netmeds, Housing.com, Apple, Tata Motors, Wolf 777 news, 1mg.com and Perfetti Van Melle.

    The series is all set to begin on 4 August and all five Test matches will be aired on Sony Six, Sony Ten 3, and Sony Ten 4 channels and on-demand OTT platform, SonyLIV from 2.30 pm onwards. The English and Hindi feeds will air on Sony Six and Sony Ten 3 channels, respectively, while the Tamil and Telugu regional feeds will be broadcast on Sony Ten 4 channels.

    The English broadcast of ‘Extraaa Innings’ will be presented by former players like Sunil Gavaskar, Shaun Pollock, Sanjay Manjrekar, and Harsha Bhogle along with Alastair Cook, Nasser Hussain and Mike Atherton (on-ground).

    The Hindi broadcast of the studio show will be presented by former cricketers Ashish Nehra, Virender Sehwag, Ajay Jadeja, Ajit Agarkar, Mohammad Kaif and Vivek Razdan along with Arjun Pandit.

    The Tamil commentary box will feature Laxman Sivaramakrishnan, WV Raman, Vidhyut Sivaramakrishnan, TR Arasu and S Seshadri. Telugu commentary will be presented by Venkatapathy Raju, Gnaneshwar Rao, C Venkatesh, Vijay Mahavadi, RJ Hemanth and Sandeep Kumar.

    Sony Pictures Networks India, chief revenue officer, distribution and head – Sports Business, Rajesh Kaul said, “We have received tremendous response from various advertisers across Housing, finance, education, technology sectors and are confident to attract more sponsors as we progress further into the series.”

    To amplify the series, Sony Pictures Sports Network has also launched the #BackOurBoys campaign across its digital assets.