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Tag: India Today Group

  • India Today Group launches the election-focused digital channel ‘ChunavAajTak’

    India Today Group launches the election-focused digital channel ‘ChunavAajTak’

    Mumbai – Keeping the spotlight on local to national elections, India Today Group has officially launched its exclusive election centric digital channel ‘ChunavAajTak’. With five state elections slated in the upcoming months of 2023, followed by the significant 2024 Lok Sabha elections, ‘ChunavAajTak’ emerges as a pivotal resource for users. The platform’s comprehensive coverage encompasses not only Lok Sabha and Vidhan Sabha elections but also spans panchayat, municipal, Rajya Sabha, presidential, and international elections. Positioned as India’s pioneering election-focused channel, ‘ChunavAajTak’ is set to revolutionize election-centric reporting.

    India Today Group vice chairperson Kalli Purie stated during the launch of ‘Chunav AajTak,’ “In India, politics is one of the most captivating subjects for people, and elections are at the heart of politics. I am delighted that the India Today Group will now comprehensively cover all aspects of elections digitally, delivering viewers all the necessary information, news, and analysis related to elections.”

    In the world’s largest democracy, India, elections are celebrated no less than a festival. Elections are a regular feature of a vibrant democracy, happening at various times in different parts of the country. Elections are always scheduled in some parts of the country. These elections infuse a distinct energy into the nation’s political landscape. Elections serve as a means for citizens to select their preferred government, thereby shaping the trajectory of their future. Beyond delivering real-time updates on elections, ‘ChunavAajTak’ takes on the responsibility of furnishing meticulous analysis and transparently presenting information to empower voters in making informed decisions.

    The primary objective of ‘ChunavAajTak’ is to present multifaceted election coverage in an engaging manner. The digital platform offers not just election news but also features segments like ‘Chunavi Class,’ enlightening viewers about pertinent electoral subjects. From captivating election anecdotes in ‘Chunavi Kisse’ to satirical election foresight in ‘Chunavi Bhavisyavani,’ the channel promises diverse content to cater to every palate.

    Stay informed about crucial election updates by subscribing to ‘ChunavAajTak’ on YouTube.

  • India Today Group ranks No.1 across CTV: Comscore report

    India Today Group ranks No.1 across CTV: Comscore report

    Mumbai: In the recent Comscore rankings across all CTV environments in the general news and news/information category for the month of August’22, India Today Group claimed the top spot by a huge margin.

    The CTV total video figure for the media conglomerate stood at 45.1 million video streams. The fact that the group’s leadership score trails TV9 Network, Zee Digital, ABP Network, & Network 18 and demonstrates that India Today is the nation’s most followed news broadcaster even when it comes to connected devices, as per the Comscore VMX Device Level CTV report.

    Comscore Video Metrix is a multi-platform rating institution that provides video audience measurement across digital content and advertisements, revealing audience size, reach, engagement, and demographic composition.

  • Chitra Tripathi and Gaurav Verma join India Today Group for second stint

    Chitra Tripathi and Gaurav Verma join India Today Group for second stint

    Mumbai: It’s all cheer for Chitra Tripathi and Gaurav Verma as they return to the India Today Group. Verma is chief operating officer of The Lallan Top and Tripathi has assumed the role of editor of special projects at Aaj Tak.

    This is Verma’s second stint with the TV Today Network – previously, he quit the group in August 2020. In his new role, he will report to TV Today Network chief operating officer Vivek Gaur. He will also be responsible for overseeing revenue for digital streaming of Live TV and will be reporting to Salil Kumar on the same.

    Verma recently quit as the revenue head of Times Network’s Hindi news channel, Times Now Navbharat. In his career, he has also worked with Zee, Network 18 and Business Standard. A commerce graduate from Delhi University, he holds a postgraduate diploma from the National Institute of Sales, and has also done an Executive Excellence programme from ISB.

    In her new role, Tripathi will continue to report to Aaj Tak and India Today managing editor Supriya Prasad. She joined ABP News last month and had a stint of less than a month before returning to Aaj Tak.

    Both Tripathi and Verma will be based in Noida.

  • Comscore: India Today Group leads in digital video general news publisher with highest reach

    Comscore: India Today Group leads in digital video general news publisher with highest reach

    MUMBAI : Comscore’s Video Metrix data for August 2022 has reported the list of highest reach amongst general news publishers. India Today Group tops the list with 106 million viewers, followed by Zee Digital (98 million), ABP Network (80 million) and Network 18 (78 million).

    India Today Group’s consistency in covering and broadcasting matters of national and global importance in a rigorous manner backed by a battery of stellar journalists and ground-reporters has earned it its place of pride in the national digital video publishing space.

    According to Comscore, India Today Group has the highest reach amongst the list of streaming video providers in the news and information category, with 106 million viewers, leaving behind Times Internet (82 million), Network 18 (78 million), ABP News @Youtube (76 million) and TV9 Network (71 million).

    The numbers released by Comscore leave behind competitor offerings by a huge margin in the video reach race and once more place the group at the top spot.

  • Comscore ranks India Today Group at No.1 in video news streaming

    Comscore ranks India Today Group at No.1 in video news streaming

    Mumbai: As the nation’s top multi-platform news outlet and the provider with the highest digital viewing reach for streaming news platforms according to Comscore, India Today Group has persevered in outshining the competition on its relentless journey.

    As per the Comscore Videometrix MultiPlatform Report for July 2022, the media giant tops the rankings list with a digital viewership of 98,600 in the streaming video attribute of the news/information streaming ranked category.

    This development showcases the group’s focus on constantly innovating and servicing its trusted viewership base in the digital ecosystem.

    The India Today Group’s enormous success can be attributed to its strategy of emphasising video, being strong on mobile, and making sure it has a strong social media presence and ranks at the top of YouTube, Facebook, Instagram, and Twitter.

    In the Comscore Videometrix MultiPlatform Report for July 2022, the India Today Group tops the charts by over 15,000 points, beating Times Internet (83,000), Network18 (79,000), and ABP News on YouTube (73,000) by a distance.

    The group’s multiplatform products have had enormous success, which can be credited to its strengths in mobile, video, and social media, and to being the most popular brand on YouTube, Facebook, Instagram, and Twitter.

  • India Today brings ‘Democratic Newsroom’ to television

    India Today brings ‘Democratic Newsroom’ to television

    New Delhi: India Today TV launches Democratic Newsroom, a prime time show devoid of any agenda, where news anchors are given free rein to present their diversified viewpoints about the same issue across the table. The show will premiere on 23 September 2022 at 7 p.m.

    The launch of this new show marks a beginning that will go a long way in re-establishing the genre as a credible knowledge source by making each voice heard, each opinion weighed in, every evidence examined thus giving a chance to the audience to make its own informed choices.

    The show brings out a team that faces news & views head-on, they discuss, dissect, investigate and debate and they don’t stop. Because when there’s a dark shadow over TV news only one thing shines through – a democratic newsroom.

    At a time when television news faces the biggest glare ever amidst ongoing hate speeches for television rating points. A time when the country’s top court takes a dismal view. A time when a nation’s fingers point at TV news channels. One show will rise above all others. Democratic Newsroom and India Today won’t hide behind bias, bombast & bigotry..

    The marquee series in its digital avatar had built on the brand’s four-decade-long legacy of its gold standard journalism where the channel’s anchors are given equal platform and journalistic liberty to express their varied opinions on any matter national or international. Some of the prominent democratic newsrooms spoken about recently included the government’s decision to rename Rajpath as Kartavyapath, the next general elections – BJP vs opposition – Is 2024 a done deal, National Herald case & ED questioning Rahul Gandhi, Bollywood Boycott, Gyanwapi, Virat Kohli, Depp Amber lawsuit and the need for a one-day State mourning held on the passing away of Queen Elizabeth.

    The TV show will further strengthen the channel’s promise, “With absolutely zero political vendetta India Today’s news anchors have been accorded full freedom to voice their opinions both on air and off air, which in return provides the audience a fair and balanced broadcast of actual news.” The first-of-its-kind show will bring the democratic newsroom debates into the full public gaze. An opportunity to join the editors as they discuss, argue and challenge each other on the topical subjects of the week. The channel has taken on this challenge of bringing honest journalism with diversified viewpoints abhorring the race for ratings.

  • India Today Group launches a new vertical ‘India Today Originals’

    India Today Group launches a new vertical ‘India Today Originals’

    Mumbai : India Today group has launched ‘India Today originals’, a content hub producing original non-fiction series & features for streaming and audio platforms.

    The vertical begins with the trailer release of its first production, Indian Predator- Diary of a Serial Killer, which will be available on Netflix on 7 September.

    This year, India today originals will include two true crime-documentary series, Indian Predator- Diary of a Serial Killer on Netflix and Dancing on the Grave on Amazon prime video.

    With the group’s content pool sourced from decades of reporting experience, India Today is already in a strong position to enter the original content space.

    India today group vice chairperson Kalli Purie said, “When I watch good documentary content on streaming platforms, it is clear to me that this was a very logical step for us. We tell the best stories of India day in & day out at breaking news speed, so why not produce the best stories in a more expansive format with more details for streaming as well? “

    She further added, “The advantages of having ‘India Today Originals’ as a production partner is you get a unique combination- storytellers from the ground who have seen the story unfold first hand coupled with those who know how to tell a long form story in a grand and dramatic format.”

    India Today’s business head originals & special projects Chandni Ahlawat Dabas will lead the vertical, drawing on her extensive experience in ad filmmaking, documentary production, feature film production, fiction TV, and news TV to make business and creative decisions for the new SBU’s elevated and original content.

    Speaking about the new venture, Chandni added, “The launch of India today originals is a matter of personal & professional pride for me. We have quietly been setting up the SBU for the last two years and look forward to giving viewers the best glocal content in the documentary space this year. This is an exciting start and the next year will be focussed on expansion.”

  • India Today Group’s digital-first brand Tak unveils ‘Karnataka Tak’

    India Today Group’s digital-first brand Tak unveils ‘Karnataka Tak’

    Mumbai: India Today Group launched its first-ever Karnataka-focussed channel ‘Karnataka Tak.’ The channel will fall under the group’s digital-first mother brand, Tak. A regional channel, Karnataka Tak aims to cater to the Kannada-speaking population with content offerings in their native language.

    “As per the last census, there are over 600 million people in India whose native language is not Hindi,” remarked Tak managing editor Milind Khandekar. “As a brand, we want to move ahead from this linguistic barrier and in the last two years, we have gradually expanded beyond Hindi and launched in regional markets like Gujarat, Punjab & Maharashtra. With Karnataka Tak, we aim to follow the same approach.”

    Tak already has 19 Tak channels covering 11 content genres including sports, lifestyle, fitness, fiction, literature, astrology, crime, business, history and regional news. The app is built on artificial intelligence and machine learning to customise content in accordance with the user’s preference.

    The content is exclusively curated for a more progressive and technologically-aware audience.

  • GNT gains 7.6% share of HSM market in week 13 on free platforms: Barc

    GNT gains 7.6% share of HSM market in week 13 on free platforms: Barc

    Mumbai: Hindi news channel Good News Today (GNT) has captured 7.6 per cent market share on free platforms within the first month of ratings released by Broadcast Audience Research Council (Barc) India. GNT is a part of India Today Group that showcases stories of hope, human triumph, innovation, and inspiration from different parts of the world.

    As per Barc ratings, the channel has topped rankings for the Hindi-speaking market region in terms of market share for week 13 of 2022 on free platforms.

    “GNT, which is uniquely positioned with its news packaged as humanely and emotionally positive, has found high appreciation amongst its viewers,” said the channel in a statement.

    Barc ratings have been released after a 17-month gap. GNT has a greater market share as compared to Zee News at 6.8 per cent, Zee Hindustan at 6.6 per cent, News Nation at 5.6 per cent, ABP News at 5.4 per cent, DD News with 2.6 per cent, and others in the 15+ target audience in the free all target category.  

    (Source: Barc India; TG: 15+ Free All; Market: HSM; Period: Wk 13’22; market share % in 13 Hindi News Channels)

  • MRUC India appoints Vivek Malhotra as additional director

    MRUC India appoints Vivek Malhotra as additional director

    Mumbai: India Today group chief marketing officer Vivek Malhotra has been sworn as additional director of Media Research Users Council (MRUC) India board. MRUC India is a not-for-profit industry body that produces research studies such as the Indian Readership Survey (IRS).

    Malhotra earlier served as a technical committee member on IRS published by MRUC which is considered the largest continuous readership research study in the world. He is a part of the technical committee of the News Broadcasting Association (NBA), an industry body representing the leading national broadcasters, and also the technical committee of TV audience measurement agency Broadcast Audience Research Council (Barc) India.

    Malhotra is a media veteran who has led the marketing and strategic planning divisions across print, television, and digital properties of India’s pioneering media entities. He has been associated with India Today Group since April 2016. Previously, he had stints with BloombergUTV, Star News, and CNBC TV18.

    MRUC India membership comprises broadcasters, publishers, agencies, advertisers and research universities with 150 members in total.