Tag: India Today Group

  • TV Today’s digital strategy chief exits after one-year stint

    TV Today’s digital strategy chief exits after one-year stint

    MUMBAI:  India Today group/ TV Today network announced today that  Rudra Prasad Kasturi has stepped down from his role as chief strategy officer for digital business, precisely one year after joining the media conglomerate.

    In a brief statement, the company confirmed it had accepted  Kasturi’s resignation “to pursue other opportunities,” with his departure effective from close of business on 28 February.

    Kasturi, a seasoned media executive with previous stints at The Times of India group and Times Internet, where he held various leadership positions, appears to be maintaining his tradition of brief but impactful tenures at India’s leading media houses.

    Industry observers note that Kasturi’s CV now sports an impressively symmetrical one-year stint at India Today, neatly matching his seven-month escapade as  chief growth officer at Bennett Coleman & Co. Ltd. Perhaps in the fast-paced world of digital media strategy, longevity is measured in months rather than years.

    The company has not yet announced a successor.

  • TV Today Network to sell radio operations whilst engaging Creative Channel as sales agent

    TV Today Network to sell radio operations whilst engaging Creative Channel as sales agent

    MUMBAI:  TV Today Network Limited, part of the India Today Group, has entered into a memorandum of understanding with Creative Channel Advertising and Marketing for the proposed sale of its FM radio broadcasting operations whilst simultaneously appointing the firm as its advertising sales agent. TV Today made this declaration through a regulatory filing with the Bombay stock exchange a short while ago. 

    The Rs 20 crore deal involves three FM radio stations broadcasting on the 104.8 frequency in Mumbai, Delhi and Kolkata. The transaction structure includes an initial payment of Rs. 10 crore upon MoU execution, with the remaining amount due at closing, subject to regulatory approvals from the ministry of information & broadcasting.

    During the transition period, Creative Channel will serve as TV Today’s advertising sales agent, leveraging its expertise to sell airtime to governmental bodies and corporate clients. The arrangement is intended to bolster advertising revenue for the radio business, which reported losses despite generating Rs 16.18 crore turnover in FY 2023-24 — representing merely 1.7 per cent  of TV Today Network’s total revenue.

    The board of directors had initially resolved on 9 January to shutter the radio division entirely before receiving interest from potential buyers. The subsequent approval for sale came during their 11  February meeting.
    TV Today may execute the transaction either directly or through its wholly owned subsidiary, Vibgyor Broadcasting. The latter approach would constitute a related party transaction, though conducted on an arm’s length basis.

    Creative Channel, established in 1991 with Rs 5.23 crore paid-up capital, specialises in television broadcasting, advertising and programming. The company has no connection to TV Today’s promoter group.

    The transaction is expected to conclude by 31 January 2026, marking TV Today’s strategic exit from the challenging FM radio sector amidst evolving industry dynamics.

  • AI to transform marketing strategies, not its core – Vikram Sakhuja

    AI to transform marketing strategies, not its core – Vikram Sakhuja

    MUMBAI: Artificial intelligence (AI) has gone from being a buzzword to an indispensable tool, revolutionising industries across the globe.

    At the 19 India Digital Summit, Madison Media & OOH at Madison World group CEO Vikram Sakhuja shared his views on how AI is transforming marketing strategies without disrupting its core principles. Spoiler alert: marketing fundamentals are safe, but the methods? They’re getting an AI upgrade!

    Sakhuja made it clear that while AI is rewriting the “how” of marketing, the “why” and “what” remain rooted in human understanding.  “The core principles of marketing will largely remain unchanged. What will evolve and transform are the methods of marketing,” he said during a thought-provoking session hosted by India Today Group consumer revenue group CMO & COO, Vivek Malhotra.

    Malhotra posed the billion-dollar question: Can publishers leverage AI-driven algorithms to help the ad industry scale to $1 trillion? Sakhuja’s reply was simple: AI’s learning thrives on data. “You can’t just write an algorithm; it’s the data fed into the system that enables learning and improvement over time,” he noted, adding that companies like Google are refining AI engines to optimise media spends through better data.

    Can AI foster human connection? The answer is a surprising yes.

    Are algorithms too mechanical to form meaningful consumer bonds? Not according to Sakhuja.  “AI can create a deep connection. For instance, when Meta launches a trailer, the number of shares it gets is a real-time pulse check,” he explained. AI helps broadcasters and advertisers bypass traditional targeting and focus on consumers who actually engage.

    And the examples don’t stop there. Think about Cadbury’s Diwali campaign, where Shah Rukh Khan’s virtual presence personalised messages for neighbourhood stores. That’s AI delivering local charm on a national scale.

    Sakhuja dismissed the notion that AI is the sole domain of new-age brands. “Of course, legacy brands can embrace AI,” he said. He highlighted how even routine tasks like food delivery via Swiggy or Zomato rely on AI, demonstrating its seamless integration into daily life.

    The takeaway? Age doesn’t matter if you’re willing to innovate.

    But wait, what about data validation? With great data comes great responsibility.
    Sakhuja cautioned about the dangers of bad data—what he called the “garbage in, garbage out” problem. Feeding unvalidated data into AI can lead to “hallucinations” (no, not the psychedelic kind) where outputs are wildly off-mark.

    The solution? “Validation checks are crucial to ensure accuracy and prevent biases. The key is balancing AI’s capabilities with human oversight,” Sakhuja advised, adding that ethical use and privacy concerns need to stay top of mind.

    Three ways AI supercharges marketing:

    1    Precision targeting: AI identifies who’s engaging and how, skipping old-school guesswork.

    2    Customised experiences: From localised campaigns to dynamic messaging, AI personalises at scale.

    3    Smart scaling: Brands like Cadbury use AI to connect with millions while keeping it personal.

    Final thought: Will AI replace humans? Not likely. Sakhuja pointed out that AI is a tool, not a replacement. “Human judgment remains critical. Over-reliance on AI could erode the creativity and ethics that define good marketing,” he concluded.

    So how will your brand embrace the AI wave without losing its human touch?

  • India Today group elevates Siddharth Zarabi as editor of Business Today Multiverse

    India Today group elevates Siddharth Zarabi as editor of Business Today Multiverse

    MUMBAI: In a defining moment for Indian journalism, Siddharth Zarabi steps into the spotlight as editor of Business Today Multiverse. The India Today Group’s announcement marks a pivotal chapter, entrusting Zarabi to orchestrate the editorial symphony across Business Today’s diverse platforms—print, digital, and streaming.

    With a career steeped in financial journalism and a reputation for sharp insights, Zarabi’s elevation signals a bold new era for the brand. This leadership move embodies the spirit of innovation and excellence that continues to define Business Today in an ever-evolving media landscape.

    With over 27 years of journalism experience, Zarabi brings a wealth of expertise and insight to the role. Since joining Business Today as managing editor in 2021, he has played a pivotal role in shaping the brand’s editorial vision, driving impactful coverage and innovative storytelling in business journalism.

  • Business Today unveils 21st edition of the Most Powerful Women in business, honours winners

    Business Today unveils 21st edition of the Most Powerful Women in business, honours winners

    Mumbai: Business Today celebrated the 21st edition of the Most Powerful Women in Business list on November 8 in Mumbai. The event brought together visionary women leaders, entrepreneurs, and executives from diverse sectors to discuss key challenges and new opportunities for women in Indian business.

    Union minister of commerce and industry, Piyush Goyal, was the chief guest at the event. He alongside India Today Group vice-chairperson and executive editor-in-chief Kalli Purie, unveiled the MPW Special Issue of the magazine, which featured the inspiring stories of the women leaders who made it to this year’s prestigious list.  

    Addressing the stalwarts and guests, Goyal emphasised India’s enduring respect for female leadership and praised the National Democratic Alliance (NDA) government’s initiatives to empower women.

    He also highlighted India’s resilience to potential tariff increases from the US after Donald Trump’s re-election, stating, “India is regarded as a trusted partner by the democratic world.” He also assured that India was willing to reduce tariffs on products where there is little competition, such as heavy motorcycles from Harley Davidson.

    This year, Business Today recognised 60 women leaders across various industries, with 12 new faces added to the list, showcasing the increasing diversity and dynamism of female leadership in India. Alongside these new honourees, four returning achievers highlighted the consistent excellence and evolution in their fields. Two leaders were inducted into the Hall of Fame, having been a part of the list a record seven times, underscoring their profound and enduring impact on the business landscape.

    This year’s event was centered around the theme “Balance. Work. Life. Safety” focused on the delicate balance women strive to maintain between their professional and personal lives. It also addressed the need for greater gender equity and inclusivity in business.

    Distinguished honourees were Schauna Chauhan, CEO of Parle Agro; Ananya Birla, Founder & Chairperson of Svatantra Microfinance; Prabha Narasimhan, MD & CEO of Colgate-Palmolive (India); Prativa Mohapatra, VP & Managing Director of Adobe India; Ameera Shah, Executive Chairperson of Metropolis Healthcare; and Padmaja Ruparel, Co-founder of Indian Angel Network, among others. To know about the full list, log on to https://btmostpowerfulwomen.com/2024/

    During a thought-provoking panel discussion, Prabha Narasimhan, MD & CEO of Colgate-Palmolive (India) highlighted the underappreciation of women’s contributions. “Grit, Gumption and Guts are common to men and women both. What makes it interesting for women as we tend to undersell ourselves a little bit,” she said.

    Indian Angel Network co-founder Padmaja Ruparel emphasized the societal barriers women face and the importance of embracing risk. “Women always had a tough time. In most societies, not just India, people have preconceived notions about women. That’s the first challenge. The second point is that the women are not grown or nurtured to take risks in their workplace,” said Padmaja.

    Prativa Mohapatra, VP & Managing Director of Adobe India and Pavitra Shankar, MD of Brigade Group also shared their personal journeys of resilience and leadership.

    In another insightful session, Edelweiss AMC MD & CEO Radhika Gupta, celebrated women’s innate multitasking abilities. “Women are natural multitaskers without any professional training and spreadsheets. Multitasking is a tremendous skill in leadership… So, what we traditionally refer to as feminine skill sets are those which are required in the workplace,” she said.

    Shefali Goradia, Chairperson of Deloitte South Asia, and Amisha Vora, Chairperson & MD of Prabhudas Lilladher Group, discussed the importance of self-belief and the need to close the gender gap in corporate leadership. Shefali said that in India there is still a lack of equal seats for women at the high table despite awareness, while Gupta urged women to move from being cautious savers to confident investors, encouraging them to extend their financial stewardship beyond the household.

    The theme of work-life balance was a key point of reflection throughout the day. Nirupa Shankar, Joint MD of Brigade Group, observed that the idea of “work-life balance” is evolving, with more emphasis now on work-life integration. Devita Saraf, Chairperson & CEO of Vu Group, echoed this thought and stressed the importance of setting clear boundaries to maintain focus and mental well-being.

    Since its inception in 2003, Business Today’s Most Powerful Women in Business list has served as an important platform to recognize women who have made significant contributions to their industries. This year’s event not only celebrated the accomplishments of these remarkable leaders but also underscored the critical need to address gender disparities and create an environment where women can truly thrive.

  • India Today Group sees revenue fall amid challenging market conditions

    India Today Group sees revenue fall amid challenging market conditions

    Mumbai: When a titan stumbles, the tremors are felt far beyond its own walls. Investor confidence wavers, markets shift uneasily, and a once-unshakeable reputation finds itself on thin ice. Such is the case for the India Today Group, which, in a jarring Q2 FY25 performance, posted steep declines in both revenue and profits. This downturn isn’t just a dip in the numbers; it’s a stark reminder that even the most formidable institutions can struggle against economic forces and the relentless pressure of an ever-changing media landscape. Despite efforts to trim costs and adapt, India Today’s latest results signal not progress, but troubling stagnation.

    For the quarter ending September 2024, the Group’s revenue plummeted to Rs 206.77 crores from Rs 311.79 crores in the preceding quarter, marking a sharp 33.7 per cent drop. This contraction becomes more severe when juxtaposed with the Rs 213.86 crores reported in the same quarter last year. Despite moderate operational adjustments, production costs grew by over 3 per cent, reaching Rs 24.35 crores compared to Rs 23.62 crores a year ago. Employee expenses also remained stubbornly high at Rs 81.41 crores, reflecting a challenging balance between workforce retention and profitability.

    Net profit for the quarter dwindled to Rs 8.35 crores, representing a staggering decline from Rs 51.43 crores reported in Q1 FY25. This downward spiral in profitability is exacerbated by a combination of rising costs and a limited revenue base, suggesting that the current strategic approach may lack the flexibility needed to weather industry-wide upheaval. Even more concerning is the dwindling cash flow, with net cash inflows from operations at a mere Rs 88.78 crores, down significantly from previous levels, limiting future investments and expansion.

    Television and media operations, traditionally a strong revenue stream, reported Rs 202.85 crores, down from Rs 309.22 crores in the previous quarter, reinforcing an overall industry-wide struggle to maintain viewership and advertiser interest. Radio broadcasting, a secondary but growing segment, failed to offset this decline, posting a minor increase to Rs 3.92 crores in Q2 FY25, underscoring limited diversification.

    While India Today Group continues to hold a respected position within the media industry, these financial indicators highlight urgent structural and strategic reevaluation. Moving forward, the Group must navigate the intricate dance of cost control and technological investments, all while addressing audience shifts in an age of digital-first content.

  • NDTV group recruits Purva Misra as chief people officer

    NDTV group recruits Purva Misra as chief people officer

    MUMBAI: There’s change at the top at the Adani-owned NDTV group. The news organisation has roped in Purva Misra as chief people officer, replacing Gaurav Shah who headed the HR function. 

    Misra brings with her over 25 years of experience in human resource, business mmanagement and consulting. A notice to the Bombay stock exchange states that she has been a key leader in diverse industries like media, e-commerce, and healthcare. She has successfully managed teams across India and the Asia-Pacific region and has a proven track record in leadership development and organisational transformation.

    Prior to this, she has worked as a chief human resources officer (CHRO) of India Today group and chief operating officer (COO) of India Today Media Institute and has also held various significant roles at Makemytrip.com, Max Healthcare and Hewitt Associates, wherein she has led a range of HR initiatives.

    Misra holds an MBA degree from XLRI Jamshedpur and BA (Honors) in Economics from Delhi university.
     

  • Cloud TV announces partnership with India Today Group, Saregama, Fancode, and Ultra Jhakaas

    Cloud TV announces partnership with India Today Group, Saregama, Fancode, and Ultra Jhakaas

    Mumbai: Addressing the ever-evolving needs of viewers seeking a user-friendly and localised experience, Cloud TV, India’s first and only TV operating system, has announced its strategic partnership with India Today Group, Saregama, Fancode Sports app and Ultra Jhakaas Marathi OTT app. Building on its extensive content library, these partnerships will provide millions of Cloud TV users with additional free streaming news and music channels, as well as on-demand sports and entertainment content.

    Cloud TV – a homegrown TV OS caters to the unique needs of Indian audience, by simplifying content discovery and, making it affordable for everyone. As part of this partnership, users with Smart TVs running Cloud TV OS will be able to stream popular news channels such as Aaj Tak, India Today and Good News Today; entertaining music channels like Saregama Music, Saregama Telugu, Saregama Hum Bhojpuri; and the entire content library of Ultra Jhakaas Marathi OTT app. Additionally, sports enthusiasts will gain access to live matches, reviews, and live scores across cricket, formula 1, football, hockey, golf and many other sports through the Fancode sports app.

    Commenting on the recent partnerships, Cloud TV COO and co-founder Abhijeet Rajpurohit expressed, “At Cloud TV, our objective has always been to provide the best content for our users and expand the range of content offerings. With this new partnership, our users will be able to stream these free popular channels and on-demand OTT apps on their Smart TVs eliminating the need for expensive cable or other subscriptions. Through these collaborations, we hope to advance the digital entertainment sector and establish Cloud TV as the go-to platform for Smart TV brands who want to offer a content-rich Smart TV experience to their users.”

    To further elevate the user experience, Cloud TV recently rolled out a new software update, Cloud TV 3.0, specifically designed to enhance the Smart TV experience. This latest version introduces a range of enhanced features, including unique immersive UIs, and a voice assistant with regional language support. Additionally, the mobile remote app is rapidly becoming the preferred choice for the users, gradually replacing traditional TV remotes. This app simplifies content search, navigation, and interaction, and also functions as a voice remote, enhancing the overall user experience. This update enables Smart TV players to cater to their audiences and deliver superior digital entertainment to affordable households across India. With Cloud TV’s intuitive interface and user-friendly features, viewers can easily navigate through different channels, browse program schedules, and tailor their viewing experience according to their preferences. 

  • India Today Group breaks language barriers with PM’s interview in six languages

    India Today Group breaks language barriers with PM’s interview in six languages

    Mumbai:  India Today Group pioneered the concept of an AI Anchor Sana, creating a revolution in the media industry. Sana’s lifelike presence captivated audiences. Taking the next big step in utilising AI for news, the India Today Group has utilised AI to translate PM Narendra Modi’s interview to the network into six diverse languages – Marathi, Punjabi, Bangla, Bhojpuri, English and Odia, instantly breaking multiple languages barriers and ensuring access across regional audiences. This groundbreaking move showcased AI’s potential in democratising information and bridging linguistic barriers, solidifying the group’s commitment to innovation and inclusivity.

    The AI step comes in a week when the PM gave three separate interviews to the network — not seen so far in his tenure, and a major affirmation to the country’s only democratic newsroom.

    The interview hashtag #SabseSolidModiInterview surged to the top spot on X’s (Formerly Twitter) trending list, reflecting widespread interest and discussion surrounding the PM’s interaction (Source: X| Trending Hashtags| Political– Trending| #SabseSolidModiInterview). The interview attracted a staggering 1.16 lakh peak concurrent viewers on YouTube Live, underscoring the immense viewership it commanded during the broadcast on May 16th, 2024 (Source: YT Live | All Feeds | 16 May’24 | 7 PM to 8.40 PM).

    The PM’s interview’s reach extended beyond real-time viewership, generating over 1 million actions on social media platforms such as Facebook, Instagram, and Twitter from 16th May to 19th May (Source: Comscore Social). The hashtags #SabseSolidPMInterview and #SabseSolidModiInterview was pivotal in this engagement. Additionally, the interview accumulated more than 30 million video views and reel plays across YouTube, Facebook, X, and Instagram within the same period, showcasing its extensive impact and popularity (Source: Comscore Social and Instagram). Additionally, translated interviews broke records and got an immense interaction with the regional audience, interviews were shared by official party channels and many prominent political leaders. These impressive statistics underscore the interview’s far-reaching impact and its ability to connect with viewers on a massive scale.

    In an exclusive interview with a distinguished panel of star network anchors and editors Rahul Kanwal, Sudhir Chaudhary, Sweta Singh, and Anjana Om Kashyap, Prime Minister Narendra Modi expressed his profound readiness to lead the country for another term, then went on the answer every big question that’s been on the national mind.

    The Prime Minister shed light on his perspectives regarding the absence of a global news channel originating from India. He remarked, “If more global TV channels like AajTak are created, I would be the first one to applaud. It’s surprising that even after 75 years of independence, not one global news channel from our country has emerged.”

    Making a special mention of the India Today group, the Prime Minister said, “I expect that AajTak and its editors can study and showcase the real extent of elections.” The group is known for its in-depth interviews with senior politicians, celebrities, and influential figures. The Group’s celebrated channels, India Today TV and AajTak, dominate the Indian elections news coverage with robust analysis by experts, pre and post-elections.

    As the elections draw to a close, the PM revealed his favourite moment in the current cycle — record voting in the Kashmir Valley, a trend he sees as springing from the abrogation of Article 370 in 2019.

    In a political season where the PM has given an array of interviews, the India Today Group’s interaction stands out, as not only the most discussed and shared interview but also, with the potential to reach out to the largest audience.

  • India Today Group’s ‘AI Sana’ wins INMA Global Media Awards 2024

    India Today Group’s ‘AI Sana’ wins INMA Global Media Awards 2024

    Mumbai: India Today Group’s AI anchor Sana, clinched not one but two prestigious awards, reaffirming groundbreaking contributions to the realm of journalism and artificial intelligence, at the International News Media Association Global Media Awards held in London. Sana’s innovative approach to delivering news content has captivated audiences worldwide, revolutionising the way information is disseminated and consumed.

    In a testament to the genre defining initiative of India Today Group, AI Anchor Sana secured the coveted first place in the category of ‘Best Use of AI in Customer-Facing Products’ for the entry ‘Human Collaborative AI Anchors: AI-Led Newsroom Transformation’. This recognition underscores Sana’s pivotal role in spearheading a paradigm shift in newsroom dynamics, seamlessly blending human expertise with AI innovation to deliver unparalleled news experiences.

    Furthermore, the pioneering initiative was also adjudged ‘Best in South Asia for AI-Led Newsroom Transformation’. This accolade not only celebrates the collaborative efforts of Sana and the India Today Group but also recognizes their instrumental role in driving innovation and excellence within the media landscape of the region.

    Sana’s success at the International News Media Association’s 2024 Global Media Awards serves as a testament to the transformative power of AI in shaping the future of journalism, embodying the imminent of news broadcasting. Her ability to engage audiences with accuracy, empathy, and credibility epitomizes the synergy between human ingenuity and technological advancement, heralding a new era of storytelling and information dissemination.

    As the India Today Group celebrates Sana’s remarkable achievements, it extends gratitude to the INMA World Media Congress for recognizing her outstanding contributions and to the group’s dedicated team whose unwavering commitment continues to propel us toward new horizons in media excellence.