Tag: India News

  • In deference to court, BARC to release suspended channels’ data

    In deference to court, BARC to release suspended channels’ data

    MUMBAI: Country’s TV audience ratings agency Broadcast Audience Research Council of India (BARC), in deference to Bombay High Court, has decided to renew audience measurement and release of data of all the three TV news channels it had suspended for four weeks on 24 November, 2016.

    However, BARC would continue to pursue the cases in the court.

    While one of the suspended channels, India News, had moved the court earlier managing to get interim relief, the case relating to V6 News was taken up by the court on Tuesday.

    BARC India CEO Partho Dasgupta stated, “BARC India respects ad-interim order of (the) court, and is following through on implementing the same with respect to its subscriber data with effect from this week. As the matter remains sub-judice, it would not be appropriate to say anything beyond this at the moment.”

    Though no official confirmation is available, but BARC India is expected to convey the same to all its subscribers on Wednesday assuring them that the ratings organisation would work towards further streamlining its on-ground processes so as to plug loopholes, if any, and work towards a transparent and more robust data eco-system.

    Towards the end of November, BARC India, in an unprecedented move, had informed its subscribers that it was suspending for four weeks the ratings of India News, TV9 Telegu and V6 News owing to suspected mala fide practices. Subsequently, all the three TV channels moved courts within a space of few days with India News leading the way.

    Speaking to Indiantelevision.com, Subir Kumar, who represented V6 News in the high court on 13 December, 2016, said that BARC India had partially argued the case on 9 December 2016 and had sought more time from the court. On the next hearing (13 December) BARC told the court that it was withdrawing the suspension of ratings review of V6 News. As a result of this development, BARC India would release data relating to V6 in the normal course for the fourth week (the last week in BARC’s purported suspension), the lawyer added.

    Pointing out that his client would appeal in the court seeking release of the ratings review of the previous three weeks by BARC as well, Kumar said that V6 News had also filed an injunction seeking damages of Rs 11 crore (Rs. 110 million) for allegedly “damaging the reputation and goodwill of V6 channel.”

    Reacting to the development, V6 News assistant editor Murali Krishna conveyed to Indiantelevision.com a message from V6 News chief editor and CEO Ravi Ankam. The message read: “We believe in highest values of journalism and grown with public support. We always said our ratings are consistent and fair. We approached the court of law for the truth to come out. We believe that BARC was misguided. We hope BARC will correct its system to protect the interests of popular channels like V6 News.”

    The Bombay HC on 6 December, 2016 had stayed the suspension of ratings review of India News even as BARC hinted at continuing its crusade. TV9, which too, reportedly, has subsequently got a favourable interim order from the court, could not be reached for an official reaction despite phone calls on Tuesday.

    ALSO READ:

    HC stays India News ratings suspension; BARC hints at continuing crusade

    V6 challenges suspension; BARC to place facts before court

    BARC India suspends three errant channels’ review

     

     

     

  • In deference to court, BARC to release suspended channels’ data

    In deference to court, BARC to release suspended channels’ data

    MUMBAI: Country’s TV audience ratings agency Broadcast Audience Research Council of India (BARC), in deference to Bombay High Court, has decided to renew audience measurement and release of data of all the three TV news channels it had suspended for four weeks on 24 November, 2016.

    However, BARC would continue to pursue the cases in the court.

    While one of the suspended channels, India News, had moved the court earlier managing to get interim relief, the case relating to V6 News was taken up by the court on Tuesday.

    BARC India CEO Partho Dasgupta stated, “BARC India respects ad-interim order of (the) court, and is following through on implementing the same with respect to its subscriber data with effect from this week. As the matter remains sub-judice, it would not be appropriate to say anything beyond this at the moment.”

    Though no official confirmation is available, but BARC India is expected to convey the same to all its subscribers on Wednesday assuring them that the ratings organisation would work towards further streamlining its on-ground processes so as to plug loopholes, if any, and work towards a transparent and more robust data eco-system.

    Towards the end of November, BARC India, in an unprecedented move, had informed its subscribers that it was suspending for four weeks the ratings of India News, TV9 Telegu and V6 News owing to suspected mala fide practices. Subsequently, all the three TV channels moved courts within a space of few days with India News leading the way.

    Speaking to Indiantelevision.com, Subir Kumar, who represented V6 News in the high court on 13 December, 2016, said that BARC India had partially argued the case on 9 December 2016 and had sought more time from the court. On the next hearing (13 December) BARC told the court that it was withdrawing the suspension of ratings review of V6 News. As a result of this development, BARC India would release data relating to V6 in the normal course for the fourth week (the last week in BARC’s purported suspension), the lawyer added.

    Pointing out that his client would appeal in the court seeking release of the ratings review of the previous three weeks by BARC as well, Kumar said that V6 News had also filed an injunction seeking damages of Rs 11 crore (Rs. 110 million) for allegedly “damaging the reputation and goodwill of V6 channel.”

    Reacting to the development, V6 News assistant editor Murali Krishna conveyed to Indiantelevision.com a message from V6 News chief editor and CEO Ravi Ankam. The message read: “We believe in highest values of journalism and grown with public support. We always said our ratings are consistent and fair. We approached the court of law for the truth to come out. We believe that BARC was misguided. We hope BARC will correct its system to protect the interests of popular channels like V6 News.”

    The Bombay HC on 6 December, 2016 had stayed the suspension of ratings review of India News even as BARC hinted at continuing its crusade. TV9, which too, reportedly, has subsequently got a favourable interim order from the court, could not be reached for an official reaction despite phone calls on Tuesday.

    ALSO READ:

    HC stays India News ratings suspension; BARC hints at continuing crusade

    V6 challenges suspension; BARC to place facts before court

    BARC India suspends three errant channels’ review

     

     

     

  • V6 challenges suspension; BARC to place facts before court

    V6 challenges suspension; BARC to place facts before court

    MUMBAI: V6 News, from the stable of the Telugu channel popular across Telangana and Andhra Pradesh, also wants to challenge Broadcast Audience Research Council India (BARC India) after the latter suspended its ratings review for some weeks along with other two channels on 24 November, 2016.

    BARC India, the only television audience measurement body in India, had temporarily suspended the review of viewership of three news channels. BARC communicated to all the broadcasters that ratings for India News, TV9 Telugu and V6 News were suspended owing to suspected mala fide practices.

    Media buying and planning (advertising) agencies and brands had reacted strongly or cautiously when it came to commenting on famous yet delinquent channels. Dentsu Aegis chairman Ashish Bhasin had lauded the BARC decision: “It is a bold step taken by BARC to name and shame the mischievous entities.” It sends out a warning message to the channels to behave, and will act as a deterrent for other possible mischief-mongers that could spoil the purity of the currency for a Rs 20000 crore annual TV advertising business in India, Bhasin said.

    However, the Bombay High Court on 6 December stayed the suspension of ratings review of India News even as BARC hinted at continuing its crusade. Describing the suspension of India News ratings as ‘arbitrary and illegal’, the court stated that the suspension and subsequent communication to all the subscribers has prima-facie been seen as a reputation-maligning action, a press release from India News stated. India News CEO Varun Kohli said, “India News is a credible news channel in the broadcasting business in the country and has grown consistently in the last four years both in the times of BARC ratings and TAM ratings, the predecessor of BARC.”

    Reacting to the judgement, BARC India CEO Partho Dasgupta said: “We will continue to act as per our board and government guidelines, with the objective of providing the Indian broadcast industry with an accurate, robust and reliable television audience measurement system.”

    Players in the news eco-system meantime saw an overall decline in the ratings, according to BARC week 48. Since the court stay, observers have been wondering whether other two erring and suspended yet holier-than-thou channels would also knock at the doors of the courts of law seeking redressal.

    “We have filed a suit against the suspension of V6 review by BARC India,” V6 CEO Ravi Ankam communicated to Indiantelevision.com through the chief technical officer Kishore Kumar late yesterday evening. However, Ankam did not reveal the details, saying the “matter was sub-judice.”

    When contacted for its comment on V6 News decision, BARC India was prompt in its curt reply. “We will place the facts in (the) court. At this stage, as the matters are sub-judice, it would not be appropriate for us to say anything more. We are confident of what we are doing,” the ratings body CEO said.

    TV9 Telugu shied from reacting or commenting on BARC India action or the court stay. TV9 head of marketing Clifford Pereira passed on the responsibility of speaking to the media to the chief financial officer KVN Murthy. When Indiantelevision.com contacted CFO Murthy, he sought time as he was driving out of town for a private meeting, and then chose not to respond to calls or text messages.

    Also Read

    HC stays India News ratings suspension; BARC hints at continuing crusade

    ‘Name and shame delinquent channels’

  • V6 challenges suspension; BARC to place facts before court

    V6 challenges suspension; BARC to place facts before court

    MUMBAI: V6 News, from the stable of the Telugu channel popular across Telangana and Andhra Pradesh, also wants to challenge Broadcast Audience Research Council India (BARC India) after the latter suspended its ratings review for some weeks along with other two channels on 24 November, 2016.

    BARC India, the only television audience measurement body in India, had temporarily suspended the review of viewership of three news channels. BARC communicated to all the broadcasters that ratings for India News, TV9 Telugu and V6 News were suspended owing to suspected mala fide practices.

    Media buying and planning (advertising) agencies and brands had reacted strongly or cautiously when it came to commenting on famous yet delinquent channels. Dentsu Aegis chairman Ashish Bhasin had lauded the BARC decision: “It is a bold step taken by BARC to name and shame the mischievous entities.” It sends out a warning message to the channels to behave, and will act as a deterrent for other possible mischief-mongers that could spoil the purity of the currency for a Rs 20000 crore annual TV advertising business in India, Bhasin said.

    However, the Bombay High Court on 6 December stayed the suspension of ratings review of India News even as BARC hinted at continuing its crusade. Describing the suspension of India News ratings as ‘arbitrary and illegal’, the court stated that the suspension and subsequent communication to all the subscribers has prima-facie been seen as a reputation-maligning action, a press release from India News stated. India News CEO Varun Kohli said, “India News is a credible news channel in the broadcasting business in the country and has grown consistently in the last four years both in the times of BARC ratings and TAM ratings, the predecessor of BARC.”

    Reacting to the judgement, BARC India CEO Partho Dasgupta said: “We will continue to act as per our board and government guidelines, with the objective of providing the Indian broadcast industry with an accurate, robust and reliable television audience measurement system.”

    Players in the news eco-system meantime saw an overall decline in the ratings, according to BARC week 48. Since the court stay, observers have been wondering whether other two erring and suspended yet holier-than-thou channels would also knock at the doors of the courts of law seeking redressal.

    “We have filed a suit against the suspension of V6 review by BARC India,” V6 CEO Ravi Ankam communicated to Indiantelevision.com through the chief technical officer Kishore Kumar late yesterday evening. However, Ankam did not reveal the details, saying the “matter was sub-judice.”

    When contacted for its comment on V6 News decision, BARC India was prompt in its curt reply. “We will place the facts in (the) court. At this stage, as the matters are sub-judice, it would not be appropriate for us to say anything more. We are confident of what we are doing,” the ratings body CEO said.

    TV9 Telugu shied from reacting or commenting on BARC India action or the court stay. TV9 head of marketing Clifford Pereira passed on the responsibility of speaking to the media to the chief financial officer KVN Murthy. When Indiantelevision.com contacted CFO Murthy, he sought time as he was driving out of town for a private meeting, and then chose not to respond to calls or text messages.

    Also Read

    HC stays India News ratings suspension; BARC hints at continuing crusade

    ‘Name and shame delinquent channels’

  • HC stays India News ratings suspension; BARC hints at continuing crusade

    HC stays India News ratings suspension; BARC hints at continuing crusade

    MUMBAI: Describing the suspension of India News ratings by BARC(Broadcast Audience Research Council India) as ‘arbitrary and illegal’ by an order dated 6 December, 2016, the Bombay High Court stayed the suspension of BARC ratings of India News. The court has stated that the suspension and subsequent communication to all the subscribers has been prima-facie seen as a reputation maligning action, a press release from India News stated.

    Earlier, BARC had temporarily suspended ‘India News’ ratings for a period of four weeks. In a statement, following the court order India News CEO Varun Kohli said, “India News is a credible news channel in the broadcasting business in the country and has grown consistently in the last four years both in the times of BARC ratings and TAM ratings, the predecessor of BARC. As a news channel, we uphold strong journalistic values and have established ourselves as a trustworthy and responsible media house in the country and have enjoyed unconditional support from all the stakeholders over the years. We are very confident that all the stakeholders and our well-wishers will continue to support us as they have done till now and we wish to work more closely with one and all.”

    Reacting to the judgement, BARC India CEO Partho Dasgupta said: “The honourable court has given an ad-interim order and we have no comment as the matter is still sub judice. We are confident about what we have done. We will continue to act as per our board and government guidelines, with the objective of providing the Indian broadcast industry with an accurate, robust and reliable television audience measurement system.”

    Iqbal Chagla, Senior Advocate, along with Sharan]agtiani, Subhashjha, Siddharth Bambha, Shyam D. Nandan, and  Yash Wardhan   Tiwari, instructed by M/s. Law Global, appeared for the plaintiff (India News). Dinyar Madon,  Senior Advocate, along with Yashesh Kamdar, Anand Desai, C. Mitra, Aneesha Jacob and Manasi Vyas, instructed by M/s. DSK Legal, appeared for the defendant (BARC India).

    According to the judgement, the Plaintiffs have also taken out Notice of Motion seeking interim stay with regard to the operation, execution, implementation and/or  effect of the Order of Suspension dated 24 November, 2016.

    The plaintiffs have further prayed that the data and ratings  it is entitled to receive in terms of the End User License Agreement (EULA) dated   24 April, 2015, executed   by and between the  plaintiff and  the defendant, be made available to the plaintiffs. The present application is made by the Plaintiff for urgent ad-interim reliefs, according to the judgement.

    The defendant had issued an email dated 24 November, 2016, addressed to all the subscribers of the defendant’s services, inter alia, stating that the ratings of the said channel  had been suspended  for a period of four weeks for ‘suspected mala fide practices.’ The defendant has also released the information regarding the suspension to the media as well. The defendant  had noted the abnormal and unjustified  high TRPs   of the plaintiff’s channel during the period of week 35-2016 to  44- 2016.  However, the defendant had not earlier disclosed the spiked TRP to the plaintiff, in order to prevent the channel from misusing the said data/TRP   to increase its revenue  with the advertisers.

    Dinyar Madon appearing for the defendant (BARC India) laid emphasis on the graphs produced before the court in support of the defendant’s case, that the same reveals the abnormal and unjustified high TRP during the period of Week 35 to Week 44. When the court pointed out to Madon that during Week 35 to Week 44 too, there does not appear to be a constant rise in the TRPs, but during certain weeks there appears to be a decline, Madon stated that, though the same is true, he is unable to explain the same. This court therefore observed that  if that be so,  there is all the more reason that the ‘conclusive evidence available with the ‘defendant’ ought to have been provided to the plaintiff at the time of issuing the show-cause notice to the plaintiff which till date is not provided.

    Initially, Madon stated on instructions that he is willing to show the evidence to the court, and later agreed to provide the same to the plaintiff. However, this offer is made not only after Chagla (Iqbal Chagla, senior advocate, appearing for the plaintiff – India News) concluded his arguments but even after Madon concluded making his submissions.  

    At that stage, Madon sought to rely upon an unsigned copy of a report of an inquiry with a farmer in U.P., who is stated to have told representatives of the defendant that his mother was approached by representatives of the plaintiff and bribed Rs. 500/- to watch their channel. This, incident is alleged to have taken place in January 2016. In my opinion, for the reasons stated above, the defendant will have to furnish such proof to the plaintiff in terms of the Agreement or in any event to place their conclusive evidence/proof on Affidavit to enable the plaintiff to examine and deal with the same which can be done at the stage of the hearing of the Motion. On the face of it, even if such a report is considered, it raises many queries and the plaintiff is entitled to deal with it.

    In the circumstances the court was prima facie satisfied that the order of suspension issued by the defendant is arbitrary and illegal, without following the procedure prescribed in clause 7 (e) of the Agreement. Though the defendant claimed that ‘conclusive evidence’ was available with the defendant, the same was not provided to the plaintiff depriving them the opportunity to deal with the same. Instead, without providing any evidence to the plaintiff, the defendant has not only suspended the ratings of the defendant’s channel but has immediately forwarded e- mails to their subscribers condemning the plaintiff of ‘suspected mala fide practices’ thereby, prima facie, maligning their reputation.  The balance of convenience is overwhelmingly in favour of the plaintiff and against the defendant.

    In the circumstances, the court passed the following ad-interim order:

    The suspension order dated 24 November, 2016 is stayed and the defendant is restrained from acting upon and/or implementing the same. Needless to add that if at the stage of the hearing of the Notice of Motion, the court holds that the defendant has been able to prima facie establish the breach on the part of the plaintiff, the plaintiff will have to undergo the balance suspension period stayed by this order. There shall be no order as to costs.

  • HC stays India News ratings suspension; BARC hints at continuing crusade

    HC stays India News ratings suspension; BARC hints at continuing crusade

    MUMBAI: Describing the suspension of India News ratings by BARC(Broadcast Audience Research Council India) as ‘arbitrary and illegal’ by an order dated 6 December, 2016, the Bombay High Court stayed the suspension of BARC ratings of India News. The court has stated that the suspension and subsequent communication to all the subscribers has been prima-facie seen as a reputation maligning action, a press release from India News stated.

    Earlier, BARC had temporarily suspended ‘India News’ ratings for a period of four weeks. In a statement, following the court order India News CEO Varun Kohli said, “India News is a credible news channel in the broadcasting business in the country and has grown consistently in the last four years both in the times of BARC ratings and TAM ratings, the predecessor of BARC. As a news channel, we uphold strong journalistic values and have established ourselves as a trustworthy and responsible media house in the country and have enjoyed unconditional support from all the stakeholders over the years. We are very confident that all the stakeholders and our well-wishers will continue to support us as they have done till now and we wish to work more closely with one and all.”

    Reacting to the judgement, BARC India CEO Partho Dasgupta said: “The honourable court has given an ad-interim order and we have no comment as the matter is still sub judice. We are confident about what we have done. We will continue to act as per our board and government guidelines, with the objective of providing the Indian broadcast industry with an accurate, robust and reliable television audience measurement system.”

    Iqbal Chagla, Senior Advocate, along with Sharan]agtiani, Subhashjha, Siddharth Bambha, Shyam D. Nandan, and  Yash Wardhan   Tiwari, instructed by M/s. Law Global, appeared for the plaintiff (India News). Dinyar Madon,  Senior Advocate, along with Yashesh Kamdar, Anand Desai, C. Mitra, Aneesha Jacob and Manasi Vyas, instructed by M/s. DSK Legal, appeared for the defendant (BARC India).

    According to the judgement, the Plaintiffs have also taken out Notice of Motion seeking interim stay with regard to the operation, execution, implementation and/or  effect of the Order of Suspension dated 24 November, 2016.

    The plaintiffs have further prayed that the data and ratings  it is entitled to receive in terms of the End User License Agreement (EULA) dated   24 April, 2015, executed   by and between the  plaintiff and  the defendant, be made available to the plaintiffs. The present application is made by the Plaintiff for urgent ad-interim reliefs, according to the judgement.

    The defendant had issued an email dated 24 November, 2016, addressed to all the subscribers of the defendant’s services, inter alia, stating that the ratings of the said channel  had been suspended  for a period of four weeks for ‘suspected mala fide practices.’ The defendant has also released the information regarding the suspension to the media as well. The defendant  had noted the abnormal and unjustified  high TRPs   of the plaintiff’s channel during the period of week 35-2016 to  44- 2016.  However, the defendant had not earlier disclosed the spiked TRP to the plaintiff, in order to prevent the channel from misusing the said data/TRP   to increase its revenue  with the advertisers.

    Dinyar Madon appearing for the defendant (BARC India) laid emphasis on the graphs produced before the court in support of the defendant’s case, that the same reveals the abnormal and unjustified high TRP during the period of Week 35 to Week 44. When the court pointed out to Madon that during Week 35 to Week 44 too, there does not appear to be a constant rise in the TRPs, but during certain weeks there appears to be a decline, Madon stated that, though the same is true, he is unable to explain the same. This court therefore observed that  if that be so,  there is all the more reason that the ‘conclusive evidence available with the ‘defendant’ ought to have been provided to the plaintiff at the time of issuing the show-cause notice to the plaintiff which till date is not provided.

    Initially, Madon stated on instructions that he is willing to show the evidence to the court, and later agreed to provide the same to the plaintiff. However, this offer is made not only after Chagla (Iqbal Chagla, senior advocate, appearing for the plaintiff – India News) concluded his arguments but even after Madon concluded making his submissions.  

    At that stage, Madon sought to rely upon an unsigned copy of a report of an inquiry with a farmer in U.P., who is stated to have told representatives of the defendant that his mother was approached by representatives of the plaintiff and bribed Rs. 500/- to watch their channel. This, incident is alleged to have taken place in January 2016. In my opinion, for the reasons stated above, the defendant will have to furnish such proof to the plaintiff in terms of the Agreement or in any event to place their conclusive evidence/proof on Affidavit to enable the plaintiff to examine and deal with the same which can be done at the stage of the hearing of the Motion. On the face of it, even if such a report is considered, it raises many queries and the plaintiff is entitled to deal with it.

    In the circumstances the court was prima facie satisfied that the order of suspension issued by the defendant is arbitrary and illegal, without following the procedure prescribed in clause 7 (e) of the Agreement. Though the defendant claimed that ‘conclusive evidence’ was available with the defendant, the same was not provided to the plaintiff depriving them the opportunity to deal with the same. Instead, without providing any evidence to the plaintiff, the defendant has not only suspended the ratings of the defendant’s channel but has immediately forwarded e- mails to their subscribers condemning the plaintiff of ‘suspected mala fide practices’ thereby, prima facie, maligning their reputation.  The balance of convenience is overwhelmingly in favour of the plaintiff and against the defendant.

    In the circumstances, the court passed the following ad-interim order:

    The suspension order dated 24 November, 2016 is stayed and the defendant is restrained from acting upon and/or implementing the same. Needless to add that if at the stage of the hearing of the Notice of Motion, the court holds that the defendant has been able to prima facie establish the breach on the part of the plaintiff, the plaintiff will have to undergo the balance suspension period stayed by this order. There shall be no order as to costs.

  • ‘Name and shame delinquent channels’

    ‘Name and shame delinquent channels’

    MUMBAI: Media buying and planning (advertising) agencies and brands reacted strongly or cautiously when it came to commenting on famous yet delinquent television channels suspected of wrongdoing by India’s only TV ratings points (TRP)  body. Broadcast Audience Research Council (BARC), the only television audience measurement body in India, temporarily suspended the review of viewership of three news channels. BARC had communicated to all the broadcasters that ratings for India News, TV9 Telegu and V6 News were suspended for four weeks owing to suspected mala fide practices.

    This decision may have had a bearing on advertising on the channels in question. Some industry experts were direct and forthcoming in their reactions, others were cautious, while some chose not to comment on the issue.

    Requesting anonymity, a senior media planner told Indiantelevision.com that the decision could have a mixed impact on the advertising revenue of the channels. There would be companies who believe in a particular channel since a long time. They may not get swayed by this temporary phenomenon. Companies who might want to launch a national campaign may take a channel’s current ratings into account before making their decision. Then, there are regional advertisers who want to see the effect of advertising on the ground — they may not take the BARC review into account at all. There would be some advertisers who would want to wait and watch for a while — 2-3 weeks before taking any decision.

    Dentsu Aegis chairman Ashish Bhasin lauded the BARC decision not to review certain errant channels for a period of time. “It is a bold step taken by BARC to name and shame the mischievous entities.” It sends out a warning message to the channels to behave, and will act as a deterrent for other possible mischief-mongers that could spoil the purity of the currency for a Rs 20000 crore annual TV advertising business in India, Bhasin said.

    About the impact on advertising, Bhasin said that the reputation of the errant channels would be affected owing to the suspension of review. “Although I am unaware of which channels were involved in what kind of wrongdoing, the channels would be disadvantaged due to the BARC action. In the medium to long term, the action would prove to be detrimental to the channels vis-a-vis advertising because the client decides to put his money on the basis of clear feedback and seeks value for every pie invested,” Bhasin added.

    Some experts were rather vocal about change in their approach. “I will certainly not recommend these channels for my clients,” an Initiative Media (formerly Lintas Media) business director told Indiantelevision.com.

    The business director said she would rather advise other substitute (surrogate) channels so that her clients do not suffer. She agreed that the BARC India decision may not directly impact regional and local brands, but, she said, media planners who would draw up annual national strategies for their respective clients would certainly keep the BARC India’s suspension decision in mind.

    However, some  client-companies were rather cautious. HDFC Life senior executive vice-president, marketing, analytics, digital & e-commerce Sanjay Tripathy said: “The channels concerned are denying any wrong-doing at this point. However, if the channels are found guilty of any wrongdoing as suggested in media reports, it is only fair then that they face the consequences. Prima facie, we believe before taking such a stance, due process would have been followed by the authorities by BARC (India) and should wait to this matter to be clarified before taking any hasty decisions.”  

    For the sake of an independent and unbiased article, IPG Mediabrands CEO Shashi Sinha chose not to comment since he chaired the technical committee of BARC India.

    “Advertisers who do not utilise the services of media buying agencies may continue to advertise on the errant channels,” said Madison World chairman Sam Balsara. “But, advertisers who take the help of agencies that use scientific methods of calculating GRPs (gross rating point) would over a period of time keep away from such channels,” he added. To a question whether advertisers would mind the temporary suspension, Sam said, “They would and they should.”

    Also Read :

    BARC India suspends three errant channels’ review

     

  • ‘Name and shame delinquent channels’

    ‘Name and shame delinquent channels’

    MUMBAI: Media buying and planning (advertising) agencies and brands reacted strongly or cautiously when it came to commenting on famous yet delinquent television channels suspected of wrongdoing by India’s only TV ratings points (TRP)  body. Broadcast Audience Research Council (BARC), the only television audience measurement body in India, temporarily suspended the review of viewership of three news channels. BARC had communicated to all the broadcasters that ratings for India News, TV9 Telegu and V6 News were suspended for four weeks owing to suspected mala fide practices.

    This decision may have had a bearing on advertising on the channels in question. Some industry experts were direct and forthcoming in their reactions, others were cautious, while some chose not to comment on the issue.

    Requesting anonymity, a senior media planner told Indiantelevision.com that the decision could have a mixed impact on the advertising revenue of the channels. There would be companies who believe in a particular channel since a long time. They may not get swayed by this temporary phenomenon. Companies who might want to launch a national campaign may take a channel’s current ratings into account before making their decision. Then, there are regional advertisers who want to see the effect of advertising on the ground — they may not take the BARC review into account at all. There would be some advertisers who would want to wait and watch for a while — 2-3 weeks before taking any decision.

    Dentsu Aegis chairman Ashish Bhasin lauded the BARC decision not to review certain errant channels for a period of time. “It is a bold step taken by BARC to name and shame the mischievous entities.” It sends out a warning message to the channels to behave, and will act as a deterrent for other possible mischief-mongers that could spoil the purity of the currency for a Rs 20000 crore annual TV advertising business in India, Bhasin said.

    About the impact on advertising, Bhasin said that the reputation of the errant channels would be affected owing to the suspension of review. “Although I am unaware of which channels were involved in what kind of wrongdoing, the channels would be disadvantaged due to the BARC action. In the medium to long term, the action would prove to be detrimental to the channels vis-a-vis advertising because the client decides to put his money on the basis of clear feedback and seeks value for every pie invested,” Bhasin added.

    Some experts were rather vocal about change in their approach. “I will certainly not recommend these channels for my clients,” an Initiative Media (formerly Lintas Media) business director told Indiantelevision.com.

    The business director said she would rather advise other substitute (surrogate) channels so that her clients do not suffer. She agreed that the BARC India decision may not directly impact regional and local brands, but, she said, media planners who would draw up annual national strategies for their respective clients would certainly keep the BARC India’s suspension decision in mind.

    However, some  client-companies were rather cautious. HDFC Life senior executive vice-president, marketing, analytics, digital & e-commerce Sanjay Tripathy said: “The channels concerned are denying any wrong-doing at this point. However, if the channels are found guilty of any wrongdoing as suggested in media reports, it is only fair then that they face the consequences. Prima facie, we believe before taking such a stance, due process would have been followed by the authorities by BARC (India) and should wait to this matter to be clarified before taking any hasty decisions.”  

    For the sake of an independent and unbiased article, IPG Mediabrands CEO Shashi Sinha chose not to comment since he chaired the technical committee of BARC India.

    “Advertisers who do not utilise the services of media buying agencies may continue to advertise on the errant channels,” said Madison World chairman Sam Balsara. “But, advertisers who take the help of agencies that use scientific methods of calculating GRPs (gross rating point) would over a period of time keep away from such channels,” he added. To a question whether advertisers would mind the temporary suspension, Sam said, “They would and they should.”

    Also Read :

    BARC India suspends three errant channels’ review

     

  • BARC India suspends three errant channels’ review

    BARC India suspends three errant channels’ review

    MUMBAI: Broadcast Audience Research Council (BARC), the only television audience measurement body in India, has temporarily suspended the review of viewership of three news channels.

    An industry source confirmed the news to Indiantelevision.com that BARC has communicated to all the broadcasters that ratings for India News, TV9 Telegu and V6 News have been suspended owing to suspected mala fide practices. These news channels will not be seen in latest ratings as well.

    BARC India neither confirmed nor denied the information when Indiantelevision.com got in touch with the ratings agency.

    The weekly review of the three channels has been suspended for four weeks, and their review will not be published from the current BARC Week 46 to BARC Week 49.

    Contacted by Indiantelevision.com on the BARC India notice, V6 News CEO Ravi Ankam communicated through chief technical officer Kishore Kumar, “We ourselves are shocked at this. I’m sure there has been a mistake and we are talking about this with the BARC management. V6 News is known for its uniqueness in responsible journalism and is popular among the masses. V6 management would never depend on such unnecessary manipulation.”

    Bangalore-based TV 9 head of marketing (who is in-charge of the media department) Clifford Pereira chose not to receive calls from Indiantelevision.com. (BARC India’s ratings in Week-38 reiterated the undisputed dominance of Ravi Prakash’s TV 9 in Telugu news channel segment with 210.5 Gross Rating Point. )

    India News CEO Varun Kohli, via an email response, said, “We are shocked to hear this and are seized of the decision taken by BARC. We are trying to talk to all the stakeholders, including BARC, to resolve the matter and address any misgivings. We are confident that the matter will be sorted out soon. We are a credible network in the broadcasting business for the last eight years and have shown consistent growth for the last five years in TAM and BARC ratings. We believe in the transparency of the system and intend getting to the bottom of the matter and exploring all options available to us.”

    ITV Media Network managing director Kartikeya Sharma chose not to speak on this issue. Someone else picked up his mobile phone when Indiantelevision.com dialled him, excused himself, and never got back when asked to react to the development related to BARC.

    It may be recalled that, in October, BARC India and Kerala TV Federation (KTF) had filed a joint police complaint with the director-general of Kerala Police after receiving complaints regarding attempts to retrieve addresses of BARC India panel homes and alleged efforts made to influence viewing trends.

    The basis of the police complaint was BARC India vigilance team’s collation of conclusive evidence of more than one effort to tamper with BARC’s audience measurement system in favour of a couple of channels. Preliminary scrutiny by on-ground vigilance team confirmed that attempts were made by some individuals to not only find out addresses of BARC India panel homes but also to incentivise them and influence their viewership patterns.

    BARC’s predecessor TAM India too had been plagued with allegations of such manipulations. In the late 1990s and early 2000s even a list of TAM India meter homes were circulated to media houses hinting that the measurement was not foolproof.

    Learning from such lapses, BARC during its formative stages, undertook measures such as resorting to water-marking technology to plug loopholes.

  • BARC India suspends three errant channels’ review

    BARC India suspends three errant channels’ review

    MUMBAI: Broadcast Audience Research Council (BARC), the only television audience measurement body in India, has temporarily suspended the review of viewership of three news channels.

    An industry source confirmed the news to Indiantelevision.com that BARC has communicated to all the broadcasters that ratings for India News, TV9 Telegu and V6 News have been suspended owing to suspected mala fide practices. These news channels will not be seen in latest ratings as well.

    BARC India neither confirmed nor denied the information when Indiantelevision.com got in touch with the ratings agency.

    The weekly review of the three channels has been suspended for four weeks, and their review will not be published from the current BARC Week 46 to BARC Week 49.

    Contacted by Indiantelevision.com on the BARC India notice, V6 News CEO Ravi Ankam communicated through chief technical officer Kishore Kumar, “We ourselves are shocked at this. I’m sure there has been a mistake and we are talking about this with the BARC management. V6 News is known for its uniqueness in responsible journalism and is popular among the masses. V6 management would never depend on such unnecessary manipulation.”

    Bangalore-based TV 9 head of marketing (who is in-charge of the media department) Clifford Pereira chose not to receive calls from Indiantelevision.com. (BARC India’s ratings in Week-38 reiterated the undisputed dominance of Ravi Prakash’s TV 9 in Telugu news channel segment with 210.5 Gross Rating Point. )

    India News CEO Varun Kohli, via an email response, said, “We are shocked to hear this and are seized of the decision taken by BARC. We are trying to talk to all the stakeholders, including BARC, to resolve the matter and address any misgivings. We are confident that the matter will be sorted out soon. We are a credible network in the broadcasting business for the last eight years and have shown consistent growth for the last five years in TAM and BARC ratings. We believe in the transparency of the system and intend getting to the bottom of the matter and exploring all options available to us.”

    ITV Media Network managing director Kartikeya Sharma chose not to speak on this issue. Someone else picked up his mobile phone when Indiantelevision.com dialled him, excused himself, and never got back when asked to react to the development related to BARC.

    It may be recalled that, in October, BARC India and Kerala TV Federation (KTF) had filed a joint police complaint with the director-general of Kerala Police after receiving complaints regarding attempts to retrieve addresses of BARC India panel homes and alleged efforts made to influence viewing trends.

    The basis of the police complaint was BARC India vigilance team’s collation of conclusive evidence of more than one effort to tamper with BARC’s audience measurement system in favour of a couple of channels. Preliminary scrutiny by on-ground vigilance team confirmed that attempts were made by some individuals to not only find out addresses of BARC India panel homes but also to incentivise them and influence their viewership patterns.

    BARC’s predecessor TAM India too had been plagued with allegations of such manipulations. In the late 1990s and early 2000s even a list of TAM India meter homes were circulated to media houses hinting that the measurement was not foolproof.

    Learning from such lapses, BARC during its formative stages, undertook measures such as resorting to water-marking technology to plug loopholes.