ITV

Tag: India Fashion Week

  • ARY acquires global rights to India fashion week

    ARY acquires global rights to India fashion week

    NEW DELHI: With an eye to make more aggressive forays in the Indian market and exploit the popularity of Indian events and content abroad, the Dubai-headquartered ARY group has snapped up the international telecast rights of India fashion Week.

    So, fashion followers across the world will now be able to catch all the action at Lakme India Fashion Week 2005, which is being held here from 20-26 April 2005, on ARY Digital Network in Pakistan, Middle East, North America and Europe.

    ARY Digital is also looking to further strengthen its fashion portfolio and plans to invest in Indian designers and fashion brands and help them set up a base in Pakistan, thereby helping the Indian fashion design industry to expand its reach to a wider audience-base.

    Announcing this at a press conference here today, ARY Digital Network president & CEO Salman Iqbal said, “ARY Digital Network is proud to be the international TV partner for Lakme India Fashion Week 2005. Our decision to broadcast this event was based on the fact that a common heritage, common historical linkage, and a common cultural bond bind both India and Pakistan and there is no better example of this than the fashion from our two countries.

    He added that the successful response received of the fashion week coverage prompted ARY to “deepen our association this year.”

    Over the years, ARY Digital Network has been using the medium of television entertainment as a catalyst in building bridges between India and Pakistan as well as Indian and Pakistani expatriates living in the Middle East, the United Kingdom, Europe, America and Canada.

    According to Fashion Design Council of India (FDCI) DG Rathi Vinay Jha, the proprietor of LIFW, “FDCI is extremely pleased to partner with ARY Digital Network to provide a wider footprint for India’s largest fashion event. This partnership takes Lakme India Fashion Week one step closer to the numerous international markets that our designers are targeting.”

    IMG, which handles the commercial aspects and management of LIFW, too expressed immense satisfaction on this association. Said IMG/TWI (South Asia) managing director and senior vice president Ravi Krishnan, “This alliance will provide LIFW the right exposure among international audiences.”

    The fashion trade event in the country, LIFW 2005 aims at providing a platform to develop business opportunities for India fashion industry professional. Top-notch professional in the fashion industry came together in December 1998 to form the Fashion Design Council of India (FDCI).

    As the flagship channel of the network, ARY Digital is a channel designed to present viewers entertainment that can be watched by the entire family. ARY Digital boasts of six region specific beams broadcasting as customized channels: ARY Digital – Pakistan, ARY Digital – Middle East, ARY Digital – UK, ARY Digital – Europe, ARY Digital – India and ARY Digital – USA. The network recently acquired the license for DTH (direct-to-home).

  • Delhi to host Lakme India Fashion Week 2004

    MUMBAI: Hot on the heels of the recently concluded Lakme India Fashion Week With Liberty 2003 (LIFWL 2003) in Mumbai, the event organisers the Fashion Design Council of India (FDCI) has announced that next year’s edition will take place in Delhi. Sony Entertainment Television has bagged the rights of telecasting the show for a 3-year period starting 2003.

    The Delhi event will see the latest fashion trends being unveiled as well as discussions on the fashion business. FDCI’s executive director Vinod Kaul said:” This year saw an increase in buyer turnout to 400 as compared to 200 buyers last year. This included the first time participation of buyers from Paris. We hope to continue with this trend in LIFWL 2004.

    “The venue for next years LIFWL is being announced much in advance by FDCI to enable the designers to prepare for the event in advance. FDCI is working on an increased participation in the event from international buyers.”

  • Twin NDTV channels to telecast Apsara Awards live

    Twin NDTV channels to telecast Apsara Awards live

    MUMBAI: After Jai Jawan and the India Fashion Week, NDTV has taken another step towards broadbasing viewership by deciding to air the Apsara Film Producers’ Guild awards live on 29 May.

    The awards, in their first year, will be shown live for two and half hours on both NDTV India and 24×7. While news channel Aaj Tak had been the first last year to announce a similar intention to telecast live the Indian Television Academy awards last year, in reality the channel aired only sporadic snippets of the event.

    On the other hand, NDTV Media CEO Raj Nayak says the NDTV channels will air the Apsara awards in toto. “The Apsara awards are unique as they are the first instituted for both the film and television industries, and have been brought into being for and by the industry.” Credibility and transparency are among the factors that led NDTV to consider airing an entertainment event of this magnitude live.

    The awards will be a formal affair, complete with red carpet and an impromptu opening of the envelope with the winners’ names on stage, a la the Oscars. The completely transparency of the conducting of the awards (Price Waterhouse Coopers auditors went to each guild member to collect and seal the votes) clinched the decision to air the event on NDTV, says Nayak.

    Needless to say, film events of this kind have a tremendous viewer interest, which the channel will undoubtedly cash in on. Reliance Infocomm is the presenting sponsor the event, while Nokia is one of the ground sponsors. A 15 camera set up will be used to cover the event, including behind-the-scenes coverage and interviews. The channels also covered the nominations nite in April.Says Film Producers’ Guild of India president Amit Khanna, “We see a definite fit in taking the programme live on the NDTV network, as the content is more focussed toward a formal, credible and transparent awards ceremony, as opposed to an entertainment show. We see in NDTV a great partner to highlight the process and indeed the credibility which is essential in any awards ceremony.”

    “The acquisition of such prestigious content is not only a reflection of our ability to produce a live show of such style and class but also our ability to build on the content in a manner which helps the overall imagery of the event. We would be going behind the scenes, covering the lead-up to the main event, the people behind it etc. It also marks the significance of mainstream news channels and the impact they are having on viewers”, says NDTV president Prannoy Roy.

    Says Nayak, “We have proved that news channel programming need not be just plain news bulletins. With programming like Hum Log, Gustakhi Maaf and Jai Jawan, we have led the way in innovative programming.” Thus, the Apsara awards give the channel an opportunity to broadbase the content without trivialising the essence of the channel, he says, adding that the channel would be open for similar properties in the days ahead.