MUMBAI: Tribal DDB India, a specialist communications unit of the Mudra Group, has a new logo – the Kite.
In an endeavour to leverage the power of the interactive media, the agency had earlier thrown open a challenge to designers to create a new logo by hosting a request on their website, www.tribalddbindia.com. Vaibhav Wategaonkar, a contestant from Mumbai, was adjudged the winner of the contest and will receive a 20GB IPod.
The contest received a total of 8,000 entries from 35 different countries. The task was to capture India in 49 squares in 3 colours. Six thousand entries alone were received from India; the judges Matt Freeman (Chief Executive Officer – Tribal DDB worldwide), CVS Sharma (country head and GM- Tribal DDB India) and Karl Gomes (group head creative – Tribal DDB India) selected 10 finalists.
Mudra MD & CEO Madhukar Kamath said, “A kite flying in a deep bright sky metaphorically represents eternity, height of intellectual thinking, perseverance and search for new endeavors. Tribal DDB India embodies these aspirations and like the kite, it is a source of inspiration and has a unique ability to see beyond the world of illusionary forms. The saffron color for the kite behind the bright yellow sky combined with the green below signifies courage, prosperity and success.”
Total Branding Solutions CEO R Lakshminarayanan said, “Tribal DDB India sought to design its logo to reflect India’s culture and heritage. All locations in the Tribal DDB worldwide have logos that are under the network’s umbrella and still manage to capture the uniqueness of the local cultures.”
Added Sharma, “We at Tribal DDB believe creativity dwells amongst us all. To take this thought forward a logo design contest was held on 2 March 2005. The contest received an overwhelming response of over 8,000 participants from 35 different countries.”