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Tag: India business

  • Byju’s names Prathyusha Agarwal as India CBO – Early Learn

    Byju’s names Prathyusha Agarwal as India CBO – Early Learn

    Mumbai: Ed-tech major Byju’s has announced the appointment of Prathyusha Agarwal as chief business officer to lead the Early Learn Business vertical.

    In this role, Agarwal will focus on charting the Early Learn portfolio strategy, define, design and deliver the holistic learning consumer offering and drive top-line growth for the business vertical. Early Learn aims to offer personalised and interactive learning programs across digital, physical and live classes for kids aged between four–eight years.  

    On the leadership appointment, Byju’s chief operating officer Mrinal Mohit said, “We are delighted to have Prathyusha onboard with us to lead the Early Learn Business at Byju’s. She has worked with notable brands for over 20 years and holds a wide experience across businesses and sectors. We look forward to working with her to strengthen our business further as well as support her to achieve her vision for Byju’s.”

    Byju’s aims to grow the early learn category to become the market leader in coming years, stated the ed-tech major. Through partnerships and acquisitions such as Osmo, Epic, and WhiteHat Jr, among others, the brand’s early learn category offerings have expanded to include ‘phygital’ learning – a seamless blend of online and offline, collaborative learning, digital reading, gamified approaches to lessons, etc to further accelerate and transform learning for young learners.

    Agarwal’s appointment comes at a time when the firm is gearing up to take these multiple offerings as a holistic learning proposition for Early Learners in the fast-growing Indian market.
    Sharing her thoughts, Prathyusha Agarwal said, “Early Learning is the most formative experience with potential to shape us into learners for life equipped to take on the ever-transforming world. I am super excited to be joining Byju’s and working with the team who are passionate about creating an equal learning ecosystem in the country. Within a short period, Byju’s has revolutionised the education landscape in India and I look forward to furthering the vision of putting early learners at the core of this journey.”

    Before joining Byju’s, Agarwal was the chief consumer and data officer at Zee, where she led the business transformation initiatives and the brand growth mandate across TV and OTT verticals. In her 21+ year career, she has launched Tata’s e-commerce venture TataCLiQ as the head of marketing, worked with HDFC Life as the VP, marketing and analytics and led brand strategy for the Star TV network. She was also the founder director of ‘All OK Tech Support’, worked with Market Gate Consulting and honed marketing skills at HUL in different sales and marketing roles. She is a post-graduate from IIM Ahmedabad, with her graduation in electrical engineering from IIT Madras.

  • Lenovo India appoints Chandrika Jain as marketing director

    Lenovo India appoints Chandrika Jain as marketing director

    Mumbai: Tech major Lenovo has appointed Chandrika Jain as marketing director for India, effective 1 March. 

    Jain commands more than 22 years of experience in multiple sectors, and currently manages Lenovo’s Worldwide Marketing Hub in India. 

    In this new role, she will be based in Bengaluru and lead the marketing functions across the consumer, commercial, tablets, and solutions and services portfolios. She will also be responsible for the overall corporate Lenovo brand in India, including areas such as innovation, workplace, and ESG (environment, social, and governance), said the tech company in a statement.

    “Chandrika’s previous experiences in leading large, global teams and delivering innovative, brand-building campaigns with the customer at the centre of it all, will readily accelerate our mission to strengthen Lenovo’s reputation as a trusted global brand,” said Lenovo India managing director Shailendra Katyal. “I am delighted to welcome her in this new role at Lenovo, where she’ll lead the marketing initiatives across businesses and look forward to have her an enriching experience at Lenovo.” 

    Jain has worked with Lenovo in various marketing roles for more than a decade. Previously in her roles at various advertising agencies, she worked for technology clients such as Dell, as well as clients in the consumer sector like Himalaya, Carbon (diamond jewelry), and Unilever.

    She has also worked with PSI for an USAID funded campaign to raise HIV awareness, and at ING bank. 

    “Lenovo is undergoing a fundamental transformation that will take us beyond our currentposition as a global #1 in PCs, and establish the company as a comprehensive leader in technology solutions and services. India is a crucial market in spearheading this transition, and Chandrika is the right person to make the change a reality for the Lenovo brand in India,” commented Lenovo Asia Pacific executive director of marketing Bhaskar Choudhuri. “In her current role she pioneered the first-ever global brand campaign, and she has demonstrated her business and marketing acumen in driving global campaigns for Lenovo’s consumer laptop brands, Yoga and Legion. I have full confidence that her experience will help bring Lenovo innovation to India, and further our vision of ‘Smarter Technology for All.’”

  • Beam appoints Vidyut arte managing director of india business

    Beam appoints Vidyut arte managing director of india business

    MUMBAI : Beam Inc. (NYSE: BEAM) today announced that Vidyut Arte, a veteran consumer goods leader with decades of experience in India and across Asia, will join the company as Managing Director of Beam India.  Arte, 51, joins Beam from Mondelez International, where he is currently Managing Director, Multi Category and Gum & Candy, South East Asia.  Over a 20-year career at Cadbury, now part of Mondelez, Arte served in roles of increasing responsibility, including leading sales and marketing for Cadbury India, leading the company’s business in China, and most recently, serving as Managing Director, Thailand, responsible for the combined Kraft and Cadbury business.  Arte’s appointment is effective December 2nd.

    “We are very excited that Vidyut is joining Beam to lead our India business, including our market-leading Teacher’s Scotch brand, into its next stage of growth,” said Arthur Aroney, Managing Director for Emerging Markets in Beam’s Asia Pacific/South America segment.  “Vidyut is a proven brand-builder, growth driver and inspirational leader.  His management, sales and marketing experience in India and across Asia will be incredibly valuable as he and our team execute our profitable growth strategy with the utmost passion, integrity and skill.”

    Arte succeeds Aroney, who has been managing the India business on an interim basis.  Arte is a graduate of Visvesvaraya National Institute of Technology in Nagpur, India, and earned his MBA at Jamnalal Bajaj Institute of Management Studies in Mumbai.  Arte and his family intend to relocate back to India from Thailand, where he is currently based.