ITV

Tag: India Banega Manch

  • Colors-Nick and KidZania to blend entertainment with reality

    Colors-Nick and KidZania to blend entertainment with reality

    MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi).

    As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio. The partnership with KidZania, is another step forward in Viacom18’s strategy of building ecosystems outside of the traditional television landscape, creating synergies across brands and platforms.

    KidZania is an interactive indoor theme park that empowers, inspires and educates kids through real-life role-play activities. By blending reality with entertainment, this partnership aims to provide an authentic and powerful developmental platform where kids can discover, explore and learn about the real-world.

    Viacom18 COO Raj Nayak said, “At Viacom18, we believe that creating experiences through multiple touchpoints goes a long way in fostering an engaged relationship with consumers. This partnership with KidZania brings a perfect opportunity for us to collaborate with like-minded partners and creating a platform for children to experience different aspects of the media and entertainment industry.”

    The Colors Studio will allow kids to actively interact and understand the story that is going to unfold for Colors show properties, be it India’s Got Talent, Rising Star, Jhalak Dikhlaa Jaa or India Banega Manch. They can choose to be in front of the camera or behind it; enact the role of a celebrity host or get ready to dance with the stars and step into the shoes of their favorite judges, show characters.

    Viacom18 head – kids entertainment cluster Nina Elavia Jaipuria said, “Nickelodeon has always endeavored to engage with kids by providing them unique and immersive experiences that are unparalleled. This partnership is another step towards inspiring kids with an inimitable curated platform that facilitates learning, development as well as play. The Nickelodeon studio will now allow kids to be a part of their favorite nicktoons life thus building an everlasting bond with them.”

    Kids love being a part of the daily lives of their favorite characters and the Nickelodeon studio will provide kids an engaging platform to interact and be a part of the adventures of their favorite toons like Motu Patlu, Dora, Shiva, etc. The studio will open with a dubbing studio where kids will be able to enjoy a true to life simulated dubbing experience, by giving voice to their favorite Motu Patlu, Shiva to name a few.

    Going forward, the studio will continue to curate many such experience like learning how to create animation, immersing themselves in an episode of their favorite toons etc, allowing kids to truly feel inspired and experience the mystical world of their favourite nicktoons.

    KidZania India CEO Sanjeev Kumar said, “We are delighted to partner with Viacom18 for Colors and Nickelodeon studios, which will bring an exclusive experience for kids and we look forward to expanding this partnership in the future.”

    As part of building an ecosystem, KidZania will also have Voot Kids, the leading kids content destination from Viacom18’s OTT service. The platform will bring alive high decibel engagement throughout the year with an objective to engage and celebrate with kids & their parents on special occasions like Diwali, Christmas, summer holidays, etc.

  • Live audience engagement: Colors premieres ‘India Banega Manch’ on Sunday

    MUMBAI: No judges. No votes. The street is the stage and all you need to do is win the crowd. After tasting success with Rising Star, Colors is ready to take live audience engagement to newer heights with Opp Camera phone presents India Banega Manch – the Indian version of the successful Israeli format, Win the Crowd.

    Moving away from the confines of a studio and celebrity judges, India Banega Manch, hosted by Krushna Abhishek and Mona Singh, will empower live on-ground audience to select ‘hunarbaazs’ (skilled talent) who possess the capability to stun the crowd within five minutes of their performance.

    Shot at iconic locations like Red Fort and Delhi Haat in New Delhi, Juhu Beach and Kala Ghoda in Mumbai, and New Market and Princep Ghat in Kolkata to name a few, India Banega Manch will make the streets every hunarbaaz’s playground. Their score, calculated basis the number of people whose attention they’re able to grab through their performance, will earn every location’s top performer a spot on the Jeet Ki Seat. India Banega Manch, produced by BBC Worldwide Entertainment, will bring power-packed talent and performances to television screens starting 7 May 2017, every Saturday and Sunday at 9:00 PM on Colors.

    Colors CEO Raj Nayak said, “Following the success of Rising Star, we are taking our belief in the audiences’ ability to choose extraordinary talent to the next level with India Banega Manch. We are proud to bring to our viewers another pathbreaking show which has been shot live on the streets, sans any stage, judges or votes. Keshet International is the format owner of this concept which we thought was apt for a market like India which has exceptional talent hidden in every nook and cranny.”

    Adding further, he said “Oppo Camera phone is on board as the Presenting Sponsor. Our continued association highlights the branding synergies that we are able to draw jointly leveraging our respective business objectives and goals.”

    Elaborating on the format, Manisha Sharma, Programming Head – Colors said, “India Banega Manch is a show that viewers have never experienced before. The sets for the show are the arenas of iconic and historical locations like Red Fort, India Gate and Connaught Place in Delhi, New Market and Princep Ghat in Kolkata. The talent has to ensure that they attract the busy people around them with their performances, and force them to stand and watch despite the summer heat; audiences have stepped out in large numbers. Given the scales that viewers are used to, it was very challenging yet exciting for our teams to shoot with hidden cameras. Talent was also a little taken aback to perform in these locations. Even our anchors, Krushna Abhishek and Mona Singh, will be in an avatar unlike ever before. We’re certain that it’s this uniqueness which will make India Banega Manch a truly first-of-its-kind proposition.”

    Commenting on the scale of India Banega Manch, Myleeta Aga, SVP & GM South East Asia and South Asia at BBC Worldwide said, “We are glad to be working once again with the team at Colors to bring this uniquely democratic series to Indian audiences. Contestants will get to showcase their talent and be judged by the crowd they attract. We hope to continue to bring many more novel concepts and formats that truly represent India to our audiences.”

    Abhishek said, “The format of the show defies traditions while welcoming a new wave of talent which connects with the masses and wins their hearts.” Adding further, host Mona Singh said, “While I have hosted TV shows in the past, nothing comes close to the thrill and excitement connected to India Banega Manch. There is a different kind of energy that percolates the environment when the talent is performing live in front of audiences. We’ve shot in multiple locations so far, and the response from the viewers has been spectacular.”

    Oppo presents India Banega Manch will see a robust high decibel 360-degree marketing campaign, PAN India, that will effectively leverage all mediums like outdoor, on-air, radio and digital to garner top-of-mind recall amongst viewers. On the digital front, the channel has designed a holistic campaign striving to drive conversations across several social media platform. Activities lined up during the launch phase include a blogger outreach program, and a video contest named ‘Talent Ka Manch’ urging the live audience to share videos of the talent that they have witnessed.

    With hunar taking precedence over the stage, celebrity judges, glitz and glamour, India Banega Manch will uncover the rarest jewels whose talent will make India proud.