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Tag: Independence day

  • I&B asks TV channels to carry DD’s sign language interpretation of I-Day celebrations

    I&B asks TV channels to carry DD’s sign language interpretation of I-Day celebrations

    NEW DELHI: President Pranab Mukherjee will address the nation tomorrow (14 August) at 7 pm on the eve of Independence Day.

     

    The broadcast will be carried live on all major channels of Doordarshan including DD National, DD News; and regional channels; and all major channels of All India Radio in the national hook-up including Indraprastha and its FM channels.

     

    This will be followed both on DD and AIR by Hindi translations and later the regional language translations from respective regional channels.

     

    The broadcast of Prime Minister Narendra Modi’s address to the nation from the ramparts of Red Fort on 15 August will commence at 7.05 am both on DD channels and All India Radio.

     

    Later, DD will also telecast the report of celebrations in other parts of the country. DD News will carry an analysis of the announcements made by Modi.

     

    Meanwhile, Information and Broadcasting Ministry has asked all television channels carrying reports of the Independence Day celebrations to access free of cost the simultaneous commentary through sign language for the hearing impaired being carried by Doordarshan.

     

    The Ministry said it had been getting requests from members of the civil society to facilitate access to people with hearing impairment to the telecast of the Independence Day Ceremony and commentary accompanied with sign language interpretation on TV channels so that such people can be part of the ceremony.

     

    The advisory said all TV channels interested in carrying the live telecast of the Independence Day ceremony and commentary may carry the signals of DD News with sign language interpretation so that people with hearing impairment can also enjoy the telecast of Indian Independence Day celebrations.

  • Coca-Cola ropes in Diljit Dosanjh as brand ambassador in Punjab

    Coca-Cola ropes in Diljit Dosanjh as brand ambassador in Punjab

    MUMBAI: Coca-Cola India has entered into an endorsement agreement with Punjabi superstar Diljit Dosanjh, for its flagship brand Coca-Cola.

     

    Speaking about the association with Dosanjh, Coca-Cola India and South West Asia VP Debabrata Mukherjee said, “We are extremely pleased to have Diljit Dosanjh as the face of Coca-Cola in Punjab. His appeal cuts across age groups and socio economic strata, just like Coca-Cola and his personality reflects the brand’s core values of optimism, joy and happiness. We are excited by the prospects that lie ahead for the brand and our partnership with Diljit.”

     

    Dosanjh added, “Being an artiste and an entertainer, I feel fortunate to have a platform that allows me to spread joy and bring a smile on the face of my fans. And now, my association with an indisputable icon of happiness, brand Coca-Cola will amplify this effort, making for a perfect happiness recipe with a Punjabi tadka. I am really excited and look forward to a great association with Coca-Cola.”

     

    The brand will kick start its association with Dosanjh through the Independence Day special episode of Coke Studio Season 4, which is  going to be aired on 14 August, 2015.

  • Indians in New York to mark Independence Day in nostalgic show

    Indians in New York to mark Independence Day in nostalgic show

    NEW DELHI: People of Indian origin will gather at a function in New York on 15 August to reminisce over what happened around the time India attained independence in 1947.

     

    Emmy-nominated renowned filmmaker Tirlok Malik, who recently launched www.nritvfilmclub.com for streaming Indian American movies online, has invited several NRIs who were witness to the brutalities of that time, and many of whom lost their dear ones.

     

    It is estimated that more than one and a half million people were killed or injured in the process and 15 million people migrated from both India and the newly-created Pakistan.

     

    The show “15th August 1947” will have senior citizens who were then children sharing their journey from 1947 to 2015 in the show. In another segment, the show will have presenters talking to the young generation of 2015 who did not witness the horrors of 1947 but heard about this from their grandparents or read in the history books. The young people will share their views what should be learned from the history and future impact.

     

    Talking about the show, Malik told Indiantelevision.com, “What has been the emotional journey for those kids who were 10 year old at that time August 1947? Have their memories faded? What would you feel if you were 10 year old and witnessed that?”

     

    He added, “I know many people – Indians and Pakistanis – who have witnessed 1947 but now they are living in America. Even while in America, they have never forgotten their childhood memories. Is it possible that we as human beings with the background of different religions and race can agree that we can also disagree sometimes and there should be no violence so that world can be more peaceful place?”

     

    Malik is a pioneer making films on the experiences of the Indian American and began this with his gripping Lonely in America made around two decades earlier.

     

    The show is being presented by NRI TV Film Club and JUS Broadcasting, which has four channels. They are the first Indian American Punjabi channels. The show will be aired in the week of 15 August on JUS Punjabi channels in US and Canada.

     

    The site www.nritvfilmclub.com was launched with 15 films made in America by NRI filmmakers with local Indian American talent. Some of the films are award winning and have been shown worldwide. NRI TV Film Club will also be producing and showing more films, TV sitcoms, web series with Indian American and multi-cultural talents.

  • Discovery Channel completes 20 years in India

    Discovery Channel completes 20 years in India

    MUMBAI: Discovery Channel, which celebrates 20 years of airing in India this Independence Day, will telecast a three-part series that will bring alive pages from history books, placing viewers at the epicenter of the story of contemporary India.

     

    Rejoicing historic moments, Discovery Channel’s India Emerges: A Visual History will unfold archival footage to narrate the story of the birth of independent India. The channel will air the programme from 14 to 16 August every evening at 8 pm.

     

    Discovery Networks Asia-Pacific EVP and GM South Asia Rahul Johri said, “It’s a proud moment for us as we complete 20 glorious years in India. What further amplifies the excitement is we celebrate this day on the 69th year of our independence. Marking this momentous occasion, we are happy to bring forth a programme that will narrate the stories of India and its emergence. The special line-up will revive the many memories of independence and unveil some of the intriguing facts of India’s freedom.”

     

    The special line-up will take viewers back into history of India’s freedom struggle, which spans the period of the British Raj in India, winding its way through tumultuous decades of the Indian freedom movement. The programme will talk about the battles of 1948, 1965 and 1971, the regime of Indira Gandhi, the period of Emergency, Operation Blue Star among others. 

     

    The footage will take viewers to the stroke of midnight and also along new borders where a devastating partition will be unfolded. Having made its way through the ages, the series will culminate on the emergence of a strong, progressive and vibrant India that came into being after many challenges.

  • News channels to focus on Modi this Independence Day

    News channels to focus on Modi this Independence Day

    MUMBAI: News channels, during the general elections had gone all out to cover the mega event. With the new BJP government coming to power, it hardly comes as a surprise that during India’s 68th Independence Day, the focus of news channels will be on the newly elected Prime Minister of India Narendra Modi who will be addressing the nation for the first time after assuming power. News channels have also come up with special programmes and bulletins to celebrate the day.

    CNN-IBN

    In the run up to the Independence day, CNN-IBN had initiated a month long campaign ‘Clean up India’, where the channel appealed to the viewers to identify areas in their cities that are eyesores and unhygienic due to filth and garbage. People from cities like Delhi, Varanasi, Kolkata, Mumbai, Bengaluru, Chennai, Trivandrum, Hyderabad, Jaipur, Puri, Srinagar and Ahmedabad reached out to the channel and shared their experiences about the lack of civic sense amongst common people and their thoughts on the inadequacies of the waste management system in the country.  At 12 pm the show will have its final telecast which will take a close look at what it would take to bring sanitation, waste management and hygiene to rural and urban areas.

    NDTV India

    The channel will begin its line up at 6 am. Panelists on the channel will be seen discussing what they could expect the focus of Modi’s maiden speech to be. It has also prepared two special shows; one called Lal Kila which will include the important highlights of former Prime Minister’s of India like Morarji Desai, Indira Gandhi and Jawaharlal Nehru.  The other show titled Colours Of India will unravel the colourful diversity and unity of India’s people. In the evening, the channel will focus on the highlights of the PM’s speech and the importance given to the different cabinet ministries.

    IBN-7

    The programming will commence early morning with the live coverage of Modi’s address to the nation from the Red Fort. The long 7 hours of programming will highlight the plight of the holy river Ganga. IBN7’s OB vans will be stationed at various banks of Haridwar, Kanpur, Varanasi and Ganga Sagar in West Bengal. The channel’s reporters will do on-ground reporting from there and will be joined by local activists, environmentalists, priests along with a panel of guests. At 7:30 pm, the last episode of Saving the Ganga series will culminate with a half hour special. From 9 pm onwards, the channel will discuss the PM’s speech and its significance in detail.

    News Express

    News Express will be launching a new show Kamal Prajapati Ke Saath Aankhein Kholo India. Kamal Prajapati is a 21 year old visually challenged journalist who through the show will try instilling civic sense among India’s citizens. In five minute specials, he will be visiting the streets of Delhi and questioning citizens who are seen breaking traffic rules while at the same time explaining the importance of maintaining traffic discipline. “For the channel, Independence Day was the best opportunity to come with a show that will help contribute towards the nations,” says News Express executive editor Jacob Mathew. The daily show will see the boy travelling to other cities later on. Besides this, the channel will also be covering the Prime Minister’s Independence Day speech.

    NewsX

    The channel will be focusing on the PM’s speech and have defense and foreign policy experts along with politicians. Special shows include Patriotic Songs –Flash back Special at 2:30 pm, Campus Connect Independence day Special at 6:30 pm followed by Young MPs Dream for India  at 7:30pm

    Zee News

    Zee News launched a media campaign called ‘My Earth My Duty’, under which a symbolic plantation will be done at office and also at locations like Wagah Border, Lucknow, Udhampur and Delhi. While it will be focusing on the PM’s speech, it will also showcase various programs under the theme ‘Jashn-e-Azadi’ during Independence Day.

  • GECs go patriotic this Independence Day!

    GECs go patriotic this Independence Day!

    MUMBAI: With a long weekend stretching ahead, Hindi general entertainment channels (GECs) don’t want to miss the opportunity to keep people inside their homes. Come 15 August, along with the whole of India, GECs will also celebrate the 68th Independence Day.

     

    Commemorating the upcoming Independence Day, Colors has planned a special two-hour recorded event titled Jashn-E-Azaadi that will display India’s rich culture from Kashmir to Kanyakumari.

     

    A dose of humour will be given by popular comedian Kapil Sharma with gags and parody by the entire cast of Comedy Nights with Kapil (CNWK). Along with the CNWK cast, other artists who will be seen performing on the latkas and jhatkas are Eijaz Khan, Sophie Chowdhry, Karan Wahi, Dadi as dadi,  Vishal Singh (representing Punjab), Rashmi Desai, Shakti Mohan (representing UP), Karishma Tanna (representing Gujarat) and Akshat (representing South). It will air twice on Independence day- 1pm to 3pm and from 5pm to 7pm.

     

    Apart from the special event, the theme of I-Day will be reflected in Balika Vadhu also, where Shiv will save the CM who’s going to be assassinated through a ticker bomb at an Inauguration ceremony held on 15 August.

     

    Talking about Sony Entertainment Television, it will celebrate Independence Day on 15 August and 16 August at 10pm. A special episode of its oldest and highest rated properties – CID will show a terrorist attack.

     

    Talking about Star Plus’s sister channel Life OK, it will celebrate the flavor of Independence with Bollywood diva Kareena Kapoor Khan on the very famous Life OK Now Awards. With Independence as the central theme, viewers will see some spectacular performances by some of the biggest names in Bollywood and television. The anchors for the evening Chintu aka Sunil Grover and Varun Sharma, will keep everyone in splits with their gags and comic timing.

     

    The audience will get to witness some power packed performances that wont only kept them entertained, but also brought out the spirit of patriotism. Actors who will perform include Sushant Singh Rajput, Shraddha Arya, Esha Gupta, Prateek and Sneha.

     

    While media planners says that channels witness a 10-15 per cent hike in their revenues during special occasions like Holi, Women’s Day and Valentine’s Day, for Independence Day, channels which have a special line up plan earn some extra bucks, but regular programming does not see a huge shift or hike in the revenues.

  • Zee Cinema initiates a Twitter crusade with #ThankYouSoldier on I-Day

    Zee Cinema initiates a Twitter crusade with #ThankYouSoldier on I-Day

    MUMBAI: Independence Day of India is a moment of pride and delight for all Indians as they come together to celebrate and pay tribute to the millions of martyrs who sacrificed their lives to get India’s freedom. In yet another first-of-its-kind innovation, Zee Cinema is celebrating this Independence Day by bringing together patrons from across the country for an honourable initiative. Through a unique crusade on Twitter on August 14, Zee Cinema is privileged to have a former sailor from Indian Navy, Mr. Shailesh K Pandey, a courageous man who set off on a journey in search of the country’s long forgotten freedom fighters, as a special guest on Zee Cinema’s Twitter account who will interact with the viewers.

     

    Through project ‘Alakh 2011’, Shailesh travelled alone across the length and breadth of the country to get to know the valiant men who fought for their country and also interacted with their families to learn about their personal life outside army. Having covered over 40,000 kilometers, ‘Alakh 2011’ has become a culmination of those very journeys, the heartfelt embraces and heartwarming stories that he experienced and heard.

     

    Now, Zee Cinema is providing its viewers an exclusive opportunity to interact with Mr. Shailesh on August 14 from 7pm to 9pm on Zee Cinema’s twitter handle – @zeecinema with the hashtag #ThankYouSoldier.  It is an opportunity for the common man to know and understand the life experiences of a soldier. With the support of the armed forces, Zee Cinema feels privileged and pays a tribute to all the soldiers safeguarding India despite the blistering heat, frosty cold or torrential rains.

     

    Zee Cinema promises to offer viewers an insight into the life of a soldier through an interesting plot. Recognizing the threat that the country faces with ‘Sleeper Cells’, the channel chose the creative route of ‘Freedom From Terrorism’ to spread awareness to the common man. Apart from digital innovations, Zee Cinema has undertaken a robust 360 degree campaign across key HSM markets with the message of ‘Aatankwaad se Aazadi’ across press, television, digital, theatres, outdoor in Mumbai and Mumbai Airport.

     

    Speaking of the initiative, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL said, “At Zee Cinema, it has been our constant effort to provide our viewers with the best of content and interactivity.  Independence Day is one such sentiment that binds the country together and with this initiative on Twitter, we aim to bring people closer to the life and struggles of our soldiers. We are providing Officer Shailesh Pandey a platform where he can share the experiences of his travels around the country with everyone. We are certain that this activity will create a large and memorable impact for our viewers.”

     

    So Tweet up on August 14 from 7pm to 9pm @zeecinema with the hashtag #ThankYouSoldier

     

    Get a glimpse of a real life hero…Tune-in to the World Television Premier of ‘Holiday: A Soldier is never off duty’ this Independence Day only on Zee Cinema

  • DD, AIR to broadcast live messages of Prez and PM; other programmes slated for next two days and on social media

    DD, AIR to broadcast live messages of Prez and PM; other programmes slated for next two days and on social media

    NEW DELHI: Both All India Radio (AIR) and Doordarshan have made elaborate arrangements to cover special programmes and events linked to the Independence Day.

     

    The message of President Pranab Mukherjee will be relayed live on 15 August from 8:00 pm onwards on both AIR and DD.

     

    This broadcast will also be available on DTH and live streaming through FM Gold Channel 106.4 of AIR Delhi.

     

    DD will relay this on the National Network of DD 1, DD News, DD Bharati, DD Urdu, DD Kashir, DD-India, DD Sports and its regional language channels. The President’s message in English will be followed by Hindi between 7:00 pm to 8:00 pm. Regional kendras will also telecast translations of the message between 8:00 pm to 8:30 pm. Kendras will be allowed to de-link for regional transmission between 8:00 pm to 8:30 pm. All Hindi belt network states will be linked between 8:00 pm to 8:30 pm with DDK Delhi. 

     

    The live telecast of the Independence Day by DD with Prime Minister Narendra Modi’s first address from the ramparts of Red Fort will include his visit to Samadhis from 6.25 am onwards.

     

    DD’s transmission will commence with Mangal Dhwani shehnai recital by Ustad Bismillah Khan from 6:25 am to 6:30 am followed by Vande Mataram at 6.30 am.

     

    DD News will telecast the Independence Flag hoisting ceremony with sign language interpretation on DD News channel.

     

    The commentary in Hindi and English will be alternatively telecast on all the DD channels. The morning transmission will be taken on terrestrial as well as satellite mode of all DDK’s.

     

    8:30 am to 9:00 am have been allotted for regional transmission and all regional kendra’s will telecast the governor’s and Chief Minister’s messages and flag hoisting ceremony of the respective states for regional telecast.

     

    The Prime Minister’s recording of flag hoisting ceremony and address to the nation will be repeated from 11:00 am to 12.30 pm on terrestrial as well as satellite mode.

      

    On AIR, the regional versions of the President’s broadcast will be originated by the respective regional stations at 8:00 pm and will be compulsory, including local Radio stations in their respective regional languages.

     

    The commentary of the flag hoisting by AIR will be simultaneously in Hindi and English and the Prime Minister’s address to the nation will be broadcasted by all stations and channels of AIR throughout the country.  This live broadcast will commence from 7.05 am across the country through terrestrial transmitters in AM and FM Mode, DTH and live streaming.

     

    The regional versions of the Prime Minister’s Address to the Nation will be originated by the respective regional stations on 15 August and will be compulsory for all AIR Stations including local radio stations in their respective regional languages.

     

    DD Bharati will telecast the film ‘Bharat Kokila’, a documentary on Sarojini Naidu, today. Both will be telecast at 08:30 pm respectively and repeated the next day at 04:30 am and 12:30 pm. 

     

    A total of 179 national bulletins and News Magazines will widely cover PM’s speech along with sound bytes on AIR.

     

    The highlights of Independence Day Celebrations from across the country will also be covered in bulletins and New Magazines. 

     

    There will be a special edition of Samachar Darshan programme on AIR from 08.15 pm to 08.42 pm. 

     

    The PM’s address will also be covered in 475 Regional bulletins by AIR in respective regional languages along with regional highlights of Independence Day celebrations. 

     

    Regional News Units have been asked to mount special discussion programmes based on the PM’s speech. 

     

    The highlights of the PM’s speech will also be available on Twitter, Facebook and SMS.

     

    There will be an Audio link and photos of the Flag Hoisting ceremony on Facebook and Twitter.  Doordarshan’s YouTube site will also simulcast the address by the Prime Minister. 

     

    Modi’s address can also be heard on soundcloud.com/allindiaradionews and the audio and text of the President’s Address on the eve of Independence Day will be on the website www.newsonair.nic.in of News Services Division of All India Radio.

  • The kids’ genre gears up for an engaging Independence day!

    The kids’ genre gears up for an engaging Independence day!

    MUMBAI: Indian Independence day kindles emotions and evokes a deep sense of respect for the mighty warriors who unchained the nation from the clutches of the British 67 years ago.  Parades, hoisting of the tricolour, singing patriotic songs and the national anthem, watching patriot tableaus constitutes most of the Independence Day celebrations. Drawing inspiration from these colourful celebrations, the kids’ genre in the broadcast space has created an array of special programs to join hands with its little audience and salute the nation together. Let’s take a look at what different channels are doing this Independence Day.

     

    The kids’ cluster of channels of Sun TV Network:-

     

    Chutti TV (Tamil wing) had conducted a human chain rally for children on 10 August along its famous beach line-Besant Nagar, to celebrate the theme of freedom and friendship. Hundreds of enthusiastic school children had participated in this rally and many of them had brought with them, paintings of the Indian flag, which they were proudly waving during the event. Groups of children breaking into impromptu session of singing famous patriotic songs added colour to this event. Famous lyricist Madan Karky and director Atlee graced the occasion and shared inspiring words with the children. This event will be aired on Chutti TV on 15 August at 9:30 am and a repeat telecast at 4:30 pm. This apart special snippets of children dressed as freedom fighters voicing Independence Day messages and movie marathon session will form a part of the Independence Day special celebration on the channel.

     

    Click here to read more

  • Media offices turn tricolour for Independence Day 2014

    Media offices turn tricolour for Independence Day 2014

    MUMBAI: The country is gearing up to celebrate India’s 68th Independence Day. The patriotic fervor is in the air. Everything from channels to radio stations, newspapers, magazines and even the digital space have donned the colours of the tricolor.

     

    With every individual busy with their hectic lives, Independence Day is the only day where people across the country come together to celebrate regardless of their caste, creed or religion. As the I-Day nears, Indiantelevision.com takes a look at how different media organisations are celebrating this day at their offices.

     

    Doordarshan Mumbai

     

    * The pubcaster Doordarshan’s Mumbai Kenra led by its head Mukesh Sharma  has decided to throw a special Independence Day  eve dinner for a select group of invitees from the cities glitterati and bring in Independence Day, reminding Indians of another generation of what happened when India attained independence on 15 August 1947. A flag hoisting ceremony will follow in the morning on 15 August followed by breakfast.

     

    Zee News

     

    * Coming up with an innovative exercise for the I-day, Zee News is launching a campaign ‘My Earth My Duty’, under which symbolic plantation will be done at its office and also at locations like Wagah Border, Lucknow, Udhampur and Delhi. The organisation will also have a ‘Best Tiranga Girl and Boy Contest’, awarding the best dressed employees. Meanwhile, the Zee TV office will be accessorised with Tri Colour balloons and all the employees will be treated with sweets for the occasion.

     

    SureWaves, Bengaluru

     

    * With patriotism in the air, employees at SureWaves, Bengaluru have decided to wear attire that in some ways reflects the Indian flag’s tri-colour on 14 August followed by a get-together in the office where quiz and some impromptu games are planned. The company is also toying with the idea of flag hoisting and is thinking of initiating a drive towards waste management at home. If it can, it plans to bring in an expert who will speak to the company team and their families about waste composting and waste conversion to manure depending on the expert’s availability. They are also trying to distribute small Bundi packets to remind the employees about childhood days in the school.

     

    Group M

     

    * While India’s leading media agency’s GroupM’s  office has already been decorated with balloons in tri-colour, chocolates will be distributed to the employees.

     

    NDTV Good Times

     

    * For a special Independence Day celebration, the whole of NDTV Good Times’ office will be seen in ethnic, wearing a mix of saffron, white and green.

     

    Tata Sky

     

    * The DTH operator has also decided to deck up its office with saffron, white and green balloons, suiting the occasion along with snacks and songs. Knowledge will be tested with a special Independence day quiz.

     

    While a number of media offices have something special planned for the day, a few of them like India TV, Times Now, NDTV, Sony, Atria, Star Network’s Kannada GEC – Suvarna have nothing special planned for Independence Day.

     

    As different offices celebrate Independence Day in their own special way, we at Indiantelevision.com wish you a Happy 68th Independence Day. We will be donning ethnic wear, sing patriotic songs, ending with the national anthem. Jai Hind!