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Tag: Independence day

  • Analysis: Top South Indian news channels in 2018

    Analysis: Top South Indian news channels in 2018

    BENGALURU: South Indians consumed more news  of the top 5 channels in their local languages than their Hindi speaking brethren of top 5 Hindi News channels  in their respective markets in 2018. Amongst the four south Indian languages spoken in six states, Malayalis’ (Denizens of Kerala, language Malayalam) consumed more news per household (HH) and per capita on the top 5 Malayama News channels than their South Indian brethren in 2018.  Overall, Kannadigas’ (People from Karnataka, language Kannada) consumed more volume of news in terms of average weekly impressions during the 52 weeks of 2018 on the top 5 Kannada News channels than the consumers of news on top 5 channels in the other three South Indian languages. The four South Indian languages are (in alphabetical order) Kannada, Malayalam, Tamil and Telugu.

    It may be noted that this analysis is based on Broadcast Audience Research Council of India (BARC) weekly data of top 5 News channels for each of the four South Indian languages and Hindi News as per the following demographics:

    Kannada News: Karnataka  Urban and Rural or (U+R): NCCS All: 2+ Individuals
    Malayalam News: Kerala (U+R): NCCS All: 2+ Individuals
    Tamil News: Tamil Nadu/Puducherry (U+R): NCCS All: 2+ Individuals
    Telugu News: Andhra Pradesh or AP/Telangana (U+R): NCCS All: 2+ Individuals
    Hindi News in HSM Markets (U+R): NCCS All 15+ Individuals

    To arrive at the per capita viewership or consumption, the author has considered the 52 week average number divided by the respective population of the respective market as per BARC India, Households and Individuals Universe Estimate – 2018 (BARC Population Estimates 2018). BARC considers HSM or Hindi Speaking Market as All India without the four South Indian markets. Hence, the author has subtracted the NCCS 15+ population of the four South Indian markets from the All India NCCS 15+ population to arrive at the HSM 15+ population numbers. In the case of per capita consumption for South India, the author has taken the sum of average weekly impressions of the top 5 channels for each language and then added the four sums to arrive at the total average weekly impressions for South India, this total average has then been divided by the 2+ population figures for each of the four languages/six states as per BARC Population Estimates 2018.

    Overall, across their four languages South Indians averaged 2.32 impressions per person per week of news  on the top 5 News channels in their respective language and territories in 2018 as compared to just 0.99 impressions per person per week of Hindi news on the top 5 Hindi News channels consumed in the HSM (U+R).  The combined average weekly news consumption of the top 5 news channels in each of the four South Indian languages was 6,00,473.88 thousand (000s) weekly impressions in their respective markets as compared to 4,92,359.25 (000s) weekly impressions viewership of the top 5 Hindi News in the HSM (U+R) market.

    Please refer to the figure below:

    Across the 52 weeks of 2018, viewership ratings of South Indian News channels was different when compared to viewership of Hindi News Channels. Even within the four South Indian languages, viewership ratings across weeks trended differently. South Indian news viewership in the respective South Indian markets peaked during weeks 32 and 33 of 2018 . In week 32, floods in Kerala and the death of the Tamil leader K Karunanidhi on 8 August 2018 spiked viewership in Kerala and Tamil Nadu. Like the HSM, Television news viewership peaked in week 33 in the South Indian markets also, and was relatively higher than HSM news viewership of top News channels in the respective markets.  Week 33 of 2018 was the week when Indians celebrated Independence day on 15 August and the former Indian premier Atal Bihari Vajpayee passed away the next day of 16 August. Please refer to the figure below

    South Indian News channels Trends

    As mentioned above, per capita local television Malayalam news consumption in Kerala is the highest amongst the four languages, while in terms of absolute viewership Kannada News in Karnataka scores the most average weekly impressions. The figure below is a scaled part of the figure above.

    Kannada News channels in Karnataka

    There were four news channels that appeared in BARC’s list of top 5 Kannada News channels during all the 52 weeks of 2018 – they were TV9 Kannada, Public TV, Suvarna News 24×7 and News18 Kananda. TV9 Kannada was by far the most watched Kannada News channel in Karnataka with average weekly impressions of 78,059.65 (000s), about 64 percent more than the next most watched Kannada News channel in Karnataka – Public TV which scored an average of 47,622.5 (000s) weekly impressions during the 52 weeks of 2018. Suvarna News 24×7 was next with an average of 30,951.44 (000s) weekly impressions followed by News18 Kannada with a weekly average of 21,724.06 (000s) weekly impressions during the 52 weeks of 2018. Two other channels appeared in BARC’s weekly list of top 5 Kannada News channels during the 52 weeks of 2018 – they were Dighvijay 24×7 News (45 weeks) and BTV (7 weeks). Please refer to the figure below.

    As is obvious, Kannada News channels viewership in Karnataka peaked during the announcement of the drama laced results of the Karnataka State Assembly Elections in week 20 of 2018.

    Malayalam News channels in Kerala

    There were three Malayalam News channels that appeared in BARC’s weekly lists of top 5 Malayalam News channels during all the 52 weeks of 2018 – they were – Asianet News, Manorama News and Mathrubhumi News. Asianet News was by far the most watched Malayalam News channel in Kerala during all the 52 weeks of 2018 with average weekly ratings of 44,453 (000s) weekly impressions. Manorana News was next with an average of 23,157.13 (000s) weekly impressions, or about 52 percent of the ratings of Asianet News. Mathrubhumi News was next with average weekly impressions of 18,168.36 (000s) weekly impressions. Four other channels also appeared in BARC’s weekly lists of top 5 Malayalam News channels during the 52 weeks of 2108 – In no particular order, they were – News18 Kerala (43 weeks), Media One TV (42 weeks), Janam TV (12 weeks) and People TV (7 weeks).

    As in the case of Kannada News, Malayalam News viewership in Kerala also peaked in the face of local events – on 8 August 2018 ( during week 32 of 2018) Kerala was hit by some of the worst floods in its history due to excessive rainfall. In its neighbouring state of Tamil Nadu, one of India’s senior most politicians – K Karunanidi had passed away the previous day.  These events led to the surge in Malayalam News television ratings during the week. Please refer to the figure below.

    Tami News channels in Tamil Nadu and Puducherry

    Two channels appeared in BARC’s weekly lists of top 5 Tamil channels during all the 52 weeks of 2018. They were Poliimer News with average weekly impressions of 42,361.37 (000s) followed by Thanthi TV with 24,498.6 (000s) average weekly impressions during the 52 weeks of 2018.

    Four other channels – Puthiya Thalaimurai (50 weeks), Sun News (41 weeks), News18 Tamil Nadu (27 weeks) and Seithigal (1 week) also appeared in BARC’s weekly lists of Top 5 Tamil News channels during the 52 weeks of 2018.

    Like its Kannada and Malayalam news counterparts, Tamil News ratings peaked in Tamil Nadu/Puducherry in week 32 of 2018. On 7 August 2018 (week 32 of 2018) one of India’s senior most politicians and a former chief minister of the state – K Karunanidi had passed away. Also, floods in the neighbouring state of Kerala could have added to the viewership during week 32 of 2018. Please refer to the figure below.

    Telugu News channels in Andhra Pradesh and Telangana

    Like all the other South Indian counterparts, Telugu News channels viewership in Andhra Pradesh/Telangana spiked upwards for local events – the biggest spike coming in week 50 of 2018, the week in which results of the assembly elections in Telangana were announced.

    Four channels appeared in BARC’s weekly lists of top 5 Telugu News channels during all the 52 weeks of 2018. They were: TV9 Telugu with average weekly impressions of 49,830.42 (000s) followed by NTV Teleugu with an average of  36,230.21 (000s) weekly impressions or about 72.7 percent of the viewership of TV9 Telugu. TV5 News was next with average 30,915.17 (000s) weekly impressions followed closely by V6 News with an average of 29,752.38 (000s) weekly impressions during the 52 weeks of 2018.  Four other Telugu News channels also appeared in BARC’s weekly list of Top 5 Telugu News channels during 2018. They were  T News (24 weeks), Sakshi TV (16 weeks), 10 TV (8 weeks) and ABN Andhra Jyothi (4 weeks). Please refer to the figure below.

    Conclusions

    South Indians watch more local news on the top 5 channels of their respective languages than their Hindi speaking counterparts do in the case of Top 5 Hindi News channels in Hindi speaking markets.

    Per capita local news consumption of top 5 News channels in Kerala is highest among the four South Indian languages. Overall, in terms of impressions, more Kannada news on the top 5 News channels in Karnataka is consumed than any of the other three South Indian languages.

    Viewership of South Indian languages news channels spikes when local events occur. The highest spikes in viewership of the Top 5 News channels in Karnataka and Andhra Pradesh/Telagana happened in the weeks when state assembly elections were announced in their respective markets. The highest spikes in viewership of Malayalam News and Tamil News channels happened during a calamity and death of a great political leader respectively.

    Viewership in respective markets of South Indian News channels also spikes in the case of a national event – such as Independence Day celebrations and the death of a national figure such as the former prime minister happen.

  • Most watched Hindi news channels in 2018

    Most watched Hindi news channels in 2018

    BENGALURU: News is event driven – that is a fact that is known and repeated a dozen times and more by all publications, newsletters, and whatnots.  As per a Broadcast Audience Research Council of India (BARC) report presented at FICCI-Frames 2018, Hindi content still rules the Indian television landscape in terms of viewership. After Hindi GEC, Hindi movies and Hindi music, Hindi news is the most watched genre in the country. The report also says that contrary to popular perception, TV viewership is highest amongst youth (15-30 years) even in the digital age.
    The BARC report says that news events cannot escape the lure of drama. And drama includes elections and election results, deaths of celebrities, high court and supreme court verdicts on celebrities and sensitive issues, major changes such as demonetisation announced by the central government, major public holidays such as Independence and Republic days and events that pertain to terrorist attacks and counter-attacks, etc.

    Data from the past few days have not been announced due to the migration to the new TRAI tariff regime from 1 February. BARC is giving the industry time to settle.

    So how did Hindi television news fare in 2018?

    Until recently, BARC had been releasing three sets of weekly viewership data for Hindi news in the Hindi speaking markets (HSM). The first was the combined viewership of the 5 top Hindi news channels in urban and rural Hindi speaking market – HSM (U+R). Besides, BARC also provided weekly viewership data of the 5 top Hindi news channels in the Hindi Speaking rural market – HSM (R) and the Hindi speaking urban market – HSM (U). The demographics for the three sets of data were: HSM (U+R) NCCS All : 15+ individuals; HSM (R) NCCS All : 15+ individuals and HSM (U) NCCS All : 15+ individuals.

    Like English news, Hindi news also peaked during elections that happened in central and the eastern part of India in calendar year 2018. Comparatively, the elections and elections results week in Karnataka managed just a small upward blip in overall Hindi viewership ratings in HSM (U+R), HSM (R) and HSM (U) as compared to English news channels.

    The most watched Hindi news channel in the Hindi speaking market (HSM) – be it urban (U), rural (R) or combined (U+R) was India Today TV Network’s Aaj Tak during the 52 weeks of 2018. The channel was present during all the 52 weeks of 2018 according to Broadcast Audience Research Council of India (BARC) data for weeks 1 to 52 of 2018 (Saturday, 30 December 2017 to Friday, 28 December 2018) in all the three weekly lists for HSM (U+R), HSM (U) and HSM (R).

    Viewership of the top 5 Hindi news channels in HSM (U+R) peaked in week 49 of 2018 – election results week of five states in the Hindi heartland and the north eastern part of the country – the top 5 channels scored a massive 931.068 million weekly impressions – 89 percent more than the 52 week weekly average of 492.539 million weekly impressions. The nadir was in week 19 of 2018 – a 34 percent dip at 324.188 million weekly impressions from the above mentioned 52 week average. Like their English counterparts, Hindi news channels also peaked during Independence Day week – the major events in these weeks being Independence day celebrations on 15 August 2018 and the demise of former Indian premier Atal Bihari Vajpayee the very next day -16 August 2018.

    Aaj Tak topped BARC’s weekly lists for HSM (U+R) during the 52 weeks of 2018 in terms of overall viewership. In HSM (U+R), Zee News was the second most watched Hindi news channel during the 52 weeks of 2018, followed by India TV. Only three channels appeared in BARC’s weekly list of top 5 Hindi news channels in HSM (U+R) during all the 52 weeks of 2018. Aaj Tak was ranked first for 50 of the 52 weeks of 2018, followed by Zee News and India TV which were ranked first for one week each in BARC’s weekly lists of top 5 Hindi news channels in HSM (U+R). Please refer to the figure below.

    In the HSM (R) market also, Aaj Tak topped ratings – it was ranked first for 51 of the 52 weeks of 2018. The one week where it was ranked third in terms of viewership was week 18 of 2018. Aaj Tak was the only channel that was present in BARC’s weekly list of top 5 Hindi news channels in HSM (R) during all the 52 weeks of 2018.
    Rural audiences also reacted like the overall Hindi speaking market – viewership peaked during the election results week of north-eastern India, Independence Day/Vajpayee week and the elections in the eastern part and Hindi heartlands towards the closing month of 2018. The elections and election results weeks for Karnataka did not mar the charts too much. 
    In HSM (R), the combined weekly ratings of the top 5 Hindi news channels were highest in week 50 of 2018 at 418.124 million weekly impressions, 94 percent more than the 52 week average of 215.162 million weekly impressions in 2018. The lowest combined impressions of the top 5 Hindi news channels in HSM (R) in 2018 were in week 2 of 2018 at 190.280 million weekly impressions.  Please refer to the graph below.

    HSM (U) also behaved in practically the same way that HSM (U+R) did in terms of viewership peaks and dips. Election results in the beginning of year and towards the fag end of the year in north-eastern and the Hindi heartland as well as Independence Day week saw viewership peaks. HSM (U) viewership ratings peaked in week13 of 2018 with combined weekly impressions of the top 5 Hindi news channels at 541.398 million weekly impressions, which were 93 percent more than the 52 week combined weekly impressions average of 280.285 million. The lowest combined weekly impressions happened in week 2 of 2019, at 264.155 million weekly impressions, 5.8 percent lower than the combined 52 week average for HSM (U).

    Aaj Tak, ABP News, India TV and Zee News were present in BARC’s weekly lists of top 5 Hindi News channels in HSM (U) during all the 52 weeks of 2018. Aaj Tak was the most watched Hindi News channel in HSM urban also. Please refer to the figure below.


     

  • MP Birla Cement celebrated Independence Day with a flag without colours

    MP Birla Cement celebrated Independence Day with a flag without colours

    MUMBAI: Every year, at the stroke of the midnight preceding 15 August,  India wakes up to pay a tribute to freedom. The nation celebrates Independence Day. The tricolour narrates a story of change and centuries of struggle. Together, the bands of saffron, white and green sing an ode to self sacrifice, truth and the nation's covenant with the earth.

    But even on such an August day, there are those who are sentenced to celebrate freedom in the bondage of darkness – the visually impaired citizens. They don't get to see the colours fluttering against a clear blue sky. What they miss out on is the pride that the sight of the tricolour invites.

    To complete their celebration and make a difference, MP Birla Cement, in association with the Lighthouse for the Blind, Kolkata, designed a unique national flag. One whose colours would not be hidden from those devoid of sight. Those who had never seen the tricolour with their eyes could feel it with their fingers. The three colours, along with the Ashoka Chakra, were translated in Braille, and cast on a flag made of cement concrete. 

    The significance of the colours and the symbol was embossed next to them. Once made, the flag went to the students of The Lighthouse for the Blind. This Independence Day, the children of the school got a chance to run their fingers across the colours that stand for freedom. The cement flag made their experience of India a shade richer in pride and honour. 

    MP Birla Cement executive president Sandip Ranjan Ghose says, “This was a humble effort on our part to celebrate ‘inclusion’ on our nation’s Independence Day by also bringing in differently abled children into its fold. The initiative resonates with our organisation's core values of – Heart and Strength."

    Ogilvy Kolkata managing partner creative Sujoy Roy adds, “The glory of our waving flag is a heritage that belongs to every Indian. We simply wanted to share it with those who are deprived of its vividness. After all, freedom is everyone's birthright.”

  • Okinawa Autotech launches Facebook campaign #FreedomFromFuel

    Okinawa Autotech launches Facebook campaign #FreedomFromFuel

    MUMBAI: The astronomical rise in fuel-run vehicles in the country has resulted in a massive problem of air pollution in India. As the pollution levels shoot up in an unprecedented manner, Okinawa Autotech Private Ltd, one of India’s fastest growing and most disruptive e-automobile manufacturer is striving to curb pollution with its power-packed electric two-wheelers. This Independence Day, the e-automobile manufacturer has launched a unique Facebook engagement campaign called #FreedomFromFuel, as part of its constant fight against pollution. Okinawa has rolled out a selfie contest, which ends on August 20 2018.

    Through this campaign, Okinawa aims to power India’s freedom from pollution and inspire people to think about green mobility solutions for a better tomorrow.

    Commenting on the Independence Day campaign Okinawa Autotech MD Jeetender Sharma said, “As an electric two-wheeler manufacturing company, we want people to start thinking about fuel-free vehicles and embrace green mobility solutions as the way ahead for the nation. We thought of Independence Day as the perfect occasion to celebrate India’s growing awareness about the power of EVs. With the #FreedomFromFuel campaign, our objective is to drive home the point that with electric vehicles, India can truly ride into a healthy and sustainable future that is free from over-dependence on fossil fuels and pollution.”

    Participants of the #FreedomFromFuel campaign have to share a selfie with their fuel-free ride and post their comments on how they plan to help the environment or what made them switch to a fuel-free mode of transport. The results will be announced on the evening of 20 August, where lucky winners stand a chance to take home a smartwatch from Okinawa Scooters.

  • PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

    PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

    MUMBAI: Women have come a long way in terms of lingerie; once there was a time when women would be ashamed to talk about lingerie and ask for one to a male shopkeeper, where in today’s time the mindset has changed.

    People, now, openly talk and discuss on various aspects pertaining to lingerie. There are various styles, patterns and designs too available in the market to choose from.

    Although with changing times there are still a lot of misconceptions and prejudices that surround us and unfortunately, lingerie is not exempted from it. One of the biggest misconceptions is that “good” lingerie should be used only for special occasions or for those special nights while plain cotton and whites should be used as an everyday wear.

    One of India’s largest lingerie brand PrettySecrets, aims to get rid of such misconceptions with its chic yet comfortable lingerie. The brand is helping women in India realize that their everyday lingerie is more than just a piece of fabric and it needn’t be boring. Lingerie helps define a woman’s mood for the day and builds her confidence empowering her to achieve the unachievable. The campaign #BreakFreeFromBoring resonates with this stance.

    This Independence Day, get freedom from boring and indulge yourself in attractive, fashionable and trendy lingerie from PrettySecrets and heighten your confidence.

  • Matched! The first digital short film collaboration between India and Pakistan, presented by Arré and Teeli, on the occasion of Independence Day

    Matched! The first digital short film collaboration between India and Pakistan, presented by Arré and Teeli, on the occasion of Independence Day

    MUMBAI: India’s leading digital platform Arré has collaborated with Pakistan’s premier digital entertainment brand Teeli to co-produce, co-write, and co-create the first digital short filmed across Delhi and Karachi, to celebrate Independence Day for India on the 15thof August and for Pakistan, on the 14th of August. 

    The collaboration is an attempt at opening up dialogue in a purely creative field, far removed from political and diplomatic relations between the two countries. The idea is an experiment to engage with shared cultural values like food, language, and social relationships, rather than the politics that has shaped the current narrative. 

    The short film explores the possibility of a personal relationship between young peoplein these two countries and tries to ask the question: What would happen if one of us got a chance to befriend someone across the border? Would the countries’ political and social history come in the way? Is the sarhad more than just a geographicalconstruct demarcating territory? 

    Matched! captures the unlikely friendship between an Indian girl from Amritsar and a Pakistani boy from Lahore, made possible through a dating app. Lahore and Amritsar are only 50 kilometres apart – and yet, are separated by more than just geography. So what happens when two people who only associate India with Bollywood and Pakistan with Coke Studio, strike a conversation? A friendship evolves, similarities are discovered, differences are cast aside, and by the end of it, you’re left wondering what makes them so different from us.

    The video will be out on the Arré and Teeli platforms simultaneously on the 13th of August. Catch the teaser here https://youtu.be/-0Ga51UUVgI

    The film was a collaboration between Arré and Teeli in every sense of the word. From script, production, and post-production, teams on either side worked on Skype over a period of two months, with the sole purpose of exploring how we can overcome barriers with digital content. The film was simultaneously shot in in Karachi and New Delhi by members of the two teams and every attempt was made to deliver a film that is not one country’s version of the other, but a joint expression of two neighbours. Even though the crew and actors on both sides never met each other, the working relationship evolved smoothly over two months for a seamless film that does not feel divided in any way. 

    Sharan Saikumar, Creative Director Arré,said “Matched! is a product of the digital age. It suggests that even though our countries and politics may falter, as people we can always be true.”  

    Gul Zaib Shakeel, Head Writer, Teeli, said “Digital content has made borders irrelevant. It’s shown and shared the thrilling, mundane and honest things that our regular lives are all about. The fact that content from either side of the border resonates with the other is testament to how truly similar we are at the core. This is what the video is about. Teeli hasn’t worked on a collaboration of this nature before. Once the introductory phone calls with Arré were done, you’re essentially working as one unit… with a lot of distance between each other. From video calls that stretched for hours to last-minute phone calls from the set to confirm minute details, the journey from scripting to production to post has been an absolute delight.”

  • Parle Products launches campaign as tribute to Indian armed forces

    Parle Products launches campaign as tribute to Indian armed forces

    MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery launched the new campaign #YouAreMyParleG with a digital film depicting the life of an Indian soldier. The film is a tribute to the Indian armed forces on the occasion of Independence Day from Parle G. The film features an emotional story of a soldier and his family and is inspired by consumer response for You are my Parle G TVCs.

    The five series digital films have been inspired by real life incidences shared by consumers. Parle Products have shortlisted these stories from several entries that Parle Products received on its digital platforms when they launched the TVC in May 2018. The consumers will be gratified with these films being made based on best entries received. Each of the digital films will showcase the importance of meaningful relationships that form an integral part of everyone’s life but are seldom acknowledged. Parle – G forms a vital part of the narrative.

    Parle Products Category head Mayank Shah said, “For the longest time, we always positioned Parle G as a staple but our consumers changed this perception. An internal consumer survey revealed that consumers believe that Parle G evokes a sense of happiness and nostalgia that is difficult to explain in words. The phenomenal response that #YouAreMyParleG TVCs received also reinstated our confidence about Parle G’s strong emotional recall. This led to the inception of #YouAreMyParleG digital films”

    “The second leg of the campaign launched around Independence Day recognises the Indian armed forces for their sacrifices for the greater good. It is a humble tribute from Parle Products recognising the importance of its loyal customers and their strong association with Parle G,’’ he added.

    Speaking about the campaign, Thought Blurb managing partner Vinod Kunj said, “Parle G as a brand appeals to every generation and section of our society. Yet each person perceives the brand in their own unique way. Like human relationships, they are not as elementary as love, gratitude, friendship or devotion. They would be reciprocal, layered and multi-faceted in intensity. We may understand these emotions, but we are never fully conscious of them at all times. We focused on the point in a relationship where that realisation dawns. This was the insight with which we initiated the communication.

    The first film will release around Independence Day, followed by the second film towards the end of the month and three films towards next month.

  • This Independence Day, watch the premiere of ‘War for the Planet of the Apes’ on Star Movies

    This Independence Day, watch the premiere of ‘War for the Planet of the Apes’ on Star Movies

    MUMBAI: This Independence Day, the fight for freedom is going to be primal. With humans and apes both at the brink of extinction which species deserves to survive? After two blockbuster movies, Caesar is back to lead the apes in the last installment of the franchise. ‘War for the Planet of the Apes’ premieres on Indian television on 15th August at 1 PM and 9 PM only on Star Movies, Home of Blockbusters.

    In War for the Planet of the Apes, Caesar and his apes are forced into an open conflict with humans, led by a ruthless Colonel. After the Colonel kills Caesar’s family, Caesar begins his quest to avenge his kind. What follows is an epic battle between apes and the humans as they fight to decide who will be the dominant species on the planet.

    With stunning visual effects that bagged an Academy Award this year; explosive set-pieces, a powerful narrative and stunning performances by Andy Serkis as Caesar and Woody Harrelson as Colonel, War for the Planet of the Apes is nothing short of a thrilling watch and a true blockbuster movie. As Guardian puts it, “War for the Planet of the Apes is a bold, sweeping adventure told with confidence and intensity. It’s an engrossing, forthright adventure.”

  • Eros Now offers Boredom Se Freedom on Independence Day with one month free subscription

    Eros Now offers Boredom Se Freedom on Independence Day with one month free subscription

    MUMBAI: Watch what you want, anywhere you want. It’s the month of freedom and there is a bigger reason to rejoice. Celebrating India’s 72nd Independence Day, Eros Now, India’s premiere Video OTT platform brings an exclusive offer for its viewers with ‘Boredom Se Freedom’. Home to a massive library of over 11,000 films along with original shows, music videos and entertainment shows, Eros Now will offer its monthly plus subscription plan worth INR 49 for free, for a month.

    Starting August 1, the campaign will run up till midnight of August 15, thus giving users an opportunity of availing the offer benefits across two weeks. That’s not all, a week before Independence Day, Eros Now will also curate a special movie playlist for its subscribers, in congruence with the campaign theme. Users who sign up during the campaign period will get access to the offer subscription by using the code ‘IDAYFREE’ which can be activated by logging on to www.erosnow.com/subscribe.

    Commenting on the offer, Ali Hussein, COO, Eros Now said, “Video on Demand is the spirit wherein the consumer can choose to watch, what they want and when they want to. Eros Now and our movies have always been for the masses, ‘Boredom Se Freedom’ is our endeavour for subscribers to sample Eros Now and showcase our breadth of programming.”

  • Independence Day: Resurgence to premiere on Star Movies

    MUMBAI: “We will not go quietly into the night! We will not vanish without a fight! We’re going to live on! We’re going to survive! Today, we celebrate our Independence Day!”

    Over 20 years since this iconic speech, Star Movies is set to enthrall the Indian Television audience with the sequel to the Independence Day franchise. This 15th of August, Star Movies brings the Indian television premiere of Independence Day: Resurgence.

    Independence Day: Resurgence is a story of determination and resilience of the human race. Of course it’s a no holds barred tale of alien invasion, but within it all is a message of unity and togetherness. The movie features a stellar cast, with Liam Hemsworth and Jeff Goldblum, stunning special effects, aliens that strike fear in everyone’s heart! Enhanced weapons, an alien spaceship twice the size of the previous one and space defense mechanisms like ones never imagined before. All of this makes for a cinematic marvel that is Independence Day: Resurgence.

    Star Movies will celebrate Independence day with fans through a twitter activity with a campaign based on the spirit of unity, urging fans to Stand Together. A contest where fans from different languages have to come together to decode messages showcasing the unity in diversity which is a cornerstone of Indian Independence. Watch the premiere of Independence Day: Resurgence at 1 PM and 9 PM.